Rocket Chiropractic Podcast

The Rocket Chiropractic Marketing Podcast is the business and marketing podcast for chiropractors. Hosted by Dr. Jerry Kennedy, this podcast provides practical, common-sense, patient-centered tips that chiropractors can start using right away. Each episode covers essential topics like: - Patient retention and patient education - Running a successful chiropractic practice - Chiropractic websites and online presence - SEO for chiropractors and Google visibility - Online and offline chiropractic advertising - Common chiropractor struggles and how to overcome them So if you are a new chiropractor, a struggling chiropractor, or just a chiropractor looking for tips to grow, subscribe now. Get practical advice designed to help you decrease the stress around growing your practice, help you help more people, and help you start growing your income. The Rocket Chiropractic Marketing Podcast is a highly regarded resource for chiropractors looking to elevate their practices, attract more patients, and navigate the complexities of running a successful chiropractic business. The podcast combines practical advice, chiropractic insights, and actionable strategies to help chiropractors overcome challenges and achieve sustainable growth. Resources: Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Chiropractic Coaching: https://rocketchiro.com/join Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice? 05/05/2025

Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice? In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own. Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking the good with the bad, they throw out anything that reminds them of their former job—even when those strategies are actually helpful for patient care and business success. Key Topics Covered: What is Chiropractic Associate PTSD and how to recognize it Why bad chiropractic associate jobs often lead to destructive overreactions The dangers of abandoning care recommendations, structure, and business systems Why communication and leadership are essential, not optional The difference between unethical sales tactics and ethical, effective systems How to reframe your mindset so your bad associate job doesn’t ruin your own practice The long-term impact of poor retention, undercharging, and disorganization Practical tips for moving forward with confidence and clarity Takeaways: Just because something was done wrong in your chiropractic associate job doesn’t mean it’s wrong to do Structure, communication, and planning are foundational to a successful chiropractic practice Being a great adjuster isn’t enough—you also have to lead, manage people, and run a business Don’t fall into the trap of assuming successful chiropractors are all unethical. Many are thriving because they’ve built strong, ethical systems Start small, commit to improvement, and keep moving the goalpost as you grow Jerry’s Advice: Change your mindset. A bad chiropractic associate experience doesn’t have to define your future. Be intentional, build systems, communicate clearly, and strive for excellence—not perfection. Success in chiropractic is possible without selling out your values. Support the Show: If you’ve been listening and getting value from the Rocket Chiropractic Podcast, take a moment to leave a review on Apple Podcasts or share the show with a chiropractor who could benefit. It helps the podcast reach more chiropractors who need guidance and support. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit . Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo /episode/index/show/chiropracticpodcast/id/36439530

Text, Call, or Click? What's The Best Way For New Patients To Reach Chiropractors? 04/30/2025

Text, Call, or Click? What's The Best Way For New Patients To Reach Chiropractors? In this episode of the Rocket Chiro podcast, Jerry Kennedy dives into the crucial topic of how new patients initially contact chiropractors. Understanding this process can drastically influence your patient acquisition and retention. Jerry discusses the pros and cons of various contact methods, how these methods affect patient conversion rates, and what chiropractors should know to stay compliant with regulations. Key Points: Initial Patient Contact: Referrals and reputation establish trust before first contact. Cold contacts require quick and convenient responses to avoid losing potential patients. Pros and Cons of Contact Methods: 1. Phone: Pros: Highly personal, immediate human connection. Cons: Many people, especially younger demographics, avoid phone calls. 2. Email: Pros: Very easy, low anxiety for introverts. Cons: Low open rates, delayed responses, and potential ghosting due to reluctance to speak on the phone. 3. Texting: Pros: High open rates (~90%), quick responses, balances convenience and speed. Cons: HIPAA compliance risks, requires secure software or explicit patient consent. 4. Online Scheduling: Pros: High commitment level from patients, convenience. Cons: Potential additional costs, loss of schedule control for chiropractors. 5. Social Media (Direct Messaging): Pros: Direct, convenient for socially active chiropractors, good for conversions. Cons: Significant HIPAA compliance concerns, difficult message management, risk of missing messages if not consistently active. Best Practices Recommendations: Phone: Maintain as an option with clear and concise voicemail messaging. Email: Discourage as primary contact for new patients due to inefficiency. Texting: Highly recommended if compliant; utilize secure software or explicit consent forms. Online Scheduling: Recommended if loss of schedule autonomy isn’t problematic; ensure simplicity and ease-of-use. Social Media: Effective for socially active chiropractors but manage privacy carefully; consider explicit patient acknowledgment of non-privacy. Final Thoughts: Jerry emphasizes the importance of quick and convenient communication methods that align with patient preferences while being mindful of compliance and privacy regulations. Chiropractors should continually evaluate their patient contact methods and ensure they offer accessible, reliable, and regulation-compliant options. Resources Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO: /episode/index/show/chiropracticpodcast/id/36375440

I'm a Chiropractor - Is Social Media Worth It? 04/16/2025

I'm a Chiropractor - Is Social Media Worth It? In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends. You’ll hear a realistic breakdown of what social media can do for your practice, what it can’t do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively. Topics Covered: Why there’s no one-size-fits-all approach to social media The flawed assumption that every chiropractor has to be on social What makes social media a potential time and money drain Why interaction is the most important ingredient for social media success The danger of outsourcing to companies that post generic, low-value content When social media should be a supporting player, not the main driver What actually works: unique content, conversation, consistency Alternatives to social media for attracting new patients: SEO, referrals, Google Ads, content marketing, and community engagement How to use social media strategically if you’re not all-in Key Takeaways: If you enjoy creating content and interacting online, social media can be a powerful tool—if done right. If you dislike it or aren’t willing to do what it takes to succeed on social, you’re better off focusing your efforts elsewhere. Maintaining basic social accounts with occasional, authentic updates is still a smart move. Don’t waste money on generic social media management. It rarely works. Focus on strategies that fit your skills, your schedule, and your practice goals. Mentioned in the Episode: If you found this episode helpful: ✔️ Share it with another chiropractor ✔️ Subscribe so you don’t miss future episodes ✔️ Reach out to Rocket Chiro if you’re ready to improve your online presence /episode/index/show/chiropracticpodcast/id/36198695

