The Jeremy Haselwood Show
The Jeremy Haselwood Show is a podcast designed to spark curiosity, build community, and inspire action. "My mission is to create a space where we can explore the questions and ideas that truly matter. Each season, we dive into a new theme—whether it's digital fundraising strategies, personal growth, or the untold stories of business leaders, professionals, and artists. The theme for Season 1 is Digital Fundraising for Nonprofits. Throughout my career, I've been passionate about connecting people with the ideas and resources that empower them to make a meaningful impact. This podcast is an extension of that—offering you the tools, insights, and inspiration to fuel your journey. I believe at the heart of every great endeavor is a story waiting to be told. Whether you’re a nonprofit leader, an entrepreneur, or just a person who needs a boost of inspiration, my goal is to help you unlock your potential. And at the core of it all is hope." Like, follow, or subscribe to The Jeremy Haselwood Show, where we learn together, grow together, and discover how to create positive change in our world. Learn more at JeremyHaselwood.com Follow for updates at https://www.instagram.com/jeremy.haselwood/
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S2:E1 | The 5 Forces of Balance in Life
03/28/2025
S2:E1 | The 5 Forces of Balance in Life
Additional Resources: Discover Jeremy’s inspiring book to unlocking your talent and purpose. Peaking at #2 on Amazon's Life Transformation books chart, it's a must-read for anyone seeking clarity and personal transformation. A powerful self-reflection and leadership tool featuring 53 questions to spark purpose-driven conversations and breakthrough insights. Visit for more tools, templates, and resources that support both nonprofit growth and personal development. Episode Summary: Welcome to Season 2 of The Jeremy Haselwood Show, where the focus shifts from digital fundraising to personal development and life transformation. In this powerful premiere episode, Jeremy introduces the 5 Forces of Balance, a framework designed to help you navigate the push and pull of life’s demands and stay centered through it all. Drawing from lessons in his book Finding Your EDGE, Jeremy helps listeners explore what it means to truly live in alignment and how to intentionally recalibrate when life feels off track. Key Takeaways: The 5 Forces of Balance: Personal Professional Health Family Spiritual The Power of Awareness: We often push forward in one area of life while unknowingly neglecting another. Awareness helps us avoid burnout and live in alignment with our values and goals. Rebalancing in Real Life: Jeremy shares personal stories of imbalance and recovery, offering practical steps for reflection and realignment. Applying the Framework: Use the 5 Forces as a check-in system—ask yourself regularly: “Where am I in or out of balance?” Pair the framework with journaling or tools like the Clarity Cards™ for deeper insight. Notable Quotes: “If you feel like something’s off in your life, it probably is. The key is figuring out where the imbalance lies—and doing something about it.” “You can’t be in peak performance mode in one area if another area is quietly breaking down.” Call to Action: Ready to realign and reclaim your balance? Follow Jeremy on Instagram for daily insights and inspiration. Pick up a copy of and grab your deck of to start your personal growth journey today.
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BONUS: SEASON 1 RAP UP
12/31/2024
BONUS: SEASON 1 RAP UP
If you enjoyed this episode, follow The Jeremy Haselwood Show for more insights into digital fundraising and nonprofit innovation. Connect with Jeremy on Instagram or LinkedIn for updates and tips. Additional Resources: A three-week course designed to equip nonprofits with the tools and strategies needed to launch or refine digital fundraising campaigns quickly and effectively. A comprehensive guide for nonprofits to plan and execute successful Giving Tuesday campaigns, maximizing impact and donor engagement. Explore Jeremy’s book for an in-depth look at digital fundraising strategies and actionable steps to grow your nonprofit's impact. Visit for tools, templates, and resources to help your nonprofit innovate, grow, and thrive. Lyrics: I just want to thank you For Listening to Season 1 with me I just want to (pause) thank you For spending your time with me 13 years have passed since my last recording Now I’ve got a podcast pass along and support it. Season 1 here we go it’s for all my nonprofits, Raising money online, I got a pocket full of topics, Push play from