Rocket Chiropractic Podcast for Chiropractors

The Rocket Chiropractic Podcast is a business and marketing podcast created for everyday chiropractors who want simple, honest, and practical advice. Hosted by Dr. Jerry Kennedy, the show provides common-sense, patient-centered strategies that small and solo chiropractic practices can start using right away. Most listeners are chiropractors who are getting started, chiropractors who feel stuck or overwhelmed, or chiropractors who are trying to DIY their own marketing. If you run a micro practice or a small office with little or no staff, this podcast is designed specifically for you. Podcast episodes cover topics like: - Growing a small chiropractic practice - Patient retention and communication - Chiropractic websites and online presence - SEO for chiropractors and Google visibility - Online and offline chiropractic advertising - Common chiropractor struggles and how to overcome them Whether you’re a new chiropractor trying to get traction, a frustrated chiropractor looking for clarity, or a hands-on chiropractor who wants to understand marketing without the hype, this podcast will help you simplify growth, reduce stress, and build a patient-centered practice that works. The Rocket Chiropractic Podcast is trusted by chiropractors who want practical advice, realistic expectations, and straightforward business insights. Many chiropractors listen to a few episodes before hiring Rocket Chiro for website or SEO help because the podcast is the easiest way to understand how Jerry thinks and how he helps chiropractors grow. Tune in and start learning strategies you can actually use to move your practice forward. Resources: Free Website/SEO Review: RocketChiro.com/chiropractic-practice-assessment Best Chiropractic Websites: RocketChiro.com/best-chiropractic-websites Chiropractic SEO: RocketChiro.com/chiropractic-seo Coaching for Chiropractors: RocketChiro.com/join

9 Ways Chiropractors Hurt Their New Patient Conversion 01/06/2026

Relationship Marketing vs Sales Marketing in Chiropractic 12/15/2025

Relationship Marketing vs Sales Marketing in Chiropractic In this episode, I go back to one of the original ideas behind Rocket Chiro and what used to be Black Sheep DC: relationship marketing. This topic has been near and dear to me for a long time, and I wanted to revisit it because I think it is especially relevant heading into a new year. A lot of chiropractors are either just getting started, feeling stuck, or reflecting on why their practice does not feel as stable as they want it to be. In my experience, a big part of that comes down to how you think about marketing and growth. Specifically, are you trying to build relationships, or are you just trying to make sales? Why Chiropractic Is a Relationship Business Chiropractic is not a big-ticket, one-time-sale business like real estate or high-end sales. We do not make our money from a single transaction. Chiropractic works much more like a restaurant. Restaurants succeed because they have repeat customers over a long period of time. Some people come in all the time. Some come occasionally. Some only come for special occasions. But when they want that type of food, they go back to the same place. Chiropractic works the same way. If someone comes in, finishes a care plan, and never comes back, that is not a success. That is a broken relationship. The Goal Most Chiropractors Get Wrong I talk through three different goals chiropractors tend to have. The wrong goal is simply “I want new patients.” A better goal is “I want new patients who are a good fit for my practice.” The best goal is “I want new patients who are a good fit for my practice and who always come to me when they need a chiropractor.” That last goal changes everything. It changes how you onboard patients, how you make recommendations, how you follow up, and how you market. Retention Is Not PVA One of my long-standing soapboxes is that real retention is not a PVA number. Real retention is not about how many visits someone averages during a care plan. Real retention is about maintaining the doctor patient relationship over time. If someone sees you ten times over twenty years, but every single time they need a chiropractor they come back to you, that is incredible retention. Retention is about time, trust, and being the default chiropractor in someone’s life. Dating for Marriage vs Dating for Sex I use a dating analogy to explain how mindset changes behavior. If you are dating with the intention of a long-term relationship or marriage, you move differently. You listen more. You are more honest. You care about fit. You think long term. If your only goal is to score, none of that matters. The same thing happens in chiropractic. If your only goal is to close a new patient, you will use pressure, scare tactics, and short-term thinking. If your goal is a long-term relationship, your entire approach changes. How a Relationship Mindset Changes Your Practice I walk through several areas where this mindset shows up. Onboarding looks different. You listen more, talk less, and focus on agreement instead of closing. Recommendations and care plans become more flexible, educational, and structured instead of rigid and contract-driven. Follow-up and reactivation feel natural instead of awkward. You check in because you care, not because you are desperate. Marketing shifts from chasing new patients with deals and urgency to building authority, trust, and long-term connection with both new and existing patients. Relationship Marketing and SEO I also talk about how this mindset applies to SEO and online marketing. Short-term SEO tactics rely on fake activity, fake reviews, junk backlinks, and manufactured signals. They can work briefly, but they are unstable and risky. Long-term SEO is relational. It is built on real reviews, real activity, real authority, and consistency over time. Selling to people who trust you is easy. Getting people to trust you is hard. Google works the same way. You do not game a relationship. You build one. The Big Takeaway Relationship marketing is long-term and stable. Sales marketing is short-term and unstable. One compounds. The other burns out. And the final thought I leave you with is this: What you do to get patients is what you have to do to keep them. If you rely on pressure to get people in the door, you will need pressure to keep them. If you build trust to get them, trust is what keeps them coming back. Resources Mentioned: Free Website/SEO Review: Best chiropractic websites: /episode/index/show/chiropracticpodcast/id/39413010

Google vs AI Search for Chiropractors: What Actually Matters 12/09/2025

Google vs AI Search for Chiropractors: What Actually Matters In this episode, I talk about the three big categories that determine whether you show up in Google search and in AI-generated search results. A lot of chiropractors are being told that Google is dead and AI is taking over. I wanted to clear that up, explain what’s really going on, and help you understand what matters most for your online visibility. I also share a bit about how I help chiropractors through websites, local SEO, and my Next Step program. Some key points I touch on: • Google is still very much alive and heavily used. • AI hasn’t replaced Google, and AI is now part of Google anyway. • The fundamentals of local SEO still matter for both Google and AI. • You don’t need to panic or chase shiny AI tools to win in local search. Why AI Confusion Is Hurting Chiropractors Lately, I’ve been seeing more chiropractors reach out because someone told them AI is all that matters now. A lot of marketers are using AI buzzwords to sell products or services that chiropractors don’t really understand. This episode is partly a response to that confusion and partly a way to protect chiropractors from being taken advantage of. A few important reminders: • People have not suddenly stopped using Google. • AI search is influenced by many of the same signals Google uses. • Anyone claiming to know the exact formula for AI ranking is probably exaggerating. • When someone is selling you something AI-related, slow down and ask questions. • Work with people you trust, not people who rely on hype. The Three Categories That Drive Local Search Everything you want to accomplish with local SEO falls into three buckets. These buckets determine whether you show up online and how well you rank compared to other chiropractors in your area. The three categories are: • Relevance • Prominence • Proximity Even AI-powered search uses these categories, just interpreted in different ways. Relevance: The Most Straightforward Ranking Factor Relevance is simply about matching what someone is searching for. If you want to show up when someone types chiropractor in your town, you need the word chiropractor and your town on your website and your Google Business Profile. Things I see chiropractors forget: • The word chiropractor doesn’t appear anywhere on their homepage. • Their title tag doesn’t say chiropractor. • Their meta description never mentions their city. • Their primary Google Business Profile category is incorrect. • They expect to rank for services they never list on their site. Other important notes about relevance: • You should target chiropractor, not just chiropractic. • You should list your town, service area, and secondary services clearly. • Structured data, metadata, and image tags reinforce relevance. • Stuffing near me into your site does nothing because Google already knows your location. Prominence: The Hardest and Most Important Category Prominence is your authority, your reputation, and your trust score online. Google uses many different signals to evaluate prominence. Things that influence prominence include: • Website traffic • Backlinks from relevant sources • Local citations • Your review count • The quality of your reviews • Your brand strength in the community • How often people search for your practice name • Time spent on your site and how users interact with it Examples I discuss: • Starbucks ranks instantly because its brand is deeply recognized by Google. • The Joint has built-in authority because it’s a national franchise. • A solo chiropractor with one location has to build prominence from scratch. Why prominence takes the most effort: • It requires ongoing reviews. • It requires ongoing content and activity. • It requires consistency over time. • If you stop building prominence, someone else will pass you. This is why I tell chiropractors: • Never take your foot off the gas once you start ranking well. • If you’re outpacing other chiropractors two or three to one in reviews, keep going. • Prominence slips when you stop feeding it. Proximity: The Factor You Can’t Control Proximity is all about physical location. It determines your map ranking radius and plays a huge role in where you show up. What affects proximity: • Where your practice is physically located • How many chiropractors surround you • How tightly clustered your competition is • Whether you are near the geographic center of a city • Whether you’re in a dense metro or a small rural town Examples I explain: • If you’re the only chiropractor for miles, you’ll rank easily. • If you're on the edge of town, you might rank better on one side than the other. • If you’re surrounded by 100 chiropractors toward downtown, ranking there is harder. • If you stop working on SEO, someone who keeps building prominence can surpass you even if they’re slightly farther away. Proximity is the least flexible category, but: • Relevance and prominence can help you extend your reach. • Strong prominence can help you compete even in dense markets. Why SEO Must Be Ongoing, Not Occasional I explain why local SEO isn’t a two-month project. Google and AI reward consistency, not short bursts of effort. This is why: • You build trust slowly over time. • Someone else can outrank you if they keep working and you stop. • Google wants to see an ongoing pattern of value, activity, and credibility. • SEO is more like relationship-building than advertising. Stopping SEO is like stopping exercise. You don’t lose everything the next day, but over time the results fade. A Warning About AI Scams and Hype I didn’t plan to talk about this part, but it came up naturally because chiropractors are getting bombarded with AI pitches. The main points I share: • Be suspicious of companies selling AI as a miracle fix. • Just because something uses the word AI does not make it helpful. • Chiropractors often don’t know enough about AI to judge whether a service is legit. • This makes the profession vulnerable to bad advice and overpriced products. • Ask questions, take your time, and only hire people with proven credibility. Final Thoughts At the end of the episode, I circle back to the core message. If you want to rank well in local SEO, whether on Google or the new AI-driven platforms, your success depends on relevance, prominence, and proximity. There is no secret. There are no shortcuts. The real strategy is doing the right things consistently over time. I also thank listeners, ask them to share the podcast, and remind them that reviews are always appreciated. Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites /episode/index/show/chiropracticpodcast/id/39344335