I'm a Chiropractor - Should I Spend Money On Google Ads or SEO? 04/16/2025

I'm a Chiropractor - How Do I Get More New Patients? 04/10/2025

I'm a Chiropractor - How Do I Get More New Patients? In this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?" Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward. What You’ll Learn in This Episode: Why the typical "just do this" advice is usually misleading The connection between chiropractic marketing gurus and the broader "make money online" culture Why there’s no one-size-fits-all approach to getting new patients Why it's okay (and normal) to get unbalanced results from your marketing efforts Why everything starts with reaching new people—and how to make sure you're doing it The Three Big Marketing Categories: 1. Online Marketing Websites, SEO, Google Ads, social media, email, and digital content creation 2. Offline Marketing Referrals, local networking, events, community outreach, print, and face-to-face marketing 3. Retention Onboarding, communication, patient experience, and follow-up systems that keep people coming back Foundational Steps to Get Started: Clarify your marketing message: Who are you, and how do you help? Build and maintain a professional website Set up and optimize your Google Business Profile Create and maintain relevant social media accounts Implement a simple, effective plan for gathering reviews and referrals Key Questions to Ask Yourself: What are my current skills? What are my interests? What are my available opportunities? What is my timeline? What is my budget? These questions will help you decide what to focus on next and avoid wasting time and money. Final Takeaways: Just get started, even if it’s messy at first Don’t take unnecessary financial risks Test and tweak your efforts—marketing is an ongoing process Be willing to change, but also be patient with your strategy Most importantly, be committed to excellence in everything you do Resources Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo /episode/index/show/chiropracticpodcast/id/36085385

Animal Chiropractic, Is That A Thing? A Conversation With Dr. Katie Lackey 04/02/2025

What's The Biggest Mistake That New Chiropractors Make? 03/25/2025

Are You Meeting New People? The Start of ALL Chiropractic Marketing 03/18/2025

Are You Meeting New People? The Start of ALL Chiropractic Marketing In this episode, Jerry Kennedy breaks down the absolute first step every chiropractor must take to get more new patients. Many chiropractors struggle with marketing because they miss the foundational starting point—introducing their practice to new people every single month. Without this, even the best marketing strategies fail. Jerry challenges chiropractors to take a hard look at their marketing and asks: Are new people discovering your practice this month who didn’t know about you last month? Whether you focus on online marketing, networking, referrals, or a mix of strategies, everything starts with making your practice known to new people in your community. If you skip this crucial step, you may be wasting time and effort on tactics that don’t move the needle. Key Takeaways: New patients solve a lot of problems – but they aren’t the answer to everything. If a business has deeper structural issues, getting more new patients may temporarily cover them up but won’t fix the core problems. Three main ways to get new patients: Online Marketing: SEO, Google Ads, social media, content marketing Offline Marketing: Networking, community outreach, events, public speaking Referrals & Relationships: Word of mouth, patient referrals, business partnerships Lean into your strengths – If you are great at social media, use that to your advantage. If you prefer a referral-based practice, focus on strategies that encourage word-of-mouth marketing. All marketing starts with awareness – People must first know your practice exists before they can become patients. Avoid wasted effort – If you’re writing blogs no one reads, posting on social media without reaching new people, or running ads with no clear strategy, you’re missing the key first step. Be known for something – The most successful chiropractors clearly communicate their value and specialize in something their community understands. Actionable Steps: Audit your marketing: How are new people discovering your practice? Stop wasting time on tactics that don’t introduce you to new people. Focus on outreach: Whether online or offline, prioritize strategies that expand your reach. Get a free practice assessment: Visit to have Jerry review your website and SEO. Join the NEXT Step program: If you're feeling stuck, this coaching program provides foundational practice growth strategies and direct access to Jerry for guidance. Additional Resources: Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO: /episode/index/show/chiropracticpodcast/id/35747420

Chiropractic Philosophy…What Is It Good For? A Conversation With Dr. John Stenberg 03/10/2025

The Gospel of Fitness: A Conversation About Fitness, Faith, and Aging Gracefully With Steve McKinney 03/06/2025

The Limitations of Local SEO & When Chiropractors Should Run Google Ads 02/20/2025

The Limitations of Local SEO & When Chiropractors Should Run Google Ads In this episode of the Rocket Chiropractic Marketing Podcast, Jerry dives into the world of local SEO and explores its limitations—especially when it comes to Google Maps rankings. He also shares valuable insights on when chiropractors should consider running Google Ads to supplement their marketing efforts. Whether you're frustrated by your local search performance or wondering if paid ads are the right move, this episode breaks it all down. What You’ll Learn in This Episode: 🔥 The Real Limitations of Local SEO (Google Maps) Why your search visibility is limited by factors like search volume and competition. How Google’s location-based algorithm impacts your chances of ranking in the map pack. The importance of your practice’s physical location when it comes to dominating local searches. 💡 The Truth About Heat Maps Jerry shares his experience with SEO companies promising "too-good-to-be-true" results using heat maps. Why some SEO claims only work in low-competition areas. How to set realistic expectations for local SEO results based on your practice’s location and competition. 🚀 When Chiropractors Should Run Google Ads How Google Ads can help bypass SEO limitations and get immediate visibility. The pros and cons of running ads yourself vs. hiring an agency. Why Google Ads budgets can be tricky, especially for chiropractors with limited marketing funds. The best times to consider running ads: New practices looking to generate leads fast. Chiropractors wanting to expand reach beyond local SEO limits. Practices aiming for total local domination. 💣 Bonus Insight: Jerry’s take on review strategies and why there’s no such thing as "too many reviews" when it comes to dominating your local market. Key Takeaways: Local SEO is powerful but has real limitations based on search volume, competition, and physical location. Google Ads can help chiropractors reach more potential patients—but they come with their own challenges and costs. Strategic marketing is about balancing long-term organic growth with paid strategies for immediate results. 🎯 Need Help With Your Website, SEO, or Google Ads? Head over to to learn how Jerry can help you optimize your site, improve your local SEO, or run effective Google Ads to attract more new patients. 👉 Subscribe to the Rocket Chiropractic Marketing Podcast on Apple Podcasts, Spotify, or your favorite podcast platform so you never miss an episode! 🎙️ Got questions or topics you'd like covered? Reach out to Jerry at — he's always excited to help chiropractors grow their practice! /episode/index/show/chiropracticpodcast/id/35371395

