Rocket Chiropractic Podcast
The Rocket Chiropractic Marketing Podcast is the business and marketing podcast for chiropractors. Hosted by Dr. Jerry Kennedy, this podcast provides practical, common-sense, patient-centered tips that chiropractors can start using right away. Each episode covers essential topics like: - Patient retention and patient education - Running a successful chiropractic practice - Chiropractic websites and online presence - SEO for chiropractors and Google visibility - Online and offline chiropractic advertising - Common chiropractor struggles and how to overcome them So if you are a new chiropractor, a struggling chiropractor, or just a chiropractor looking for tips to grow, subscribe now. Get practical advice designed to help you decrease the stress around growing your practice, help you help more people, and help you start growing your income. The Rocket Chiropractic Marketing Podcast is a highly regarded resource for chiropractors looking to elevate their practices, attract more patients, and navigate the complexities of running a successful chiropractic business. The podcast combines practical advice, chiropractic insights, and actionable strategies to help chiropractors overcome challenges and achieve sustainable growth. Resources: Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join
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How Much Money Should Chiropractors Spend on Marketing?
07/02/2025
How Much Money Should Chiropractors Spend on Marketing?
One of the most common questions chiropractors ask is, “How much should I be spending on marketing?” Unfortunately, there’s no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketing budget. What’s Normal? Most small businesses spend 5–10% of gross revenue on marketing. Growth-focused businesses often spend 10–20%. Chiropractors? Usually far less. Many operate with 2–3%, and some don’t spend anything on external marketing at all. However, even if you think you’re not spending on marketing, you probably are. Website hosting, domain names, print materials, business cards—it all counts. The real difference is whether you’re intentionally investing in marketing or passively coasting. Why Chiropractors Often Underspend Chiropractors—especially new ones—typically have limited budgets. There’s often pride in “doing it all yourself” or “growing by referral,” but this mindset can hold you back. Ironically, the time you most need to invest in marketing (early in practice) is when you usually have the least money and the least experience making smart marketing decisions. Jerry shares his own experience of starting out with a large loan. While the money helped him get set up, it also created false security and delayed asking for help. Too much money, too soon, without a strategy, can lead to poor choices. So, What Should You Spend? There’s no exact number. Your marketing budget should be based on: Your practice goals Your available time and money Your marketing skills Your current momentum Don't make zero spending the goal. At the same time, don’t fall for high-ticket gimmicks that promise the moon. Be intentional and strategic. Budgeting Basics for Chiropractors Do: Invest in low-cost, high-impact strategies if you’re tight on funds. Understand that marketing takes either time or money—often both. Prioritize foundational strategies first (see below). Spend money when it saves you meaningful time. Don’t: Gamble on expensive marketing hoping it’ll “just work.” Spend money you don’t have or overcommit time you can’t spare. Lie to yourself about your situation. Be honest so you can plan wisely. Start with the Essentials Before jumping into fancy ads or shiny marketing campaigns, focus on your foundational marketing: A professional, patient-focused website Local SEO and Google Business Profile optimization Generating and managing online reviews Community outreach and networking Custom social media content (if you’re willing to create it) These strategies are more affordable, sustainable, and effective over time. Big-ticket ads, print campaigns, and radio spots can come later—if they make sense for your goals and budget. Time vs. Money As your practice grows, your available money increases and time becomes more limited. That’s when outsourcing makes more sense. For example, a new chiropractor might build their own website, while a seasoned doc is more likely to outsource that task to save time. Social media tip: Avoid paying for canned content. If you want results, you’ll need to share your own personality, voice, and expertise. You can create simple content and pass it off to someone for editing and posting—but generic content won’t move the needle. Short-Term vs. Long-Term Strategy Understand the type of marketing you’re doing: Short-term marketing (like Google Ads or in-person networking) can generate fast results. Long-term marketing (like SEO or relationship building) builds momentum over time. Ideally, your strategy should include both. Just be clear about your goals so you can match your budget and efforts accordingly. Avoid the Comparison Trap Don’t compare your marketing budget or practice stats to other chiropractors without context. Chiropractors often exaggerate their numbers. Even if the numbers are real, you don’t know the whole story. Jerry shares a story about a friend with a big, multi-doc practice who grossed 3–4x what Jerry did. But after expenses, the friend only brought home a few thousand more per month—and carried far more stress. Bigger isn’t always better. Final Thoughts There’s no magic number. The right marketing budget for your chiropractic practice is the one that fits your situation, supports your goals, and delivers a positive return on investment. Start with foundational strategies. Be realistic about where you are. Invest smart, not just big. Don’t spend money to impress anyone—especially not other chiropractors. Smart chiropractors make intentional decisions, track ROI, and stay focused on long-term success—not short-term ego boosts. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join
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I'm a Chiropractor - How Do I Ask For Online Reviews Without Sounding Desperate?
06/27/2025
I'm a Chiropractor - How Do I Ask For Online Reviews Without Sounding Desperate?
In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy, former chiropractor and founder of Rocket Chiro, discusses how chiropractors can effectively request patient reviews without feeling desperate or sales-oriented. The goal is to foster a comfortable approach that enhances practice visibility and appeal. Why Reviews Matter: Jerry emphasizes that online reviews significantly impact local SEO rankings and patient decision-making. Fresh reviews boost your visibility on Google Maps and provide credibility to potential patients. Reviews older than six months begin to lose effectiveness, so continual efforts are essential. Common Mistakes: Relying on hope instead of a systematic approach. Viewing review requests as awkward or self-serving. Jerry recommends shifting the mindset to view reviews as a helpful service to future patients rather than purely self-benefiting. Creating a Review-Friendly Culture: Discuss the importance of reviews from early patient interactions. Utilize visible tools: posters, QR codes, signage. Regularly share patient testimonials on social media. Timing is crucial: delaying requests slightly ensures reviews reflect transformative patient experiences rather than superficial impressions. Practical Tips: Immediately capitalize on spontaneous praise by requesting reviews. Make review requests patient-centered, emphasizing how their feedback helps others. Use direct, short links and QR codes from Google Business Profile. Favor text-based requests over email. Engage staff to proactively support review requests. Pitfalls to Avoid: Never guilt-trip or beg for reviews. Do not offer incentives or discounts, as these violate Google’s policies. Avoid emphasizing business needs over patient-centered language. Handling Negative Reviews: Negative reviews, while rare, can offer valuable insights. Jerry advises responding professionally and thoughtfully to negative feedback, turning it into an opportunity for demonstrating accountability and improvement. Consistency and Long-term Strategy: Jerry stresses the importance of consistent, ongoing review collection. Accumulating significantly more reviews than competitors can solidify long-term advantages in local SEO and patient trust. Final Thoughts: Excellence in chiropractic care combined with a positive mindset toward reviews and systematic integration into practice culture will yield sustained success. For chiropractors seeking additional help with websites, local SEO, or professional development, Jerry invites listeners to explore Rocket Chiro’s Next Step program and other tailored services. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join
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How Chiropractors Can Build a Referral-Based Chiropractic Practice
06/24/2025
How Chiropractors Can Build a Referral-Based Chiropractic Practice
In this episode, Jerry Kennedy explores what it takes to build a referral-based chiropractic practice. While many chiropractors say they want more word-of-mouth referrals, most don’t have a clear strategy in place to make it happen. Jerry breaks down the keys to increasing referrals, explains the different types of referral sources, discusses why people refer (and why they don’t), and offers practical tips on building stronger community and professional connections. Whether you’re just getting started or you’re ready to reduce your dependency on paid ads, this episode is packed with clarity and direction. Topics Covered The Value of a Referral-Based Practice Why word-of-mouth marketing is still the most stable and reliable form of growth The instability of modern advertising platforms compared to long-term relationships Why referrals are the “golden goose” for chiropractors Keys to Getting More Referrals Jerry outlines core principles every chiropractor should focus on: Make referrals normal in your office culture Be specific about who you help Make referring as easy as possible Deliver excellent, trustworthy care Build and maintain strong relationships Have a long-term plan and stay consistent Be the kind of person who also gives reviews and referrals Types of Referrals Chiropractors Can Get It's not just about patients sending in their friends. Jerry explains: Patient Referrals – Direct recommendations from satisfied patients Small Business & Professional Referrals – From people who may never become patients but trust you Medical Referrals – From MDs, PTs, massage therapists, and other healthcare providers Community Referrals – From people who only know your reputation, not you personally Digital Referrals – Reviews, shares, and online recommendations that create social proof Understanding Why People Refer They've had a positive or unexpected experience They like and trust you You asked them to refer They’re returning a favor (reciprocity) They perceive you as an authority You’ve made it easy and clear who you want to help They’ve built a relationship with you over time The Truth About Referral Expectations Not everyone refers—and that’s normal Trying to force referrals from everyone leads to disappointment The goal is to increase your referral percentage, not make it universal Focus on clarity, consistency, and communication Tips for Building Non-Patient Referral Relationships Understand that non-patient referrals take longer Start with people you already know Ask for introductions instead of cold outreach Get involved in community and networking groups (BNI, chambers, local events) Focus on solving problems, especially for busy professionals Stay in touch without being annoying Know when to walk away from dead-end connections Who Should You Be Networking With? Your neighbors: anyone near your office, regardless of profession People aligned with your niche: Pediatric chiropractors should connect with mom groups and birth professionals Sports chiropractors should connect with coaches, gyms, and athletes People in the communities where you want to be known and respected Final Thoughts A referral-based practice doesn’t happen by accident. It requires a deliberate, ongoing effort to build relationships, communicate clearly, and provide consistent value. While it won’t produce instant results, over time it becomes one of the most stable and rewarding ways to grow a chiropractic practice. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join
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Why Do Some Chiropractors Make Chiropractic Sound Like a Religion?