the top let the learning unfold. Then just chill….’til the next episode. Ep 1 I set it off with website tips How to get more subscribers and gifts that stick. Ep 2 was all about the Tuesday of Giving No kidding, nothing but love is what i’m sending. Ep 3 we touched in email hygiene You’ll be in email jail if your lists aren’t clean Ep 4 we touched on Lo-ri’s analytics No more Or it’s And with digital intentions Ep 5 oh man, I still don’t understand How so many org don’t have an annual plan Ep 6 want to make a monthly impact? Learn to build a monthly giving program from scratch. Ep 7 learn about creative that converts Sit with Todd B and me see what it can be worth Ep 8 the takeaway was nothing light Have a plan because you know a disaster will strike Ep 9 Vernicia peeled it on back Showed you tactics that small orgs can adapt Ep 10 got in to boosting email lists Got 10 tips that mixed diff styles like this And that’s it, the summary of the first seas, Go back and listen and subscribe for me please Season 2 up next based on my best selling book, Finding Your Edge yep, yep i’m about to cook To a look or a listen, I’ll help you craft that vision I’m just getting started, come back and pay visit
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S1:E10 | 10 Email Acquisition Tactics + More
12/27/2024
S1:E10 | 10 Email Acquisition Tactics + More
If you enjoyed Season 1 of The Jeremy Haselwood Show, don’t forget to follow or subscribe so you’ll be the first to hear about Season 2, where Jeremy will explore personal development and life transformation. Connect with Jeremy on Instagram and leave a review to help others discover the podcast. A three-week course designed to equip nonprofits with the tools and strategies needed to launch or refine digital fundraising campaigns quickly and effectively. A comprehensive guide for nonprofits to plan and execute successful Giving Tuesday campaigns, maximizing impact and donor engagement. Explore Jeremy’s book for an in-depth look at digital fundraising strategies and actionable steps to grow your nonprofit's impact. Visit for tools, templates, and resources to help your nonprofit innovate, grow, and thrive. Episode Summary: In the final episode of Season 1, Jeremy delves into the cornerstone of successful nonprofit digital fundraising: email acquisition. Learn how to grow a high-quality email list, the critical importance of maintaining email hygiene, and why focusing on quality over quantity makes all the difference. Packed with actionable insights, this episode offers 10 proven tactics for building an engaged email audience that aligns with your nonprofit’s mission and vision. Key Takeaways: The Value of an Email: Email is foundational to digital fundraising, offering a high ROI compared to other channels like social media or direct mail. Beyond the inbox, email lists can be used for targeted digital advertising on platforms like Facebook and Google. 10 Tactics for Email Acquisition: Homepage Optimization: Place prominent email forms on your homepage and high-traffic pages with compelling calls to action. Interactive Tactics: Use surveys, polls, or quizzes to engage visitors and capture emails. Volunteer and Event Registrations: Collect emails at events and follow up with tailored welcome series. In-Person Engagement: QR codes at events or retail locations make it easy for supporters to sign up. Local Influencers: Partner with influencers to expand your reach and gain new email subscribers. Direct Mail Campaigns: Send postcards with QR codes or URLs to capture emails from targeted audiences. Email Appends: Use data services to find email addresses for existing donors while segmenting for quality tracking. Petition Campaigns: Tap into social causes to collect emails via platforms like Change.org or Care2. Free Training Courses: Create educational content to attract highly engaged subscribers. Paid Media: Use Facebook and Google ads to drive email signups. The Importance of a Welcome Series: Customize your welcome emails to reflect the acquisition channel, building rapport and engagement from the start. Maintaining Email Hygiene: Regularly clean and segment your email lists to ensure high deliverability and engagement. Quality Over Quantity: Focus on acquiring subscribers who are genuinely interested in your mission to foster long-term relationships and better conversion rates. Notable Quotes: “Email acquisition isn’t just about growing a list; it’s about building meaningful relationships with people who believe in your mission.” “Quality over quantity every time—5,000 engaged subscribers will always outperform 20,000 uninterested ones.”