Big Changes and Big Mistakes: Smarter Transitions and Better Pricing 12/03/2025

Big Changes and Big Mistakes: Smarter Transitions and Better Pricing In this episode I cover two topics that are not really related but both come up a lot in conversations I have with chiropractors. The first is about making big changes in your career or in your practice. The second is about why I think it is a mistake to connect your fees to time. Part One: Making Big Changes Without Wrecking Your Life I have had a couple of clients recently who are making big transitions. One is moving from one style of practice to another. The other is an associate who is starting her own office on the side. Both situations are exciting. Both situations also come with a very real temptation to jump too fast. I learned this lesson the hard way. When I closed my practice years ago, I assumed the next thing I was working on would take off quickly. I figured I could just throw all my time and energy at it and it would work out. That assumption led to the hardest financial season of my entire adult life. It was brutal and absolutely avoidable. What I should have done is simple. I should have kept the thing that was paying my bills while I built the new thing slowly in the background. Nights. Weekends. Whenever I had time. I should have waited until the new thing had momentum instead of assuming everything would work out because I was excited. Here is the mistake a lot of chiropractors make when they are excited about something new. • They cut off income before the new idea is proven • They make decisions based on hope instead of reality • They assume enthusiasm equals readiness • They forget that timing matters just as much as the idea itself If you are going to transition from one technique to another, do it slowly. Let the new thing take over as patients choose it. Bring new people in under the new model. Let the old system fade out on its own. If you are starting a practice while working for someone else, keep the job as long as you can. Let your employer cover the bills while you build your own thing after hours. When your side project becomes your main thing, the transition will feel natural instead of terrifying. The theme here is simple. Do not make your life harder than it needs to be. Part Two: The Problem With Charging for Time The second topic is one I talk about with chiropractors all the time, especially docs who do a lot of soft tissue work. Many of them describe their visits like massage therapists. They will say things like thirty minute visit or sixty minute visit. I think that is a mistake. Chiropractors who adjust only usually understand this better than anyone. We do not get paid for minutes. We get paid for outcomes. We get paid for expertise. We get paid for results. When you attach your fees to a precise block of time, you create problems for yourself. • Patients expect exact minutes • You lose flexibility in your schedule • It becomes harder to handle late patients • You limit your ability to offer different levels of service • You unintentionally undervalue yourself A better option is to give people a range. Ten to fifteen minutes. Twenty to thirty minutes. Forty to sixty minutes. A range gives you breathing room and prevents awkward conversations when someone shows up late. If you like offering long sessions, consider creating tiers. Some people only want a quick adjustment. Some need your standard visit. Some truly need the in depth longer appointment. Offering options keeps your schedule flexible and allows more people to work with you. Here is why this matters. Not everyone needs or wants a long visit. Not everyone has the time or the money for that. Giving people choices helps them say yes to working with you in a way that fits their life and fits your workflow. Wrapping Up Both topics in this episode really come down to the same core idea. Do what is smart. Do what reduces risk. Do what gives you the best chance to succeed without making life harder than it needs to be. If you want help with your website or local SEO, you can reach out to me at Rocket Chiro. If you want ongoing help and a place to ask questions, check out the Next Step program. If you want me to look at your website and give you some honest feedback, you can request a free website and SEO assessment anytime. Thanks for listening and for sharing the podcast with other chiropractors who can benefit from it. Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites /episode/index/show/chiropracticpodcast/id/39255620

Common Distractions Chiropractors Fall For (And Why They Don’t Work) 11/25/2025

Common Distractions Chiropractors Fall For (And Why They Don’t Work) In this episode of the Rocket Chiro Podcast, Jerry breaks down some of the most common distractions chiropractors fall into when they are struggling, overwhelmed, or searching for the fast track to success. These distractions often look promising on the surface, but they rarely address the real issues holding a practice back. Jerry explains why these diversions are so tempting, how they derail progress, and what chiropractors should be focusing on instead if they want to build a stable and successful practice. The heart of the episode revolves around the idea that success in chiropractic is built on simple, consistent, and often boring fundamentals. When those fundamentals are missing, chiropractors become vulnerable to shiny objects that promise quick wins. These diversions can drain time, money, and energy while pushing the chiropractor further away from the work that actually helps them grow. Jerry outlines six major categories of distractions that repeatedly show up in conversations with struggling chiropractors. Each one is rooted in the desire to find an easier path than doing the foundational work, yet each one almost always leads to more frustration. Key Distractions Covered in This Episode • Online sales and affiliate marketing Chiropractors often hear that they can make “easy money” online by selling products, creating digital courses, or writing recommendation blogs with affiliate links. Jerry explains why this is almost never productive for a local chiropractor. Online selling requires an enormous amount of trust, attention, and audience size. Most chiropractors do not have the kind of influence necessary to make online sales meaningful. It becomes a detour away from patient care, community connection, and building a local business that people trust. • Selling their own expertise through high ticket coaching Big ticket coaching programs and personal expertise packages are frequently marketed as a shortcut to higher revenue. Chiropractors are told that it is just as easy to sell a three thousand dollar coaching package as it is to sell a three hundred dollar one. Jerry highlights why this mindset is problematic. Coaching is a completely different business that very few chiropractors are qualified for or prepared to run. High ticket selling might work for a rare few, but most chiropractors simply end up spending time building a business that distracts them from the practice they are trying to grow. • Special techniques and certifications Chiropractors who love technique can convince themselves that one more certification, one more seminar, or one more advanced system will finally unlock the success they want. Jerry reminds listeners that while additional training is valuable, it is almost never the reason a practice is struggling. Many mediocre chiropractors are successful in business, while many clinically gifted chiropractors struggle because they have not built strong habits, systems, or communication. Technique mastery is great, but it is not a substitute for running a strong business. • Special equipment and passive therapies There is always a new device, table, laser, or machine promising to increase revenue and attract new patients. Chiropractors imagine that if they could just finance the newest gadget, everything would finally click. Jerry emphasizes that expensive equipment does not fix traffic issues, retention issues, or communication issues. If a practice is unstable, adding more debt and more complexity makes the problem worse. Equipment can be helpful when it aligns with the practice model, but it is almost never the missing ingredient a struggling chiropractor thinks it is. • Obsessing over social media and trying to become an influencer Many chiropractors pour energy into going viral, creating endless reels, or chasing likes and followers. Social media feels productive, but it rarely translates into meaningful revenue for a local service business. Jerry shares examples of posts reaching millions of views without generating income. Social media can be a helpful tool for building trust and connection within a local community, but chasing fame is almost always a distraction that keeps chiropractors from focusing on patient care, reputation, and retention. • Evaluating success only by new patient numbers Chiropractors often judge their entire practice by how many new patients they see in a month. Jerry explains why this is a flawed metric when used in isolation. A practice with strong retention, follow through, reactivations, referrals, and good communication can thrive with modest new patient numbers. But a practice with a leaky bucket will always struggle no matter how many people enter the front door. Focusing only on new patients distracts chiropractors from fixing deeper issues in their systems and workflows. Core Themes From the Episode • Success in chiropractic is difficult and takes time. Anyone who claims it is easy is either lying or the rare exception. • Shiny objects distract chiropractors from the consistent habits and foundational systems that actually create long term stability. • Most frustrations stem from weak fundamentals such as poor onboarding, unclear communication, lack of follow up, and inconsistent routines. • The chiropractors who win are the ones who stop swinging for home runs and start accumulating base hits through steady effort and simple processes. • A year from now, your future self will thank you more for mastering fundamentals than for chasing shortcuts. What Chiropractors Should Focus On Instead • Clear communication and consistent recommendations • Strong onboarding and follow through • Building trust with patients and the local community • Basic marketing foundations such as Google visibility and a good website • Simple reactivation and referral processes • Becoming great at chiropractic instead of chasing external validation • Slow, steady, predictable habits that raise the floor of the practice over time This episode encourages chiropractors to step back, take an honest look at where their energy is going, and identify whether they have been pulled into distractions instead of building a stable foundation. The message is clear. Leave the shortcuts behind, recommit to the basics, and give yourself a year of focused effort. Most chiropractors are not one seminar, one machine, or one viral post away from success. They are one year of consistency away from stability. Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites /episode/index/show/chiropracticpodcast/id/39168340

