Lessons from Big Business Branding with Adele Mulford
Release Date: 07/10/2024
Hair Health and Headbands with Sabrina Storozuk
Chicks Who Give a Hoot
In this episode, we chat about: Sabrina’s background in tech Sabrina’s personal motivation for ARC disappointment with existing headbands on the market challenges in finding a headband that fit properly, stayed in place, and felt comfortable extensive R&D process involving international designers and manufacturers the use of flat-knit technology and sustainable, high-end materials ARC Headbands user impact and stories hair health & wellness connection advocacy for women’s health positioning ARC as a premium, functional, and confidence-boosting solution ...
info_outline
The Enneagram Edge with Tracy O'Malley
Chicks Who Give a Hoot
In this episode, we chat about: the energy and dynamics when two Enneagram 8s interact Tracy's personal journey, including her introduction to the Enneagram and how it helped her understand herself and others Tracy's explanation of the Enneagram as a tool for self-understanding and growth the concept of home base and moving beyond survival mechanisms Tracy’s initial resistance to the Enneagram and eventual acceptance and embrace of its teachings challenges of being a female Enneagram 8 the differences in perception and societal expectations based on gender how understanding...
info_outline
Creativity, Art, and Friendship with Charith Denson
Chicks Who Give a Hoot
In this episode, we chat about: our friendship and work history transition to working in communications and branding for small businesses and nonprofits the role of the Monastery in supporting and showcasing artists, hosting events and workshops. Charith’s experiences in Bali, Indonesia, and the impact of travel on her perspective and creativity the process of creating art that transcends visual representation to connect deeper with personal stories the importance of emotional connection in their friendship and professional dynamics the challenges and support in transitioning...
info_outline
Breaking Barriers in Media with Bernadette Marciniak
Chicks Who Give a Hoot
In this episode, we chat about: Our shared background in journalism and their differing career paths. Bernadette's journey from aspiring journalist to PR professional and then to photojournalist. Bernadette’s transition from photojournalism to creating her own business the importance of building and connecting with a network of powerful women in the media industry. challenges women face in the media industry and dealing with imposter syndrome. creating an inclusive and supportive environment for clients during photo and video shoots. the significance of language and values such...
info_outline
High Performance Habits with Alessia Citro
Chicks Who Give a Hoot
In this episode, we chat about: habits and high performance coach the Higher Self Habits Method™ framework for women rigid consistency vs. flexibility confidence and capacity difference between male and female habit formation Resources + Links: Explore Alessia’s work and offerings at Listen to her podcast, Get her bestselling book, Higher Self Habits on Connect with Alessia Instagram: Facebook: Alessia and I are co-authors—alongside 10 other incredible women—of , a kaleidoscope of raw, radiant stories from purpose-driven women entrepreneurs who chose...
info_outline
Women and Wealth Empowerment with Shalaree Lamboy
Chicks Who Give a Hoot
In this episode, we chat about: Shalaree’s personal experiences of financial instability as a child and young adult the importance of financial education and being financially aware the taboo around money and its impact on women the top questions to understand one's financial health: the role of Whole Life Insurance the benefits of financial control on spiritual, personal, and family life removing stigma around discussing financial topics Resources + Links: Learn more about Shalaree and her work at Connect with ShalareeInstagram: LinkedIn: Facebook: Shalaree and I...
info_outline
Mental Health Reform with Angie Peacock
Chicks Who Give a Hoot
In this episode, we chat about: Angie’s background in the military and her experience with overmedication issues surrounding overmedication and its impact on her life and health Angie's healing journey and her shift in understanding of mental health being featured in the documentary "Medicating Normal" and its impact on her the normalcy of trauma reactions and criticism of the mental health system. the role of situational factors in mental health and the critique of DSM-5 personalized trauma experiences and reflections on overmedication advocacy for self-reflection, personal...
info_outline
Rewiring the Mind for Success with Julie Costa
Chicks Who Give a Hoot
In this episode, we chat about: what hypnosis is—and what it isn’t myths around hypnosis what a hypnotherapy session looks like conscious vs. subconscious mind emotional impact of hypnotherapy the role of meaning and reframing the intersection of business and subconscious work client success stories Julie’s Certification Program: Anchored coaching vs mentoring getting started with subconscious work Resources + Links: Learn more about Julie Costa and her work at Join Anchored, Julie’s accredited NLP & Coaching Certification Program at Link in Bio –...
info_outline
Midwifery and Maternal Equity with Melissa Dean
Chicks Who Give a Hoot
In this episode, we chat about: Melissa's journey into the career of midwifery Melissa's credentials as a licensed midwife and integrative and functional medicine practitioner advocacy for birth justice, maternal health equity, and sustainable healthcare reform the difference between a doula and a midwife the differences in responsibilities and medical capacities the importance of home birth and birth center care emotional and physical support during and after birth high maternal mortality rate in the United States financial challenges faced by midwives and birth centers ...
info_outline
Empowering Women in Media with Carly Gilleland
Chicks Who Give a Hoot
In this episode, we chat about: Carly’s background and business the significance of video in brand storytelling and connecting with audiences the importance of Carly’s team, their backgrounds, and the collaborative culture at Good Vibe Media the challenges and opportunities for women in the male-dominated film industry the impact of female filmmakers and representation in the industry overcoming imposter syndrome and using unique perspectives to stand out the broader implications of AI in creative fields Resources + Links: Explore Carly’s video production work at...
info_outlineIn this episode, we chat about:
-
Our first meeting and connecting via Instagram.
-
Community and collaboration in the creative industry.
-
The importance of building relationships with people who do the same work.
-
Insights on creative industry, public speaking, collaboration vs competition.
-
Adele’s experience in the creative industry.
-
The importance of intentionality in business and personal relationships.
-
Collaboration over competition in the creative industry.
-
Personal and professional growth in branding.
-
The value of different skill sets in a team.
-
The importance of inclusivity and celebrating diverse perspectives in a creative team.
-
Larger issues in creative communities like elitism and ego.
-
The challenges and rewards of working with larger organizations.
-
Balancing creative freedom with parameters in branding.
-
The value of small businesses and community impact over big brands.
-
Redefining success in terms of personal impact and fulfillment.
Resources + Links:
Follow Adele on Instagram | @AMulford
Check out her business on Instagram | @the_cultivate_company
Dive deeper into her work at we-cultivate.com
Connect with Adele on LinkedIn
Grow your brand, income, and impact!
Learn more on our website ellyandnoracreative.com
Connect with Sara on Instagram | @sarachamberscreative
For show notes, resources, and more, visit Chicks Who Give a Hoot
Follow along with the podcast on Instagram | @chickswhogiveahoot
Show Notes:
In this episode of the Chicks Who Give a Hoot podcast, I welcome the incredible Adele Mulford, a seasoned creative director and brand strategist. We reminisce about our first meeting at Phoenix Design Week, dive into the importance of community over competition in the creative industry, and tackle the daunting challenges of public speaking.
Adele, known affectionately as a "professional cat herder," shares her extensive experience working with both large organizations and smaller businesses, showcasing the value of authentic branding and collaboration. With over 30 years of experience as a strategic visionary for top global for-profit and non-profit brands, she excels at unlocking opportunities at the complex intersection of business, brand, creative, and people needs.
We explore the hurdles of transitioning from a structured corporate environment to entrepreneurship, discuss the power of love and diversity in business, and celebrate the empowerment found in forging one's own path. Both Adele and I emphasize the need for a supportive community among creatives and the lasting impact of intentional branding for businesses of all sizes.
01:00 Introduction and Meet Adele Mulford
01:46 The Power of Public Speaking
04:44 Journey into Branding and Design
06:50 Collaboration Over Competition
08:55 Defining Success in Branding
22:42 Lessons from Big Brands
30:08 The Fear of Inconsistency in Branding
31:05 Exploring Brand Identity and Flexibility
32:35 The Cultivation Metaphor in Branding
37:26 Navigating Entrepreneurship and Self-Reflection
41:17 The Power of Community and Collaboration
44:04 Embracing Diversity and Love in Business
46:32 Challenges and Opportunities for Female Entrepreneurs
52:05 Encouragement and Unique Journeys
53:45 Conclusion and Contact Information