Relationship Marketing vs Sales Marketing in Chiropractic
Rocket Chiropractic Podcast for Chiropractors
Release Date: 12/15/2025
How Chiropractors Can Get More Online Reviews
Rocket Chiropractic Podcast for Chiropractors
Getting more Google reviews does not require awkward scripts, expensive software, or nonstop reminders. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down a simple, repeatable system chiropractors can use to get more reviews consistently without disrupting patient care. Most chiropractors know reviews matter, but many struggle with inconsistency. They ask for reviews for a few weeks, stop, then start again months later. Others rely entirely on automation and wonder why it does not work as well as promised. This episode explains why both approaches fall short and what...
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How Many Reviews Does a Chiropractor Need and Why Does It Matter?
Rocket Chiropractic Podcast for Chiropractors
Best chiropractic websites:
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9 Ways Chiropractors Hurt Their New Patient Conversion
Rocket Chiropractic Podcast for Chiropractors
In this episode of the Rocket Chiropractic Podcast, I break down nine small but critical mistakes that quietly hurt chiropractic conversion. These are not big marketing failures or SEO problems. They are little things that get in the way once a potential patient has already found you. I talk about the difference between being found online and being chosen, and why many chiropractors do not have a traffic problem. They have a choosing problem. If people are visiting your website or Google profile but not scheduling, this episode will help you identify what might be standing in the way. What We...
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Relationship Marketing vs Sales Marketing in Chiropractic
Rocket Chiropractic Podcast for Chiropractors
In this episode, I go back to one of the original ideas behind Rocket Chiro and what used to be Black Sheep DC: relationship marketing. This topic has been near and dear to me for a long time, and I wanted to revisit it because I think it is especially relevant heading into a new year. A lot of chiropractors are either just getting started, feeling stuck, or reflecting on why their practice does not feel as stable as they want it to be. In my experience, a big part of that comes down to how you think about marketing and growth. Specifically, are you trying to build relationships, or are you...
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Google vs AI Search for Chiropractors: What Actually Matters
Rocket Chiropractic Podcast for Chiropractors
In this episode, I talk about the three big categories that determine whether you show up in Google search and in AI-generated search results. A lot of chiropractors are being told that Google is dead and AI is taking over. I wanted to clear that up, explain what’s really going on, and help you understand what matters most for your online visibility. I also share a bit about how I help chiropractors through websites, local SEO, and my Next Step program. Some key points I touch on: • Google is still very much alive and heavily used. • AI hasn’t replaced Google, and AI is now part of...
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Big Changes and Big Mistakes: Smarter Transitions and Better Pricing
Rocket Chiropractic Podcast for Chiropractors
In this episode I cover two topics that are not really related but both come up a lot in conversations I have with chiropractors. The first is about making big changes in your career or in your practice. The second is about why I think it is a mistake to connect your fees to time. Part One: Making Big Changes Without Wrecking Your Life I have had a couple of clients recently who are making big transitions. One is moving from one style of practice to another. The other is an associate who is starting her own office on the side. Both situations are exciting. Both situations also come with a very...
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Common Distractions Chiropractors Fall For (And Why They Don’t Work)
Rocket Chiropractic Podcast for Chiropractors
In this episode of the Rocket Chiro Podcast, Jerry breaks down some of the most common distractions chiropractors fall into when they are struggling, overwhelmed, or searching for the fast track to success. These distractions often look promising on the surface, but they rarely address the real issues holding a practice back. Jerry explains why these diversions are so tempting, how they derail progress, and what chiropractors should be focusing on instead if they want to build a stable and successful practice. The heart of the episode revolves around the idea that success in chiropractic is...
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3 Things Chiropractors Will Be Glad They Did...Just Not Right Away
Rocket Chiropractic Podcast for Chiropractors
In this episode of the Rocket Chiro Podcast I talk about three parts of practice that will completely change your business over time. These are not quick fixes. They are not instant wins. They will not solve your new patient problem this month. But if you make them a priority now, you will look back years from today and feel genuinely grateful that you started. Why Chiropractors Fixate on New Patients I start by talking about the profession’s obsession with new patients. Every marketer, coach, and guru leads with new patient promises. You know the messages. They claim they can get you forty...
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Chiropractors: Beware of Vanity Stats
Rocket Chiropractic Podcast for Chiropractors
In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into one of the biggest traps chiropractors fall into — chasing vanity stats. From gross income to new patient counts to website traffic, these numbers can look impressive on the surface but often lack the context that actually matters. Jerry shares hard-earned wisdom on how to separate meaningful metrics from meaningless ones, how to keep your ego in check, and how to focus on the numbers that truly move your practice forward. 1. What Are Vanity Stats? Jerry explains that vanity stats are numbers that sound impressive but...
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Why Can't Chiropractors Rank Well In Other Towns Besides Their Own?
Rocket Chiropractic Podcast for Chiropractors
This episode of the Rocket Chiro Podcast dives deep into one of the most common local SEO questions chiropractors ask me: “Why don’t I rank in the town next to mine?” It’s a simple question, but the answer isn’t always what chiropractors expect. I start by explaining that local SEO is heavily influenced by proximity. Google knows exactly where your practice is located, so if you’re in Chesterfield, Missouri, you’re naturally going to rank best for “Chesterfield chiropractor.” Ranking in a nearby town like Town and Country is possible, but difficult. The biggest factors that...
info_outlineIn this episode, I go back to one of the original ideas behind Rocket Chiro and what used to be Black Sheep DC: relationship marketing.
This topic has been near and dear to me for a long time, and I wanted to revisit it because I think it is especially relevant heading into a new year. A lot of chiropractors are either just getting started, feeling stuck, or reflecting on why their practice does not feel as stable as they want it to be. In my experience, a big part of that comes down to how you think about marketing and growth.
Specifically, are you trying to build relationships, or are you just trying to make sales?
Why Chiropractic Is a Relationship Business
Chiropractic is not a big-ticket, one-time-sale business like real estate or high-end sales. We do not make our money from a single transaction. Chiropractic works much more like a restaurant.
Restaurants succeed because they have repeat customers over a long period of time. Some people come in all the time. Some come occasionally. Some only come for special occasions. But when they want that type of food, they go back to the same place.
Chiropractic works the same way. If someone comes in, finishes a care plan, and never comes back, that is not a success. That is a broken relationship.
The Goal Most Chiropractors Get Wrong
I talk through three different goals chiropractors tend to have.
The wrong goal is simply “I want new patients.”
A better goal is “I want new patients who are a good fit for my practice.”
The best goal is “I want new patients who are a good fit for my practice and who always come to me when they need a chiropractor.”
That last goal changes everything. It changes how you onboard patients, how you make recommendations, how you follow up, and how you market.
Retention Is Not PVA
One of my long-standing soapboxes is that real retention is not a PVA number.
Real retention is not about how many visits someone averages during a care plan. Real retention is about maintaining the doctor patient relationship over time.
If someone sees you ten times over twenty years, but every single time they need a chiropractor they come back to you, that is incredible retention.
Retention is about time, trust, and being the default chiropractor in someone’s life.
Dating for Marriage vs Dating for Sex
I use a dating analogy to explain how mindset changes behavior.
If you are dating with the intention of a long-term relationship or marriage, you move differently. You listen more. You are more honest. You care about fit. You think long term.
If your only goal is to score, none of that matters.
The same thing happens in chiropractic. If your only goal is to close a new patient, you will use pressure, scare tactics, and short-term thinking. If your goal is a long-term relationship, your entire approach changes.
How a Relationship Mindset Changes Your Practice
I walk through several areas where this mindset shows up.
Onboarding looks different. You listen more, talk less, and focus on agreement instead of closing.
Recommendations and care plans become more flexible, educational, and structured instead of rigid and contract-driven.
Follow-up and reactivation feel natural instead of awkward. You check in because you care, not because you are desperate.
Marketing shifts from chasing new patients with deals and urgency to building authority, trust, and long-term connection with both new and existing patients.
Relationship Marketing and SEO
I also talk about how this mindset applies to SEO and online marketing.
Short-term SEO tactics rely on fake activity, fake reviews, junk backlinks, and manufactured signals. They can work briefly, but they are unstable and risky.
Long-term SEO is relational. It is built on real reviews, real activity, real authority, and consistency over time.
Selling to people who trust you is easy. Getting people to trust you is hard.
Google works the same way. You do not game a relationship. You build one.
The Big Takeaway
Relationship marketing is long-term and stable.
Sales marketing is short-term and unstable.
One compounds. The other burns out.
And the final thought I leave you with is this:
What you do to get patients is what you have to do to keep them.
If you rely on pressure to get people in the door, you will need pressure to keep them. If you build trust to get them, trust is what keeps them coming back.
Resources Mentioned:
Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites