The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.
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How to Create Fame So the Clients Come to You
11/20/2025
How to Create Fame So the Clients Come to You
Everyone talks about lead generation like it’s just a sales tool — grow your list, sell your offer, repeat. But what if it’s actually the secret to being seen? This week, I’m sharing what really happens when you commit to consistent lead gen — how it quietly builds your reputation, expands your reach, and gets your name showing up in rooms you didn’t even know existed. This Week on the Get Paid Podcast: The invisible ripple effect of consistent lead gen How visibility opens doors long before you pitch yourself The moment my own ads led to an unexpected full-circle moment Why “being seen” is often what gets you paid next Mentioned in this episode: Laura Roeder Precious Little Sleep (book by Alexis Dubief) Absolute FB Ads (join the waitlist at Now, it's time to go get yourself paid Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.
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Should Have Seen This Coming Before My Mastermind Launch
11/13/2025
Should Have Seen This Coming Before My Mastermind Launch
Ever wonder why your launches start strong… then flatline? I just wrapped up our latest Get Paid Marketing launch, and the biggest lesson I learned hit harder than any number could. This Week on the Get Paid Podcast: The real reason great offers still miss the mark What most business owners forget between launches How to keep your “jelly bean jar” full all year long Three fresh, low-effort ways to get leads in 2026 Mentioned in this episode: Get Paid Marketing - Absolute FB Ads - Meta Ad Library (search “Claire Pelletreau”) - Now, it's time to go get yourself paid Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.
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Mindset Series, Part 4: Having a Result for Your Offer
10/30/2025
Mindset Series, Part 4: Having a Result for Your Offer
This month, we’re sharing a private training pulled straight from our Get Paid Marketing program. Follow along with Part 4 of our 4-episode mindset series. This Week on the Get Paid Podcast: How to choose a specific, measurable result for your offer What to do when you’re afraid to promise results The mindset shift that changes how you build and deliver your program Mentioned in this episode: Dielle Charon – Sales and mindset coach - Dorothy Johnson – The Breakup Coach - Adrienne Dorison - Run Like Clockwork – Business operations program Want more? Join the Get Paid Marketing waitlist: Now, it's time to go get yourself paid Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.
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Mindset Series, Part 3: Other People’s Negative Thoughts About You
10/23/2025
Mindset Series, Part 3: Other People’s Negative Thoughts About You
This month, we’re sharing a private training pulled straight from our Get Paid Marketing program. Follow along with Part 3 of our 4-episode mindset series. This Week on the Get Paid Podcast: How to stop letting other people’s opinions rock your confidence A mindset shift that helps you stay grounded when feedback hurts Why compassion beats people-pleasing every time Mentioned in this episode: Brooke Castillo – The Life Coach School Want more? Join the Get Paid Marketing waitlist: Now, it's time to go get yourself paid Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.
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Mindset Series, Part 2: Intentional Thought Creation
10/16/2025
Mindset Series, Part 2: Intentional Thought Creation
This month, we’re sharing a private training pulled straight from our Get Paid Marketing program. Follow along with Part 2 of our 4-episode mindset series. This Week on the Get Paid Podcast How to create beliefs that move your business forward The 20-minute practice that builds evidence for any thought Why “healthy delusion” can help you sell with confidence How to use bridge thoughts when belief feels out of reach Mentioned in this episode Brooke Castillo — The Life Coach School https://www.thelifecoachschool.com/theweekly Want more? Join the Get Paid Marketing waitlist: Now, it's time to go get yourself paid Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.
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Mindset Series, Part 1: Identifying Your Negative Thoughts
10/10/2025
Mindset Series, Part 1: Identifying Your Negative Thoughts
This month, we’re sharing a private training pulled straight from our Get Paid Marketing program. Follow along with Part 1 of our 4-episode mindset series. This Week on the Get Paid Podcast A simple practice to reveal what’s really driving your results How to map what you think to what you do—without overthinking A subtle shift that helps you get moving again Want more? Join the Get Paid Marketing waitlist: Now, it's time to go get yourself paid Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.