Does More Time With Patients = Better Chiropractic Care? 02/10/2025

Does More Time With Patients = Better Chiropractic Care? Rocket Chiropractic Marketing Podcast - Episode Show Notes Host: Jerry KennedyPodcast: Rocket Chiro Podcast - The Business and Marketing Podcast for Chiropractors Episode Summary: In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy explores two key topics that impact chiropractors: Time Spent with Patients: Does spending more time with patients automatically mean better care? Jerry challenges the assumption that more time equals more value and explains why efficiency should be a priority in chiropractic practice. Patient Interaction and Experience: How chiropractors greet and interact with patients significantly influences patient retention. Jerry shares insights from a book he recently read, emphasizing the importance of making patients feel heard and valued. Key Takeaways: 1. The "More Time = More Value" Myth Some chiropractors feel guilty for not spending more time with patients, but time should not be the primary focus—results and value should be. Spending excessive time with patients does not necessarily improve care and may even be counterproductive for busy professionals. Chiropractors should prioritize efficiency without sacrificing quality. Patients should pay for results, not minutes on the clock. New patient visits and regular visits should be optimized for effectiveness and patient experience. Tip: If your practice is built on spending extra time with patients, consider reframing your approach to focus on quality care rather than duration. 2. The Power of Patient Interaction Patients need to feel heard and valued. Acknowledging their concerns, making eye contact, and actively listening builds stronger connections and improves retention. Ignoring or dismissing a patient’s experience can create a sense of disconnection and drive them away. Being present and engaged, even in a short visit, makes a significant difference in the patient experience. Simple gestures like smiling, welcoming patients warmly, and avoiding distractions (e.g., checking the phone or multitasking) enhance the patient experience. 3. Business and Marketing Takeaways Efficiency in practice allows chiropractors to serve more patients without compromising care. Patient retention improves when patients feel valued, leading to better health outcomes and increased revenue. Practical Action: Evaluate how you and your staff interact with patients—small changes can make a big impact on patient loyalty. Announcements & Housekeeping: Rocket Chiro Website & SEO Services: Prices for website services will increase at the end of the month. Existing clients will keep their current pricing, but new clients should reach out before the end of the month to lock in the current rates. Next Step Program: If you’re a chiropractor looking for help with business and marketing, check out the Next Step Program for guidance on practice growth. Podcast Reviews: If you enjoy the podcast, leave a review on Google—there’s a “Review Us” button on the Rocket Chiro website. Final Thoughts: Focus on value and efficiency, not just time spent with patients. Enhance patient interactions to build stronger connections and improve retention. Small improvements in communication and engagement can lead to better business outcomes and patient satisfaction. Thank You for Listening! 🎙️If you found value in this episode, be sure to subscribe and share it with fellow chiropractors. See you next time! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo /episode/index/show/chiropracticpodcast/id/35222930

Chiropractic Marketing Q&A: Key to Marketing, $29 Deals, and Chiropractic Education 01/28/2025

Chiropractic Marketing Q&A: Key to Marketing, $29 Deals, and Chiropractic Education Welcome to another episode of the Rocket Chiro Podcast, the go-to business and marketing podcast for chiropractors. In this Q&A episode, Jerry Kennedy dives into three key questions about chiropractic marketing. Whether you're navigating Google Ads, optimizing your website, or debating the value of deals, this episode is packed with actionable advice to help you grow your practice. Key Takeaways: 1. The Key to Marketing: Interaction Interaction is the cornerstone of effective marketing—online or offline. Google rewards high interaction with lower ad costs and better rankings. Examples of interaction include: Questions on your Google Business Profile. Website visits and clicks. Positive reviews. Social media content should prioritize engagement over frequency. Avoid canned, generic content and create posts that resonate with your audience. 2. Are Deals Worth It? Deals like discounted first visits can attract patients, but there are long-term implications: What you do to attract patients is what you’ll need to do to retain them. Deals may attract price-sensitive patients, making it harder to sustain full pricing later. Consider offering value in ways other than discounts, such as giveaways or added perks, to avoid devaluing your services. 3. Helping Patients Understand Your Practice Focus on benefits, not technicalities. Patients don’t need to understand everything you do—they need to know how you’ll help them. Instead of explaining techniques, highlight the types of patients you help and the problems you solve. Shift your messaging to help patients feel they’ve found the right place. Actionable Tips: Build authority through reviews, reputation, and engaging content that reflects your practice’s unique strengths. When marketing, prioritize creating a positive user experience that guides potential patients to take the next step—whether it’s booking an appointment or visiting your website. Frame your communication around the benefits to the patient, reinforcing that they’re in the right place. Resources Mentioned: Visit for chiropractic websites, SEO, and expert marketing advice. Have a question for the podcast? Submit it via the contact page at Rocket Chiro. /episode/index/show/chiropracticpodcast/id/35049615

Talking Chiropractic Education, Imaging, and Career Paths with Dr. Patrick Battaglia 01/16/2025