06/20/2025
Why Do Some Chiropractors Make Chiropractic Sound Like a Religion?
In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession. This episode doesn’t aim to provide all the answers. Instead, it encourages thoughtful reflection on how chiropractic is defined, communicated, and perceived—especially by the public. Topics Covered 1. Two Extremes in Chiropractic Philosophy On one end: Evidence-only chiropractors who view chiropractic purely as musculoskeletal care On the other end: Chiropractors who speak in mystical or spiritual terms, treating chiropractic as a life-transforming philosophy Why both extremes can alienate the average person and cause division within the profession 2. Parallels Between Religion and Chiropractic Origin story of chiropractic (Harvey Lillard, DD and BJ Palmer) has a near-mythical tone Green Books and 33 Principles serve as sacred texts The adjustment functions as a ritual for some practitioners Concepts like innate intelligence resemble spiritual or religious ideas Evangelistic language: “power is on,” “saving lives,” “this is my purpose” Chiropractic’s internal denominations: upper cervical groups, technique systems, subluxation-based vs. evidence-based 3. Why Religious Messaging Is Problematic It creates confusion—both within the profession and with the public The message doesn’t resonate with the majority of people Research shows only around 12–15% of Americans see a chiropractor regularly Going “all in” on a new-age approach would alienate at least two-thirds of current and potential patients Other medical and health professions avoid spiritualized language and reach far more people 4. Why This Messaging Still Exists It’s historically embedded in the profession It gives chiropractors a stronger sense of purpose It appeals to those looking for identity, certainty, and belonging It’s often easier to repeat philosophical slogans than to critically evaluate them Chiropractic schools that promote this mindset continue to attract like-minded students Key Takeaways Chiropractic isn’t religion—and it doesn’t need belief or faith to work The profession should focus on benefits, not belief systems Presenting chiropractic in mystical or exaggerated terms limits its appeal Chiropractors should strive for clarity, consistency, and excellence in communication and care Patients don’t need to believe in a philosophy—they just need to know chiropractic helps them feel and function better What Should Chiropractors Do? Be excellent at what you do Avoid shortcuts and weekend certifications just to add services Master your craft, whether it's manual adjustments, soft tissue work, or rehab Communicate clearly and effectively Avoid sounding like a conspiracy theorist or spiritual guru Test your messaging with people outside the profession to make sure it sounds normal Focus on practical benefits Most people care about how chiropractic will help them feel and function better Benefits like improved sleep, reduced pain, better mobility, and less stress resonate more than abstract philosophy Stop repeating what you’ve heard without questioning it Be thoughtful and intentional with your words Avoid parroting slogans or ideas that don't hold up to scrutiny Services Mentioned Rocket Chiro Websites: Designed to convert visitors into patients Local SEO Services: Focused on improving Google Maps rankings Next Step Program: On-demand coaching for new and stuck chiropractors Free Website and SEO Assessment: No-obligation review with personalized feedback For more info, visit: Closing Thoughts Jerry makes it clear: he loves chiropractic. It has changed his life. But love for the profession doesn’t mean ignoring its problems. If chiropractors want the public to understand and trust what they do, they need to communicate in a way that makes sense to normal people. That means cutting out the spiritual fluff and focusing on what actually helps. If you’re ready to grow a chiropractic practice that connects with real people and delivers real results, this episode is for you. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join
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Highly Sensitive Chiropractors: Boundaries, Burnout, and Business with Todd Smith
06/16/2025
Highly Sensitive Chiropractors: Boundaries, Burnout, and Business with Todd Smith
In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you’re a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you. Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead to a more successful and satisfying practice. Resources & Links: Todd’s Website: HSP Stress Test & Coaching Info: Todd’s Podcast: Recommended Episode to Start With: 00:01 – Introduction Jerry introduces the episode and shares how Todd reached out authentically to be on the show. 02:38 – What is a Highly Sensitive Person (HSP)? Definition of HSP: A temperament trait identified by Dr. Elaine Aron in the 1990s. 20% of people are highly sensitive, equally split between men and women. HSPs process information deeply and have stronger emotional and empathetic tendencies. 04:36 – The Negative Stigma Around Sensitivity Why many people, especially men, resist identifying as “sensitive.” The difference between healthy sensitivity and stress-amplified sensitivity. 06:11 – The HSP Stress Bucket Analogy How HSPs reach emotional overload quicker. The evolutionary benefits of sensitivity across species. 08:54 – Why Chiropractic Can Be Overwhelming for HSPs The “high-touch” nature of chiropractic care. How deep empathy can serve patients but drain the doctor. 09:45 – The Difference Between HSPs and Introverts 30% of HSPs are extroverts. Key difference: extroverts gain energy from people; HSPs process deeply no matter the social orientation. 14:21 – Overthinking vs. Overprocessing Using stress as an early warning sign for overthinking. Identifying when thinking becomes counterproductive. 15:52 – People-Pleasing, Boundaries & Being “Too Nice” How HSPs often sacrifice personal well-being to avoid conflict. The dangers of prioritizing patients at the expense of family and self. 19:08 – Recognizing When You’re Out of Exchange Jerry shares personal signs of resentment and burnout. Practical examples of how ignoring boundaries hurts long-term relationships. 22:05 – Real-Life Example: Transitioning to Online Scheduling How avoiding difficult patient conversations can sabotage practice efficiency. Actionable steps for chiropractors to establish new boundaries. 26:48 – The Impact of Saying Yes to One Thing (And No to Another) How HSPs can unintentionally hurt loved ones by over-serving patients. 29:08 – Questioning Your Own Thoughts & Beliefs Todd introduces The Work of Byron Katie to challenge stressful beliefs. Why questioning assumptions can unlock personal freedom. Learn more about The Work of Byron Katie here: 33:15 – Parenting, Marriage, and Boundaries in Personal Life Jerry and Todd discuss how HSP tendencies show up in parenting and marriage. The difference between being a loving parent vs. needing to be liked. 37:10 – The Power of Defining Core Values Jerry shares his life-changing “tombstone exercise” to clarify life priorities. How clearly defined values help guide boundary decisions. 38:25 – Avoiding Conflict Harms Long-Term Relationships How short-term avoidance creates long-term resentment. The danger of letting small compromises accumulate. 40:52 – The Compound Effect of Small Decisions Why big mistakes are often small ones repeated. Daily choices move you toward or away from your ideal life. 41:47 – Personal Examples: Making Hard Business Decisions Todd shares a difficult but necessary recent business decision. The importance of trusting your inner voice. 46:12 – Chiropractors, Insecurity, and Owning Your Identity Why chiropractors often struggle with professional insecurity. The importance of owning the value of chiropractic care. 50:19 – Confidence Is Attractive How being comfortable in your own skin draws people to you. The toxic ripple effects of personal insecurity. 51:33 – The HSP Superpower in Chiropractic Empathy + Deep Processing = Ideal skillset for chiropractic care. How awareness and pacing prevent burnout while maximizing your gifts. 53:45 – Spotting HSPs in Practice Why Todd now exclusively works with HSPs. How understanding your patients’ sensitivity helps build stronger relationships. Support the Podcast Rate, review, and subscribe to the podcast Share this episode with another chiropractor who needs to hear it Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join
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Chiropractic Networking & Collabs: Trust vs Attention
06/11/2025
Chiropractic Networking & Collabs: Trust vs Attention