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Tess Masters: From an Ads Flop to a $50K Launch
09/25/2025
Tess Masters: From an Ads Flop to a $50K Launch
Tess Masters thought she was wasting her investment in Get Paid Marketing. She couldn't run ads for an entire year, barely made our middle-of-the-night calls from Australia, and called herself our "worst client." Then she renewed anyway—and everything changed. Not because she attended more calls, but because of one conversation that gave her permission to believe something that transformed her selling. This Week on the Get Paid Podcast: Why watching other people get coached transformed her business The controversial positioning she was terrified to try (and what happened when she did) How "permission" became more valuable than any marketing strategy About Tess Masters: Tess Masters is a health coach, podcaster, and author of The Blender Girl, The Blender Girl Smoothies, and The Perfect Blend published by Penguin Random House. Through the Skinny60® health programs, she and her team of dietitians have helped thousands of people get healthy using science-based food and lifestyle strategies and personalized nutrition solutions. Connect with Tess: Website: Health Programs: Recipes: Podcast: Facebook: Instagram: YouTube: Mentioned in this episode: Get Paid Marketing: Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on,, and, for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.
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Kelly Smith: 70 Sales and the Summer Off
09/18/2025
Kelly Smith: 70 Sales and the Summer Off
What happens when your meditation podcast suddenly explodes overnight? Kelly Smith found out during the pandemic—and the aftermath wasn't what she expected. Kelly shares her journey from opening a yoga studio in a "one-bar, one-Walmart town" in Missouri to creating location-independent teacher training while raising two young kids. We dig into the money mindset blocks that plague the spiritual community, why she believes you shouldn't be afraid to be someone's "goat cheese," and how she handled the backlash when she started monetizing her free content. This Week on the Get Paid Podcast: Why the most expensive investment in her business gave her "heart palpitations" (and why she did it twice) The goat cheese philosophy that changed how she handles criticism What happened when her podcast exploded during the pandemic How she structures her business to work minimal hours with maximum impact Mentioned in this episode: Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.
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The One Number that Gives You Control When Scaling
09/11/2025
The One Number that Gives You Control When Scaling
What if there were one number that could take you from hoping your marketing works to knowing exactly what's going to happen? While everyone else is obsessing over vanity metrics, there's a single piece of data that changes everything about how you scale. Once you know this number, you stop guessing and start making decisions like someone who actually controls their business growth. This Week on the Get Paid Podcast: The metric that matters more than anything else (hint: it's not what most people track) How to stop the "post and pray" cycle and actually predict your results Why my client can now tell you exactly what will happen when she increases her budget The "Hunger Games" method that reveals what your audience really wants in just 24 hours Mentioned in this episode: Now, it's time to go get yourself paid Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.
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Coaching: "I Can't Teach That - I'm Not an Expert"
09/04/2025
Coaching: "I Can't Teach That - I'm Not an Expert"
What if your biggest hesitation about creating a bonus is actually the exact reason you should offer it? My Get Paid Marketing client was convinced she couldn't teach something to her students—until I showed her she was already 100 steps ahead of them. We dig into why expertise isn't about being perfect, and I push her toward a bonus idea that made her nervous for all the wrong reasons. This Week on the Get Paid Podcast: The bonus strategy that could change everything (even if you don't think you're "ready") Why your imposter syndrome might be costing you conversions How to know when you're qualified enough to teach something Mentioned in this episode: Get Paid Marketing waitlist: Now, it's time to go get yourself paid Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.
