How AI is Changing SEO and Search for Chiropractors
Rocket Chiropractic Podcast for Chiropractors
Release Date: 08/01/2025
How Chiropractors Can Get More Online Reviews
Rocket Chiropractic Podcast for Chiropractors
Getting more Google reviews does not require awkward scripts, expensive software, or nonstop reminders. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down a simple, repeatable system chiropractors can use to get more reviews consistently without disrupting patient care. Most chiropractors know reviews matter, but many struggle with inconsistency. They ask for reviews for a few weeks, stop, then start again months later. Others rely entirely on automation and wonder why it does not work as well as promised. This episode explains why both approaches fall short and what...
info_outline
How Many Reviews Does a Chiropractor Need and Why Does It Matter?
Rocket Chiropractic Podcast for Chiropractors
Best chiropractic websites:
info_outline
9 Ways Chiropractors Hurt Their New Patient Conversion
Rocket Chiropractic Podcast for Chiropractors
In this episode of the Rocket Chiropractic Podcast, I break down nine small but critical mistakes that quietly hurt chiropractic conversion. These are not big marketing failures or SEO problems. They are little things that get in the way once a potential patient has already found you. I talk about the difference between being found online and being chosen, and why many chiropractors do not have a traffic problem. They have a choosing problem. If people are visiting your website or Google profile but not scheduling, this episode will help you identify what might be standing in the way. What We...
info_outline
Relationship Marketing vs Sales Marketing in Chiropractic
Rocket Chiropractic Podcast for Chiropractors
In this episode, I go back to one of the original ideas behind Rocket Chiro and what used to be Black Sheep DC: relationship marketing. This topic has been near and dear to me for a long time, and I wanted to revisit it because I think it is especially relevant heading into a new year. A lot of chiropractors are either just getting started, feeling stuck, or reflecting on why their practice does not feel as stable as they want it to be. In my experience, a big part of that comes down to how you think about marketing and growth. Specifically, are you trying to build relationships, or are you...
info_outline
Google vs AI Search for Chiropractors: What Actually Matters
Rocket Chiropractic Podcast for Chiropractors
In this episode, I talk about the three big categories that determine whether you show up in Google search and in AI-generated search results. A lot of chiropractors are being told that Google is dead and AI is taking over. I wanted to clear that up, explain what’s really going on, and help you understand what matters most for your online visibility. I also share a bit about how I help chiropractors through websites, local SEO, and my Next Step program. Some key points I touch on: • Google is still very much alive and heavily used. • AI hasn’t replaced Google, and AI is now part of...
info_outline
Big Changes and Big Mistakes: Smarter Transitions and Better Pricing
Rocket Chiropractic Podcast for Chiropractors
In this episode I cover two topics that are not really related but both come up a lot in conversations I have with chiropractors. The first is about making big changes in your career or in your practice. The second is about why I think it is a mistake to connect your fees to time. Part One: Making Big Changes Without Wrecking Your Life I have had a couple of clients recently who are making big transitions. One is moving from one style of practice to another. The other is an associate who is starting her own office on the side. Both situations are exciting. Both situations also come with a very...
info_outline
Common Distractions Chiropractors Fall For (And Why They Don’t Work)
Rocket Chiropractic Podcast for Chiropractors
In this episode of the Rocket Chiro Podcast, Jerry breaks down some of the most common distractions chiropractors fall into when they are struggling, overwhelmed, or searching for the fast track to success. These distractions often look promising on the surface, but they rarely address the real issues holding a practice back. Jerry explains why these diversions are so tempting, how they derail progress, and what chiropractors should be focusing on instead if they want to build a stable and successful practice. The heart of the episode revolves around the idea that success in chiropractic is...
info_outline
3 Things Chiropractors Will Be Glad They Did...Just Not Right Away
Rocket Chiropractic Podcast for Chiropractors
In this episode of the Rocket Chiro Podcast I talk about three parts of practice that will completely change your business over time. These are not quick fixes. They are not instant wins. They will not solve your new patient problem this month. But if you make them a priority now, you will look back years from today and feel genuinely grateful that you started. Why Chiropractors Fixate on New Patients I start by talking about the profession’s obsession with new patients. Every marketer, coach, and guru leads with new patient promises. You know the messages. They claim they can get you forty...
info_outline
Chiropractors: Beware of Vanity Stats
Rocket Chiropractic Podcast for Chiropractors
In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into one of the biggest traps chiropractors fall into — chasing vanity stats. From gross income to new patient counts to website traffic, these numbers can look impressive on the surface but often lack the context that actually matters. Jerry shares hard-earned wisdom on how to separate meaningful metrics from meaningless ones, how to keep your ego in check, and how to focus on the numbers that truly move your practice forward. 1. What Are Vanity Stats? Jerry explains that vanity stats are numbers that sound impressive but...
info_outline
Why Can't Chiropractors Rank Well In Other Towns Besides Their Own?
Rocket Chiropractic Podcast for Chiropractors
This episode of the Rocket Chiro Podcast dives deep into one of the most common local SEO questions chiropractors ask me: “Why don’t I rank in the town next to mine?” It’s a simple question, but the answer isn’t always what chiropractors expect. I start by explaining that local SEO is heavily influenced by proximity. Google knows exactly where your practice is located, so if you’re in Chesterfield, Missouri, you’re naturally going to rank best for “Chesterfield chiropractor.” Ranking in a nearby town like Town and Country is possible, but difficult. The biggest factors that...
info_outlineIn this episode of the Rocket Chiro Podcast, Jerry dives into the big question: What’s AI going to do to search and SEO? Chiropractors have been hearing about AI more and more, and one longtime listener reached out to ask how this might impact local SEO and Google Maps rankings going forward. Jerry shares his personal insights (not AI-generated) on where things might be headed and what chiropractors should start doing now to stay ahead.
In This Episode:
1. Why this conversation matters now
-
AI is rapidly becoming more common in how people search for answers
-
Some chiropractors are already using AI tools to replace Google for specific types of searches
-
The shift might not be urgent yet, but it’s happening
2. A reminder of what SEO really is
-
SEO is about building a trust relationship with Google
-
Google is a referral source, not just a search engine
-
Stop trying to game the system with gimmicks; focus on trust and authority
3. Four key ways AI might change SEO and search
-
New signals: AI may use different trust signals than Google, including more emphasis on social media and reviews across multiple platforms (not just Google)
-
Better at spotting fakes: AI will likely be more effective than Google at identifying low-effort, spammy, or fake content and chiropractors
-
Prompt-based influence: AI may favor content that’s tied to user prompts and past conversations
-
Highly personalized results: AI can tailor answers based on the user’s history, preferences, and behavior, which could make ranking more individualized than ever
4. What chiropractors need to do now
-
Create better content: Make sure your online presence answers real questions and builds trust
-
Be human and specific: Generic AI content won't rank well; effort and uniqueness will still matter
-
Diversify your reputation: Get reviews and mentions across different platforms, not just Google
-
Interact meaningfully: Continue engaging with your Google Business Profile and community—human behavior still counts
5. Final thoughts
-
Ranking well still requires intentionality, consistency, and real effort
-
Specializing in areas like pediatrics, sports injuries, or headaches will require deeper content to back it up
-
The sooner you start building trust and authority, the easier it will be to maintain a strong position in search
Resources Mentioned:
-
RocketChiro.com – Get help with your chiropractic website or local SEO
-
NEXT Step Program – Coaching and support for new or stuck chiropractors who want to grow
-
Free SEO & Website Review – Request a custom video review of your current online presence
Want Help Growing Your Practice?
Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.
Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join