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Chiropractic Education From Your Patients Point of View

Rocket Chiropractic Podcast for Chiropractors

Release Date: 11/14/2024

How Chiropractors Can Get More Online Reviews

Rocket Chiropractic Podcast for Chiropractors

Getting more Google reviews does not require awkward scripts, expensive software, or nonstop reminders. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down a simple, repeatable system chiropractors can use to get more reviews consistently without disrupting patient care. Most chiropractors know reviews matter, but many struggle with inconsistency. They ask for reviews for a few weeks, stop, then start again months later. Others rely entirely on automation and wonder why it does not work as well as promised. This episode explains why both approaches fall short and what...

How Many Reviews Does a Chiropractor Need and Why Does It Matter?

Rocket Chiropractic Podcast for Chiropractors

Best chiropractic websites:

9 Ways Chiropractors Hurt Their New Patient Conversion

Rocket Chiropractic Podcast for Chiropractors

In this episode of the Rocket Chiropractic Podcast, I break down nine small but critical mistakes that quietly hurt chiropractic conversion. These are not big marketing failures or SEO problems. They are little things that get in the way once a potential patient has already found you. I talk about the difference between being found online and being chosen, and why many chiropractors do not have a traffic problem. They have a choosing problem. If people are visiting your website or Google profile but not scheduling, this episode will help you identify what might be standing in the way. What We...

Relationship Marketing vs Sales Marketing in Chiropractic

Rocket Chiropractic Podcast for Chiropractors

In this episode, I go back to one of the original ideas behind Rocket Chiro and what used to be Black Sheep DC: relationship marketing. This topic has been near and dear to me for a long time, and I wanted to revisit it because I think it is especially relevant heading into a new year. A lot of chiropractors are either just getting started, feeling stuck, or reflecting on why their practice does not feel as stable as they want it to be. In my experience, a big part of that comes down to how you think about marketing and growth. Specifically, are you trying to build relationships, or are you...

Google vs AI Search for Chiropractors: What Actually Matters

Rocket Chiropractic Podcast for Chiropractors

In this episode, I talk about the three big categories that determine whether you show up in Google search and in AI-generated search results. A lot of chiropractors are being told that Google is dead and AI is taking over. I wanted to clear that up, explain what’s really going on, and help you understand what matters most for your online visibility. I also share a bit about how I help chiropractors through websites, local SEO, and my Next Step program. Some key points I touch on: • Google is still very much alive and heavily used. • AI hasn’t replaced Google, and AI is now part of...

Big Changes and Big Mistakes: Smarter Transitions and Better Pricing

Rocket Chiropractic Podcast for Chiropractors

In this episode I cover two topics that are not really related but both come up a lot in conversations I have with chiropractors. The first is about making big changes in your career or in your practice. The second is about why I think it is a mistake to connect your fees to time. Part One: Making Big Changes Without Wrecking Your Life I have had a couple of clients recently who are making big transitions. One is moving from one style of practice to another. The other is an associate who is starting her own office on the side. Both situations are exciting. Both situations also come with a very...

Common Distractions Chiropractors Fall For (And Why They Don’t Work)

Rocket Chiropractic Podcast for Chiropractors

In this episode of the Rocket Chiro Podcast, Jerry breaks down some of the most common distractions chiropractors fall into when they are struggling, overwhelmed, or searching for the fast track to success. These distractions often look promising on the surface, but they rarely address the real issues holding a practice back. Jerry explains why these diversions are so tempting, how they derail progress, and what chiropractors should be focusing on instead if they want to build a stable and successful practice. The heart of the episode revolves around the idea that success in chiropractic is...

3 Things Chiropractors Will Be Glad They Did...Just Not Right Away

Rocket Chiropractic Podcast for Chiropractors

In this episode of the Rocket Chiro Podcast I talk about three parts of practice that will completely change your business over time. These are not quick fixes. They are not instant wins. They will not solve your new patient problem this month. But if you make them a priority now, you will look back years from today and feel genuinely grateful that you started. Why Chiropractors Fixate on New Patients I start by talking about the profession’s obsession with new patients. Every marketer, coach, and guru leads with new patient promises. You know the messages. They claim they can get you forty...

Chiropractors: Beware of Vanity Stats

Rocket Chiropractic Podcast for Chiropractors

In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into one of the biggest traps chiropractors fall into — chasing vanity stats. From gross income to new patient counts to website traffic, these numbers can look impressive on the surface but often lack the context that actually matters. Jerry shares hard-earned wisdom on how to separate meaningful metrics from meaningless ones, how to keep your ego in check, and how to focus on the numbers that truly move your practice forward. 1. What Are Vanity Stats? Jerry explains that vanity stats are numbers that sound impressive but...

Why Can't Chiropractors Rank Well In Other Towns Besides Their Own?

Rocket Chiropractic Podcast for Chiropractors

This episode of the Rocket Chiro Podcast dives deep into one of the most common local SEO questions chiropractors ask me: “Why don’t I rank in the town next to mine?” It’s a simple question, but the answer isn’t always what chiropractors expect. I start by explaining that local SEO is heavily influenced by proximity. Google knows exactly where your practice is located, so if you’re in Chesterfield, Missouri, you’re naturally going to rank best for “Chesterfield chiropractor.” Ranking in a nearby town like Town and Country is possible, but difficult. The biggest factors that...

More Episodes

In this episode of the Rocket Chiro Podcast, Dr. Jerry Kennedy discusses the critical role of patient education in chiropractic care. He emphasizes the importance of understanding and communicating from the patient's perspective, rather than imposing the chiropractor's views.

He explores the nuances of patient management, the significance of long-term care, and how to effectively educate patients about their health and chiropractic benefits.

Jerry encourages chiropractors to build relationships with patients, tailor communication to individual needs, and recognize that not all patients will follow the same path in their chiropractic journey.

Takeaways

- Patient education is essential for effective chiropractic care.

- Understanding the patient's perspective is crucial for communication.

- Chiropractors should tailor their explanations to individual patient needs.

- Not all patients will use chiropractic care in the same way.

- Long-term care is beneficial for certain patient demographics.

- Chiropractors must lead their practices while respecting patient choices.

- Effective communication can enhance patient relationships and outcomes.

- Educating patients helps them make informed decisions about their health.

- Chiropractors should identify candidates for long-term care based on their needs.

- Building rapport with patients can lead to better care and understanding.

Business & marketing training for chiropractors: https://rocketchiro.com/join