S1:E10 | 10 Email Acquisition Tactics + More

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Episode Summary:

In the final episode of Season 1, Jeremy delves into the cornerstone of successful nonprofit digital fundraising: email acquisition. Learn how to grow a high-quality email list, the critical importance of maintaining email hygiene, and why focusing on quality over quantity makes all the difference. Packed with actionable insights, this episode offers 10 proven tactics for building an engaged email audience that aligns with your nonprofit’s mission and vision.

Key Takeaways:

1. The Value of an Email:

   • Email is foundational to digital fundraising, offering a high ROI compared to other channels like social media or direct mail.
   • Beyond the inbox, email lists can be used for targeted digital advertising on platforms like Facebook and Google.

2. 10 Tactics for Email Acquisition:

   • Homepage Optimization: Place prominent email forms on your homepage and high-traffic pages with compelling calls to action.
   • Interactive Tactics: Use surveys, polls, or quizzes to engage visitors and capture emails.
   • Volunteer and Event Registrations: Collect emails at events and follow up with tailored welcome series.
   • In-Person Engagement: QR codes at events or retail locations make it easy for supporters to sign up.
   • Local Influencers: Partner with influencers to expand your reach and gain new email subscribers.
   • Direct Mail Campaigns: Send postcards with QR codes or URLs to capture emails from targeted audiences.
   • Email Appends: Use data services to find email addresses for existing donors while segmenting for quality tracking.
   • Petition Campaigns: Tap into social causes to collect emails via platforms like Change.org or Care2.
   • Free Training Courses: Create educational content to attract highly engaged subscribers.
   • Paid Media: Use Facebook and Google ads to drive email signups.

3. The Importance of a Welcome Series:

   • Customize your welcome emails to reflect the acquisition channel, building rapport and engagement from the start.

4. Maintaining Email Hygiene:

   • Regularly clean and segment your email lists to ensure high deliverability and engagement.

5. Quality Over Quantity:

   • Focus on acquiring subscribers who are genuinely interested in your mission to foster long-term relationships and better conversion rates.

Notable Quotes:

• “Email acquisition isn’t just about growing a list; it’s about building meaningful relationships with people who believe in your mission.”
• “Quality over quantity every time—5,000 engaged subscribers will always outperform 20,000 uninterested ones.”