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Hélène Lawler: Nervous System Regulation in Business and Dog Sports
08/28/2025
Hélène Lawler: Nervous System Regulation in Business and Dog Sports
What happens when your dog knocks the same agility bar every single competition? You might think it's a training problem, but Hélène Lawler discovered something completely different – and it changed everything about how she coaches dog sport competitors. After leaving academia with a story you won't believe, Hélène built a thriving business helping dog handlers manage their mental game and their dogs' over-arousal issues. But it wasn't until she joined Get Paid Marketing that everything shifted from unpredictable income swings to consistent, predictable months. This Week on the Get Paid Podcast: Why your nervous system state determines your success (in dog sports AND business) The unexpected sign from the universe that made Hélène leave academia for good What really happens when dogs "freeze up" in competition A simple somatic technique that shifts everything in seconds Mentioned in this episode: Now, it's time to go get yourself paid Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.
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Greatest Hits: Cindy Wagman: Turning $2k in Ads Into $27k in Sales
08/21/2025
Greatest Hits: Cindy Wagman: Turning $2k in Ads Into $27k in Sales
Cindy Wagman helps experienced non-profit fundraisers create a business model to achieve six-figures and enjoy a lot more autonomy. Before joining Get Paid Marketing, Cindy was doing pretty well with her nonprofit consulting programs, but her marketing game was a bit hit-or-miss. She knew her stuff but needed a tighter strategy and clearer messaging to really make her launches pop and consistently reach more people. Her lead generation and sales copy got a major upgrade and her results speak for themselves. This Week on the Get Paid Podcast: Cindy’s journey working nonprofits to running a successful nonprofit consulting business What went into turning a $2,007 ad spend into $27,000 in sales Aiming for 10 enrollments but ending up with 18 An inside look at Cindy’s key offerings, “Fractional Fundraising” and “Impact and Profit” How she pays her salary + bonuses (including the big pay raise she was able to give herself this year) Cindy’s personal evolution and how strategic business decisions post-GPM are paving the way for sustained growth and less stress The emotional and practical upsides of joining GPM, giving us the lowdown on what’s worked, what’s changed, and where she’s headed next Mentioned in this podcast: Cindy Wagman’s website: Get Paid Marketing: Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on,, and, for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid
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How to Run Ads When You’re Afraid of Haters And/Or Don’t Love Your Looks
08/14/2025
How to Run Ads When You’re Afraid of Haters And/Or Don’t Love Your Looks
They called me “pelican” in fifth grade. The mean girl in 10th grade? She shouted I was ugly in front of the whole class. For years, those moments dictated how I showed up in my business… until one messy, totally unplanned ad flipped my beliefs about visibility on their head. Today, I’m sharing what I learned about running ads when you hate being visible—and why your ideas about looking “professional” might be holding you back. This Week on the Get Paid Podcast: The unpolished ad that outperformed every “perfect” one I’d made Three options for running ads when you don’t want to show your face How to prepare for online haters (without losing your cool) Now it’s time to GET PAID. Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid
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Mike Pacchione: From $85K to $300K Without Scaling
08/07/2025
Mike Pacchione: From $85K to $300K Without Scaling
Mike Pacchione heard "power of story" but wrote down "tower of story." That mistake somehow led to a Nike speaking gig, which led to a coveted role in Silicon Valley, which led to helping Pat Flynn unlock over a million dollars from speaking. Today Mike charges up high ticket rates for one-on-one coaching and fills his group programs with just a couple emails. No complicated funnels. No big team. Just really good work and the right people. This Week on the Get Paid Podcast: How a misheard phrase turned into a multiple six-figure business Why corporate speakers are terrified of being good (and what Mike does about it) The shockingly simple way he fills Speech Club every quarter Mentioned in this podcast: (Mike's freebie on starting speeches) Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid
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Steph Crowder: Surpassing Her Launch Goal By Trying New Things
07/31/2025
Steph Crowder: Surpassing Her Launch Goal By Trying New Things
Today, my BFF Steph and I dive into the raw, unfiltered debrief of her Sold Out Group Programs mastermind launch—including the moment she realized she was "doing everything" but actually wasn't, and how changing one thought on her sales calls converted every single person after that. This is what happens when you stop reading the metrics and start trusting launch magic. This Week on the Get Paid Podcast: Why Steph's launch felt eerily quiet The mindset shift between going for 10 clients vs going for 20 How she converted two cold leads from ads into $16K in revenue The surprising reason she stopped looking at metrics during the launch Mentioned in this podcast: Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid
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Coaching: "I Only Sell When My Bank Account Gets Close to $0"
07/17/2025
Coaching: "I Only Sell When My Bank Account Gets Close to $0"
Today's episode features a powerful mindset coaching segment from inside Get Paid Marketing (GPM), where we tackle one of the most common patterns that keeps course creators stuck: the feast or famine cycle. Listen in as I coach a GPM client through her pattern of "taking her foot off the gas" every time she has enough money in her bank account to cover the next month's expenses. Sound familiar? She shares vulnerably about how she's a completely different person when her bank account feels "safe" versus when it's running low, and we work through a simple but powerful solution. This Week on the Get Paid Podcast: The hidden pattern that creates feast or famine cycles Why feeling "relief" after a launch might be sabotaging you How to stop letting your bank account dictate your sales activities The moment that changed everything for this client Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid
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Protect Your Inputs
06/26/2025
Protect Your Inputs
I have a philosophy that has made a HUGE difference in my life and business - and it has nothing to do with strategy, funnels, or ads. Today I'm sharing one of my “mottos” that saved my mental health, made my launches more profitable, and helped me show up better for my clients. Plus, the one thing you should outsource before anything else. This Week on the Get Paid Podcast: The unexpected philosophy I learned from a TikTok video that changed everything The #1 thing killing your launch energy (and the simple fix that costs less than $100/week) Why I deleted a certain app from my phone and what happened to my business The physical device that's better than any willpower hack How to train algorithms to work FOR you instead of against you My controversial decision that some people will hate (but saved my sanity) Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid
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Behind the Scenes of Our Biggest Launch Yet
06/19/2025
Behind the Scenes of Our Biggest Launch Yet
I just wrapped up the best launch in my business history for Get Paid Marketing. And the wild part? It happened when everyone's talking about recession and how "high ticket is dead." Today I'm pulling back the curtain on exactly what worked (and what didn't) in this launch, including the mindset shifts that changed everything and why I stopped caring about webinar numbers. This is the raw, unfiltered debrief of how we exceeded our goal by 21% and what I'm doing differently next time. This Week on the Get Paid Podcast: The exact breakdown of our launch strategy and results The one thought that changed everything about how I showed up Why we barely spent anything on ads (and still crushed our goals) My renewal strategy that brought back previous clients How showing multiple paths to success transformed my webinar conversions The costly mistake of not incentivizing pay-in-full (and how it hurt cash flow) Why I coached people on sales calls instead of just "selling" Mentioned in this podcast: Get Paid Marketing waitlist: clairepells.com/waitlist Stacy Boehman, Brooke Castillo, Mariah Coz (mindset and strategy influences) Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid
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How to Create Money Safety with a Spreadsheet (With Guest Interviewer Steph Crowder)
06/05/2025
How to Create Money Safety with a Spreadsheet (With Guest Interviewer Steph Crowder)
Do you know if your business can afford your next investment or are you hoping it all works itself out? Today, Steph Crowder and I break down how to create a financial safety net in your business using nothing more than a spreadsheet. This is how you can relax a bit more and know you’re making pretty smart, grounded investment decisions. (No buyer’s remorse afterwards!) This is how Steph went from “there’s no way I can afford that!” to realize she was more than fine (even in a worst-case scenario). This Week on the Get Paid Podcast: The exact spreadsheet Steph used to project revenue and expenses (without overcomplicating it) How she realized she was running a $450K/year business…with almost no profit What happened when we cut her projected launch revenue in half and she was still OK Why projecting income + expenses is more regulating than just having 6 months of savings What to include in your projections (especially if you still have a job or multiple revenue streams) The mindset shifts from “can I afford this?” to “what needs to be true to make this work?” Mentioned in this podcast: Gusto (payroll software) Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid
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Is GPM the Right Fit? Watch This Before You Apply
05/21/2025
Is GPM the Right Fit? Watch This Before You Apply
🎯 Want to join Get Paid Marketing? Watch the full workshop replay and learn more here: Already know you’re in? Skip straight to the application: Doors close Friday, May 23—don’t wait. 🎥 Prefer to watch the full Open House replay with the live walkthrough?