Talking Chiropractic Education, Imaging, and Career Paths with Dr. Patrick Battaglia In this episode, Jerry Kennedy sits down with Dr. Patrick Battaglia, DACBR, and Vice President of Community-Based Clinical Education at . Together, they dive into the evolving world of chiropractic education, the role of imaging in practice, and the diverse career opportunities available to chiropractors today. From debating the pros and cons of X-rays to exploring innovative approaches in clinical education, this episode is packed with insights for chiropractors, students, and anyone interested in the profession’s future. Key Topics Discussed: The Role of Imaging in Chiropractic Practice: When and why to use X-rays or other imaging tools. The ethical considerations of imaging—balancing necessity and overuse. How imaging impacts patient perception and outcomes. Innovations in Chiropractic Education: The Community-Based Clinical Education (CBCE) program at UWS. Enhancing student readiness with immersive learning experiences. Preparing students for diverse practice settings, including private clinics, integrated systems, and multidisciplinary teams. Career Opportunities for Chiropractors: The growth of salaried positions in chiropractic and the rise of franchise models. Challenges and opportunities in the current job market for chiropractors. Bridging the gap between education and real-world practice. Chiropractic’s Evolving Role in Healthcare: Advocating for chiropractic as a primary choice for musculoskeletal and spine care. Integrating chiropractic into multidisciplinary teams for holistic patient care. Addressing common misconceptions about the profession. Social Media’s Influence on Chiropractic: The rise of Instagram and YouTube chiropractors—pros, cons, and public perception. Balancing education and entertainment in promoting chiropractic care. Memorable Quotes: “If imaging answers a clinical question that changes how you treat, it’s worth doing. But over-reliance on imaging can lead to unnecessary interventions.” – Dr. Patrick Battaglia “The more intentional we are about filling in gaps during education, the more we set students up for success after graduation.” – Dr. Patrick Battaglia “Chiropractors need to be excellent at what they do. Whether it’s a specific technique or general patient care, strive to be great.” – Jerry Kennedy Call to Action: If you’re interested in learning more about the University of Western States’ Community-Based Clinical Education program or exploring integrative care opportunities, click on the links below. Also, feel free to connect with Dr. Battaglia and the UWS team to share ideas or discuss how to contribute to chiropractic education. Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO: /episode/index/show/chiropracticpodcast/id/34883570

Instagram Strategies for Chiropractors with Shakur Smith 01/07/2025

Instagram Strategies for Chiropractors with Shakur Smith In this episode of the Rocket Chiro Podcast, Jerry Kennedy sits down with Instagram expert Shaq Smith to discuss how chiropractors can effectively use Instagram to grow their practices. The conversation covers everything from the basics of building a local following to advanced strategies like retargeting and messenger ads. Key Takeaways: The Importance of Strategy: Many chiropractors know they need social media but don’t understand why or how to use it strategically. Shaq emphasizes that social media should be about connecting with your local audience and differentiating yourself from competitors. Content That Converts: High Performers: Videos of treatments, testimonials, and transformational stories perform best. People love seeing adjustments, but showcasing unique services (e.g., shockwave therapy) can also grab attention. Low Performers: Overly educational content doesn’t resonate unless it’s entertaining. Be Personable: Sharing human moments helps build trust and connection. Building Relationships: Reach out to followers with a personal message to build rapport. Focus on a framework: Build rapport → Qualify leads → Invite them in for care. Follow up thoughtfully without being pushy. A friendly tone can make all the difference. Paid Advertising Tips: Start with a budget of $10/day for local ads to build a targeted following. Use messenger ads to directly engage your audience and convert followers into patients. Retarget followers with ads that encourage them to message your practice. The Role of AI: Tools like ManyChat and chatbots are becoming increasingly valuable for automating conversations and nurturing potential patients while maintaining a human touch. Final Thoughts: Jerry and Shaq dive deep into the nuances of using Instagram as a tool for chiropractors, from creating engaging content to running effective ad campaigns. The key takeaway? Build genuine relationships and be intentional with your social media presence. Where to Find Shaq Smith: Instagram: Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO: /episode/index/show/chiropracticpodcast/id/34763195

Chiropractors Need Coaching 12/19/2024

Chiropractors Need Coaching In this episode of the Rocket Chiro Podcast, the business and marketing podcast for chiropractors, Jerry Kennedy dives into the topic of chiropractic coaching—why it’s essential, the different types available, and how to determine what coaching makes the most sense for your practice. With the new year approaching, now is the perfect time to identify areas for growth and set yourself up for success. Key Takeaways: 1. Why Chiropractic Coaching Matters: Chiropractic college prepares you to pass boards, not to thrive in the real world. The chiropractor you are when you graduate is not the one you need to be to succeed long-term. Ongoing coaching, education, and habit development are critical for growth. 2. Types of Chiropractic Coaching: Business Coaching: Learn the basics of running a chiropractic practice. Clinical Coaching: Improve patient management and human interaction skills. Marketing & Branding: Develop a unique value proposition to attract your ideal patients. Mindset & Personal Development: Build leadership skills and overcome mental roadblocks. Sales & Communication: Refine how you present value and gain patient agreement. Niche-Specific Coaching: Focus on specialized techniques or services, like pediatrics or sports chiropractic. Technology & Systems Coaching: Maximize the tools and software you’re already using. Compliance & Legal Coaching: Ensure your paperwork and billing practices are up to par. 3. Choosing the Right Coaching for You: Identify your most pressing challenges (e.g., patient acquisition, clinical skills, or billing issues). Start with affordable or free options (e.g., podcasts, books) if finances are tight. Invest strategically in coaching that aligns with your current goals and budget. 4. Jerry’s Advice: Avoid rushing into expensive programs without proof of concept or financial stability. Take action—don’t just learn, but apply what you’ve learned. Your practice can only grow as much as you do, so prioritize personal and professional development. Resources Mentioned: Rocket Chiro Websites: Build a better chiropractic website to attract more new patients. Next Step Membership: Affordable business and marketing coaching for chiropractors, ideal for those getting started or feeling stuck. Call to Action: If you’re ready to level up your chiropractic practice, start with a better website or explore the Next Step Membership. Visit today to get started. Subscribe & Share: Don’t keep this podcast to yourself! Share it with a chiropractor who could benefit from these insights. Thank you for listening to the Rocket Chiro Podcast. See you next time! Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO: /episode/index/show/chiropracticpodcast/id/34533540