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S1:E9 | Big Nonprofit Lessons for Smaller Nonprofits (ft. Vernicia Respres)
12/20/2024
S1:E9 | Big Nonprofit Lessons for Smaller Nonprofits (ft. Vernicia Respres)
If you enjoyed this episode, follow The Jeremy Haselwood Show for more insights into digital fundraising and nonprofit innovation. Connect with Jeremy on Instagram or LinkedIn for updates and tips. Additional Resources: A three-week course designed to equip nonprofits with the tools and strategies needed to launch or refine digital fundraising campaigns quickly and effectively. A comprehensive guide for nonprofits to plan and execute successful Giving Tuesday campaigns, maximizing impact and donor engagement. Explore Jeremy’s book for an in-depth look at digital fundraising strategies and actionable steps to grow your nonprofit's impact. Visit for tools, templates, and resources to help your nonprofit innovate, grow, and thrive. Episode Title: Big Nonprofit Lessons for Smaller Nonprofits Episode Number: S1:E8 Host: Jeremy Haselwood Guest: Vernicia Respress, Digital Marketing Leader Duration: [Insert Duration] Episode Summary: In this episode, Jeremy sits down with Vernicia Respress, a digital marketing leader with over 19 years of experience who has raised more than $150 million for nonprofits, including Habitat for Humanity. Together, they explore key lessons learned from large nonprofits that smaller organizations can apply to their digital fundraising strategies. From campaign innovation and donor engagement to leveraging Giving Tuesday and building robust monthly giving programs, this episode offers actionable insights for nonprofits of all sizes. Key Takeaways: Learning from Larger Nonprofits: Large nonprofits like Habitat for Humanity offer valuable lessons on integrating campaigns, leveraging celebrity advocates, and testing strategies to optimize results. Smaller nonprofits can adapt these lessons by tapping into local influencers and prioritizing their budgets strategically. The Power of Giving Tuesday: Giving Tuesday is a million-dollar opportunity for organizations like Habitat, thanks to integrated strategies combining email, social media, direct mail inserts, and matching gifts. Smaller nonprofits are encouraged to start small and focus on digital channels for cost-effective engagement. Monthly Giving as a Core Strategy: Habitat’s Hope Builders program emphasizes the importance of donor cultivation and ease of giving. Smaller organizations can adopt similar practices by creating flexible, user-friendly donation processes and offering meaningful donor updates. Innovation and AI in Fundraising: AI tools can streamline copywriting, data analysis, and donor communication, enabling nonprofits to work more efficiently. Nonprofits should embrace an innovation budget to test and implement new strategies, ensuring they stay ahead in a rapidly evolving digital landscape. Integrated Campaign Planning: Coordinating across all communication channels ensures consistency in messaging and maximizes donor engagement. Smaller nonprofits can uncover blind spots and opportunities by maintaining an integrated campaign calendar. Notable Quotes: “Innovation isn’t just about technology; it’s about creating a culture that’s open to new ideas and dedicated to growth.” “Donors need to see consistency in your messaging, whether it’s online, in the mail, or at an event—it builds trust and amplifies your impact.
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S1:E8 | How to Build a Disaster Response Fundraising Program
12/13/2024
S1:E8 | How to Build a Disaster Response Fundraising Program
If this episode resonated with you, follow The Jeremy Haselwood Show to stay informed on the latest fundraising strategies. Connect with Jeremy on Instagram and leave a review to help others find the show. A three-week course designed to equip nonprofits with the tools and strategies needed to launch or refine digital fundraising campaigns quickly and effectively. A comprehensive guide for nonprofits to plan and execute successful Giving Tuesday campaigns, maximizing impact and donor engagement. Explore Jeremy’s book for an in-depth look at digital fundraising strategies and actionable steps to grow your nonprofit's impact. Visit for tools, templates, and resources to help your nonprofit prepare for disaster fundraising and more. Episode Summary: Disasters aren’t a matter of if but when. In this episode, Jeremy provides a comprehensive guide for nonprofits to build a disaster response fundraising program. Drawing from his experiences growing up in tornado-prone Oklahoma and working with nonprofits during times of crisis, Jeremy shares a step-by-step framework to prepare, execute, and follow up on fundraising efforts during disasters. Learn how to create a proactive plan that ensures your organization is ready to serve your community when they need it most. Key Takeaways: The Importance of Preparedness: Disasters demand immediate response. Being prepared with fundraising strategies saves time and maximizes impact during critical moments. Proactive planning creates stability and ensures peace of mind amidst the chaos. The Three Phases of Disaster Response: Before the Disaster: Plan ahead with SWOT analysis, creative assets, and audience building through email and SMS acquisition. During the Disaster: Deploy prepared assets, activate “war room” operations, and execute fundraising campaigns with speed and precision. After the Disaster: Follow up with donors, update stakeholders, and share the impact of their contributions to maintain transparency and trust. Creative Assets to Prepare: Email series (3-7 versions per disaster type). Pre-designed social media posts, website banners, and campaign donation pages. Disaster-specific ad kits for platforms like Facebook and Google. A “report back” landing page for ongoing updates post-disaster. Engaging Donors Year-Round: Build your email and SMS lists consistently with value-driven content like disaster preparedness tips. Create a disaster donor welcome series to nurture new supporters and keep them engaged. Maintaining Sensitivity: Craft messaging that is empathetic to donors who may also be affected by the disaster. Encourage support without being opportunistic or tone-deaf during crises. Notable Quotes: “Disaster fundraising isn’t about being opportunistic; it’s about being prepared to meet urgent needs when they arise.” “Preparation today ensures your nonprofit can make a greater impact tomorrow.”
