Chiropractic Networking & Collabs: Trust vs Attention

In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely.

Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust.

Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build a practice grounded in integrity.

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Topics Covered

The Benefits of Networking and Collaboration

• Opens doors to new opportunities

• Transfers trust and authority when done properly

• Helps chiropractors grow their audience faster

• Builds relationships that can have a lasting impact on your practice

The Danger of Chasing Attention

• Borrowing someone’s audience means borrowing their reputation too

• Many chiropractors partner with people they barely know simply to get more attention

• Lack of discernment can damage your credibility and erode patient trust

• Online mistakes can live forever and affect your long-term reputation

Real-World Examples

• Chiropractors in Jerry’s past who partnered with unethical providers simply because they were financially successful

• Young chiropractors who were drawn to dishonest mentors because of money and appearances

• Jerry’s personal experience accidentally collaborating with someone who was later arrested for illegal behavior

• How the temptation to chase attention impacted Jerry’s own integrity during his time on local radio

Building Trust vs. Building Attention

• Patients choose chiropractors they trust, not just those with large followings

• Social proof can help but trust is always more important for long-term success

• Influencer culture often encourages chiropractors to seek attention at the cost of their values

Critical Questions to Ask Before Collaborating

1. Do I actually respect this person and their work?

2. Would I be proud of this collaboration five years from now?

3. Does this align with my practice values?

4. Would my ideal patients trust me more or less after seeing this partnership?

5. If something bad came out about this person, would I be surprised?

6. Would I refer my close friends and family to this person?

The Attention vs. Reputation Analogy

• Attention is like Skittles: easy to get, sweet at first, but lacking substance

• Reputation is like meat and potatoes: slower to build, but sustaining for the long haul

• A solid reputation creates patient trust, long-term growth, and professional stability

Final Thoughts

• Be willing to grow slower if it means protecting your integrity

• The right collaborations with the right people can open powerful doors

• Avoid collaborations that compromise your values for temporary exposure

• Build your practice and reputation with long-term trust in mind

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Resources Mentioned

Rocket Chiro Website and SEO Help: rocketchiro.com
Next Step Coaching Program: Help for chiropractors who are starting out or feeling stuck

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Connect with Jerry

Visit RocketChiro.com
Request your free New Patient Search Review
Learn more about the Next Step Program for coaching and ongoing support

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Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

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