In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely. Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust. Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build a practice grounded in integrity. Topics Covered The Benefits of Networking and Collaboration Opens doors to new opportunities Transfers trust and authority when done properly Helps chiropractors grow their audience faster Builds relationships that can have a lasting impact on your practice The Danger of Chasing Attention Borrowing someone’s audience means borrowing their reputation too Many chiropractors partner with people they barely know simply to get more attention Lack of discernment can damage your credibility and erode patient trust Online mistakes can live forever and affect your long-term reputation Real-World Examples Chiropractors in Jerry’s past who partnered with unethical providers simply because they were financially successful Young chiropractors who were drawn to dishonest mentors because of money and appearances Jerry’s personal experience accidentally collaborating with someone who was later arrested for illegal behavior How the temptation to chase attention impacted Jerry’s own integrity during his time on local radio Building Trust vs. Building Attention Patients choose chiropractors they trust, not just those with large followings Social proof can help but trust is always more important for long-term success Influencer culture often encourages chiropractors to seek attention at the cost of their values Critical Questions to Ask Before Collaborating Do I actually respect this person and their work? Would I be proud of this collaboration five years from now? Does this align with my practice values? Would my ideal patients trust me more or less after seeing this partnership? If something bad came out about this person, would I be surprised? Would I refer my close friends and family to this person? The Attention vs. Reputation Analogy Attention is like Skittles: easy to get, sweet at first, but lacking substance Reputation is like meat and potatoes: slower to build, but sustaining for the long haul A solid reputation creates patient trust, long-term growth, and professional stability Final Thoughts Be willing to grow slower if it means protecting your integrity The right collaborations with the right people can open powerful doors Avoid collaborations that compromise your values for temporary exposure Build your practice and reputation with long-term trust in mind Resources Mentioned Rocket Chiro Website and SEO Help: rocketchiro.com Next Step Coaching Program: Help for chiropractors who are starting out or feeling stuck Connect with Jerry Visit RocketChiro.com Request your free New Patient Search Review Learn more about the Next Step Program for coaching and ongoing support Support the Podcast Rate, review, and subscribe to the podcast Share this episode with another chiropractor who needs to hear it Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join
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Most Chiropractic Marketing Takes Time
06/09/2025
Most Chiropractic Marketing Takes Time
In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency. Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also shares actionable strategies based on patient intent—like how to attract people looking for acute care now versus those slowly building trust over time. Key Takeaways 1. Different Generations = Different Timelines Gen Z needs an average of 11 exposures before following a brand. Millennials and Gen X fall in the 6–7 range—similar to long-standing marketing wisdom. Boomers need only 3 exposures on average. The more content someone consumes, the more desensitized they become—especially Gen Z. 2. Trust and Time in Marketing Most people don’t take action the first time they see you unless they're in a crisis or acute pain. Content overload and algorithm filters mean you’re competing with everything—not just other chiropractors. Patience is essential in relationship-based marketing. 3. Match Your Marketing to Your Intentions If you need patients today, prioritize: Acute care marketing SEO and Google Ads Networking with professionals If you’re building a long-term brand, focus on: Content marketing (blogs, videos, podcasting, community involvement) Authority building (testimonials, reviews, collaborations) Social media presence (but know it takes time!) 4. Tailor Your Tactics by Demographic Older patients: Use Facebook, email, direct mail, print, TV, radio. Younger patients: Use Instagram, TikTok, YouTube Shorts, influencer collaborations. 5. Don’t Fish in the Wrong Pond Align your: Target audience Marketing platform Message and tone Budget and expectations Actionable Tips for Chiropractors Need patients fast? Prioritize acute care, SEO, and local Google Ads. Targeting Gen Z or Millennials? Use short-form content, influencer partnerships, and be consistent with social media. Want trust over time? Focus on storytelling, authority, and being visible both online and offline. Don't fake it. Be genuine and let your personality come through in your content. Adapt. Stay aware of platform changes and be ready to evolve your strategy. Final Thoughts “Marketing isn’t magic—it’s a process. And if you’re marketing to people who take longer to trust you, you have to be patient, intentional, and consistent. If your expectations and execution don’t match, you’re just wasting time and money.” Work With Jerry Want help with your website, SEO, or want to get unstuck in your practice? Visit and request a Free New Patient Search Review or explore the Next Step Program for on-demand chiropractic coaching. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join
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The Great Healthcare Shift: Building Trust, AI, and Opportunity for Chiropractors
05/30/2025
The Great Healthcare Shift: Building Trust, AI, and Opportunity for Chiropractors
In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward. Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice. This episode is not about fear or doom. It’s about opportunity. Jerry and Shaq discuss how chiropractors can thrive in this new environment—by becoming approachable, authentic, and collaborative. If you want to know how to build real trust in a skeptical world, this episode is for you. Topics Covered Breakdown of the Edelman Study 16,000 adults surveyed across 16 countries Trust in traditional medical advice is plummeting Gen Z (ages 18–34) showed the sharpest decline in trust People now turn to friends, family, social media, and AI tools like ChatGPT for guidance Why This Matters for Chiropractors Many chiropractors misinterpret this shift as negative Jerry argues it’s actually a massive opportunity People are more open than ever to alternative care But they’re also more skeptical and cautious Key Insights for Chiropractors Approachability Over Authority Don’t try to act like a hospital or medical institution Be authentic, human, and real Patients are drawn to approachable, relatable personalities—especially online Be a Trusted Peer, Not Just a Provider The age of “the man in the white coat” is fading Trust is built through transparency, consistency, and care Shaq shares real-world examples from social media and ad performance Collaborative Decision-Making is Crucial Chiropractic is a participation sport Patients don’t want to be told what to do—they want to be heard Jerry shares the idea of “unburdening yourself” from outcomes, while still leading responsibly Office Design, Language, and Branding Your tone, attire, and environment matter more than ever Don’t fake it. Be yourself—but be your best self Your online persona should match the in-office experience Retention Through Relationship True retention isn’t just about visit numbers It’s about maintaining a long-term doctor-patient relationship “If they’re going to see a chiropractor five times in the next 20 years—make sure it’s you.” Practical Takeaways Be visible and real online—smile in your photos, show personality in your videos Ditch manipulative sales tactics—people will bolt if they sense even a whiff of deception Use AI tools to enhance patient understanding, not replace your role Build trust over time—especially with younger patients who are used to doing their own research Engage in local Facebook groups or community platforms to stay involved without relying solely on ads About the Guest Shaq Smith is a marketing and social media strategist who specializes in helping chiropractors create content and ads that convert. Known for his sharp insights and practical advice, Shaq brings a younger generational perspective to the conversation—especially relevant for understanding Gen Z patient behavior. Final Thoughts This episode challenges chiropractors to stop chasing mainstream status and start leaning into what makes them different. Trust isn’t dead—it’s just shifting. And chiropractors who embrace approachability, authenticity, and patient participation will thrive in this new era. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join
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He Said Chiropractors Should NEVER Rent Their Chiropractic Website. Is That Bad Advice?