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Allison Boyle: $110K on Evergreen With a $597 Offer
05/15/2025
Allison Boyle: $110K on Evergreen With a $597 Offer
Allison Boyle, Founder of She Dreams of Alpine, shares how she went from spreadsheets and engineering to empowering women through backpacking programs and courses. We get into the details of living the van life, launching her first digital course, and the highs and lows of running ads and what led her to Get Paid Marketing. If you’ve ever wondered what it looks like to scale with Facebook ads, track results like a pro, or make bold pivots when things stop working, this one’s for you. This Week on the Get Paid Podcast: Allison’s journey from a stable, high-paying engineering job in California to launching her blog and building her business, She Dreams of Alpine What she did when rising ad costs, team expenses, and ineffective tracking led to major financial stress in 2021 Using a scrappy version of a webinar funnel, spending $52K on ads, and generating over $100K in revenue Stabilizing her evergreen funnel with $700/week in ad spend Using ads to bring in over 2,500 leads from her Solo Adventure Summit Making back ad spend with upsells and enrolling new clients in her course How she and her team Allison leverage viral memes and clever clapbacks to handle trolls, which ends up attracting even more of their ideal clients Mentioned in this podcast: Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid
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Dielle Charon: "Ads Are a Ten Million Dollar Skill"
05/15/2025
Dielle Charon: "Ads Are a Ten Million Dollar Skill"
In her fourth appearance on the Get Paid Podcast, Dielle takes us through the funnel she implemented that took her from loathing the Ads Manager to skillfully running profitable evergreen webinars every other week. Because of ads, she started seeing results like $50K+ in her bank from just $18K in ad spend. After avoiding ads for years due to neurodivergence, even with millions in earnings, Dielle realized that implementing the GPM steps only took 20 minutes. Hear the full story in today’s episode. This Week on the Get Paid Podcast: $50K in sales from $18K ad spend across several evergreen webinars in 2024 8 sales in 4 days from a backend, ads-only funnel (on a $2,500 offer) Weekly live webinars now powered by ad traffic, selling directly from the first touch Sales emails refined with Claire + Sarah Lucille are still converting 3 years later Membership launch hit 160 members (goal was 100), now planning to upsell via funnel Credits Absolute FB Ads and Claire’s simplified portal for removing tech overwhelm Rejoining Get Paid Marketing, this time leading ads as the CEO Mentioned in this podcast: Links in Episode Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid
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Jennie Nash: $368K While Hating Her Offer
05/13/2025
Jennie Nash: $368K While Hating Her Offer
Jennie Nash, Founder of Author Accelerator, went from being a traditionally published author and book coach to forming the company that trains and officially certifies other book coaches. In this episode, she opens up about the struggles and turning points in her entrepreneurial journey from a major partnership change to a dramatic price increase in her program. In Get Paid Marketing, she took on a new funnel, pricing strategy, and sales approach, and complete mindset shift to ultimately bringing in over $368,000 in revenue with other wins. Listen to learn more! This Week on the Get Paid Podcast: Sold over 70 seats in her course during a last-chance $3,600 sale, totaling over $300K in revenue Raised the price of her book coaching certification from $3,600 to $9,000 Ran webinars weekly and refined them through GPM coaching, resulting in increased conversions Generated $68,000 in sales from a $6,600 ad spend after refining her ad strategy and messaging Overcame pricing and even feeling resentment about her offer Coached by Claire and Sarah Lucille to improve webinar delivery and stop over-teaching Learned to focus on cost per acquisition, not just cost per lead, to optimize ads Mentioned in this podcast: for writers who want to work with a certified book coach for people interested in becoming a book coach. This leads to a free webinar about book coaching. Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid
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Charlotte Ellis Maldari: New Niche, New Offer, and New Confidence After a Tough Year
05/08/2025
Charlotte Ellis Maldari: New Niche, New Offer, and New Confidence After a Tough Year