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S1:E7 | Creative that Converts! Digital Creative for Today's Nonprofits (ft. Todd Bemis)
12/06/2024
S1:E7 | Creative that Converts! Digital Creative for Today's Nonprofits (ft. Todd Bemis)
If you enjoyed this episode, follow The Jeremy Haselwood Show for more expert insights, and connect with Jeremy on Instagram for tips and updates. This course is perfect for nonprofits looking to launch or refine their digital fundraising efforts in just three weeks. Gain actionable insights, proven frameworks, and tools to kickstart your success. Designed for nonprofits eager to make the most of Giving Tuesday, this comprehensive guide provides strategies for planning, promoting, and executing a high-impact campaign. Explore Jeremy’s book on Amazon for in-depth strategies and actionable advice to elevate your digital fundraising efforts. Discover tools, templates, and resources to help your nonprofit grow and thrive. Episode Summary: In this episode, Jeremy welcomes Todd Bemis, a creative powerhouse with over 25 years of experience in nonprofit fundraising. Together, they discuss how nonprofits can craft digital creative that captures attention, tells compelling stories, and ultimately converts audiences into donors. From copywriting tips to visual strategies and testing techniques, this episode is a must-listen for nonprofit professionals seeking to elevate their digital campaigns. Key Takeaways: Copywriting for Multi-Channel Campaigns: Direct mail and digital campaigns require tailored approaches, but maintaining a unifying campaign theme across channels is essential. Keep digital copy concise, conversational, and engaging, while direct mail allows for more formal storytelling. Optimizing Visuals: Prioritize authentic, impactful images that convey dignity and success, avoiding overly staged or exploitative visuals. Balance production quality to ensure content looks professional yet relatable. Testing to Maximize Impact: Focus on subject lines for email success and use A/B testing to refine content across email and social media. Test different visual and messaging strategies for specific audience segments, such as younger versus older donors. Leveraging AI Tools: AI can save time by generating variations of text and images, but human oversight ensures accuracy and donor trust. AI-generated content can be used effectively for campaigns but should align with your nonprofit’s mission and tone. Best Practices for Digital Creative: Optimize emails for mobile and dark mode to ensure readability and engagement. Use video strategically, especially on social media, to enhance storytelling while keeping donation pages distraction-free. Common Pitfalls to Avoid: Avoid overproducing content that appears too polished or corporate. Ensure all creative elements align with your nonprofit’s values and resonate with your audience. Notable Quotes: “Good digital creative isn’t just about looking great—it’s about telling a story that connects and inspires action.” “Testing isn’t just a best practice; it’s how you learn what works for your audience and improve over time.”