Can Chiropractors Really Have Work-Life Balance? 12/17/2024

Can Chiropractors Really Have Work-Life Balance? In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy discusses the challenges of maintaining a work-life balance as a chiropractor. He explores the extremes of hustle culture versus a carefree lifestyle, emphasizing the importance of finding a middle ground. Jerry shares insights on prioritizing family and health over business success, and the necessity of structure and discipline in both work and home life. He encourages listeners to be present with their families and to understand that saying yes to one commitment often means saying no to another. The conversation culminates in practical tips for achieving a balanced life while managing a chiropractic practice. Key Takeaways: 1. The Extremes of Work-Life Balance: On one end, you have the "hustle culture" that glorifies grinding 24/7 to achieve success. On the other, you have the carefree "YOLO mentality" that prioritizes living in the moment over building anything substantial. Both extremes come with consequences, especially for chiropractors with families. 2. The Real Priorities in Life: Visualize your life as a target. The bullseye is reserved for the most important people—your spouse, kids, and closest family members. Work is essential but does not belong at the center of your target. Misaligned priorities can lead to regrets and damaged relationships. 3. The Importance of Saying No: When you say yes to one thing, you’re saying no to something else. Chiropractors must learn to prioritize structure, discipline, and efficiency in their work so they can be fully present at home. 4. Tips for Work-Life Balance: At Work: Create structure and discipline in your practice. Be efficient and prioritize foundational tasks that truly matter. Avoid wasted time and inefficiency—it directly affects your time with family. At Home: Be fully present when you're home. Don’t bring work problems into family time. Understand that the time you spend at home is irreplaceable. Communicate with your spouse and set expectations for temporary sacrifices while building your practice. 5. Timing is Everything: If you're single and building a practice, take advantage of the flexibility. If you have a family, use them as your motivation to work smarter, not just harder. Remember: The hustle phase is temporary. Your goal is to provide for your family without sacrificing your relationships. Final Thoughts: You won't look back on your life and wish you'd worked more or earned a little extra money. What truly matters are the relationships you build and the moments you cherish with your family. Keep your priorities straight, work efficiently, and when you’re home—be home. Resources Mentioned: Need a better chiropractic website? Visit to attract more new patients in the coming year. Feeling stuck? Check out Jerry's Next Step Program for on-demand chiropractic coaching to grow your practice with foundational business and marketing strategies. Share & Subscribe: If you found this episode helpful, please share it with other chiropractors! Don’t forget to subscribe to the podcast for more valuable insights to help you grow your practice and balance your life. Connect with Rocket Chiro: Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO: /episode/index/show/chiropracticpodcast/id/34491390

What Marketing Should Chiropractors Do? 12/11/2024

A Chiropractic Podcast with Dallas Chiropractor Dr. Strat Poulson 12/05/2024

A Chiropractic Podcast with Dallas Chiropractor Dr. Strat Poulson Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO: In this conversation, Jerry Kennedy and Strat Poulson delve into the realities of chiropractic practice, discussing the differences between expectations and actual experiences in the field. They explore the diversity of chiropractic practices, the challenges of referrals, and the importance of self-identification and specialization. The discussion also covers marketing strategies, the role of social media, and the need for congruence in branding. They conclude by addressing the financial stability of chiropractic practices and the challenges faced by new chiropractors. In this conversation, Strat Poulson and Jerry Kennedy discuss the challenges and opportunities within the chiropractic profession, emphasizing the importance of effective advertising, the entrepreneurial spirit required for success, and the need for chiropractic schools to provide better business education. They highlight the significance of the chiropractic adjustment as a unique skill that sets chiropractors apart and the emotional rewards of the profession. The discussion also touches on the necessity for chiropractors to embrace their role as business owners and the potential for personal fulfillment in their work. Dr. Strat Poulson on Instagram: https://www.instagram.com/stratpoulson Takeaways Chiropractic practice can become routine and less complicated over time. The diversity in chiropractic practices can be both beneficial and challenging. Professional referrals can be difficult due to the lack of standardization in chiropractic care. Self-identification in chiropractic can limit practice opportunities. Effective marketing attracts the right patients and repels the wrong ones. Congruence between personal branding and practice environment is crucial. Social media can be leveraged for long-term patient attraction. Financial stability is essential for sustaining a chiropractic practice. New chiropractors often struggle financially, impacting their ability to seek help. Authenticity in marketing and patient engagement leads to better outcomes. Investing in ads can lead to significant ROI. Chiropractors must embrace an entrepreneurial mindset. Understanding the ad process is crucial for ad success. Many chiropractors lack business acumen and motivation. Chiropractic schools should provide the opportunity for better business education. The adjustment is a unique skill that needs emphasis. Chiropractors can change lives through their work. Emotional rewards in chiropractic practice are profound. The profession needs to honor the adjustment as its core. Chiropractors should strive for excellence in their practice. /episode/index/show/chiropracticpodcast/id/34303170

How Chiropractors Can Make More Money 11/20/2024

Chiropractic Education From Your Patients Point of View 11/14/2024

Chiropractor or Influencer? A Podcast with Denver Chiropractor Dr. Chris Dorsa 11/07/2024

Chiropractor or Influencer? A Podcast with Denver Chiropractor Dr. Chris Dorsa Denver chiropractor, Dr. Chris Dorsa joined me to have a conversation on the podcast this week. I discovered Chris after doing a deep dive into the . Chris is an interesting chiropractor. He seems to match to the beat of his own drum. So I reached out to him and asked him if he would come on the podcast and talk chiropractic and social media. He agreed. In this episode, I talk to Dr. Chris Dorsa about being a chiropractor. We talked about how he got started on Youtube and Instagram. We talked about how his content has changed over time and what he has planned for his future. This podcast was just a fun conversation with a fellow chiropractor. I hope you enjoy it as much as I did. Check it out. Follow Dr. Chris Dorsa: Show Notes: In this conversation, Jerry and Chris explore the intersection of chiropractic practice and social media influence. Chris shares his journey from being a traditional chiropractor to becoming a social media influencer, discussing the challenges and opportunities that come with this dual identity. They delve into the importance of authenticity, branding, and attracting the right patients, as well as the role of appearance in building trust with clients. The discussion highlights the evolving landscape of chiropractic content creation and the significance of creating a unique brand that resonates with a specific audience. In this conversation, Jerry and Chris delve into the intricacies of chiropractic practice, emphasizing the importance of understanding patient-doctor dynamics, the need for tailored communication, and the significance of managing patient expectations. They discuss the evolution of content creation in chiropractic, the importance of building a personal brand, and the role of social media in shaping the future of the profession. The dialogue highlights the challenges and opportunities within chiropractic care, advocating for a more personalized approach to patient interactions and the potential for social media to enhance the profession’s visibility and credibility. Takeaways From This Podcast Episode: Chris started as a chiropractor and evolved into an influencer. Social media allows for broader audience engagement. Authenticity attracts the right patients to your practice. Building a unique brand is essential in a crowded market. Patients feel more comfortable in a casual environment. It’s important to be selective about the patients you attract. Content creation can enhance professional authority. Trust is built through genuine interactions and content. The right appearance can help establish trust with patients. Navigating patient relationships requires adaptability and understanding. Understanding the gap between patients and doctors is crucial. Tailoring communication to the patient’s perspective enhances understanding. Managing patient expectations is key to successful treatment outcomes. Content creation in chiropractic is evolving with audience feedback. Building a personal brand can enhance a chiropractor’s authority. Social media can positively impact the chiropractic profession. Listening to patients is essential for effective care. Chiropractors should avoid cookie-cutter treatment approaches. Improving speaking skills can enhance on-camera presence. The future of chiropractic lies in adapting to new media and communication methods. /episode/index/show/chiropracticpodcast/id/33839442

