loader from loading.io

Highly Sensitive Chiropractors: Boundaries, Burnout, and Business with Todd Smith

Rocket Chiropractic Podcast

Release Date: 06/16/2025

How Much Money Should Chiropractors Spend on Marketing? show art How Much Money Should Chiropractors Spend on Marketing?

Rocket Chiropractic Podcast

One of the most common questions chiropractors ask is, “How much should I be spending on marketing?” Unfortunately, there’s no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketing budget. What’s Normal? Most small businesses spend 5–10% of gross revenue on marketing. Growth-focused businesses often spend 10–20%. Chiropractors? Usually far less. Many operate with...

info_outline
I'm a Chiropractor - How Do I Ask For Online Reviews Without Sounding Desperate? show art I'm a Chiropractor - How Do I Ask For Online Reviews Without Sounding Desperate?

Rocket Chiropractic Podcast

In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy, former chiropractor and founder of Rocket Chiro, discusses how chiropractors can effectively request patient reviews without feeling desperate or sales-oriented. The goal is to foster a comfortable approach that enhances practice visibility and appeal. Why Reviews Matter: Jerry emphasizes that online reviews significantly impact local SEO rankings and patient decision-making. Fresh reviews boost your visibility on Google Maps and provide credibility to potential patients. Reviews older than six months begin to lose...

info_outline
How Chiropractors Can Build a Referral-Based Chiropractic Practice show art How Chiropractors Can Build a Referral-Based Chiropractic Practice

Rocket Chiropractic Podcast

In this episode, Jerry Kennedy explores what it takes to build a referral-based chiropractic practice. While many chiropractors say they want more word-of-mouth referrals, most don’t have a clear strategy in place to make it happen. Jerry breaks down the keys to increasing referrals, explains the different types of referral sources, discusses why people refer (and why they don’t), and offers practical tips on building stronger community and professional connections. Whether you’re just getting started or you’re ready to reduce your dependency on paid ads, this episode is packed with...

info_outline
Why Do Some Chiropractors Make Chiropractic Sound Like a Religion? show art Why Do Some Chiropractors Make Chiropractic Sound Like a Religion?

Rocket Chiropractic Podcast

In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession. This episode doesn’t aim to provide all the answers. Instead, it encourages thoughtful reflection on how chiropractic is defined, communicated, and perceived—especially by the public. Topics Covered 1. Two Extremes in...

info_outline
Highly Sensitive Chiropractors: Boundaries, Burnout, and Business with Todd Smith show art Highly Sensitive Chiropractors: Boundaries, Burnout, and Business with Todd Smith

Rocket Chiropractic Podcast

In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you’re a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you. Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead...

info_outline
Chiropractic Networking & Collabs: Trust vs Attention show art Chiropractic Networking & Collabs: Trust vs Attention

Rocket Chiropractic Podcast

In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely. Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust. Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build...

info_outline
Most Chiropractic Marketing Takes Time show art Most Chiropractic Marketing Takes Time

Rocket Chiropractic Podcast

In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency. Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also...

info_outline
The Great Healthcare Shift: Building Trust, AI, and Opportunity for Chiropractors show art The Great Healthcare Shift: Building Trust, AI, and Opportunity for Chiropractors

Rocket Chiropractic Podcast

In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward. Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice. This episode is not about fear or doom....

info_outline
He Said Chiropractors Should NEVER Rent Their Chiropractic Website. Is That Bad Advice? show art He Said Chiropractors Should NEVER Rent Their Chiropractic Website. Is That Bad Advice?

Rocket Chiropractic Podcast

In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice. Key Points Discussed: 1. The Catalyst for This Discussion Jerry shares his experience with seeing a social media ad discouraging chiropractors from renting websites, advocating instead for ownership.   Highlights the misleading aspects of this marketing approach. 2. The True Purpose of Your Chiropractic Website Your...

info_outline
Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice? show art Chiropractic Associate PTSD – Are You Sabotaging Your Own Practice?