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S1:E6 | Monthly Giving 101: How to Start and Scale Your Program Successfully
11/29/2024
S1:E6 | Monthly Giving 101: How to Start and Scale Your Program Successfully
If you’re ready to enhance your fundraising strategy, follow The Jeremy Haselwood Show and connect with Jeremy on Instagram or LinkedIn. Additional Resources: Explore Jeremy’s book, , for in-depth digital fundraising strategies. Visit for tools and resources to elevate your nonprofit’s efforts. Take Jeremy's online courses, (based on the book), , or the Episode Summary: In this episode, Jeremy dives into one of the most powerful strategies for nonprofit fundraising: monthly giving programs. From setting up a program to retaining and engaging monthly donors, Jeremy provides a comprehensive framework to help nonprofits build stable revenue streams and deepen relationships with donors. Whether you’re starting from scratch or looking to improve an existing program, this episode is packed with actionable insights and best practices to take your monthly giving strategy to the next level. Key Takeaways: Why Monthly Giving Matters: Provides a predictable revenue stream for nonprofits, easing financial planning and resource allocation. Increases donor retention rates and builds stronger long-term relationships. Steps to Build a Monthly Giving Program: Develop a Value Proposition: Craft compelling messaging that highlights the impact of monthly contributions. Create a Unique Brand: Establish a name, logo, and identity for your monthly giving community. Define Giving Levels: Offer tiered options with corresponding donor benefits. Six Approaches to Messaging: Impact-driven storytelling. Recognizing donors as part of a meaningful community. Highlighting the convenience of automated giving. Scaling impact with clear dollar-to-impact statements. Offering exclusive benefits. Creating urgency with emotional appeals. Retaining and Engaging Monthly Donors: Welcome and acknowledge donors immediately. Build emotional ties through personalized updates and storytelling. Offer flexibility for upgrades, pauses, and payment options. Provide clear transparency on how funds are used. Best Practices: Regularly test and refine your strategies to meet donor expectations. Use multiple touchpoints (email, social media, direct mail) to keep donors engaged. Encourage long-term relationships through major gifts, planned giving, or volunteer opportunities. Notable Quotes: “A successful monthly giving program transforms your organization by providing stability and continuous impact.” “Recurring donors are not just financial supporters—they’re emotionally invested in your mission.”
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S1:E5 | Creating Your Annual Digital Fundraising Campaign Plan
11/22/2024
S1:E5 | Creating Your Annual Digital Fundraising Campaign Plan
For more tips and strategies, follow The Jeremy Haselwood Show and connect with Jeremy on Instagram . Additional Resources: Check out Jeremy’s book, , for in-depth guidance on digital fundraising strategies. Visit for tools, templates, and more resources to elevate your nonprofit’s fundraising efforts. Episode Summary: In this episode, Jeremy breaks down how nonprofits can build a comprehensive annual digital fundraising program. Whether you’re just starting out or looking to enhance your existing efforts, this episode provides a step-by-step guide to create campaigns, set goals, and integrate digital strategies with other fundraising channels like direct mail. Learn how to plan your entire year, engage your donors across multiple channels, and streamline your digital fundraising efforts for long-term success. Key Takeaways: Audit Your Current Fundraising Program: Identify what’s working and define success through metrics like revenue, ROI, and donor retention. Understand your messaging across different campaigns and channels. Set Fundraising Goals: Establish specific, measurable objectives such as increasing donor retention, growing average gifts, or launching a monthly giving program. Resource Audit: Evaluate your capacity for email, web updates, graphic design, social media, SMS fundraising, and campaign management. Use tools like Canva’s free nonprofit program or work with external partners if needed. Develop Offers & Messaging: Break down the costs of your services to create tangible offers, such as “$25 provides meals for a week” or “$100 covers a night of shelter.” Focus on making the impact clear to donors. Plan Year-Round Campaigns: Map out your fundraising calendar month-by-month with a mix of campaigns, e-newsletters, and donor engagement initiatives. Key campaigns include monthly giving drives, seasonal appeals, Giving Tuesday, and year-end fundraising. Build Campaign Assets: Each campaign should include tailored emails, social media posts, donation pages, and optional SMS or online ads. Integrate QR codes into direct mail to streamline the giving process. The Importance of Planning: Create a detailed calendar and assign responsibilities to ensure seamless execution. Use insights from the current year to refine and optimize future campaigns. Notable Quotes: “Digital fundraising is no longer a ‘nice-to-have.’ It’s a necessity for nonprofits looking to thrive in today’s multi-channel world.” “One campaign at a time, one month at a time—that’s how you build a sustainable annual program.”