After a really tough 2024, Charlotte Ellis Maldari joined GPM and completely shifted niches, created a whole new offer, and built up the confidence to put herself out there in a very different way. Today she shares what it all looked like behind the scenes and how it felt to finally turn cold traffic into actual sales. This Week on the Get Paid Podcast: The details of her brutal year in business and why she still chose to invest in GPM The breakthrough that came from a perceived loss Choosing to shift her business for her kids and her mental health How she knew it was time to pivot away from the creative agency industry (and why it wasn’t a simple choice to make) Realizing you might be resenting your ideal clients Working with Sarah Lucille to make a huge messaging transition across all her marketing assets How she knew Claire was the exact kind of coach she needed to get her $50k funnel running Rewriting her business identity and creating a whole new offer Mentioned in this podcast: Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid
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The “Stock Market” Effect of Running Ads
05/06/2025
The “Stock Market” Effect of Running Ads
Ever caught yourself saying, “I’ll get to ads… later, when I’m really ready”? Claire hears that line all the time. And honestly? That "ready" moment rarely shows up. But while you're waiting for the stars to align, you're missing out on what Claire calls the "stock market effect" of running ads: long-term, compounding growth that happens when your ads quietly work in the background, building your list and your revenue without requiring constant hustle. In this solo episode, Claire shares a story about a brilliant business coach friend who’s been “almost ready” for years, plus how GPM clients like DL Sharon, Gina Knox, and Steph Crowder finally scaled faster once they stopped waiting and started running ads. This Week on the Get Paid Podcast: The real conversation Claire had (again) with a friend who’s been “just about to run ads” for years Why ads are less like a launch strategy and more like investing in the stock market How one client added $200K in a matter of weeks from cold traffic, plus high-ticket sales with no sales calls What happened when Claire’s own campaign flopped, and how feedback from cold leads helped her fix it How ads can keep your audience and revenue growing, even while you're offline or pivoting your business Mentioned in this podcast: Thanks for tuning into the Get Paid Podcast. If you enjoyed this episode, head to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with Claire on Facebook, YouTube, and Instagram, visit the website for even more strategies, and don’t forget to share your favorite episodes with your audience. Now it’s time to go get yourself paid.
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Amy Fedele: A $62K Evergreen Funnel With a Very Small Niche
05/01/2025
Amy Fedele: A $62K Evergreen Funnel With a Very Small Niche
Today’s episode is about how Get Paid Marketing helped Amy Fedele turn a small, side product ("Great at Procreate" course for landscape designers) into a $50K+ evergreen revenue stream. Amy Fedele is the Founder of Pretty Purple Door, where she teaches everyday homeowners and landscape designers how to design their own gardens and tackle landscape design through her digital courses and guides. Learn exactly what strategies she implemented to overhaul her messaging, tweak her webinar, and optimize each piece of her marketing funnel. This Week on the Get Paid Podcast: The behind-the-scenes of launching her evergreen Procreate course, including her $10K live webinar launch How she turned her Great at Procreate course into a $50K evergreen funnel (now over $63K total) with just $11K in ad spend Her tripwire strategy with a $20 ebook marked down to $10 How she started adding 500 new subscribers a month How GPM helped her work through the emotional and technical details of supporting students on an evergreen offer What she did in GPM to implement key messaging shifts and ad strategies that led to those $50k+ numbers with a lower priced course Mentioned in this podcast: Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid
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Ramez Antoun: Doubling Revenue with Ads, Mindset and Strategic Pricing
04/29/2025
Ramez Antoun: Doubling Revenue with Ads, Mindset and Strategic Pricing