Chiropractors Need To STOP Procrastinating 10/30/2024

Pros & Cons of Being an Introvert Chiropractor 10/21/2024

Chiropractors Need To Focus On What’s Important And Worry About What They Can Control 10/15/2024

Better Patient Communication For Chiropractors 10/08/2024

Better Patient Communication For Chiropractors The Rock at Chiro Podcast - Episode on Patient Communication Host: Jerry Topic: Patient Communication Tips for Chiropractors Business & marketing training for chiropractors: Free practice assessment: Best chiropractic websites: Google Ads Management for Chiropractors: Chiropractic SEO: Introduction: "Welcome, everybody, to another episode of The Rock at Chiro Podcast! This is the business and marketing podcast for chiropractors. My name is Jerry, and today, we’re talking about patient communication. Specifically, I’ll share a few tips and insights that can help improve your interactions with patients. This is a deep topic, and we’ll only scratch the surface today, but these pointers should help you build a solid foundation for better communication in your practice." The Importance of Communication in Chiropractic: "Chiropractors are in the people business—there's no getting around it. One thing I often joke about is how much easier being a chiropractor would be if it weren’t for the people! Of course, this applies to any profession dealing with people. Whether you're a pastor, a leader, or in another service-oriented role, communication is key. The better we are at communicating, the better the expectations, process, and overall relationships with our patients will be. Still, even if you're great at communicating, there will be conflicts or challenges. Some people, due to personality differences or other reasons, just aren’t a great fit for your practice. But with effective communication, you can minimize issues and improve outcomes. When chiropractors are new, many of their problems—like patient follow-through, missed expectations, or upset patients—stem from poor communication. Most people don’t get upset with how you run your business; they get upset because they thought you ran it differently." Communication as a Skill: "The good news is that communication is a skill you can develop. Even if you’re naturally good with people, you shouldn’t rely solely on your talents. Having a method to your communication will make your practice more successful. Practice and refine your skills—it will pay off in the long run." Quick Announcement: "Before diving deeper, let me share a couple of things about Rocket Chiro. If you're a chiropractor getting started or feeling stuck, check out my Next Step program. It's affordable, month-to-month, and designed to help you get unstuck or start strong with business and marketing support. Also, your website should be a huge advocate for your practice. If it’s not attracting new patients or representing you well, you need a better one. At Rocket Chiro, we offer affordable, lightweight, new patient-focused websites for chiropractors. Check them out. If you also need help with Google Ads or SEO, I offer those services as well, though they are more expensive. I’d love to be on your shortlist of people to consider when seeking help in those areas." Key Tips for Better Patient Communication: Have a Plan for Interactions: "It’s important to go into interactions with patients, whether at a health fair, a consultation, or a regular visit, with a plan. Don’t just wing it. If you have a clear objective—like identifying the right patients for your practice or getting them to schedule an appointment—it will streamline communication. Without a plan, you’ll have quality control issues and waste time. For example, when you’re at a health fair, quickly discern whether someone just wants tips or is actually interested in becoming a patient. Move them along accordingly." Listen Actively: "Listening is essential, though it’s something I personally struggle with. Don’t think about what you're going to say next while the patient is talking. Use active listening techniques—like nodding or repeating back what they’ve said—to show that you understand their concerns." Stay on Track: "Conversations can easily veer off course. Know the purpose of your discussion and guide it back when necessary. This helps ensure both you and the patient achieve the desired outcome from your interaction." Keep It Simple: "Patients don't retain lots of information. Simplify your communication, especially when it comes to explaining their treatment plan or what they can expect. Focus on the main points and avoid overwhelming them with details. Like a website, keep the primary focus clear and guide them through the process." Tailor Your Communication to the Individual: "Make your communication specific to the patient's needs. When they express concerns or goals, respond to them directly instead of delivering a one-size-fits-all message. For example, if they want to get back to hiking or riding their motorcycle, explain how your treatment will help them achieve those goals." Set Clear Expectations: "Patients get upset when they think things should be different. Whether it's your scheduling policies, payment expectations, or how treatment works, make sure everything is clear from the start. This avoids unnecessary conflicts. Clear communication can also help you groom patients into great ones." Get Agreement: "Chiropractic care is a participation sport. Patients need to agree with the plan and commit to following through. Always make sure they understand and agree with what you’re recommending before proceeding. If they can’t follow the recommended plan (like an over-the-road truck driver who can’t make frequent visits), adjust your expectations accordingly." Final Thoughts: "Improving patient communication is a process, and every patient interaction offers a new opportunity to refine your approach. Don’t be too hard on yourself if things don’t go perfectly. Learn from each experience and apply it to the next one. Thank you for listening to the podcast! If you know a chiropractor who doesn’t listen to this podcast, I’d appreciate it if you shared it with them. And don’t forget—if you need a better website, visit Rocket Chiro. I’d love to help you out. I’ll talk to you on the next episode!" /episode/index/show/chiropracticpodcast/id/33378072

Simple Chiropractic Marketing Structure That Will Help You Grow Your Chiropractic Practice 09/19/2024

Simple Chiropractic Marketing Structure That Will Help You Grow Your Chiropractic Practice Chiropractors like to tell people that they are “a chiropractor who does something different” or that they “aren’t like most chiropractors.” I’m not sure what percentage of chiropractors say they are different, but it could be the majority, which is funny if you think about it. If EVERYONE is different, no one is different. Just something to think about. Anyway, I’m getting sidetracked. The reality is that chiropractors are different. I know that from my time as a chiropractor and I know it because I’ve worked with hundreds of chiropractors over the last several years. When I create podcasts and in-depth trainings for chiropractors, I try to keep in mind that chiropractors have different practice styles, talents, and opportunities. My goal has never been to populate the chiropractic profession with a bunch of little Dr. Jerry Kennedys. ONE of me is MORE than enough. That’s why I’ve always tried to focus on concepts and principles more than how I would specifically run a practice. We live in a world today where chiropractors have a LOT of marketing options. Some chiropractors get overwhelmed by trying to do them all. Other chiropractors get overwhelmed so they don’t try to do any of them. Either extreme is a recipe for disaster. To keep things simple and help chiropractors avoid marketing overwhelm, chiropractors should categorize their marketing into 3 categories: internal, external, and retention. Let me explain. Internal Marketing Internal marketing is when chiropractors use their existing patients to get more patients. Basically, we are talking about a referral-based practice. Referral-based chiropractic practices are often considered the golden goose of chiropractic practices. Although, some referrals do “just happen” there are things that chiropractors can and should do to ensure that as many referrals happen as possible. This is also true about online reviews, which is sort of like a modern-day referral. Some people leave reviews without being asked. Most people don’t. If you want more reviews and the benefits that come from them, you should have a system in place to get more reviews. External Marketing External marketing is when chiropractors reach out to people who are not existing patients in order to attract them into their practice. When chiropractors first get started, EVERYTHING is external marketing because new chiropractors don’t have many patients. External marketing can be online or offline. External marketing can be cheap (shaking hands and kissing babies) or expensive (paying for marketing help). External marketing can be short-term or long-term. Generally speaking, there are external marketing options available to every chiropractor. The important thing is that chiropractors have an external marketing strategy and that they focus on the external marketing that makes the most sense for their practice. When chiropractors are new, they should focus on marketing that is affordable and fast. You don’t want to take big financial swings when you have an extremely limited budget. And you also don’t want to focus all your energy on long-term marketing, when you need patients NOW. Once a chiropractor has some practice momentum, their external marketing often changes. They can afford to pay someone for help with Google ads. They can invest in chiropractic SEO which is a more long-term marketing strategy. Regardless of whether you are just getting started or your practice has been around for 20 years, there need to be people in your local community who are finding out about your practice this month who didn’t know about your practice last month. Most of the time, that happens through some form of external marketing. Retention Marketing Retention marketing is like internal marketing in the sense that you are dealing with existing patients. But the goal of retention marketing is to make sure your patients follow through with their recommendations, and that you maintain the doctor-patient relationship for as long as possible. I’m not at all advocating unnecessary care or patient manipulation tactics. However, people don’t understand chiropractic or how their body works. If left to their own devices, people will assume that chiropractic is only for acute care and the instant that they feel better, their body is completely better. Chiropractors who are not proactive about retention will typically have a leaky-bucket practice. Patients rarely complete their initial recommendations. The chiropractor often doesn’t do a good job establishing a long-term relationship with their patients. The result is that people leave early and they rarely come back. That’s no good. Conclusion Chiropractors don’t have to go about marketing their practice the same as everyone else. In fact, they shouldn’t. Chiropractors are different…not just because they do different things within the practice itself, but because they are different people. A chiropractor’s personality, talent, and opportunities will impact which marketing strategies make the most sense for them. Chiropractors who ignore those factors when making marketing decisions are doomed to struggle with their marketing. In summary, chiropractors should have at least one marketing strategy in each of the 3 categories. Most successful chiropractors have multiple strategies in each of the 3 marketing categories. Ignoring one or more categories will result in the chiropractor having marketing blindspots that will most likely keep them from reaching their practice goals. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo /episode/index/show/chiropracticpodcast/id/33126232

Mindset vs Habits: Which is More Important For Chiropractors? 09/16/2024

Mindset vs Habits: Which is More Important For Chiropractors? The other day someone asked me what an abundance mindset meant to me. Honestly, it made me roll my eyes. I was thinking, “Here we go. One of these manifest your future guys.” I know this isn’t going to set well with a percentage of chiropractors, but I’m going to say it anyway. The law of attraction is stupid. You aren’t God. You aren’t a little god. You don’t create the world around you with your thoughts. You don’t manifest anything. There…I said it. It felt good, too. Now, don’t get me wrong. I know mindset is important. How you think impacts how you act. How you act impacts your life. So in that sense, mindset does impact your life, but only as much as it impacts your actions. If you could only pick one, I would tell you to get your habits right before worrying about getting your mind right. I don’t particularly care how you feel about the task at hand, positive habits will move the needle regardless of how you feel. A positive mindset alone is of little value. There is no scenario where you can think yourself into the life of your dreams. Sooner or later, you are going to have to put the rubber to the road…pen to paper. If you want to change your life, you are going to have to work for it. With that said, it’s easier to have good habits when you have a good attitude. A positive mindset can give you the energy and motivation needed to work hard. A positive mindset may help you stay the course at times when you might have otherwise quit. That’s why the best-case scenario for your success is for you to have positive habits AND a positive mindset. They work hand-in-hand, but the driving force for your success will be your positive habits. We live in a world that overemphasis the power of thoughts. There are people out there who are so convinced that they can manifest things that they aren’t honest to themselves or anyone else about their situation. They act as if admitting that they are struggling or saying that their practice isn’t doing as well as they would like is some sort of death nail to their future best life. People like that go around living life like the people in the Lego Movie, “EVERYTHING IS AWESOOOOME!!!” If that’s something you struggle with, let me ease your mind. Your thoughts and words don’t have that sort of power. You aren’t God….which is a good thing. You aren’t going to wreck your future blessings in life by admitting that you are currently having a hard time. The reason you are struggling is because you don’t know what you are doing and you have bad habits. It’s not because you complained when you should have said something positive. Lying is never good…even when you are doing it to yourself. And if you keep telling yourself that everything is fine when everything isn’t fine, that’s exactly what you are doing. My suggestion is that you be honest with yourself. Don’t think more highly of yourself than you should. Don’t think less of yourself than you should. Have an honest mindset. If you need help, ask for help. If you don’t know what you are doing, start learning. The future, more successful YOU knows things that you don’t currently know and has habits that you don’t currently have. So work on that. Start learning new things. Start developing better habits. That’s how you’ll become the person you want to become. OH…and it doesn’t hurt to have a good attitude along the way. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo /episode/index/show/chiropracticpodcast/id/33071942

