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Tess Masters: From an Ads Flop to a $50K Launch

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Release Date: 09/25/2025

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The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Everyone talks about lead generation like it’s just a sales tool — grow your list, sell your offer, repeat. But what if it’s actually the secret to being seen? This week, I’m sharing what really happens when you commit to consistent lead gen — how it quietly builds your reputation, expands your reach, and gets your name showing up in rooms you didn’t even know existed. This Week on the Get Paid Podcast: The invisible ripple effect of consistent lead gen How visibility opens doors long before you pitch yourself The moment my own ads led to an unexpected full-circle moment ...

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The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Ever wonder why your launches start strong… then flatline? I just wrapped up our latest Get Paid Marketing launch, and the biggest lesson I learned hit harder than any number could. This Week on the Get Paid Podcast: The real reason great offers still miss the mark What most business owners forget between launches How to keep your “jelly bean jar” full all year long Three fresh, low-effort ways to get leads in 2026 Mentioned in this episode: Get Paid Marketing -   Absolute FB Ads -   Meta Ad Library (search “Claire Pelletreau”) -   Now, it's time to...

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The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

This month, we’re sharing a private training pulled straight from our Get Paid Marketing program. Follow along with Part 4 of our 4-episode mindset series. This Week on the Get Paid Podcast: How to choose a specific, measurable result for your offer What to do when you’re afraid to promise results The mindset shift that changes how you build and deliver your program Mentioned in this episode: Dielle Charon – Sales and mindset coach - Dorothy Johnson – The Breakup Coach - Adrienne Dorison - Run Like Clockwork – Business operations program   Want more? Join the...

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The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

This month, we’re sharing a private training pulled straight from our Get Paid Marketing program. Follow along with Part 3 of our 4-episode mindset series. This Week on the Get Paid Podcast: How to stop letting other people’s opinions rock your confidence A mindset shift that helps you stay grounded when feedback hurts Why compassion beats people-pleasing every time Mentioned in this episode: Brooke Castillo – The Life Coach School Want more? Join the Get Paid Marketing waitlist: Now, it's time to go get yourself paid Thanks for tuning into the Get Paid Podcast! If you...

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The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

This month, we’re sharing a private training pulled straight from our Get Paid Marketing program. Follow along with Part 2 of our 4-episode mindset series. This Week on the Get Paid Podcast How to create beliefs that move your business forward The 20-minute practice that builds evidence for any thought Why “healthy delusion” can help you sell with confidence How to use bridge thoughts when belief feels out of reach Mentioned in this episode Brooke Castillo — The Life Coach School https://www.thelifecoachschool.com/theweekly Want more? Join the Get Paid Marketing waitlist:...

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The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

This month, we’re sharing a private training pulled straight from our Get Paid Marketing program. Follow along with Part 1 of our 4-episode mindset series. This Week on the Get Paid Podcast A simple practice to reveal what’s really driving your results How to map what you think to what you do—without overthinking A subtle shift that helps you get moving again Want more? Join the Get Paid Marketing waitlist:   Now, it's time to go get yourself paid Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to to subscribe, rate, and leave your...

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Tess Masters thought she was wasting her investment in Get Paid Marketing. She couldn't run ads for an entire year, barely made our middle-of-the-night calls from Australia, and called herself our "worst client." Then she renewed anyway—and everything changed. Not because she attended more calls, but because of one conversation that gave her permission to believe something that transformed her selling. This Week on the Get Paid Podcast: Why watching other people get coached transformed her business The controversial positioning she was terrified to try (and what happened when she did) ...

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What happens when your meditation podcast suddenly explodes overnight? Kelly Smith found out during the pandemic—and the aftermath wasn't what she expected. Kelly shares her journey from opening a yoga studio in a "one-bar, one-Walmart town" in Missouri to creating location-independent teacher training while raising two young kids. We dig into the money mindset blocks that plague the spiritual community, why she believes you shouldn't be afraid to be someone's "goat cheese," and how she handled the backlash when she started monetizing her free content. This Week on the Get Paid Podcast: ...

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The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

What if there were one number that could take you from hoping your marketing works to knowing exactly what's going to happen? While everyone else is obsessing over vanity metrics, there's a single piece of data that changes everything about how you scale. Once you know this number, you stop guessing and start making decisions like someone who actually controls their business growth. This Week on the Get Paid Podcast: The metric that matters more than anything else (hint: it's not what most people track) How to stop the "post and pray" cycle and actually predict your results Why my client...

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The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

What if your biggest hesitation about creating a bonus is actually the exact reason you should offer it? My Get Paid Marketing client was convinced she couldn't teach something to her students—until I showed her she was already 100 steps ahead of them. We dig into why expertise isn't about being perfect, and I push her toward a bonus idea that made her nervous for all the wrong reasons. This Week on the Get Paid Podcast: The bonus strategy that could change everything (even if you don't think you're "ready") Why your imposter syndrome might be costing you conversions How to know when...

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Tess Masters thought she was wasting her investment in Get Paid Marketing. She couldn't run ads for an entire year, barely made our middle-of-the-night calls from Australia, and called herself our "worst client." Then she renewed anyway—and everything changed. Not because she attended more calls, but because of one conversation that gave her permission to believe something that transformed her selling.

This Week on the Get Paid Podcast:

  • Why watching other people get coached transformed her business

  • The controversial positioning she was terrified to try (and what happened when she did)

  • How "permission" became more valuable than any marketing strategy

About Tess Masters: Tess Masters is a health coach, podcaster, and author of The Blender Girl, The Blender Girl Smoothies, and The Perfect Blend published by Penguin Random House. Through the Skinny60® health programs, she and her team of dietitians have helped thousands of people get healthy using science-based food and lifestyle strategies and personalized nutrition solutions.

Connect with Tess:

Mentioned in this episode:

Now it's time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid.