Allison Boyle: $110K on Evergreen With a $597 Offer
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
Release Date: 05/15/2025
Melinda Nelson-Hurst: 1,812 Webinar Registrants from Profitable Ads
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
What happens when an Egyptologist with a PhD decides to stop relying on YouTube and test ads for the first time? In this episode, Egyptologist Melinda Nelson-Hurst shares how she finally tested Facebook ads (after years of relying on YouTube), spent about $1,565, and generated 1,812 webinar registrants at an average of $0.86/lead—even though she reused the same image ads, skipped video entirely, and called the whole thing a “C-minus launch.” This Week on the Get Paid Podcast: How Melinda turned recycled image ads into 1,812 webinar registrants (with her first Absolute FB Ads campaign) ...
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Gina Knox Hit 7 Figures Thanks to Basic Image Ads
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
What happens when you take a webinar that's already working… and put real traffic behind it? In this episode, Gina Knox shares the moment she realized she didn't have a launch problem at all. She had a leads problem. And fixing that one bottleneck is what helped her rebuild momentum, grow her list to over 10,000 subscribers, and cross the million-dollar mark in cash collected this year. This Week on the Get Paid Podcast: The simple decision that brought in thousands of new leads she wasn't getting organically Why running one webinar a week changed her entire sales rhythm What surprised...
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1,000 New Leads: The Easy Button Ad That Actually Works
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
Phew! That’s a wrap. I just finished leading the live class 1,000 New Leads: Explode Your Audience with Easy Button Ads, and wow this one had more questions than any workshop I’ve ever taught. Here are a few of my favorites: What’s the minimum amount of “validation” you need before running ads to your offer? My business has basically stalled this year. I know I need more visibility, but the risk feels high. What should I do? Why is my brain an asshole? (No one actually asked that one. I said it myself. And yes, I explained exactly what I meant.) If you missed the class or...
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How to Budget for Facebook & Instagram Ads in 2026
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
If you’ve ever thought “I’d love to run ads, but I just don’t have the budget,” this episode will help you see things differently. I break down a simple, practical way to plan for ads in 2026, especially if consistent visibility has been on your mind but feels out of reach financially. This episode is all about shifting ads from something you hope to afford…into something your business is designed to support. This Week on the Get Paid Podcast: Why $5/day is the most realistic and effective place to start How to treat ad spend like any other normal monthly business expense ...
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The 6 Business Models Built for Paid Ads
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
If you’ve wondered whether ads would actually work for your business, today’s episode gives you a clear answer. Claire breaks down the six business models that consistently do well with Facebook and Instagram ads — and why they tend to see strong results even at low daily spend. This Week on the Get Paid Podcast: The 6 business models that typically thrive with ads Local businesses 1:1 service providers 1:1 coaches Retreat hosts Digital product businesses Group programs, masterminds & memberships Why these models benefit from steady visibility When ads help… and...
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Heads Up: Your 2026 Launches Start Now
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
This is the episode you might not want to hear… but absolutely need. Launches aren’t getting easier. Warm audiences aren’t magically appearing. And the businesses growing in 2026 will be the ones that implement certain strategies now. In this episode, I’m sharing the truth about what launches actually require these days, and how to set yourself up long before cart open. This Week on the Get Paid Podcast: Why your next launch starts months before you think What’s really changed in online marketing (and why it matters) Why “being everywhere” matters more now… without doing...
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The Real Role of Ads in Getting More Clients
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
If ads feel confusing, overwhelming, or like everyone else “gets it” but you… I promise, it’s simpler than it looks. In today’s episode, I’m breaking down the exact ways ads fit into an online business marketing strategy. I promise, it’s way simpler than you think! This is the episode I wish I could put in every beginner’s hands. This Week on the Get Paid Podcast: The three places ads belong in your business (no more guessing) Why most people start in the wrong place How to think about ads in a calm, grounded way The first ad I wish more entrepreneurs would run ...
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7 Reasons to Add a $5/Day Ad to Next Year’s Marketing Plan
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
What if one tiny, consistent action completely changed how your business grows next year? In today’s episode, I’m sharing how a quiet $5/day ad can do more for your 2026 visibility, confidence, and momentum than any “perfect” piece of organic content. No pressure or overwhelm; just something small that compounds in a big way. This Week on the Get Paid Podcast: Why small, steady ads build more momentum than big, stressful campaigns How ads keep growing your audience even on the days you can’t What low-cost ads quietly reveal about your offer long before launch The subtle way...
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How to Create Fame So the Clients Come to You
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
Everyone talks about lead generation like it’s just a sales tool — grow your list, sell your offer, repeat. But what if it’s actually the secret to being seen? This week, I’m sharing what really happens when you commit to consistent lead gen — how it quietly builds your reputation, expands your reach, and gets your name showing up in rooms you didn’t even know existed. This Week on the Get Paid Podcast: The invisible ripple effect of consistent lead gen How visibility opens doors long before you pitch yourself The moment my own ads led to an unexpected full-circle moment ...
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Should Have Seen This Coming Before My Mastermind Launch
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
Ever wonder why your launches start strong… then flatline? I just wrapped up our latest Get Paid Marketing launch, and the biggest lesson I learned hit harder than any number could. This Week on the Get Paid Podcast: The real reason great offers still miss the mark What most business owners forget between launches How to keep your “jelly bean jar” full all year long Three fresh, low-effort ways to get leads in 2026 Mentioned in this episode: Get Paid Marketing - Absolute FB Ads - Meta Ad Library (search “Claire Pelletreau”) - Now, it's time to...
info_outlineAllison Boyle, Founder of She Dreams of Alpine, shares how she went from spreadsheets and engineering to empowering women through backpacking programs and courses. We get into the details of living the van life, launching her first digital course, and the highs and lows of running ads and what led her to Get Paid Marketing.
If you’ve ever wondered what it looks like to scale with Facebook ads, track results like a pro, or make bold pivots when things stop working, this one’s for you.
This Week on the Get Paid Podcast:
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Allison’s journey from a stable, high-paying engineering job in California to launching her blog and building her business, She Dreams of Alpine
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What she did when rising ad costs, team expenses, and ineffective tracking led to major financial stress in 2021
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Using a scrappy version of a webinar funnel, spending $52K on ads, and generating over $100K in revenue
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Stabilizing her evergreen funnel with $700/week in ad spend
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Using ads to bring in over 2,500 leads from her Solo Adventure Summit
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Making back ad spend with upsells and enrolling new clients in her course
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How she and her team Allison leverage viral memes and clever clapbacks to handle trolls, which ends up attracting even more of their ideal clients
Mentioned in this podcast:
Now it’s time to GET PAID
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Now, it’s time to go get yourself paid