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S1:E4 | OK, But What do the Analytics Say? (Ft. Lori Collins)
11/15/2024
S1:E4 | OK, But What do the Analytics Say? (Ft. Lori Collins)
Explore the Giving Sciences Barometer at for free insights into donor trends. For more on digital fundraising strategies, check out Jeremy’s book, . Visit for more resources and tools to elevate your nonprofit’s fundraising. Follow for inspiration and tips in your timeline Episode Summary: In this episode, Jeremy sits down with Lori Collins, a leading expert in data and analytics for nonprofits, to discuss how organizations can leverage analytics to strengthen fundraising and donor engagement. Lori shares valuable insights into charitable giving trends, the impact of economic factors like inflation, and strategies to maximize multi-channel donor engagement. From discussing the importance of relational fundraising to understanding donor motivation, this episode is packed with data-driven advice to help nonprofits make smarter decisions and boost their impact. Key Takeaways: Why Donors Give: Lori explores what motivates people to give charitably, highlighting shifts like increased personal responsibility among donors and the role of economic trends. Trends in Fundraising: The shift toward fewer donors giving more, a trend amplified by the rising number of nonprofits and growing economic challenges. How multi-channel engagement, combining digital and direct mail, can enhance donor loyalty and lifetime value. Digital vs. Direct Mail: Lori and Jeremy discuss the ongoing debate between digital and direct mail fundraising, revealing why a balanced, mixed-media approach often yields the best results. The Giving Sciences Barometer: Lori introduces her new tool, the Giving Sciences Barometer, which offers real-time insights into donor sentiment and economic indicators that impact giving. Notable Quotes: “We live in a mixed-media world – finding the right balance between digital and direct mail is key.” “Perception drives giving just as much as economic reality; understanding this can help nonprofits strategize effectively.” Call to Action: For more episodes, be sure to follow The Jeremy Haselwood Show, and connect with Jeremy on Instagram to stay updated.
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S1:E3 | Email Hygiene: From Detox to an Inbox that Rocks
10/28/2024
S1:E3 | Email Hygiene: From Detox to an Inbox that Rocks
Episode Summary: In this episode, Jeremy dives deep into email hygiene, a crucial topic for maintaining strong digital fundraising results. He shares strategies to clean up your email list, improve deliverability, and avoid “email jail,” where poor list quality can hurt open rates and sender reputation. Learn how to detox your email lists, boost open rates, and ensure that your messages reach the right inbox. By following these steps, you’ll be on your way to an inbox that rocks! Key Takeaways: Why Email Hygiene Matters: Clean email lists ensure higher deliverability, which is essential for fundraising success. Jeremy highlights a cautionary tale of a nonprofit that faced disastrous results after neglecting their email hygiene. Understanding Email “Jail”: Low engagement and poor list quality can lead your emails to the dreaded spam folder. Learn how Google, Yahoo, and other providers use algorithms to decide whether emails go to inboxes or spam. Steps to Improve Email Hygiene: IP Warm-Up: Gradually send emails over a period of days to improve sender reputation. Segmenting & Suppression: Only send emails to active users who’ve opened an email in the last 6-12 months to keep engagement high. Third-Party Verification: Tools like Kickbox, ZeroBounce, and EmailListVerify can cleanse your list by identifying active, inactive, and suspicious emails. Reengagement Campaigns and Best Practices: Use dedicated IP addresses for improved reputation. Regularly cleanse email lists—ideally once or twice a year. Archive inactive emails to repurpose for social media and advertising, such as on Facebook Lookalike audiences. Notable Quotes: “If you want a healthy email program, you have to go beyond just collecting emails – it’s about quality over quantity.” “Cutting down your email list might sound scary, but a lean, engaged list beats a massive, unresponsive one every time.” Call to Action: Subscribe to The Jeremy Haselwood Show for more insights on digital fundraising, and connect with Jeremy on Instagram or LinkedIn for questions or further guidance. Additional Resources: Explore Jeremy’s book, for comprehensive digital fundraising strategies. Check out for more resources and tools to boost your email and digital fundraising success.