Why Do Chiropractors Have A Chiropractic Website? 09/12/2024

Why Do Chiropractors Have A Chiropractic Website? When I graduated from chiropractic college back in 2004, chiropractors were still asking themselves, “Do I really need a chiropractic website?” Thinking about that makes me feel like I’m 100 years old. For many years now, chiropractors have accepted the fact that they need a website for their practice. Now I know there are still a few holdout chiropractors who still don’t have a chiropractic website, but those chiropractors are the exception to the rule, not the norm. In fact, one of the first things that many new chiropractors do when they start their own practice is set up some sort of chiropractic website. Over the last 20 years, chiropractors have gone from, “Do I really need a chiropractic website?” to “I definitely need a chiropractic website.” Unfortunately, many chiropractors treat their website like a box they need to check. They know (or at least think) they need a chiropractic website, but they don’t necessarily understand why or how their website can help them. Chiropractors do the same sort of thing with social media. They know social media can help them reach more people and grow their practice, but they often don’t understand how. So most chiropractors get on social media without a plan, and most chiropractors don’t really benefit from their social media efforts. Chiropractic websites are similar. Most chiropractors have a website, but most chiropractors aren’t getting the full benefit from having a website. When they started their practice, they threw something up on the internet themselves or they paid someone at a chiropractic website company to do it for them, with little or no thought as to the point of the website. I’m constantly amazed at the number of chiropractors who KNOW they have a crappy website, but they don’t do anything about it. They’ve had a crappy website for YEARS. It’s like they just assume that websites don’t work in their area. Maybe it’s not your area. Maybe your website just sucks. And if you aren’t getting anything from your chiropractic website, why do you have it? Even the $20/yr you pay GoDaddy for a URL is a waste of money if the website isn’t helping your practice grow. Heck, I’d rather waste $20/yr on Lotto scratchers than pay for a pointless URL. At least the scratchers give me a possible ROI. Your chiropractic website is supposed to be an asset to your practice. Your chiropractic website should be functioning like a virtual marketing CA who’s out on the internet attracting new patients to your practice and helping them schedule their first appointment. But most chiropractors and chiropractic website companies miss the point. Websites that chiropractors build themselves are usually terrible. And by terrible, I mean they look bad, the user experience is bad, the sites don’t show up on Google, and the process of becoming a new patient is clunky and unclear. Chiropractic website companies aren’t much better. Some of the very first chiropractic website companies took a more-is-more approach to websites. Instead of focusing on the main thing, which should be scheduling a new patient appointment, they fill the website full of everything anyone could possibly want to know about chiropractic. It seems like almost every chiropractic website company that has popped up over the years has decided to copy and paste what they saw the OGs doing. Chiropractic website companies are creating cluttered, unorganized, unfocused chiropractic websites…and chiropractors everywhere are paying for them. Why do they do that? Well…the answer is simple. The chiropractic website companies are making websites for chiropractors, not patients. The chiropractors are the ones paying for the sites, so the site has to appeal to the chiropractor…otherwise, they won’t pay for it. Are you starting to see a problem yet? If you pay for a website that is attractive to chiropractors, but your patients aren’t chiropractors, your website is built for the wrong person. A great chiropractic website is built with the new patient in mind. If you miss that, you miss the whole point. Your chiropractic website should be built and designed in such a way that it helps new patients find you, and when those people find you, your website should help them choose you. When a good fit for your office finds your website, it should be exactly what they were looking for. There should be an internal sigh of relief for them that says, “Thank God. I found the right place.” Then the process of becoming a new patient should be so straightforward a knuckle-dragging Neanderthal could figure it out. Clutter is not helpful. A lack of clarity is not helpful. The detailed history of chiropractic, the 5 different phases of chiropractic care, and a stupid spinning spine are NOT helpful. They are distractions. So if your chiropractic website isn’t helping your practice reach new people and helping those new people choose you, why do you even have it? It’s pointless. If you would like a better chiropractic website, I would love to help you. Contact Rocket Chiro and let me know that you want a better website. If you prefer to DIY your website and you need some advice, check out my NEXT Step program. There is a section of the membership area called “Quality Websites” that covers everything chiropractic websites and SEO. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo /episode/index/show/chiropracticpodcast/id/33023147

New Chiropractors Desperately Need HELP 09/10/2024

New Chiropractors Desperately Need HELP I’m going to make this short and sweet (and harsh). New chiropractors have NO IDEA what they are doing in terms of running a chiropractic practice. Chiropractic College did NOT prepare you. Your lack of knowledge and bad habits are going to cost you a LOT of money. And if you don’t start taking steps to change it, there’s a better than 50/50 chance you will fail as a chiropractor. If you don’t outright fail, you may be just successful enough that you don’t quite (which would be better), and stay stuck in a stressful, low-profit chiropractic practice. You’ll constantly be frustrated. You will probably get angry about the fact that you get better results with your patients than other chiropractors in your area, but they are successful and you aren’t. But here’s the thing, they aren’t more successful than you because they get better results with their patients. They are more successful than you because they know things about running a practice that you don’t know, and they have good habits that you don’t have. If you want to be successful, have less stress, and help the number of people that you say you want to help, you need to start learning things about running a practice that you don’t currently know, and you need to start developing habits that you don’t currently have. There’s no way around it. I don’t care if you were the youngest person in your chiropractic class or you were the oldest. Time is NOT your friend. If you keep lying to yourself about needing help, you will fail. You’re not going to “figure it out” with time. The only thing that the passing of time will do is make you older. So stop thinking about doing something. Stop talking about doing something. START DOING SOMETHING. You desperately need help. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo /episode/index/show/chiropracticpodcast/id/32990602

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