3 Things Chiropractors Will Be Glad They Did...Just Not Right Away 11/18/2025

3 Things Chiropractors Will Be Glad They Did...Just Not Right Away In this episode of the Rocket Chiro Podcast I talk about three parts of practice that will completely change your business over time. These are not quick fixes. They are not instant wins. They will not solve your new patient problem this month. But if you make them a priority now, you will look back years from today and feel genuinely grateful that you started. Why Chiropractors Fixate on New Patients I start by talking about the profession’s obsession with new patients. Every marketer, coach, and guru leads with new patient promises. You know the messages. They claim they can get you forty new patients a month or grow your practice instantly. New patients feel exciting. They create cash flow. They inflate your numbers. And they can cover up bad systems. Even a poorly run practice can survive if there is a constant stream of fresh bodies coming through the door. The problem is that running a practice this way is extremely stressful. If you ever have a slow month, the weaknesses in your systems show immediately. You never feel stable because the entire practice sits on top of a shaky foundation. You are always looking for the next new patient hit. The Purpose of This Episode I created this episode to help you shift your focus toward three long-term levers that make your practice healthier, steadier, and easier to run. These are not urgent. They do not give you a dopamine hit. But they are the building blocks of a business that does not fall apart when the new patient flow slows down. The three long-term levers are reviews, relationships, and retention. Why Reviews Matter More Than You Think Reviews are one of the easiest and most powerful things you can invest in. They help your local SEO. They help your conversion. They help Google understand what you are known for. They even help AI tools understand what people think about you. One of the biggest advantages reviews provide is the keywords hidden inside them. If your patients mention migraines, sciatica, pregnancy, sports injuries, or anything else, Google takes note. Those words help determine which searches you show up for. I tell the story of a client who asked me if they had too many reviews because they had several times more than every chiropractor in their area. My answer was simple. I would keep going. If I could have ten times more reviews than my competitors, I would not slow down for a second. Being the obvious choice in your community is never a disadvantage. The Power of Building Real Relationships Next I shift into the value of relationships. As an introvert this one has always been a challenge for me. I would rather sit at my computer than go out and meet new people. But chiropractic is a relationship business. We work with human beings. We serve a community. We depend on trust. Relationships with patients matter. Relationships with business owners matter. Relationships with coaches, trainers, teachers, community leaders, and other professionals matter. When people know you and have something good to say about you, everything becomes easier. New patients come more naturally. Opportunities show up. Referrals increase. Sometimes your relationship with a respected person in the community even creates a little bit of authority or credibility transfer. These relationships take time. They take intention. And they are absolutely worth it. Short Term Retention and Why It Affects Results Then I talk about short-term retention. This is not about long-term wellness care. This is simply helping someone stay consistent during their initial care. When you have a clear plan, patients get better results. They feel more connected to you. They are more likely to think of you as their chiropractor. Without a plan you swing between two extremes. You either forget to follow up with people and they slip away, or you accidentally harass them without realizing how many times you have reached out. A system keeps you in the middle where you are caring, consistent, and helpful without being annoying. Long Term Retention and Why It Stabilizes Your Practice Long-term retention does not blow up your numbers overnight, but it is one of the key stability builders in a mature practice. This is where you check in with people who have not been in for three months or six months or a year. You are not trying to guilt them. You are not trying to pressure them. You are simply serving as a reminder for people who actually need your help but have been busy or distracted. These occasional visits do not seem like much in the moment. But over the course of five or ten years, they create steady, predictable support for your practice. They also reinforce that you are their chiropractor even if they do not come in very often. A Reminder for the New Year I wrap up by reminding chiropractors that the best time to start these habits was years ago, but the next best time is right now. As we head into a new year, commit to being better in these three areas. You do not have to be perfect, but you do have to be intentional. Make reviews a priority. Build more relationships. Put a plan in place for both short-term and long-term retention. If you do that, your practice will be radically healthier five years from now. Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites /episode/index/show/chiropracticpodcast/id/39079605

Chiropractors: Beware of Vanity Stats 11/11/2025

Chiropractors: Beware of Vanity Stats In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into one of the biggest traps chiropractors fall into — chasing vanity stats. From gross income to new patient counts to website traffic, these numbers can look impressive on the surface but often lack the context that actually matters. Jerry shares hard-earned wisdom on how to separate meaningful metrics from meaningless ones, how to keep your ego in check, and how to focus on the numbers that truly move your practice forward. 1. What Are Vanity Stats? Jerry explains that vanity stats are numbers that sound impressive but don’t actually reflect real success. These include: Gross income without expenses New patient counts without retention Website traffic without conversions Rankings without relevance Without proper context, these stats can create false confidence or unnecessary frustration. 2. Why Vanity Metrics Are Dangerous Vanity stats are seductive because they make chiropractors feel successful, but they can easily distort reality. Jerry warns that: People exaggerate or manipulate their numbers online. Gross income often hides massive overhead. Social media and professional circles amplify unrealistic comparisons. He shares a story about a chiropractor friend who appeared far more successful based on gross revenue but actually took home only a little more than Jerry — at the cost of massive stress and a complicated business. 3. The Comparison Trap Jerry compares vanity metrics to social media highlights — people showing their best moments and hiding the rest. Chiropractors often compare their unfiltered reality to someone else’s filtered image of success, which leads to unnecessary frustration and burnout. He reminds listeners that success isn’t defined by looking impressive — it’s defined by how well your practice serves you, your patients, and your life. 4. Examples of Vanity Stats in Chiropractic Jerry gives real-world examples of chiropractic vanity stats and how they can mislead: Gross income: Without understanding expenses, it’s meaningless. New patients per month: If retention is low, this stat is hollow. Patient visits per week: A high number doesn’t mean success if fees are unsustainably low. Website traffic or Google ranking: Traffic that doesn’t bring in new patients is worthless. He even shares how his own site once ranked for “ring dinger” searches — great traffic, but totally irrelevant for his business. 5. What Metrics Actually Matter Jerry offers practical guidance for what chiropractors should really focus on: Net income: What you actually take home. Expenses: Keep them tight; most chiropractors overspend. New patient origin: Know where people are finding you. New patient quality: Focus on patients who are a good fit for your care. Retention: Track how long patients stay and how often they return. These are the metrics that indicate the health and sustainability of your practice. 6. Jerry’s Tips for Avoiding the Vanity Trap Don’t believe every number you hear — most lack context or honesty. Don’t brag about your stats — it feeds your ego but helps no one. Share stats only in a teaching environment — context is what makes them valuable. Focus on meaningful growth — not looking impressive to others. Keep your expectations grounded — unrealistic goals only cause frustration. Key Takeaway Vanity stats might look good on paper, but they won’t make your practice better or your life easier. Focus on metrics that actually impact your income, your stress level, and your ability to serve patients well. Quotes to Remember “Gross income out of context doesn’t mean anything.” “You’re comparing your real life to someone else’s highlight reel — and you can’t win that.” “Your ego is not your friend.” “Know your stats, focus on the ones that actually matter.” Resources Mentioned — On-demand chiropractic coaching for chiropractors who feel stuck or are just getting started. Call to Action If you’re ready to focus on what really matters and stop chasing numbers that don’t move your practice forward: Visit RocketChiro.com to learn about websites, SEO, and coaching for chiropractors. Leave a review on Apple Podcasts or Google to help other chiropractors find the show. /episode/index/show/chiropracticpodcast/id/38995020

Why Can't Chiropractors Rank Well In Other Towns Besides Their Own? 10/28/2025

Why Can't Chiropractors Rank Well In Other Towns Besides Their Own? This episode of the Rocket Chiro Podcast dives deep into one of the most common local SEO questions chiropractors ask me: “Why don’t I rank in the town next to mine?” It’s a simple question, but the answer isn’t always what chiropractors expect. I start by explaining that local SEO is heavily influenced by proximity. Google knows exactly where your practice is located, so if you’re in Chesterfield, Missouri, you’re naturally going to rank best for “Chesterfield chiropractor.” Ranking in a nearby town like Town and Country is possible, but difficult. The biggest factors that make it hard are your location, the density of chiropractors in the area, and how competitive their SEO is. I also talk about the few situations where ranking outside your city is possible. You might be able to do it if there aren’t many chiropractors in that other town, if the ones there have poor SEO, or if you’re located in a gray metro area where town borders overlap—like being technically outside of St. Louis but still part of the St. Louis metro. Then I shift gears to talk about smarter ways to expand your reach. You don’t have to chase unrealistic ranking goals. Instead, you can focus on keywords that naturally extend your visibility—like “sports chiropractor,” “chiropractor during pregnancy,” or “chiropractor for kids.” These kinds of searches reduce your competition because fewer chiropractors optimize for them, and they allow you to reach patients from a wider area. I also mention a tool called Local Falcon, which I use in my free website and SEO reviews. It’s a great, affordable option for chiropractors who want to track their own local SEO and see how they’re performing across different search areas. To wrap up, I remind chiropractors to go into SEO with realistic expectations. There’s no secret trick or quick fix. If someone makes SEO sound easy or overly complicated, that’s a red flag. The best strategy is to focus on strong local SEO for the area you’re actually in, optimize for the services and terms that make you unique, and let that naturally radiate into surrounding areas. Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo /episode/index/show/chiropracticpodcast/id/38811330

What Makes a Bad Chiropractic Patient? 10/21/2025

What Makes a Bad Chiropractic Patient? In this episode of the Rocket Chiro Podcast, I dive into a topic that most chiropractors think about but rarely say out loud: what makes a bad chiropractic patient. Every chiropractor wants to help people, but the reality is that not everyone is a good fit for your care or your practice. Learning to identify those bad fits early on can save your sanity, protect your business, and create space for better patients who actually value what you do. I start by sharing a story about speaking at Logan University years ago, where I asked a group of chiropractic students who wasn’t a good fit for their future practices. The room went silent. That moment reminded me that many chiropractors don’t think about who they don’t want to serve—and that’s a huge problem when it comes to marketing and practice happiness. Saying “anyone with a spine” is not a strategy. It’s bad marketing and bad business. From there, I break down several general categories of bad chiropractic patients. Some of these are universal red flags, while others depend on your specific practice style or personality. Here’s a rundown of what we talk about: 1. Contraindicated Patients There are clear medical situations where chiropractic care just isn’t appropriate—or at least not right now. I talk about conditions like fractures, dislocations, severe osteoporosis, and spinal cord compression. Responsible chiropractors know when to refer out and when it’s simply not safe or effective to adjust. 2. People Who Can’t Pay This one might sound harsh, but chiropractors aren’t running charities. If someone can’t or won’t pay, you can’t build a sustainable practice around them. I share how I handled this in my own office by creating limited “hardship agreements” for people in genuine need. It’s a way to be compassionate without sabotaging your business. 3. People Who Can’t Keep a Schedule You know the type—always late, constantly rescheduling, or no-showing altogether. They throw off your day and drain your energy. I explain why these patients are toxic for your practice and how enforcing basic boundaries can help you reclaim your time and sanity. 4. Unrealistic Expectations Patients who expect miracles in one or two visits, or who think you can fix years of damage without any participation on their part, are setting everyone up for frustration. I discuss how to set realistic expectations early through good communication and leadership. 5. A Bad Fit for Your Care Not every patient is a match for your technique or philosophy. Whether it’s someone looking for a style of chiropractic you don’t offer, or a condition you’re not confident treating, referring out can be the best move for everyone involved. It’s better to admit when you’re not the right chiropractor than to fake it and disappoint someone. 6. Energy Suckers This last group is the hardest. These are the know-it-alls, complainers, boundary-pushers, and emotional vampires who drain you every time they walk in the door. I explain how to spot them early and why letting them go—no matter how hard it is—can make your practice (and your life) a whole lot better. I wrap up by talking about how this lesson applies beyond chiropractic. I’ve made the same mistakes in my own business at Rocket Chiro—taking on clients who weren’t a good fit and regretting it later. I remind listeners that identifying bad fits isn’t about being judgmental; it’s about protecting your mission, your business, and your mental health. If you’re a chiropractor who’s struggling with patients who stress you out or drain your energy, this episode is for you. You’ll walk away with practical insight into how to define your “bad fit” list and create boundaries that let you build the kind of practice you actually want—one filled with patients who respect your time, value your care, and make you love coming to work again. You can find more business and marketing advice for chiropractors at RocketChiro.com. If you’d like me to take a look at your website and SEO and give you my honest feedback, request a free review while you’re there. And if you want to go deeper than what I cover on the podcast, check out NEXT Step—my on-demand chiropractic coaching designed to help new and stuck chiropractors grow their ideal practice. Thanks for listening to the Rocket Chiro Podcast, the chiropractic podcast that helps you grow your business, simplify your marketing, and fall in love with practice again. Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo /episode/index/show/chiropracticpodcast/id/38728215

Why Content Isn’t King For Chiropractors (and What Actually Is) 10/14/2025

Why Content Isn’t King For Chiropractors (and What Actually Is) In this episode of the Rocket Chiro Podcast, I talk about one of the most repeated marketing clichés out there: “Content is king.” I explain why that statement is incomplete and why transformational content—not just any content—is what actually helps chiropractors grow their practices and connect with patients. I break down what makes certain types of content valuable, what makes others a waste of time, and how you can start being more intentional about what you post. Whether you’re creating social media posts, writing blogs, or running local SEO campaigns, this episode will help you understand how to make your content actually work for you instead of just filling space. Here’s what I cover: • Why “content is king” is an oversimplification • How to set a clear purpose for every piece of content you create • The four main types of content: educational, entertaining, intriguing, and transformational • Why transformational content drives trust, authority, and new patients • How reviews, testimonials, and before-and-after stories can demonstrate transformation • Ways to use transformation not just in marketing but also in patient retention I also share my own examples of how I could use transformational content better in my business and how chiropractors can use it to improve the patient experience. If you want help improving your chiropractic website or local SEO, visit the Rocket Chiro website. You can also request a free website and SEO review there. And if you’re a new chiropractor or a chiropractor who feels stuck, check out my NEXT Step program—it’s designed to help you reduce stress and start growing your ideal practice. Thanks for listening and for sharing the podcast with other chiropractors who might benefit. Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo /episode/index/show/chiropracticpodcast/id/38578630

Chiropractors Need To Get Better at Getting Better 10/01/2025

Why Their Chiropractic Success Formula Isn't Your Chiropractic Success Formula 09/22/2025

Why Their Chiropractic Success Formula Isn't Your Chiropractic Success Formula In this episode of the Rocket Chiro Podcast, I’m sharing something that’s been on my mind lately. Over the years, I’ve talked to a lot of chiropractors who’ve tried to follow the “success formulas” promoted by charismatic gurus, seminar speakers, and social media personalities—only to end up frustrated, burned out, and wondering what’s wrong with them. I’ve been there too. I know what it’s like to look at someone who makes practice-building look effortless and think, “If they can do it, why can’t I?” In this episode, I’m going to explain why their one-size-fits-all formula often only works for a specific type of personality and why trying to copy it may actually set you up for failure. I’ll break down three common chiropractor “profiles” (charismatic front-end attractors, clinical technicians, and relationship builders), explore the strengths and weaknesses of each, and show you how to build your practice strategy around your natural talents instead of forcing yourself into someone else’s mold. If you’ve ever wondered why someone else’s “simple” blueprint doesn’t work for you, this episode will give you clarity, permission to stop beating yourself up, and a framework for building a practice that truly fits you. What You’ll Hear Me Talk About: Why some chiropractors seem to attract new patients effortlessly—and why that’s not necessarily a sign of better skill or better care. How charismatic, technical, and relationship-driven chiropractors each have different advantages and blind spots. The hidden danger of personality-specific advice at seminars, in coaching programs, or on social media. How to identify your own “superpower” and use it as the foundation for a more stable, authentic practice. Why improving your weaknesses matters—but why your strengths will ultimately move the needle in your business. How to exercise discernment when listening to advice (including mine!). Resources Mentioned Free Website/SEO Review: Best chiropractic websites: Chiropractic SEO: /episode/index/show/chiropracticpodcast/id/38312550

Riding the Ups and Downs of Practice Without Losing Your Mind 09/15/2025

3 Questions Chiropractors Should Ask Themselves But Don't 09/09/2025

Downside of a Micro Practice for Chiropractors 09/02/2025

Downside of a Micro Practice for Chiropractors In this episode of the Rocket Chiro Podcast, I wanted to balance the conversation around micro practices. I’ve talked plenty about the upside of starting and running a small solo practice, but I think it’s only fair to also be honest about the challenges. The goal here isn’t to talk you out of it. In fact, I still think a micro practice is the smartest way for most chiropractors to get started. But if you want to make the best long-term decisions for yourself, you should know what you’re signing up for. Some of the downsides we cover include: Your income ceiling is limited compared to building a bigger practice with associates. You can only see so many patients by yourself, so ultra-high-volume practice models don’t fit. It’s hard to bring in other practitioners or offer a wide variety of services in a small space. No backup coverage if you get sick or want to take time off. Micro practices usually don’t have much resale value. Insurance billing and more complex financial models are tougher to manage solo. There can be perceived status issues with a smaller office, and you have to get over your own pride. You’ll end up doing a lot of non-doctor tasks unless you’re really intentional about outsourcing or using technology. At the end of the day, micro practices are still a fantastic way to start with less risk and stress, especially if you’re new. But if you know in your heart that you want to build something much bigger, you need to be careful about overcommitting to a setup that could hold you back. If you’re a new chiropractor or you’re feeling stuck and you want more help beyond the podcast, check out my NEXT Step program. And if you want me to look at your website or local SEO, reach out through Rocket Chiro. Resources Mentioned Free Website/SEO Review: Best chiropractic websites: Chiropractic SEO: Coaching for Chiropractors: /episode/index/show/chiropracticpodcast/id/38059280

Chiropractic Micro Practice: A Smart, Simple, & Sustainable Chiropractic Business Model 08/21/2025

Chiropractic Micro Practice: A Smart, Simple, & Sustainable Chiropractic Business Model In this episode, Jerry dives deep into the concept of the micro practice — a streamlined, low-overhead model of chiropractic care that's perfect for new chiropractors, associates ready to start their own thing, or even seasoned DCs who want to simplify and reduce stress. After receiving a question from a client considering the micro practice route, Jerry breaks down: What a micro practice actually is (and what it’s not) Why it's not a "lesser" version of a real practice The three essential elements of a successful micro practice How to price your services properly What types of services make the most sense Why efficiency is everything in this model This is a must-listen for any chiropractor who's tired of the overhead and pressure that often come with traditional practice models — and for anyone who wants a better way to start, grow, or pivot their career. Key Takeaways 1. What Defines a Micro Practice? Low Overhead: One or two rooms, affordable rent, flexible locations (gyms, shared spaces). One Chiro, No Staff: Direct access to the doctor is a selling point, not a limitation. High Efficiency: Smart use of technology (online scheduling, automation, etc.), systems that eliminate repetition, and streamlined patient communication. 2. Smart Pricing Tips You don’t have to be the cheapest OR the most expensive chiropractor. Price based on time spent and value provided, not personal preference. Be cautious with services that consume time but don't increase revenue proportionally. Authority = Pricing Power. Build your reputation before raising your rates significantly. 3. Services That Make Sense Adjusting is ideal: low cost, minimal space, and great ROI. Add-ons (soft tissue, therapies) should align with your time, space, cost, and patient needs. Trial and error is okay — micro practices give you the flexibility to experiment without huge risks. 4. Efficiency is King Teach patients how to interact with your practice (online booking, communication boundaries). Reduce daily tasks by batching (e.g. billing, paperwork). Use tech and outsourced help (web, social media, editing) wisely. Resources Mentioned Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: Best chiropractic websites: Chiropractic SEO: Coaching for Chiropractors: Help the Podcast Grow If you found value in this episode, please consider leaving a 5-star review and sharing it with a chiropractor who could benefit from the conversation. /episode/index/show/chiropracticpodcast/id/37905585

2 Ways Chiropractors Can Improve Patient Retention 08/16/2025

How AI is Changing SEO and Search for Chiropractors 08/01/2025

How AI is Changing SEO and Search for Chiropractors In this episode of the Rocket Chiro Podcast, Jerry dives into the big question: What’s AI going to do to search and SEO? Chiropractors have been hearing about AI more and more, and one longtime listener reached out to ask how this might impact local SEO and Google Maps rankings going forward. Jerry shares his personal insights (not AI-generated) on where things might be headed and what chiropractors should start doing now to stay ahead. In This Episode: 1. Why this conversation matters now AI is rapidly becoming more common in how people search for answers Some chiropractors are already using AI tools to replace Google for specific types of searches The shift might not be urgent yet, but it’s happening 2. A reminder of what SEO really is SEO is about building a trust relationship with Google Google is a referral source, not just a search engine Stop trying to game the system with gimmicks; focus on trust and authority 3. Four key ways AI might change SEO and search New signals: AI may use different trust signals than Google, including more emphasis on social media and reviews across multiple platforms (not just Google) Better at spotting fakes: AI will likely be more effective than Google at identifying low-effort, spammy, or fake content and chiropractors Prompt-based influence: AI may favor content that’s tied to user prompts and past conversations Highly personalized results: AI can tailor answers based on the user’s history, preferences, and behavior, which could make ranking more individualized than ever 4. What chiropractors need to do now Create better content: Make sure your online presence answers real questions and builds trust Be human and specific: Generic AI content won't rank well; effort and uniqueness will still matter Diversify your reputation: Get reviews and mentions across different platforms, not just Google Interact meaningfully: Continue engaging with your Google Business Profile and community—human behavior still counts 5. Final thoughts Ranking well still requires intentionality, consistency, and real effort Specializing in areas like pediatrics, sports injuries, or headaches will require deeper content to back it up The sooner you start building trust and authority, the easier it will be to maintain a strong position in search Resources Mentioned: – Get help with your chiropractic website or local SEO NEXT Step Program – Coaching and support for new or stuck chiropractors who want to grow Free SEO & Website Review – Request a custom video review of your current online presence Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join /episode/index/show/chiropracticpodcast/id/37641875

What's Worth Fighting For in Chiropractic? 07/29/2025

Are Chiropractors At Risk Of Losing The Profession? 07/25/2025

Are Chiropractors At Risk Of Losing The Profession? In this episode of the Rocket Chiro Podcast, Jerry tackles a topic that comes up often in chiropractic circles: the fear of “losing the profession.” Where does this fear come from, and is it justified? Jerry explores five key fears that often drive this concern: Losing Chiropractic Identity The never-ending debate between subluxation-based vs evidence-based chiropractors continues to divide the profession. Jerry shares why this internal conflict may be doing more harm than good, and why the “real chiropractor” argument is a dead-end. Becoming Like Osteopaths What happens if chiropractic loses its distinctiveness? Jerry explains why drifting toward drugs and surgery undermines the very foundation of chiropractic care. Losing Autonomy Like PTs Could chiropractors become mere technicians under the thumb of medical gatekeepers? Jerry unpacks the risks of giving up professional independence for the sake of integration. Over-Restricting Scope of Practice From subluxation-only to short-term pain relief only, both ends of the spectrum are pushing for a narrower version of chiropractic. Jerry offers a balanced take on where scope discussions go off the rails, and where raising the bar might actually help. Insurance Regulation and Reimbursement This is the fear that hits closest to home. Jerry breaks down how forced insurance participation and restricted reimbursement could severely limit chiropractic care, and what chiropractors need to watch out for moving forward. Final Thoughts: The biggest threat to the profession may not be any of these five fears, but rather the lack of agreement about what chiropractic actually is. Without a shared understanding, it’s hard to communicate chiropractic's value to the public, policy makers, or even each other. Jerry’s Definition (for now): "Chiropractic is a drug-free, non-surgical form of care focused on evaluating and improving the function of the spine and joints. Chiropractic care is designed to restore motion, reduce discomfort, and enhance the body's natural ability to function and heal." If you’re a chiropractor looking for help with your website, local SEO, or practice growth, visit to learn more. You can also request a free website and SEO review or explore the Next Step program for new and stuck chiropractors. Thanks for listening. Be sure to subscribe, share this episode with a fellow chiropractor, and leave a review if you found it valuable. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join /episode/index/show/chiropracticpodcast/id/37547600

RANT: Beware Chiropractic SEO B.S. 07/21/2025

RANT: Beware Chiropractic SEO B.S. In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into a bold claim made by a chiropractic website company that told a prospective client “99% of our websites rank at the top of Google.” That kind of statement might sound great—especially to chiropractors who don’t fully understand SEO—but Jerry explains why it’s likely misleading at best and total nonsense at worst. Drawing from his experience working with chiropractors on websites and local SEO, Jerry breaks down the key differences between traditional SEO and local SEO, the vague language companies use to manipulate chiropractors, and the real factors that contribute to better rankings. Along the way, he offers a no-holds-barred critique of the predatory marketing that takes advantage of new and struggling chiropractors. If you’ve ever wondered what it really takes to get found on Google—or whether your current website provider is actually doing anything helpful—this episode is for you. What You’ll Learn in This Episode: Why “top of Google” doesn’t mean what most chiropractors think it does How traditional SEO and local SEO are completely different strategies What factors actually impact local rankings (like proximity, reviews, and citations) The common misunderstandings chiropractors have about SEO Why reviews matter more than most chiropractors realize The truth about shortcuts, hacks, and “secrets” that promise fast SEO results The importance of consistency in your marketing efforts Jerry’s Quick SEO Tips: Ask better questions when dealing with website or SEO providers Don’t fall for promises that sound too good to be true Work with companies and people you trust and who understand your practice Don’t tolerate cluttered websites that confuse visitors Make reviews a consistent part of your local SEO strategy Be consistent over time—SEO is not a one-time task, it’s an ongoing process Resources Mentioned: If you’d like Jerry to review your website and SEO with no obligation, you can request a free Website and SEO Assessment at . This review includes real recommendations and tips to help you make smart decisions moving forward. You can also learn more about the Next Step program for new and stuck chiropractors at the same site. And if you're ready for real help with your local SEO or a better chiropractic website, Rocket Chiro has you covered. Closing Reminder: Thanks for listening to the Rocket Chiro Podcast. If you found this episode helpful, please share it with another chiropractor. And if you haven’t yet, consider leaving a review on Apple Podcasts or Google. It helps other chiropractors find the show and supports Jerry’s mission to help good docs build better businesses. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join /episode/index/show/chiropracticpodcast/id/37487685

Why Do I Have So Few New Patients When My Website Has So Many Visitors? 07/17/2025

Why Do I Have So Few New Patients When My Website Has So Many Visitors? In this episode, Jerry addresses a question he received multiple times in one week from chiropractors: Why are there so many website visitors and so few new patients? He breaks down this common concern and explains why these numbers often don’t align in the way chiropractors expect. The episode offers perspective, highlights common misconceptions, and gives practical advice for improving website conversion. The Misunderstanding: Expectations vs Reality Many chiropractors expect a high percentage of website visitors to become new patients. In reality, this is not how online marketing works—especially with cold traffic. Chiropractors who believe they should convert 50% or more of website visitors into patients are setting themselves up for disappointment. Even a 6% conversion rate on cold website traffic is considered very good. Jerry explains that in his experience with info products and affiliate marketing, getting a 3% conversion rate was difficult. A 6% conversion would have been life-changing. Chiropractors need to calibrate their expectations and understand what’s normal. Cold Traffic vs Warm Leads One of the biggest issues is confusing cold traffic with warm leads. Cold traffic includes people who: Find your site through Google or ads Have no prior relationship with you Haven’t been referred and don’t trust you yet These people convert at a very low rate. In contrast, warm leads are: Referred by friends or family Already familiar with you through social media or community presence Former patients or those who’ve interacted with your brand Warm leads should convert at a much higher rate. If you’re only converting a small percentage of these, something is seriously wrong. Website Traffic Doesn’t Equal Potential Patients Looking at gross visitor numbers assumes every visitor is a potential new patient, which is simply not true. Website visitors may include: Bots or spam traffic Competitors Existing patients checking hours or contact info People outside your service area Accidental clicks Unless you’re running a tightly controlled ad campaign with a direct funnel, gross website numbers are a poor indicator of performance. Conversion Isn’t Always Linear Unless your practice relies 100% on online scheduling, you can’t assume that every new patient came through the website. People may call, text, message you on social media, or walk in. If your site visitors and new patient numbers aren’t lining up, it could be because they’re taking other paths into your practice. Trying to compare total website visits with total new patients is misleading because: Not every visitor is a qualified lead Not every new patient visits the website before booking A Volume Reality Check Jerry gives a basic example of how conversion typically plays out: 500 website visitors 3% click on the “schedule now” button = 15 people 50% of those actually schedule = 7 to 8 people 75% of scheduled appointments show up = about 5 to 6 new patients This is a realistic scenario and shouldn’t be considered a failure. In fact, it’s fairly normal. Google Business Profile (GBP) Can Be Even More Misleading Many chiropractors see huge views on their GBP listings—1,800 or more in a month—but still get only a handful of new patients. That gap can be discouraging, but again, it’s common. The takeaway isn’t that you should ignore these numbers but that you need to understand what they really mean. Visibility without conversion isn’t useful unless your site and profile are compelling enough to get people to take action. How to Improve Website Conversion Jerry offers several practical ways to improve your chiropractic website’s performance: 1. Simplify and organize your site. Avoid clutter. Too many chiropractic sites overwhelm visitors with too much information and no clear direction. Think of your website like a path through the woods—give people obvious cues about where to go next. 2. Make your content easy on the eyes. Presentation matters. Use formatting that’s readable, clean, and skimmable. Don’t dump a wall of text on your visitors. 3. Use patient-centered language. Skip the jargon. Don’t talk about “optimizing health potential.” Focus on problems and solutions your ideal patients care about. 4. Add trust signals. Include real photos, staff bios, patient reviews, video introductions, and even relevant social media content. Authenticity builds trust. 5. Make scheduling easy. The best options are texting and online scheduling. Phone calls are okay. Email is the worst—slow, unreliable, and frustrating for both sides. Final Thought Unrealistic expectations are one of the biggest killers of progress. Chiropractors often get discouraged because they’re comparing raw numbers without understanding what those numbers mean. Not all traffic is equal, not all visitors are prospects, and not all new patients will come through the same channel. Focus on what you can control—clear messaging, simplified navigation, strong calls to action, and easy ways to schedule. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join /episode/index/show/chiropracticpodcast/id/37442340

Cash vs. Insurance: What Should Chiropractors Do? 07/12/2025

Cash vs. Insurance: What Should Chiropractors Do? In this episode of the Rocket Chiro Podcast, Jerry tackles one of the most common questions chiropractors face: Should I accept insurance or go cash-based? Whether you're starting a new practice or reevaluating your current approach, this episode provides a practical breakdown of the pros and cons of both models. Jerry shares his straightforward answer: If your practice includes a wide variety of services that are covered and reimbursed by insurance, going the insurance route might make sense. But if you're primarily an adjustments-only chiropractor—or your services aren’t covered—it’s hard to beat the simplicity and clarity of a cash-based model. You'll also learn: Why every chiropractor needs to get good at communicating value, regardless of their model The growing list of headaches associated with insurance What makes cash practice work—and how to avoid common mistakes The key ingredients to running a lean, profitable, and successful cash-based clinic Whether you’re an experienced chiropractor or just getting started, this episode offers clarity on one of the most important business decisions you'll make. Topics Covered: Why there’s no such thing as a “no out-of-pocket” world anymore Pros and cons of accepting insurance Pros and cons of running a cash-based practice Why insurance patients often make decisions based on coverage—not value How poor communication ruins trust regardless of payment model Jerry’s simple formula for when insurance might make sense Four essential ingredients for a successful cash practice Final thoughts on building a practice that aligns with your goals and numbers Quotes from the Episode: “People don’t get mad about how you run your business—they get mad when they find out you run it differently than they thought you did.” “Cash doesn’t mean cheap—it means clear.” “You can be successful either way, but it has to make sense on paper.” Mentioned in This Episode: – Chiropractic websites built to attract new patients and represent your brand – Be found in local Google searches and on Google Maps – On-demand chiropractic coaching to help you start smart or get unstuck Enjoying the Podcast? Please subscribe, share the podcast with another chiropractor, and consider leaving a review on Apple Podcasts or Google. It’s a simple way to support the show and help more chiropractors build better businesses. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join /episode/index/show/chiropracticpodcast/id/37384740

Can Chiropractors Be Successful While Being Insignificant? 07/08/2025

Can Chiropractors Be Successful While Being Insignificant? What if you're not a big deal? Not famous. Not a legend. Can you still be a successful chiropractor—even if you feel insignificant? In this episode, Jerry gets personal and unpacks the struggle between success and significance. From wrestling with professional insecurity to redefining what really matters, this episode is for any chiropractor who's ever felt like they were falling short—despite doing meaningful work. If you’re just getting started, feeling stuck, or questioning whether you’re on the right path, this episode offers clarity, encouragement, and practical insights. What You’ll Learn Why popularity and success are not the same thing How success is a moving target and why that matters The difference between being successful and being significant Why most chiropractors won’t become legends—and why that’s perfectly fine The danger of chasing "more" without defining what’s enough How to measure significance through irreplaceability, not visibility Why the bullseye of your impact is your closest relationships The importance of clarity, niche, and knowing your purpose Resources Mentioned Rocket Chiro Websites – Local SEO & Google Business Help – NEXT Step Membership – Free Website & SEO Review – Quotes Worth Remembering “Be irreplaceable to the people who are most irreplaceable to you.” “You don’t have to be legendary to be successful. You just have to be better than you were yesterday.” “If your definition of success requires being famous, you're setting yourself up to feel like a failure.” If You Enjoyed This Episode Share it with a chiropractor who needs to hear this Leave a review on Apple Podcasts or Google Visit to connect with Jerry or request help with your website and SEO Stay Connected Website: YouTube: Instagram: Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join /episode/index/show/chiropracticpodcast/id/37341090

How Much Money Should Chiropractors Spend on Marketing? 07/02/2025

How Much Money Should Chiropractors Spend on Marketing? One of the most common questions chiropractors ask is, “How much should I be spending on marketing?” Unfortunately, there’s no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketing budget. What’s Normal? Most small businesses spend 5–10% of gross revenue on marketing. Growth-focused businesses often spend 10–20%. Chiropractors? Usually far less. Many operate with 2–3%, and some don’t spend anything on external marketing at all. However, even if you think you’re not spending on marketing, you probably are. Website hosting, domain names, print materials, business cards—it all counts. The real difference is whether you’re intentionally investing in marketing or passively coasting. Why Chiropractors Often Underspend Chiropractors—especially new ones—typically have limited budgets. There’s often pride in “doing it all yourself” or “growing by referral,” but this mindset can hold you back. Ironically, the time you most need to invest in marketing (early in practice) is when you usually have the least money and the least experience making smart marketing decisions. Jerry shares his own experience of starting out with a large loan. While the money helped him get set up, it also created false security and delayed asking for help. Too much money, too soon, without a strategy, can lead to poor choices. So, What Should You Spend? There’s no exact number. Your marketing budget should be based on: Your practice goals Your available time and money Your marketing skills Your current momentum Don't make zero spending the goal. At the same time, don’t fall for high-ticket gimmicks that promise the moon. Be intentional and strategic. Budgeting Basics for Chiropractors Do: Invest in low-cost, high-impact strategies if you’re tight on funds. Understand that marketing takes either time or money—often both. Prioritize foundational strategies first (see below). Spend money when it saves you meaningful time. Don’t: Gamble on expensive marketing hoping it’ll “just work.” Spend money you don’t have or overcommit time you can’t spare. Lie to yourself about your situation. Be honest so you can plan wisely. Start with the Essentials Before jumping into fancy ads or shiny marketing campaigns, focus on your foundational marketing: A professional, patient-focused website Local SEO and Google Business Profile optimization Generating and managing online reviews Community outreach and networking Custom social media content (if you’re willing to create it) These strategies are more affordable, sustainable, and effective over time. Big-ticket ads, print campaigns, and radio spots can come later—if they make sense for your goals and budget. Time vs. Money As your practice grows, your available money increases and time becomes more limited. That’s when outsourcing makes more sense. For example, a new chiropractor might build their own website, while a seasoned doc is more likely to outsource that task to save time. Social media tip: Avoid paying for canned content. If you want results, you’ll need to share your own personality, voice, and expertise. You can create simple content and pass it off to someone for editing and posting—but generic content won’t move the needle. Short-Term vs. Long-Term Strategy Understand the type of marketing you’re doing: Short-term marketing (like Google Ads or in-person networking) can generate fast results. Long-term marketing (like SEO or relationship building) builds momentum over time. Ideally, your strategy should include both. Just be clear about your goals so you can match your budget and efforts accordingly. Avoid the Comparison Trap Don’t compare your marketing budget or practice stats to other chiropractors without context. Chiropractors often exaggerate their numbers. Even if the numbers are real, you don’t know the whole story. Jerry shares a story about a friend with a big, multi-doc practice who grossed 3–4x what Jerry did. But after expenses, the friend only brought home a few thousand more per month—and carried far more stress. Bigger isn’t always better. Final Thoughts There’s no magic number. The right marketing budget for your chiropractic practice is the one that fits your situation, supports your goals, and delivers a positive return on investment. Start with foundational strategies. Be realistic about where you are. Invest smart, not just big. Don’t spend money to impress anyone—especially not other chiropractors. Smart chiropractors make intentional decisions, track ROI, and stay focused on long-term success—not short-term ego boosts. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join /episode/index/show/chiropracticpodcast/id/37258300

I'm a Chiropractor - How Do I Ask For Online Reviews Without Sounding Desperate? 06/27/2025

I'm a Chiropractor - How Do I Ask For Online Reviews Without Sounding Desperate? In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy, former chiropractor and founder of Rocket Chiro, discusses how chiropractors can effectively request patient reviews without feeling desperate or sales-oriented. The goal is to foster a comfortable approach that enhances practice visibility and appeal. Why Reviews Matter: Jerry emphasizes that online reviews significantly impact local SEO rankings and patient decision-making. Fresh reviews boost your visibility on Google Maps and provide credibility to potential patients. Reviews older than six months begin to lose effectiveness, so continual efforts are essential. Common Mistakes: Relying on hope instead of a systematic approach. Viewing review requests as awkward or self-serving. Jerry recommends shifting the mindset to view reviews as a helpful service to future patients rather than purely self-benefiting. Creating a Review-Friendly Culture: Discuss the importance of reviews from early patient interactions. Utilize visible tools: posters, QR codes, signage. Regularly share patient testimonials on social media. Timing is crucial: delaying requests slightly ensures reviews reflect transformative patient experiences rather than superficial impressions. Practical Tips: Immediately capitalize on spontaneous praise by requesting reviews. Make review requests patient-centered, emphasizing how their feedback helps others. Use direct, short links and QR codes from Google Business Profile. Favor text-based requests over email. Engage staff to proactively support review requests. Pitfalls to Avoid: Never guilt-trip or beg for reviews. Do not offer incentives or discounts, as these violate Google’s policies. Avoid emphasizing business needs over patient-centered language. Handling Negative Reviews: Negative reviews, while rare, can offer valuable insights. Jerry advises responding professionally and thoughtfully to negative feedback, turning it into an opportunity for demonstrating accountability and improvement. Consistency and Long-term Strategy: Jerry stresses the importance of consistent, ongoing review collection. Accumulating significantly more reviews than competitors can solidify long-term advantages in local SEO and patient trust. Final Thoughts: Excellence in chiropractic care combined with a positive mindset toward reviews and systematic integration into practice culture will yield sustained success. For chiropractors seeking additional help with websites, local SEO, or professional development, Jerry invites listeners to explore Rocket Chiro’s Next Step program and other tailored services. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join /episode/index/show/chiropracticpodcast/id/37185660

How Chiropractors Can Build a Referral-Based Chiropractic Practice 06/24/2025

How Chiropractors Can Build a Referral-Based Chiropractic Practice In this episode, Jerry Kennedy explores what it takes to build a referral-based chiropractic practice. While many chiropractors say they want more word-of-mouth referrals, most don’t have a clear strategy in place to make it happen. Jerry breaks down the keys to increasing referrals, explains the different types of referral sources, discusses why people refer (and why they don’t), and offers practical tips on building stronger community and professional connections. Whether you’re just getting started or you’re ready to reduce your dependency on paid ads, this episode is packed with clarity and direction. Topics Covered The Value of a Referral-Based Practice Why word-of-mouth marketing is still the most stable and reliable form of growth The instability of modern advertising platforms compared to long-term relationships Why referrals are the “golden goose” for chiropractors Keys to Getting More Referrals Jerry outlines core principles every chiropractor should focus on: Make referrals normal in your office culture Be specific about who you help Make referring as easy as possible Deliver excellent, trustworthy care Build and maintain strong relationships Have a long-term plan and stay consistent Be the kind of person who also gives reviews and referrals Types of Referrals Chiropractors Can Get It's not just about patients sending in their friends. Jerry explains: Patient Referrals – Direct recommendations from satisfied patients Small Business & Professional Referrals – From people who may never become patients but trust you Medical Referrals – From MDs, PTs, massage therapists, and other healthcare providers Community Referrals – From people who only know your reputation, not you personally Digital Referrals – Reviews, shares, and online recommendations that create social proof Understanding Why People Refer They've had a positive or unexpected experience They like and trust you You asked them to refer They’re returning a favor (reciprocity) They perceive you as an authority You’ve made it easy and clear who you want to help They’ve built a relationship with you over time The Truth About Referral Expectations Not everyone refers—and that’s normal Trying to force referrals from everyone leads to disappointment The goal is to increase your referral percentage, not make it universal Focus on clarity, consistency, and communication Tips for Building Non-Patient Referral Relationships Understand that non-patient referrals take longer Start with people you already know Ask for introductions instead of cold outreach Get involved in community and networking groups (BNI, chambers, local events) Focus on solving problems, especially for busy professionals Stay in touch without being annoying Know when to walk away from dead-end connections Who Should You Be Networking With? Your neighbors: anyone near your office, regardless of profession People aligned with your niche: Pediatric chiropractors should connect with mom groups and birth professionals Sports chiropractors should connect with coaches, gyms, and athletes People in the communities where you want to be known and respected Final Thoughts A referral-based practice doesn’t happen by accident. It requires a deliberate, ongoing effort to build relationships, communicate clearly, and provide consistent value. While it won’t produce instant results, over time it becomes one of the most stable and rewarding ways to grow a chiropractic practice. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join /episode/index/show/chiropracticpodcast/id/37135300