05/20/2025
He Said Chiropractors Should NEVER Rent Their Chiropractic Website. Is That Bad Advice?
In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice. Key Points Discussed: 1. The Catalyst for This Discussion Jerry shares his experience with seeing a social media ad discouraging chiropractors from renting websites, advocating instead for ownership. Highlights the misleading aspects of this marketing approach. 2. The True Purpose of Your Chiropractic Website Your website should clearly represent your practice and communicate your value to potential patients. It should create an immediate feeling of reassurance and relief for your ideal patients, helping them know they've found the right chiropractor. 3. Common Misconceptions About Renting vs. Owning Owning a website does not eliminate ongoing costs (hosting, domain renewal, plugins, maintenance). Renting doesn't inherently mean you're throwing away money; it could offer consistent value and peace of mind. Website Management Options Explored: Option 1: DIY (Do It Yourself) Pros: Cheapest initial cost; complete control. Cons: Time-consuming, requires technical and design skills, full responsibility for problems. Option 2: DIY with Professional Help (Hybrid Model) Pros: Professional initial setup, saves significant time, good initial functionality and appearance. Cons: High upfront costs, ongoing technical maintenance responsibilities, potential hidden SEO and functional flaws. Option 3: Full Website Service Pros: Professional management, design, and SEO optimization; ongoing support and updates; leveraging expert experience. Cons: Higher ongoing monthly cost; less direct control for those who prefer hands-on management. Key Recommendations: Financial Considerations Avoid making website decisions based purely on cost savings. Prioritize overall return on investment and functionality. Practical Tips for Control Maintain control of your domain (URL). Maintain control of your business email setup independently (e.g., Google Workspace). Warning Signs Be cautious of marketing scare tactics. Ensure the website solution you choose genuinely enhances your online presence and patient conversion. How Jerry and Rocket Chiro Can Help: Request a FREE New Patient Search Review: Jerry offers a detailed, personalized video review of your website and SEO effectiveness, clearly explaining your online visibility and patient appeal. Additional services available include website design, ongoing management, and comprehensive SEO services tailored specifically for chiropractors. Closing Thoughts: Choose your website option based on your practice's specific needs, capabilities, and growth goals. Ensure your website consistently represents your chiropractic practice positively and effectively to your target audience. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join
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Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice?
05/05/2025
Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice?
In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own. Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking the good with the bad, they throw out anything that reminds them of their former job—even when those strategies are actually helpful for patient care and business success. Key Topics Covered: What is Chiropractic Associate PTSD and how to recognize it Why bad chiropractic associate jobs often lead to destructive overreactions The dangers of abandoning care recommendations, structure, and business systems Why communication and leadership are essential, not optional The difference between unethical sales tactics and ethical, effective systems How to reframe your mindset so your bad associate job doesn’t ruin your own practice The long-term impact of poor retention, undercharging, and disorganization Practical tips for moving forward with confidence and clarity Takeaways: Just because something was done wrong in your chiropractic associate job doesn’t mean it’s wrong to do Structure, communication, and planning are foundational to a successful chiropractic practice Being a great adjuster isn’t enough—you also have to lead, manage people, and run a business Don’t fall into the trap of assuming successful chiropractors are all unethical. Many are thriving because they’ve built strong, ethical systems Start small, commit to improvement, and keep moving the goalpost as you grow Jerry’s Advice: Change your mindset. A bad chiropractic associate experience doesn’t have to define your future. Be intentional, build systems, communicate clearly, and strive for excellence—not perfection. Success in chiropractic is possible without selling out your values. Support the Show: If you’ve been listening and getting value from the Rocket Chiropractic Podcast, take a moment to leave a review on Apple Podcasts or share the show with a chiropractor who could benefit. It helps the podcast reach more chiropractors who need guidance and support. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit . Free New Patient Search Review: Best chiropractic websites: Chiropractic SEO: Coaching for Chiropractors:
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Text, Call, or Click? What's The Best Way For New Patients To Reach Chiropractors?
04/30/2025
Text, Call, or Click? What's The Best Way For New Patients To Reach Chiropractors?
In this episode of the Rocket Chiro podcast, Jerry Kennedy dives into the crucial topic of how new patients initially contact chiropractors. Understanding this process can drastically influence your patient acquisition and retention. Jerry discusses the pros and cons of various contact methods, how these methods affect patient conversion rates, and what chiropractors should know to stay compliant with regulations. Key Points: Initial Patient Contact: Referrals and reputation establish trust before first contact. Cold contacts require quick and convenient responses to avoid losing potential patients. Pros and Cons of Contact Methods: 1. Phone: Pros: Highly personal, immediate human connection. Cons: Many people, especially younger demographics, avoid phone calls. 2. Email: Pros: Very easy, low anxiety for introverts. Cons: Low open rates, delayed responses, and potential ghosting due to reluctance to speak on the phone. 3. Texting: Pros: High open rates (~90%), quick responses, balances convenience and speed. Cons: HIPAA compliance risks, requires secure software or explicit patient consent. 4. Online Scheduling: Pros: High commitment level from patients, convenience. Cons: Potential additional costs, loss of schedule control for chiropractors. 5. Social Media (Direct Messaging): Pros: Direct, convenient for socially active chiropractors, good for conversions. Cons: Significant HIPAA compliance concerns, difficult message management, risk of missing messages if not consistently active. Best Practices Recommendations: Phone: Maintain as an option with clear and concise voicemail messaging. Email: Discourage as primary contact for new patients due to inefficiency. Texting: Highly recommended if compliant; utilize secure software or explicit consent forms. Online Scheduling: Recommended if loss of schedule autonomy isn’t problematic; ensure simplicity and ease-of-use. Social Media: Effective for socially active chiropractors but manage privacy carefully; consider explicit patient acknowledgment of non-privacy. Final Thoughts: Jerry emphasizes the importance of quick and convenient communication methods that align with patient preferences while being mindful of compliance and privacy regulations. Chiropractors should continually evaluate their patient contact methods and ensure they offer accessible, reliable, and regulation-compliant options. Resources Free New Patient Search Review: Best chiropractic websites: Chiropractic SEO: Coaching for Chiropractors:
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I'm a Chiropractor - Is Social Media Worth It?
04/16/2025
I'm a Chiropractor - Is Social Media Worth It?
In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends. You’ll hear a realistic breakdown of what social media can do for your practice, what it can’t do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively. Topics Covered: Why there’s no one-size-fits-all approach to social media The flawed assumption that every chiropractor has to be on social What makes social media a potential time and money drain Why interaction is the most important ingredient for social media success The danger of outsourcing to companies that post generic, low-value content When social media should be a supporting player, not the main driver What actually works: unique content, conversation, consistency Alternatives to social media for attracting new patients: SEO, referrals, Google Ads, content marketing, and community engagement How to use social media strategically if you’re not all-in Key Takeaways: If you enjoy creating content and interacting online, social media can be a powerful tool—if done right. If you dislike it or aren’t willing to do what it takes to succeed on social, you’re better off focusing your efforts elsewhere. Maintaining basic social accounts with occasional, authentic updates is still a smart move. Don’t waste money on generic social media management. It rarely works. Focus on strategies that fit your skills, your schedule, and your practice goals. Resources Free New Patient Search Review: Best chiropractic websites: Chiropractic SEO: Coaching for Chiropractors:
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I'm a Chiropractor - Should I Spend Money On Google Ads or SEO?
04/16/2025
I'm a Chiropractor - Should I Spend Money On Google Ads or SEO?
In this episode of the Rocket Chiropractic Podcast, Jerry tackles one of the most frequently asked marketing questions from chiropractors: Should I invest in Google Ads or SEO? If you’ve ever felt confused, frustrated, or overwhelmed trying to get more new patients through search engines, this episode is for you. After multiple recording attempts (yes, really), Jerry dives deep into the pros and cons of both SEO and Google Ads—helping chiropractors make smarter, more strategic decisions based on their budget, timeframe, and local competition. He highlights the potential benefits and the common pitfalls that can make these marketing tools either a valuable investment or a money pit. Whether you’re just getting started, running things on a shoestring budget, or trying to level up your online presence, this episode will help you better understand when SEO or ads make sense—and when they don’t. What You’ll Learn: Why there’s no one-size-fits-all answer to Google Ads vs SEO How your practice’s timeline and urgency for new patients should impact your decision What role budget plays in deciding between DIY, local SEO help, or running paid ads Why competition density and strength in your area can drastically affect cost and effectiveness The biggest risks chiropractors face when choosing these strategies Why sometimes the best decision might be to wait or pivot Resources Free New Patient Search Review: Best chiropractic websites: Chiropractic SEO: Coaching for Chiropractors: If you found this episode helpful: ✔️ Share it with another chiropractor ✔️ Subscribe so you don’t miss future episodes ✔️ Reach out to Rocket Chiro if you’re ready to improve your online presence
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I'm a Chiropractor - How Do I Get More New Patients?
04/10/2025
I'm a Chiropractor - How Do I Get More New Patients?
In this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?" Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward. What You’ll Learn in This Episode: Why the typical "just do this" advice is usually misleading The connection between chiropractic marketing gurus and the broader "make money online" culture Why there’s no one-size-fits-all approach to getting new patients Why it's okay (and normal) to get unbalanced results from your marketing efforts Why everything starts with reaching new people—and how to make sure you're doing it The Three Big Marketing Categories: 1. Online Marketing Websites, SEO, Google Ads, social media, email, and digital content creation 2. Offline Marketing Referrals, local networking, events, community outreach, print, and face-to-face marketing 3. Retention Onboarding, communication, patient experience, and follow-up systems that keep people coming back Foundational Steps to Get Started: Clarify your marketing message: Who are you, and how do you help? Build and maintain a professional website Set up and optimize your Google Business Profile Create and maintain relevant social media accounts Implement a simple, effective plan for gathering reviews and referrals Key Questions to Ask Yourself: What are my current skills? What are my interests? What are my available opportunities? What is my timeline? What is my budget? These questions will help you decide what to focus on next and avoid wasting time and money. Final Takeaways: Just get started, even if it’s messy at first Don’t take unnecessary financial risks Test and tweak your efforts—marketing is an ongoing process Be willing to change, but also be patient with your strategy Most importantly, be committed to excellence in everything you do Resources Free New Patient Search Review: Best chiropractic websites: Chiropractic SEO: Coaching for Chiropractors:
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Animal Chiropractic, Is That A Thing? A Conversation With Dr. Katie Lackey
04/02/2025
Animal Chiropractic, Is That A Thing? A Conversation With Dr. Katie Lackey
In this episode, Jerry Kennedy sits down with animal chiropractor Dr. Katie Lackey to explore the fascinating and often overlooked world of animal chiropractic care. From horses and dogs to ducks, llamas, and even bearded dragons, Dr. Katie shares how she got started, what it’s like treating non-verbal patients, and the powerful results she sees in practice. The conversation covers a wide range of topics including the scope of animal chiropractic, state regulations, and the logistics of running a mobile practice. Dr. Katie talks about the tools she uses (or avoids), the importance of understanding animal behavior, and the emotional bond formed between pets and their people. She also dives into the business side—touching on patient volume, pricing strategies, and why excellence and ethical care are non-negotiable. Whether you’re a chiropractor, a pet owner, or someone who’s simply curious, this episode is an insightful look into a growing field that’s changing lives—human and animal alike. Topics Covered: How Dr. Katie went from horse girl to animal chiropractor What animals can be adjusted (not just dogs and horses) The legal and logistical challenges of animal chiropractic Tools of the trade: hands versus instruments How to communicate with vets and why it matters Business models for mobile and brick-and-mortar animal chiropractors Emotional patient stories and powerful outcomes Why excellence and collaboration are the future of animal chiropractic Connect with Dr. Katie Dr. Katie’s podcast: Dr. Katie’s Website: Resources Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO:
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What's The Biggest Mistake That New Chiropractors Make?
03/25/2025
What's The Biggest Mistake That New Chiropractors Make?
In this podcast episode, Jerry Kennedy discusses the biggest mistakes chiropractors make when starting their practices. He emphasizes the importance of defining one’s identity and ideal patient, as well as the need for effective marketing and branding. Dr. Kennedy argues that many chiropractors fail to clarify who they are and what they offer, leading to ineffective practices and marketing strategies. He encourages chiropractors to understand their unique strengths and target their marketing efforts accordingly, ultimately leading to a more successful practice. Takeaways: The biggest mistake chiropractors make is not defining who they are. Clarity about your practice helps in marketing and attracting patients. Understanding your ideal patient is crucial for success. Chiropractors should focus on their strengths and specialties. Effective marketing requires knowing your target audience. Don't try to be everything to everyone in your practice. Your website and branding should reflect your practice identity. Starting a chiropractic practice is challenging and requires clarity. Good marketing creates a draw for the right patients. Utilize programs and resources to help define your practice purpose. Sound Bites:"Why would someone pick you?" "What is your superpower?" Resources For Chiropractors:Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic Local SEO:
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Are You Meeting New People? The Start of ALL Chiropractic Marketing
03/18/2025
Are You Meeting New People? The Start of ALL Chiropractic Marketing
In this episode, Jerry Kennedy breaks down the absolute first step every chiropractor must take to get more new patients. Many chiropractors struggle with marketing because they miss the foundational starting point—introducing their practice to new people every single month. Without this, even the best marketing strategies fail. Jerry challenges chiropractors to take a hard look at their marketing and asks: Are new people discovering your practice this month who didn’t know about you last month? Whether you focus on online marketing, networking, referrals, or a mix of strategies, everything starts with making your practice known to new people in your community. If you skip this crucial step, you may be wasting time and effort on tactics that don’t move the needle. Key Takeaways: New patients solve a lot of problems – but they aren’t the answer to everything. If a business has deeper structural issues, getting more new patients may temporarily cover them up but won’t fix the core problems. Three main ways to get new patients: Online Marketing: SEO, Google Ads, social media, content marketing Offline Marketing: Networking, community outreach, events, public speaking Referrals & Relationships: Word of mouth, patient referrals, business partnerships Lean into your strengths – If you are great at social media, use that to your advantage. If you prefer a referral-based practice, focus on strategies that encourage word-of-mouth marketing. All marketing starts with awareness – People must first know your practice exists before they can become patients. Avoid wasted effort – If you’re writing blogs no one reads, posting on social media without reaching new people, or running ads with no clear strategy, you’re missing the key first step. Be known for something – The most successful chiropractors clearly communicate their value and specialize in something their community understands. Actionable Steps: Audit your marketing: How are new people discovering your practice? Stop wasting time on tactics that don’t introduce you to new people. Focus on outreach: Whether online or offline, prioritize strategies that expand your reach. Get a free practice assessment: Visit to have Jerry review your website and SEO. Join the NEXT Step program: If you're feeling stuck, this coaching program provides foundational practice growth strategies and direct access to Jerry for guidance. Additional Resources: Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO:
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Chiropractic Philosophy…What Is It Good For? A Conversation With Dr. John Stenberg
03/10/2025
Chiropractic Philosophy…What Is It Good For? A Conversation With Dr. John Stenberg
Chiropractic philosophy—what role does it play in the profession? How does it impact patient care? And is it necessary for chiropractors to embrace it fully? In this episode of Rocket Chiro Podcast, Dr. Jerry Kennedy sits down with Dr. John Stenberg to dive deep into one of the most debated topics in chiropractic: the role of philosophy in practice. They discuss the tension between evidence-based and vitalistic chiropractors, the impact of philosophy on clinical decision-making, and whether philosophy has turned into a quasi-religious belief system for some chiropractors. From the hypocrisy of certain chiropractic marketing strategies to the ethical responsibility of those who claim to “turn power on,” this conversation is raw, insightful, and bound to stir some thoughts. Topics Covered: ✔️ Why chiropractic philosophy has always been divisive rather than unifying ✔️ The fine line between philosophy and evidence-based care ✔️ The hypocrisy of some “subluxation-based” chiropractors ✔️ Should patients have to adopt chiropractic philosophy to get care? ✔️ Why the most philosophical chiropractors should be the most precise ✔️ The real reason medical doctors don’t refer to chiropractors ✔️ Why crapping on pain relief is dumb ✔️ How chiropractic can regain trust in healthcare Connect with Dr. John Stenburg: Dr. Stenberg’s website: Dr. Stenberg on Instagram: Dr. Stenberg’s Upper Cervical Podcast: Additional Resources: Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO:
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The Gospel of Fitness: A Conversation About Fitness, Faith, and Aging Gracefully With Steve McKinney
03/06/2025
The Gospel of Fitness: A Conversation About Fitness, Faith, and Aging Gracefully With Steve McKinney
In this episode of the Rocket Chiropractic Podcast, Dr. Jerry Kennedy sits down with Steve McKinney, author of . Steve shares insights from his book, his philosophy on fitness, and why strength training, walking, and a balanced diet are the keys to long-term health. They also discuss Steve’s background in personal training, jiu-jitsu, and his experience as a pastor. Beyond fitness, Jerry and Steve dive into the topic of faith, the meaning of the gospel, and the role of grace in their lives. This is a powerful conversation filled with practical health advice, life lessons, and deep reflections on faith. What You’ll Learn in This Episode: The 3 W’s of fitness: Weight training, Walking, and Watching your diet How strength training prevents injury and improves longevity The myths of extreme fitness trends, fad diets, and overtraining Why recovery is one of the most overlooked aspects of fitness How Steve’s personal faith journey shaped his approach to fitness and life The fundamental difference between Christianity and other religions Mentioned in This Episode: The Gospel of Fitness by Steve McKinney – Steve’s website: Resources & Additional Links: Rocket Chiropractic: Follow Dr. Jerry Kennedy on Instagram: Connect with Steve McKinney on Instagram: Resources & Additional Links: Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO:
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The Limitations of Local SEO & When Chiropractors Should Run Google Ads
02/20/2025
The Limitations of Local SEO & When Chiropractors Should Run Google Ads
In this episode of the Rocket Chiropractic Marketing Podcast, Jerry dives into the world of local SEO and explores its limitations—especially when it comes to Google Maps rankings. He also shares valuable insights on when chiropractors should consider running Google Ads to supplement their marketing efforts. Whether you're frustrated by your local search performance or wondering if paid ads are the right move, this episode breaks it all down. What You’ll Learn in This Episode: 🔥 The Real Limitations of Local SEO (Google Maps) Why your search visibility is limited by factors like search volume and competition. How Google’s location-based algorithm impacts your chances of ranking in the map pack. The importance of your practice’s physical location when it comes to dominating local searches. 💡 The Truth About Heat Maps Jerry shares his experience with SEO companies promising "too-good-to-be-true" results using heat maps. Why some SEO claims only work in low-competition areas. How to set realistic expectations for local SEO results based on your practice’s location and competition. 🚀 When Chiropractors Should Run Google Ads How Google Ads can help bypass SEO limitations and get immediate visibility. The pros and cons of running ads yourself vs. hiring an agency. Why Google Ads budgets can be tricky, especially for chiropractors with limited marketing funds. The best times to consider running ads: New practices looking to generate leads fast. Chiropractors wanting to expand reach beyond local SEO limits. Practices aiming for total local domination. 💣 Bonus Insight: Jerry’s take on review strategies and why there’s no such thing as "too many reviews" when it comes to dominating your local market. Key Takeaways: Local SEO is powerful but has real limitations based on search volume, competition, and physical location. Google Ads can help chiropractors reach more potential patients—but they come with their own challenges and costs. Strategic marketing is about balancing long-term organic growth with paid strategies for immediate results. 🎯 Need Help With Your Website, SEO, or Google Ads? Head over to to learn how Jerry can help you optimize your site, improve your local SEO, or run effective Google Ads to attract more new patients. 👉 Subscribe to the Rocket Chiropractic Marketing Podcast on Apple Podcasts, Spotify, or your favorite podcast platform so you never miss an episode! 🎙️ Got questions or topics you'd like covered? Reach out to Jerry at — he's always excited to help chiropractors grow their practice!
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Does More Time With Patients = Better Chiropractic Care?
02/10/2025
Does More Time With Patients = Better Chiropractic Care?
Rocket Chiropractic Marketing Podcast - Episode Show Notes Host: Jerry KennedyPodcast: Rocket Chiro Podcast - The Business and Marketing Podcast for Chiropractors Episode Summary: In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy explores two key topics that impact chiropractors: Time Spent with Patients: Does spending more time with patients automatically mean better care? Jerry challenges the assumption that more time equals more value and explains why efficiency should be a priority in chiropractic practice. Patient Interaction and Experience: How chiropractors greet and interact with patients significantly influences patient retention. Jerry shares insights from a book he recently read, emphasizing the importance of making patients feel heard and valued. Key Takeaways: 1. The "More Time = More Value" Myth Some chiropractors feel guilty for not spending more time with patients, but time should not be the primary focus—results and value should be. Spending excessive time with patients does not necessarily improve care and may even be counterproductive for busy professionals. Chiropractors should prioritize efficiency without sacrificing quality. Patients should pay for results, not minutes on the clock. New patient visits and regular visits should be optimized for effectiveness and patient experience. Tip: If your practice is built on spending extra time with patients, consider reframing your approach to focus on quality care rather than duration. 2. The Power of Patient Interaction Patients need to feel heard and valued. Acknowledging their concerns, making eye contact, and actively listening builds stronger connections and improves retention. Ignoring or dismissing a patient’s experience can create a sense of disconnection and drive them away. Being present and engaged, even in a short visit, makes a significant difference in the patient experience. Simple gestures like smiling, welcoming patients warmly, and avoiding distractions (e.g., checking the phone or multitasking) enhance the patient experience. 3. Business and Marketing Takeaways Efficiency in practice allows chiropractors to serve more patients without compromising care. Patient retention improves when patients feel valued, leading to better health outcomes and increased revenue. Practical Action: Evaluate how you and your staff interact with patients—small changes can make a big impact on patient loyalty. Announcements & Housekeeping: Rocket Chiro Website & SEO Services: Prices for website services will increase at the end of the month. Existing clients will keep their current pricing, but new clients should reach out before the end of the month to lock in the current rates. Next Step Program: If you’re a chiropractor looking for help with business and marketing, check out the Next Step Program for guidance on practice growth. Podcast Reviews: If you enjoy the podcast, leave a review on Google—there’s a “Review Us” button on the Rocket Chiro website. Final Thoughts: Focus on value and efficiency, not just time spent with patients. Enhance patient interactions to build stronger connections and improve retention. Small improvements in communication and engagement can lead to better business outcomes and patient satisfaction. Thank You for Listening! 🎙️If you found value in this episode, be sure to subscribe and share it with fellow chiropractors. See you next time! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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Chiropractic Marketing Q&A: Key to Marketing, $29 Deals, and Chiropractic Education
01/28/2025
Chiropractic Marketing Q&A: Key to Marketing, $29 Deals, and Chiropractic Education
Welcome to another episode of the Rocket Chiro Podcast, the go-to business and marketing podcast for chiropractors. In this Q&A episode, Jerry Kennedy dives into three key questions about chiropractic marketing. Whether you're navigating Google Ads, optimizing your website, or debating the value of deals, this episode is packed with actionable advice to help you grow your practice. Key Takeaways: 1. The Key to Marketing: Interaction Interaction is the cornerstone of effective marketing—online or offline. Google rewards high interaction with lower ad costs and better rankings. Examples of interaction include: Questions on your Google Business Profile. Website visits and clicks. Positive reviews. Social media content should prioritize engagement over frequency. Avoid canned, generic content and create posts that resonate with your audience. 2. Are Deals Worth It? Deals like discounted first visits can attract patients, but there are long-term implications: What you do to attract patients is what you’ll need to do to retain them. Deals may attract price-sensitive patients, making it harder to sustain full pricing later. Consider offering value in ways other than discounts, such as giveaways or added perks, to avoid devaluing your services. 3. Helping Patients Understand Your Practice Focus on benefits, not technicalities. Patients don’t need to understand everything you do—they need to know how you’ll help them. Instead of explaining techniques, highlight the types of patients you help and the problems you solve. Shift your messaging to help patients feel they’ve found the right place. Actionable Tips: Build authority through reviews, reputation, and engaging content that reflects your practice’s unique strengths. When marketing, prioritize creating a positive user experience that guides potential patients to take the next step—whether it’s booking an appointment or visiting your website. Frame your communication around the benefits to the patient, reinforcing that they’re in the right place. Resources Mentioned: Visit for chiropractic websites, SEO, and expert marketing advice. Have a question for the podcast? Submit it via the contact page at Rocket Chiro.