Rocket Chiropractic Podcast

In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own. Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking...

info_outline
 
More Episodes

In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you’re a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you.

Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead to a more successful and satisfying practice.

Resources & Links:


00:01 – Introduction

  • Jerry introduces the episode and shares how Todd reached out authentically to be on the show.

02:38 – What is a Highly Sensitive Person (HSP)?

  • Definition of HSP: A temperament trait identified by Dr. Elaine Aron in the 1990s.
  • 20% of people are highly sensitive, equally split between men and women.
  • HSPs process information deeply and have stronger emotional and empathetic tendencies.

04:36 – The Negative Stigma Around Sensitivity

  • Why many people, especially men, resist identifying as “sensitive.”
  • The difference between healthy sensitivity and stress-amplified sensitivity.

06:11 – The HSP Stress Bucket Analogy

  • How HSPs reach emotional overload quicker.
  • The evolutionary benefits of sensitivity across species.

08:54 – Why Chiropractic Can Be Overwhelming for HSPs

  • The “high-touch” nature of chiropractic care.
  • How deep empathy can serve patients but drain the doctor.

09:45 – The Difference Between HSPs and Introverts

  • 30% of HSPs are extroverts.
  • Key difference: extroverts gain energy from people; HSPs process deeply no matter the social orientation.

14:21 – Overthinking vs. Overprocessing

  • Using stress as an early warning sign for overthinking.
  • Identifying when thinking becomes counterproductive.

15:52 – People-Pleasing, Boundaries & Being “Too Nice”

  • How HSPs often sacrifice personal well-being to avoid conflict.
  • The dangers of prioritizing patients at the expense of family and self.

19:08 – Recognizing When You’re Out of Exchange

  • Jerry shares personal signs of resentment and burnout.
  • Practical examples of how ignoring boundaries hurts long-term relationships.

22:05 – Real-Life Example: Transitioning to Online Scheduling

  • How avoiding difficult patient conversations can sabotage practice efficiency.
  • Actionable steps for chiropractors to establish new boundaries.

26:48 – The Impact of Saying Yes to One Thing (And No to Another)

  • How HSPs can unintentionally hurt loved ones by over-serving patients.

29:08 – Questioning Your Own Thoughts & Beliefs

  • Todd introduces The Work of Byron Katie to challenge stressful beliefs.
  • Why questioning assumptions can unlock personal freedom.

Learn more about The Work of Byron Katie here: thework.com

33:15 – Parenting, Marriage, and Boundaries in Personal Life

  • Jerry and Todd discuss how HSP tendencies show up in parenting and marriage.
  • The difference between being a loving parent vs. needing to be liked.

37:10 – The Power of Defining Core Values

  • Jerry shares his life-changing “tombstone exercise” to clarify life priorities.
  • How clearly defined values help guide boundary decisions.

38:25 – Avoiding Conflict Harms Long-Term Relationships

  • How short-term avoidance creates long-term resentment.
  • The danger of letting small compromises accumulate.

40:52 – The Compound Effect of Small Decisions

  • Why big mistakes are often small ones repeated.
  • Daily choices move you toward or away from your ideal life.

41:47 – Personal Examples: Making Hard Business Decisions

  • Todd shares a difficult but necessary recent business decision.
  • The importance of trusting your inner voice.

46:12 – Chiropractors, Insecurity, and Owning Your Identity

  • Why chiropractors often struggle with professional insecurity.
  • The importance of owning the value of chiropractic care.

50:19 – Confidence Is Attractive

  • How being comfortable in your own skin draws people to you.
  • The toxic ripple effects of personal insecurity.

51:33 – The HSP Superpower in Chiropractic

  • Empathy + Deep Processing = Ideal skillset for chiropractic care.
  • How awareness and pacing prevent burnout while maximizing your gifts.

53:45 – Spotting HSPs in Practice

  • Why Todd now exclusively works with HSPs.
  • How understanding your patients’ sensitivity helps build stronger relationships.

Support the Podcast

Rate, review, and subscribe to the podcast
Share this episode with another chiropractor who needs to hear it

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join