S1:E2 | Giving Tuesday: 17 Tips to Maximize Your Impact

Episode Summary:

In this special Giving Tuesday episode, Jeremy shares 17 actionable tips to supercharge your Giving Tuesday efforts. From planning and execution to post-event follow-up, this episode is packed with insights to help nonprofits make the most of this global day of generosity. Jeremy covers strategies for leveraging different digital channels, crafting compelling calls to action, creating cohesive messaging, and even securing matching gifts. Whether you're a one-person fundraising team or part of a larger organization, these tips will help you engage your audience and achieve your Giving Tuesday goals.

Key Takeaways:

1. Three Phases of Giving Tuesday:

   • Planning (85% of your effort): Review last year’s performance, set clear goals, define channels, and create all assets.
   • Execution (10%): Coordinate across channels and ensure smooth deployment.
   • Post-Event (5%): Follow up with donors and consider last-minute pushes if you’re close to your goal.

2. Top Channels to Use: Website banners, donation pages, email campaigns, social media posts, SMS, live streams, and even direct mail postcards for “Save the Date” notices.

3. Key Tips for Giving Tuesday:

   • Messaging Consistency: Ensure all digital assets, from homepage banners to social media posts, have a unified Giving Tuesday message.
   • Engagement Strategy: Use hero images, donation impact statements, and email subject line testing to attract attention.
   • Donor-Focused Experience: Eliminate exit points on your donation page and make your calls to action clear and easy to find.

4. Special Focus on Matching Gifts: A matching gift from a donor or corporate partner can double the impact and drive more donations.

Notable Quotes:

• “When it comes to Giving Tuesday, the planning phase is crucial – it’s where you set the groundwork for success.”
• “Think about why people should give to your organization – what’s unique about your impact that sets you apart?”

Call to Action:

For those looking to take their Giving Tuesday efforts even further, Jeremy offers a comprehensive online course at GivingTuesdayCourse.com with in-depth strategies for every stage of the campaign.

Additional Resources:

• Explore Jeremy’s book, The Digital Fundraising Blueprint on Amazon for a complete guide to successful digital fundraising.
• Follow Jeremy on Instagram for more insights and updates: @jeremy.haselwood.
• Visit JeremyHaselwood.com for additional resources, tools, and information.