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Talking Chiropractic Education, Imaging, and Career Paths with Dr. Patrick Battaglia
01/16/2025
Talking Chiropractic Education, Imaging, and Career Paths with Dr. Patrick Battaglia
In this episode, Jerry Kennedy sits down with Dr. Patrick Battaglia, DACBR, and Vice President of Community-Based Clinical Education at . Together, they dive into the evolving world of chiropractic education, the role of imaging in practice, and the diverse career opportunities available to chiropractors today. From debating the pros and cons of X-rays to exploring innovative approaches in clinical education, this episode is packed with insights for chiropractors, students, and anyone interested in the profession’s future. Key Topics Discussed: The Role of Imaging in Chiropractic Practice: When and why to use X-rays or other imaging tools. The ethical considerations of imaging—balancing necessity and overuse. How imaging impacts patient perception and outcomes. Innovations in Chiropractic Education: The Community-Based Clinical Education (CBCE) program at UWS. Enhancing student readiness with immersive learning experiences. Preparing students for diverse practice settings, including private clinics, integrated systems, and multidisciplinary teams. Career Opportunities for Chiropractors: The growth of salaried positions in chiropractic and the rise of franchise models. Challenges and opportunities in the current job market for chiropractors. Bridging the gap between education and real-world practice. Chiropractic’s Evolving Role in Healthcare: Advocating for chiropractic as a primary choice for musculoskeletal and spine care. Integrating chiropractic into multidisciplinary teams for holistic patient care. Addressing common misconceptions about the profession. Social Media’s Influence on Chiropractic: The rise of Instagram and YouTube chiropractors—pros, cons, and public perception. Balancing education and entertainment in promoting chiropractic care. Memorable Quotes: “If imaging answers a clinical question that changes how you treat, it’s worth doing. But over-reliance on imaging can lead to unnecessary interventions.” – Dr. Patrick Battaglia “The more intentional we are about filling in gaps during education, the more we set students up for success after graduation.” – Dr. Patrick Battaglia “Chiropractors need to be excellent at what they do. Whether it’s a specific technique or general patient care, strive to be great.” – Jerry Kennedy Call to Action: If you’re interested in learning more about the University of Western States’ Community-Based Clinical Education program or exploring integrative care opportunities, click on the links below. Also, feel free to connect with Dr. Battaglia and the UWS team to share ideas or discuss how to contribute to chiropractic education. Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO:
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Instagram Strategies for Chiropractors with Shakur Smith
01/07/2025
Instagram Strategies for Chiropractors with Shakur Smith
In this episode of the Rocket Chiro Podcast, Jerry Kennedy sits down with Instagram expert Shaq Smith to discuss how chiropractors can effectively use Instagram to grow their practices. The conversation covers everything from the basics of building a local following to advanced strategies like retargeting and messenger ads. Key Takeaways: The Importance of Strategy: Many chiropractors know they need social media but don’t understand why or how to use it strategically. Shaq emphasizes that social media should be about connecting with your local audience and differentiating yourself from competitors. Content That Converts: High Performers: Videos of treatments, testimonials, and transformational stories perform best. People love seeing adjustments, but showcasing unique services (e.g., shockwave therapy) can also grab attention. Low Performers: Overly educational content doesn’t resonate unless it’s entertaining. Be Personable: Sharing human moments helps build trust and connection. Building Relationships: Reach out to followers with a personal message to build rapport. Focus on a framework: Build rapport → Qualify leads → Invite them in for care. Follow up thoughtfully without being pushy. A friendly tone can make all the difference. Paid Advertising Tips: Start with a budget of $10/day for local ads to build a targeted following. Use messenger ads to directly engage your audience and convert followers into patients. Retarget followers with ads that encourage them to message your practice. The Role of AI: Tools like ManyChat and chatbots are becoming increasingly valuable for automating conversations and nurturing potential patients while maintaining a human touch. Final Thoughts: Jerry and Shaq dive deep into the nuances of using Instagram as a tool for chiropractors, from creating engaging content to running effective ad campaigns. The key takeaway? Build genuine relationships and be intentional with your social media presence. Where to Find Shaq Smith: Instagram: Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO:
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Chiropractors Need Coaching
12/19/2024
Chiropractors Need Coaching
In this episode of the Rocket Chiro Podcast, the business and marketing podcast for chiropractors, Jerry Kennedy dives into the topic of chiropractic coaching—why it’s essential, the different types available, and how to determine what coaching makes the most sense for your practice. With the new year approaching, now is the perfect time to identify areas for growth and set yourself up for success. Key Takeaways: 1. Why Chiropractic Coaching Matters: Chiropractic college prepares you to pass boards, not to thrive in the real world. The chiropractor you are when you graduate is not the one you need to be to succeed long-term. Ongoing coaching, education, and habit development are critical for growth. 2. Types of Chiropractic Coaching: Business Coaching: Learn the basics of running a chiropractic practice. Clinical Coaching: Improve patient management and human interaction skills. Marketing & Branding: Develop a unique value proposition to attract your ideal patients. Mindset & Personal Development: Build leadership skills and overcome mental roadblocks. Sales & Communication: Refine how you present value and gain patient agreement. Niche-Specific Coaching: Focus on specialized techniques or services, like pediatrics or sports chiropractic. Technology & Systems Coaching: Maximize the tools and software you’re already using. Compliance & Legal Coaching: Ensure your paperwork and billing practices are up to par. 3. Choosing the Right Coaching for You: Identify your most pressing challenges (e.g., patient acquisition, clinical skills, or billing issues). Start with affordable or free options (e.g., podcasts, books) if finances are tight. Invest strategically in coaching that aligns with your current goals and budget. 4. Jerry’s Advice: Avoid rushing into expensive programs without proof of concept or financial stability. Take action—don’t just learn, but apply what you’ve learned. Your practice can only grow as much as you do, so prioritize personal and professional development. Resources Mentioned: Rocket Chiro Websites: Build a better chiropractic website to attract more new patients. Next Step Membership: Affordable business and marketing coaching for chiropractors, ideal for those getting started or feeling stuck. Call to Action: If you’re ready to level up your chiropractic practice, start with a better website or explore the Next Step Membership. Visit today to get started. Subscribe & Share: Don’t keep this podcast to yourself! Share it with a chiropractor who could benefit from these insights. Thank you for listening to the Rocket Chiro Podcast. See you next time! Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO:
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Can Chiropractors Really Have Work-Life Balance?