Dr. Ramez "Mez" Antoun, PT, DPT, OMT, shares the process behind growing his online course business from "should I shut this down?" to "this one launch made more than my entire last year." You’ll hear how working with Claire and Sarah Lucille in Get Paid Marketing helped him leverage paid ads, rebuild his messaging, and see exactly how to scale sustainably. If you’ve wondered whether your niche is too small to succeed with ads, or doubted whether your business can scale, listen to Mez’s story! This Week on the Get Paid Podcast: The exact strategies from GPM that helped him consistently grow his list and book cold sales How he cut his cost per lead in half The mindset practices that helped him stay resilient during launch challenges How he doubled his revenue without doubling his client load How paid ads finally gave him proof that strangers wanted what he was selling How working with Claire and Sarah Lucille helped him shift his messaging from explaining the process to selling the outcome (a game-changing move) How GPM helped Mez not just build a better business, but improve his personal life through stronger communication and confidence Mentioned in this podcast: Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid
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Taylor Sparks: Ethical Non-Monogomy - “It’s A Different Love Style
04/24/2025
Taylor Sparks: Ethical Non-Monogomy - “It’s A Different Love Style
This is part two of a two part series with Taylor Sparks, sex educator and founder of OrganicLoven.com, one of the largest BIPOC run sex toy companies in the U.S. The work Taylor put in before COVID set her up for a staggering 700% growth! She goes into what went into setting up relationships with multiple distributors, hiring a PR agent, and implementing affiliate marketing. We also get into the message of Taylor’s business and how she both lives it and teaches it. She breaks down misconceptions about non-monogamy and what being open about our sex lives can do for us when it comes to communication, boundaries, and emotional honesty in all our relationships. This Week on the Get Paid Podcast: How Organic Loven thrived while competitors shut down Her $150k+ bestseller sex toy (thanks to press!) How PR and affiliate networks fuel e-commerce sales Taylor's book and coaching programs on ethical non-monogamy What makes non-monogamy work (or not) Her personal standards for dating, relationships, and sex Mentioned in this podcast: Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid
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Taylor Sparks: Growing a Sex Toy and Intimate Body Product Business
04/17/2025
Taylor Sparks: Growing a Sex Toy and Intimate Body Product Business
This is part one of a two part series with Taylor Sparks, sex educator and founder of OrganicLoven.com, one of the largest BIPOC run sex toy companies in the U.S. Taylor tells us how she went from a corporate trainer to launching a holistic sexual wellness brand that offers organic body products, body-safe sex toys, educational resources, and adults-only luxury vacations. She became a global reseller of over 1,500 curated products from over 250 brands which we’ll get into the details of when it comes to wholesale, retail, and distribution. No topic is off the table today! Taylor talks wellness-centered sex toys, drops compelling sex-ed tips, and debunks myths around taste, vaginal health, and greenwashing in the industry. Stick around to hear about her in-person workshops (like Spanking for Lovers)! This Week on the Get Paid Podcast: Taylor's business evolution from skincare for athletes to holistic intimacy The problem with mainstream sex products and "flavored lubes" Education as a key business differentiator Ethical curation and product sourcing Creative product demos at events and cruises The basics of how drop shipping works in her business model Mentioned in this podcast: Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your honest review. Connect with me on , , and , for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid
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Greatest Hits: How Shifting Our Family Dynamic Dramatically Changed My Business
04/10/2025
Greatest Hits: How Shifting Our Family Dynamic Dramatically Changed My Business
Annie Schuessler, a friend, a previous guest on the Get Paid Podcast, and also a client of mine, takes the reins for the interview today. Annie hosts The Rebel Therapist Podcast and helps therapists create their first online group program. She had me on her podcast to talk about a very specific family dynamic that changed between my husband and me that affected our entire family. And, it had a HUGE impact on my business. Not an easy adjustment, but one I want to speak candidly about with all of you who are striving to expand your businesses while fulfilling caregiving roles.
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