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S1:E2 | Giving Tuesday: 17 Tips to Maximize Your Impact
11/01/2024
S1:E2 | Giving Tuesday: 17 Tips to Maximize Your Impact
Episode Summary: In this special Giving Tuesday episode, Jeremy shares 17 actionable tips to supercharge your Giving Tuesday efforts. From planning and execution to post-event follow-up, this episode is packed with insights to help nonprofits make the most of this global day of generosity. Jeremy covers strategies for leveraging different digital channels, crafting compelling calls to action, creating cohesive messaging, and even securing matching gifts. Whether you're a one-person fundraising team or part of a larger organization, these tips will help you engage your audience and achieve your Giving Tuesday goals. Key Takeaways: Three Phases of Giving Tuesday: Planning (85% of your effort): Review last year’s performance, set clear goals, define channels, and create all assets. Execution (10%): Coordinate across channels and ensure smooth deployment. Post-Event (5%): Follow up with donors and consider last-minute pushes if you’re close to your goal. Top Channels to Use: Website banners, donation pages, email campaigns, social media posts, SMS, live streams, and even direct mail postcards for “Save the Date” notices. Key Tips for Giving Tuesday: Messaging Consistency: Ensure all digital assets, from homepage banners to social media posts, have a unified Giving Tuesday message. Engagement Strategy: Use hero images, donation impact statements, and email subject line testing to attract attention. Donor-Focused Experience: Eliminate exit points on your donation page and make your calls to action clear and easy to find. Special Focus on Matching Gifts: A matching gift from a donor or corporate partner can double the impact and drive more donations. Notable Quotes: “When it comes to Giving Tuesday, the planning phase is crucial – it’s where you set the groundwork for success.” “Think about why people should give to your organization – what’s unique about your impact that sets you apart?” Call to Action: For those looking to take their Giving Tuesday efforts even further, Jeremy offers a comprehensive online course at with in-depth strategies for every stage of the campaign. Additional Resources: Explore Jeremy’s book, for a complete guide to successful digital fundraising. Follow Jeremy on Instagram for more insights and updates: . Visit for additional resources, tools, and information.
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S1: E1 | 8 Nonprofit Website Tips
11/01/2024
S1: E1 | 8 Nonprofit Website Tips
Episode Summary: Welcome to the inaugural episode of The Jeremy Haselwood Show! Join Jeremy as he embarks on a journey to inspire, inform, and empower nonprofits and business leaders alike. In this episode, Jeremy provides key strategies for nonprofit websites to increase donations, engage supporters, and strengthen online presence. Tune in to learn how to transform your digital footprint with these eight essential website components for effective nonprofit fundraising. Key Takeaways: Content Hierarchy & Layout: Structure your website to guide users intuitively through content, ensuring easy navigation and prioritizing essential information. Branding & Positioning: Consistent brand colors and tone reinforce your nonprofit’s identity and build trust. User Experience (UX): Mobile-friendly designs, optimized load speeds, and intuitive layouts are essential for keeping users engaged. Email Capture: Provide clear value to subscribers by using compelling calls to action beyond generic "sign-up" messages. Donation Page: Keep it simple with trust markers, clear impact statements, and easy navigation to maximize conversions. SEO Optimization: Implement SEO best practices to improve visibility and attract the right audiences to your site. Tracking & Analytics: Use analytics to understand user behavior and adjust your site’s effectiveness over time. Privacy Policy & Terms: Ensure compliance and transparency to protect users’ data and foster trust. Notable Quotes: “Think of your website like your home. When someone visits, you want it to be welcoming, clear, and easy to navigate.” “Your website is the foundation of your digital ecosystem; every other marketing effort ultimately points back here.” Call to Action: If you're ready to enhance your digital strategy, subscribe to The Jeremy Haselwood Show, and connect with Jeremy on Instagram or visit . Additional Resources: to maximize your fundraising impact this holiday season. Discover Jeremy’s book, for a comprehensive guide to digital fundraising success. Learn more about Jeremy’s work and explore resources at .
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Jeremy Haselwood Show Trailer
10/24/2024
Jeremy Haselwood Show Trailer
The Jeremy Haselwood Show is a podcast designed to spark curiosity, build community, and inspire action. "My mission is to create a space where we can explore the questions and ideas that truly matter. Each season, we dive into a new theme—whether it's digital fundraising strategies, personal growth, or the untold stories of business leaders, professionals, and artists. The theme for Season 1 is Digital Fundraising for Nonprofits. Throughout my career, I've been passionate about connecting people with the ideas and resources that empower them to make a meaningful impact. This podcast is an extension of that—offering you the tools, insights, and inspiration to fuel your journey. I believe at the heart of every great endeavor is a story waiting to be told. Whether you’re a nonprofit leader, an entrepreneur, or just a person who needs a boost of inspiration, my goal is to help you unlock your potential. And at the core of it all is hope." Like, follow, or subscribe to The Jeremy Haselwood Show, where we learn together, grow together, and discover how to create positive change in our world. Learn more at Follow for updates at
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