Why Do Some Chiropractors Make Chiropractic Sound Like a Religion? 06/20/2025

Why Do Some Chiropractors Make Chiropractic Sound Like a Religion? In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession. This episode doesn’t aim to provide all the answers. Instead, it encourages thoughtful reflection on how chiropractic is defined, communicated, and perceived—especially by the public. Topics Covered 1. Two Extremes in Chiropractic Philosophy On one end: Evidence-only chiropractors who view chiropractic purely as musculoskeletal care On the other end: Chiropractors who speak in mystical or spiritual terms, treating chiropractic as a life-transforming philosophy Why both extremes can alienate the average person and cause division within the profession 2. Parallels Between Religion and Chiropractic Origin story of chiropractic (Harvey Lillard, DD and BJ Palmer) has a near-mythical tone Green Books and 33 Principles serve as sacred texts The adjustment functions as a ritual for some practitioners Concepts like innate intelligence resemble spiritual or religious ideas Evangelistic language: “power is on,” “saving lives,” “this is my purpose” Chiropractic’s internal denominations: upper cervical groups, technique systems, subluxation-based vs. evidence-based 3. Why Religious Messaging Is Problematic It creates confusion—both within the profession and with the public The message doesn’t resonate with the majority of people Research shows only around 12–15% of Americans see a chiropractor regularly Going “all in” on a new-age approach would alienate at least two-thirds of current and potential patients Other medical and health professions avoid spiritualized language and reach far more people 4. Why This Messaging Still Exists It’s historically embedded in the profession It gives chiropractors a stronger sense of purpose It appeals to those looking for identity, certainty, and belonging It’s often easier to repeat philosophical slogans than to critically evaluate them Chiropractic schools that promote this mindset continue to attract like-minded students Key Takeaways Chiropractic isn’t religion—and it doesn’t need belief or faith to work The profession should focus on benefits, not belief systems Presenting chiropractic in mystical or exaggerated terms limits its appeal Chiropractors should strive for clarity, consistency, and excellence in communication and care Patients don’t need to believe in a philosophy—they just need to know chiropractic helps them feel and function better What Should Chiropractors Do? Be excellent at what you do Avoid shortcuts and weekend certifications just to add services Master your craft, whether it's manual adjustments, soft tissue work, or rehab Communicate clearly and effectively Avoid sounding like a conspiracy theorist or spiritual guru Test your messaging with people outside the profession to make sure it sounds normal Focus on practical benefits Most people care about how chiropractic will help them feel and function better Benefits like improved sleep, reduced pain, better mobility, and less stress resonate more than abstract philosophy Stop repeating what you’ve heard without questioning it Be thoughtful and intentional with your words Avoid parroting slogans or ideas that don't hold up to scrutiny Services Mentioned Rocket Chiro Websites: Designed to convert visitors into patients Local SEO Services: Focused on improving Google Maps rankings Next Step Program: On-demand coaching for new and stuck chiropractors Free Website and SEO Assessment: No-obligation review with personalized feedback For more info, visit: Closing Thoughts Jerry makes it clear: he loves chiropractic. It has changed his life. But love for the profession doesn’t mean ignoring its problems. If chiropractors want the public to understand and trust what they do, they need to communicate in a way that makes sense to normal people. That means cutting out the spiritual fluff and focusing on what actually helps. If you’re ready to grow a chiropractic practice that connects with real people and delivers real results, this episode is for you. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join /episode/index/show/chiropracticpodcast/id/37090675

Highly Sensitive Chiropractors: Boundaries, Burnout, and Business with Todd Smith 06/16/2025

Highly Sensitive Chiropractors: Boundaries, Burnout, and Business with Todd Smith In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you’re a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you. Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead to a more successful and satisfying practice. Resources & Links: Todd’s Website: HSP Stress Test & Coaching Info: Todd’s Podcast: Recommended Episode to Start With: 00:01 – Introduction Jerry introduces the episode and shares how Todd reached out authentically to be on the show. 02:38 – What is a Highly Sensitive Person (HSP)? Definition of HSP: A temperament trait identified by Dr. Elaine Aron in the 1990s. 20% of people are highly sensitive, equally split between men and women. HSPs process information deeply and have stronger emotional and empathetic tendencies. 04:36 – The Negative Stigma Around Sensitivity Why many people, especially men, resist identifying as “sensitive.” The difference between healthy sensitivity and stress-amplified sensitivity. 06:11 – The HSP Stress Bucket Analogy How HSPs reach emotional overload quicker. The evolutionary benefits of sensitivity across species. 08:54 – Why Chiropractic Can Be Overwhelming for HSPs The “high-touch” nature of chiropractic care. How deep empathy can serve patients but drain the doctor. 09:45 – The Difference Between HSPs and Introverts 30% of HSPs are extroverts. Key difference: extroverts gain energy from people; HSPs process deeply no matter the social orientation. 14:21 – Overthinking vs. Overprocessing Using stress as an early warning sign for overthinking. Identifying when thinking becomes counterproductive. 15:52 – People-Pleasing, Boundaries & Being “Too Nice” How HSPs often sacrifice personal well-being to avoid conflict. The dangers of prioritizing patients at the expense of family and self. 19:08 – Recognizing When You’re Out of Exchange Jerry shares personal signs of resentment and burnout. Practical examples of how ignoring boundaries hurts long-term relationships. 22:05 – Real-Life Example: Transitioning to Online Scheduling How avoiding difficult patient conversations can sabotage practice efficiency. Actionable steps for chiropractors to establish new boundaries. 26:48 – The Impact of Saying Yes to One Thing (And No to Another) How HSPs can unintentionally hurt loved ones by over-serving patients. 29:08 – Questioning Your Own Thoughts & Beliefs Todd introduces The Work of Byron Katie to challenge stressful beliefs. Why questioning assumptions can unlock personal freedom. Learn more about The Work of Byron Katie here: 33:15 – Parenting, Marriage, and Boundaries in Personal Life Jerry and Todd discuss how HSP tendencies show up in parenting and marriage. The difference between being a loving parent vs. needing to be liked. 37:10 – The Power of Defining Core Values Jerry shares his life-changing “tombstone exercise” to clarify life priorities. How clearly defined values help guide boundary decisions. 38:25 – Avoiding Conflict Harms Long-Term Relationships How short-term avoidance creates long-term resentment. The danger of letting small compromises accumulate. 40:52 – The Compound Effect of Small Decisions Why big mistakes are often small ones repeated. Daily choices move you toward or away from your ideal life. 41:47 – Personal Examples: Making Hard Business Decisions Todd shares a difficult but necessary recent business decision. The importance of trusting your inner voice. 46:12 – Chiropractors, Insecurity, and Owning Your Identity Why chiropractors often struggle with professional insecurity. The importance of owning the value of chiropractic care. 50:19 – Confidence Is Attractive How being comfortable in your own skin draws people to you. The toxic ripple effects of personal insecurity. 51:33 – The HSP Superpower in Chiropractic Empathy + Deep Processing = Ideal skillset for chiropractic care. How awareness and pacing prevent burnout while maximizing your gifts. 53:45 – Spotting HSPs in Practice Why Todd now exclusively works with HSPs. How understanding your patients’ sensitivity helps build stronger relationships. Support the Podcast Rate, review, and subscribe to the podcast Share this episode with another chiropractor who needs to hear it Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join /episode/index/show/chiropracticpodcast/id/37019740

Chiropractic Networking & Collabs: Trust vs Attention 06/11/2025

Chiropractic Networking & Collabs: Trust vs Attention In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely. Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust. Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build a practice grounded in integrity. Topics Covered The Benefits of Networking and Collaboration Opens doors to new opportunities Transfers trust and authority when done properly Helps chiropractors grow their audience faster Builds relationships that can have a lasting impact on your practice The Danger of Chasing Attention Borrowing someone’s audience means borrowing their reputation too Many chiropractors partner with people they barely know simply to get more attention Lack of discernment can damage your credibility and erode patient trust Online mistakes can live forever and affect your long-term reputation Real-World Examples Chiropractors in Jerry’s past who partnered with unethical providers simply because they were financially successful Young chiropractors who were drawn to dishonest mentors because of money and appearances Jerry’s personal experience accidentally collaborating with someone who was later arrested for illegal behavior How the temptation to chase attention impacted Jerry’s own integrity during his time on local radio Building Trust vs. Building Attention Patients choose chiropractors they trust, not just those with large followings Social proof can help but trust is always more important for long-term success Influencer culture often encourages chiropractors to seek attention at the cost of their values Critical Questions to Ask Before Collaborating Do I actually respect this person and their work? Would I be proud of this collaboration five years from now? Does this align with my practice values? Would my ideal patients trust me more or less after seeing this partnership? If something bad came out about this person, would I be surprised? Would I refer my close friends and family to this person? The Attention vs. Reputation Analogy Attention is like Skittles: easy to get, sweet at first, but lacking substance Reputation is like meat and potatoes: slower to build, but sustaining for the long haul A solid reputation creates patient trust, long-term growth, and professional stability Final Thoughts Be willing to grow slower if it means protecting your integrity The right collaborations with the right people can open powerful doors Avoid collaborations that compromise your values for temporary exposure Build your practice and reputation with long-term trust in mind Resources Mentioned Rocket Chiro Website and SEO Help: rocketchiro.com Next Step Coaching Program: Help for chiropractors who are starting out or feeling stuck Connect with Jerry Visit RocketChiro.com Request your free New Patient Search Review Learn more about the Next Step Program for coaching and ongoing support Support the Podcast Rate, review, and subscribe to the podcast Share this episode with another chiropractor who needs to hear it Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join /episode/index/show/chiropracticpodcast/id/36957265

Rocket Chiropractic Podcast for Chiropractors

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