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Basics of Branding: An Interview with Heather Schaefer

Release Date: 07/03/2025

Basics of Branding: An Interview with Heather Schaefer

Christian Biz Owners On Fire

Best Practices for Branding/Basics of Branding With so many areas to focus on to make your business work, it can be easy to overfocus or underfocus on branding. Those earlier entrepreneurs spent excessive time and money creating the perfect brand while bleeding money and not attracting revenue and clients to their business. And others ignore the importance of branding, making foundational mistakes that could cost them dearly over the long run. With over three decades of experience in graphic design and advertising—spanning corporate settings, agency collaborations, and...

How to Help the Poor: An Interview with Aidan Uttinger

Christian Biz Owners On Fire

Empowering the Poor/How to Help the Poor No entrepreneur wants to envision the poverty and suffering many people around the world experience daily. As business owners, we are problem-solvers. But some kinds of problems seem too big to fix. Our guest doesn’t believe that the world suffers from a lack of resources. But rather, it suffers from systems that keep people in poverty. He is involved in “The World’s Greatest Experiment”, with proof that love can break those barriers. Our guest, Aidan Uttinger, supports a non-traditional charity model, TWGE “The World's...

Fast Growth Companies: An Interview with Betsy Pepine

Christian Biz Owners On Fire

Navigating Fast Growth/Fast Growth Companies When entrepreneurship is in your blood and once you find your sweet spot to unlock your formula for success, many opportunities appear. With those opportunities come the challenge of discerning which ones to pursue and even how to handle rapid growth. Betsy Pepine is a best-selling author and serial entrepreneur in real estate. Her brokerage, Pepine Realty, has been named as an Inc. 5000 Fasting Growing Private Company in the USA multiple times and has earned spots on the Top 50 Florida Companies to Watch and Florida Trend Best Companies to...

Christian Movies FREE: An Interview with Craig Dehut

Christian Biz Owners On Fire

The Future of Christian Media/Christian Movies FREE! We are in a world bombarded with stimulation. As busy entrepreneurs, we experience information overload, while being stretched thin with our time. While learning is valuable, experiencing quality entertainment for rejuvenation and gaining new perspectives is as important to our success as the tasks we click off our lists. Despite the ocean of entertainment choices, the secular culture and often covert intentions to weave certain non-Christian messages not based in truth into the storylines. These strategies make...

Business Efficiency: A Solo Show with Christina Marie Weber

Christian Biz Owners On Fire

DOGE Your Business/Business Efficiency Unlike some governments, a business owner doesn’t have seemingly infinite funds. Government leaders can come and go while spending out of pace with revenues continues without addressing that problem. This can go on until a future breaking point, which some people never live to see. Businesses have a shorter period of reckoning. Anyone can say he or she has a business. But if more money is going out the door than is coming in consistently, is what you have a business? How long can you let this go without having serious problems?...

Professional Business Service: A Solo Show with Christina Marie Weber

Christian Biz Owners On Fire

Paid Support for Your Business/Professional Business Service Many business owners would benefit from some professional business service when cash flow isn’t great and things aren’t working. While it’s prudent to preserve cash when finances are tight, waiting too long to get professional business advice can cause problems to escalate to the point of no return. I am a business owner on the end of the spectrum who was more open to hiring help than delaying. Hiring the wrong help at the wrong time didn’t help my progress and hurt my cash flow. But timing it right when and...

Self Limiting Beliefs: A Solo Show with Christina Marie Weber

Christian Biz Owners On Fire

Changing Self-Limiting Beliefs/Self-Limiting Beliefs You are not alone if you feel frustrated and often befuddled about why you take actions and don't take actions that work against you achieving your goals and reaching your vision. This is a mysterious phenomenon many human beings experience. Moving from private practice in the mental health industry as a Licensed Clinical Marriage and Family Therapist into work as a business coach and consultant was not that far of a stretch. Business owners exhibit similar patterns as those on therapy coaches of engaging in behaviors that...

Hiring a Business Coach: A Solo Show with Christina Marie Weber

Christian Biz Owners On Fire

Attributes of Your Best Business Coach/Hiring a Business Coach While there are exceptions, Founders and CEOs of new businesses typically know about the industry-specific area of their business. But most lack knowledge about all of the business areas needed to run a successful enterprise. To make matters worse, “you don’t know what you don’t know”. Despite having a Bachelor's Degree in Business Administration, with an emphasis in Marketing; working for a Fortune 500 company as an account manager for five years, and being a successful private-practice Licensed...

Challenges Facing Small Business Enterprises: A Solo Show with Christina Marie Weber

Christian Biz Owners On Fire

Handling Business Setbacks/Challenges Facing Small Business Enterprises Businesses improve society and our quality of life by solving important problems that people have effectively and efficiently. The daily life of a business owner is solving the problems of our clients and ourselves. Setbacks and challenges are an everyday reality for growing small business owners. When as the visionary in your company, you value growth in your personal and spiritual life as well as your profession, the interplay of all of those challenges can be complex. For over two decades, as a...

Manifesting Positively: A Solo Show with Christina Marie Weber

Christian Biz Owners On Fire

Manifesting Positively: Christ-centered Manifesting Many Christians hear the word, “manifesting” and associate it with the New Age movement. If you take your faith seriously, you should be leery of going down a potentially pagan path in the pursuit of fulfilling your deepest desires. But is it necessary to throw out popular tools that might help reach your Holy Spirit-inspired vision? Like many other concepts, “manifesting” was our thing first. The Incarnation was a manifestation. The Resurrection was a manifestation. These are things, created...

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Best Practices for Branding/Basics of Branding

With so many areas to focus on to make your business work, it can be easy to overfocus or underfocus on branding. Those earlier entrepreneurs spent excessive time and money creating the perfect brand while bleeding money and not attracting revenue and clients to their business. And others ignore the importance of branding, making foundational mistakes that could cost them dearly over the long run.

With over three decades of experience in graphic design and advertising—spanning corporate settings, agency collaborations, and freelancing—Heather Schaefer has built bold, unforgettable brands for hundreds of business owners. Her passion for helping women step into their potential led her to excel in one of the most competitive industries in the U.S.: direct sales. But when the company she represented abruptly closed, she was thrown into uncharted waters. Rising from the setback, she made a pivotal decision: to build her brand rather than relying on someone else’s. That defining moment became her compass, guiding her to empower business owners to chart their courses.

Heather now channels her expertise into building big brands for ambitious women entrepreneurs. Through her signature 7-FIGURE BRAND METHOD, she helps female founders multiply their income and impact by providing them with clear, strategic branding direction.

RESOURCES MENTIONED ON THIS PODCAST:

www.brandingyoubig.com

Search online for Heather Schaefer

Free Gift at www.brandingyourbig.com → Free Stuff Tab → Broken Branding Checklist

CHRISTIAN BIZ OWNERS ON FIRE RESOURCES:

Free Report, Five Steps to Create a Sustainable Business Balancing Profit, Values, and Quality of Life: Step-by-step Video Training for Faith-based and Spiritual Business Owners.:

If you think Christina might be the right resource for you, but if you have a few questions, direct message her on LinkedIn or via the contact page on her website with the phrase, ‘READY TO THRIVE”, and we can start a conversation.

LinkedIn: Christina M. Weber, M.S.

Christian Biz Owners on Fire

Ready to rock your vision and get your transformation started right now, schedule your Manifesting Your Vision Session with Christina.

Check out Christina’s Book, “The Catholic Women's Guide to Healthy Relationships: 12 Supernatural Keys to Make Good Relationships Great and Improve Difficult Ones,”

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