12/17/2024
Can Chiropractors Really Have Work-Life Balance?
In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy discusses the challenges of maintaining a work-life balance as a chiropractor. He explores the extremes of hustle culture versus a carefree lifestyle, emphasizing the importance of finding a middle ground. Jerry shares insights on prioritizing family and health over business success, and the necessity of structure and discipline in both work and home life. He encourages listeners to be present with their families and to understand that saying yes to one commitment often means saying no to another. The conversation culminates in practical tips for achieving a balanced life while managing a chiropractic practice. Key Takeaways: 1. The Extremes of Work-Life Balance: On one end, you have the "hustle culture" that glorifies grinding 24/7 to achieve success. On the other, you have the carefree "YOLO mentality" that prioritizes living in the moment over building anything substantial. Both extremes come with consequences, especially for chiropractors with families. 2. The Real Priorities in Life: Visualize your life as a target. The bullseye is reserved for the most important people—your spouse, kids, and closest family members. Work is essential but does not belong at the center of your target. Misaligned priorities can lead to regrets and damaged relationships. 3. The Importance of Saying No: When you say yes to one thing, you’re saying no to something else. Chiropractors must learn to prioritize structure, discipline, and efficiency in their work so they can be fully present at home. 4. Tips for Work-Life Balance: At Work: Create structure and discipline in your practice. Be efficient and prioritize foundational tasks that truly matter. Avoid wasted time and inefficiency—it directly affects your time with family. At Home: Be fully present when you're home. Don’t bring work problems into family time. Understand that the time you spend at home is irreplaceable. Communicate with your spouse and set expectations for temporary sacrifices while building your practice. 5. Timing is Everything: If you're single and building a practice, take advantage of the flexibility. If you have a family, use them as your motivation to work smarter, not just harder. Remember: The hustle phase is temporary. Your goal is to provide for your family without sacrificing your relationships. Final Thoughts: You won't look back on your life and wish you'd worked more or earned a little extra money. What truly matters are the relationships you build and the moments you cherish with your family. Keep your priorities straight, work efficiently, and when you’re home—be home. Resources Mentioned: Need a better chiropractic website? Visit to attract more new patients in the coming year. Feeling stuck? Check out Jerry's Next Step Program for on-demand chiropractic coaching to grow your practice with foundational business and marketing strategies. Share & Subscribe: If you found this episode helpful, please share it with other chiropractors! Don’t forget to subscribe to the podcast for more valuable insights to help you grow your practice and balance your life. Connect with Rocket Chiro: Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO:
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What Marketing Should Chiropractors Do?
12/11/2024
What Marketing Should Chiropractors Do?
Question for the podcast: https://rocketchiro.com/askjerry One of the questions that I get asked a lot goes something like this. "What kind of marketing should I do?" Most of the time when chiropractors ask me that, they are hoping to get a simple answer that will unlock the secret to more new patients. But chiropractic marketing isn't that simple. Just because something works well for one chiropractor, that doesn't mean it will work well for another. Each chiropractor needs to figure out what will work best for them. So in this episode of the Rocket Chiro Podcast, I talk about how chiropractors can decide what marketing they should do and which marketing they shouldn't. Enjoy! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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A Chiropractic Podcast with Dallas Chiropractor Dr. Strat Poulson
12/05/2024
A Chiropractic Podcast with Dallas Chiropractor Dr. Strat Poulson
Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO: In this conversation, Jerry Kennedy and Strat Poulson delve into the realities of chiropractic practice, discussing the differences between expectations and actual experiences in the field. They explore the diversity of chiropractic practices, the challenges of referrals, and the importance of self-identification and specialization. The discussion also covers marketing strategies, the role of social media, and the need for congruence in branding. They conclude by addressing the financial stability of chiropractic practices and the challenges faced by new chiropractors. In this conversation, Strat Poulson and Jerry Kennedy discuss the challenges and opportunities within the chiropractic profession, emphasizing the importance of effective advertising, the entrepreneurial spirit required for success, and the need for chiropractic schools to provide better business education. They highlight the significance of the chiropractic adjustment as a unique skill that sets chiropractors apart and the emotional rewards of the profession. The discussion also touches on the necessity for chiropractors to embrace their role as business owners and the potential for personal fulfillment in their work. Dr. Strat Poulson on Instagram: https://www.instagram.com/stratpoulson Takeaways Chiropractic practice can become routine and less complicated over time. The diversity in chiropractic practices can be both beneficial and challenging. Professional referrals can be difficult due to the lack of standardization in chiropractic care. Self-identification in chiropractic can limit practice opportunities. Effective marketing attracts the right patients and repels the wrong ones. Congruence between personal branding and practice environment is crucial. Social media can be leveraged for long-term patient attraction. Financial stability is essential for sustaining a chiropractic practice. New chiropractors often struggle financially, impacting their ability to seek help. Authenticity in marketing and patient engagement leads to better outcomes. Investing in ads can lead to significant ROI. Chiropractors must embrace an entrepreneurial mindset. Understanding the ad process is crucial for ad success. Many chiropractors lack business acumen and motivation. Chiropractic schools should provide the opportunity for better business education. The adjustment is a unique skill that needs emphasis. Chiropractors can change lives through their work. Emotional rewards in chiropractic practice are profound. The profession needs to honor the adjustment as its core. Chiropractors should strive for excellence in their practice.
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How Chiropractors Can Make More Money
11/20/2024
How Chiropractors Can Make More Money
The other day, one of my clients asked, “What are chiropractors doing to make money?” She was frustrated with her income as a chiropractor so we talked about it. I thought it would also be a good conversation for the podcast. In this episode of the Rocket Chiropractic Podcast, I talk about the different ways that chiropractors make money. I talk about being a traditional chiropractor vs a chiropractor who does more than just adjustments. I also discuss how chiropractors can make money outside of being a chiropractor while still being a chiropractor. Takeaways Net income is more important than gross income. Making money is easy. Building a community is hard. Volume, overhead, and Authority are important elements to a chiropractor’s income. Chiropractors can add non-chiropractic products and services to make more money. Chiropractors can make money online and through other non-chiropractic means. Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO:
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Chiropractic Education From Your Patients Point of View
11/14/2024
Chiropractic Education From Your Patients Point of View
In this episode of the Rocket Chiro Podcast, Dr. Jerry Kennedy discusses the critical role of patient education in chiropractic care. He emphasizes the importance of understanding and communicating from the patient's perspective, rather than imposing the chiropractor's views. He explores the nuances of patient management, the significance of long-term care, and how to effectively educate patients about their health and chiropractic benefits. Jerry encourages chiropractors to build relationships with patients, tailor communication to individual needs, and recognize that not all patients will follow the same path in their chiropractic journey. Takeaways - Patient education is essential for effective chiropractic care. - Understanding the patient's perspective is crucial for communication. - Chiropractors should tailor their explanations to individual patient needs. - Not all patients will use chiropractic care in the same way. - Long-term care is beneficial for certain patient demographics. - Chiropractors must lead their practices while respecting patient choices. - Effective communication can enhance patient relationships and outcomes. - Educating patients helps them make informed decisions about their health. - Chiropractors should identify candidates for long-term care based on their needs. - Building rapport with patients can lead to better care and understanding. Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO:
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