loader from loading.io

5 Ways Made Up Funnel Math Stole Your Sales

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Release Date: 03/13/2026

The Honest Reasons Funnels Never Get Built: Nobody’s Watching show art The Honest Reasons Funnels Never Get Built: Nobody’s Watching

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

This is part two of a three-part series. All three episodes are live now — listen in order. Reason number two is the one Claire has thrown the most money at trying to solve. It worked, sort of. It also cost her months she's not getting back. This Week on the Get Paid Podcast: The reason your funnel is still sitting there — and it isn't time The exact point in every build where things quietly stop moving Why the last 10% is the part that never gets done What Claire finally changed after years of doing it the hard way 🎟️ Philly Funnel Sprint — October 19th & 20th Two...

info_outline The Honest Reasons Funnels Never Get Built: A Million Words show art The Honest Reasons Funnels Never Get Built: A Million Words

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

This is part two of a three-part series. All three episodes are live now — listen in order. Reason number two is the one Claire has thrown the most money at trying to solve. It worked, sort of. It also cost her months she's not getting back. This Week on the Get Paid Podcast: The reason your funnel is still sitting there — and it isn't time The exact point in every build where things quietly stop moving Why the last 10% is the part that never gets done What Claire finally changed after years of doing it the hard way 🎟️ Philly Funnel Sprint — October 19th & 20th Two...

info_outline The Honest Reasons Funnels Never Get Built: Unanswered Questions show art The Honest Reasons Funnels Never Get Built: Unanswered Questions

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

This is part one of a three-part series. All three episodes are live now — listen in order. There are three reasons funnels don't get finished. Claire starts with the one she hears most — the one people say out loud, right before they say "I'll get to it next month." This Week on the Get Paid Podcast: The reason your funnel is still sitting there — and it isn't time The exact point in every build where things quietly stop moving Why the last 10% is the part that never gets done What Claire finally changed after years of doing it the hard way 🎟️ Philly Funnel Sprint —...

info_outline A New Offer, a New Experiment: Claire's Summer Update show art A New Offer, a New Experiment: Claire's Summer Update

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Claire's back on the mic solo — no guest, no script, just real talk about what's actually been happening this summer. She's been running a very specific marketing experiment for the last 10 weeks that she hasn't been talking about publicly. In this episode, she finally opens up about it — what she's testing, what she's learning, and the emotional ride of doing something week after week without knowing if it's going to work. AND — she has an announcement she's dropping here on the podcast before she tells her list. It's brand new, it has a hard 20-seat cap, and if you're listening in real...

info_outline Jason Zook: From Jason Zook: From "This Is Hell" to a Sustainable Vibe-Coded Offer

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Back in Part 1, Jason Zook left us on a cliffhanger — week one of vibe coding his first app felt like "we're going to be millionaires this year," week two was "this is hell." This week, Jason picks up exactly where we left off and walks Claire through everything that happened next: the rescue that came from inside his old Wandering Aimfully community, the pricing experiment Claude mapped in fifteen minutes, the first launch that taught him the hard math of credit-based products, and the pivot to a second app that did over 3X the revenue in the same window. Plus: Jason gets honest about the...

info_outline Cathy Mazak: $96K Launch After a 3-Year Plateau show art Cathy Mazak: $96K Launch After a 3-Year Plateau

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Cathy Mazak just had the biggest launch of her career — $96,000 in two weeks, with 75 students enrolled. But until then, she had been stuck. Same email list. Same launches. Same program. The same 20-to-25 enrollments every time. Whatever you sell, if you've ever felt that flatline-launch frustration where the math just won't math, this episode is for you. In this conversation, Cathy walks Claire through exactly what she changed — the offer restructure (she changed the length of her program), the pricing experiment), the lead gen play that worked, and the mindset shift she now says was the...

info_outline Jason Zook (Part 1): Walked Away From a $30K/Month Business On Purpose show art Jason Zook (Part 1): Walked Away From a $30K/Month Business On Purpose

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Jason Zook and his wife Caroline spent eight years building Wandering Aimfully into a coaching program doing over $30,000 a month in recurring revenue. Then they shut it down — on purpose — at the peak. In Part 1 of this conversation, Jason walks Claire through how he and Caroline started working together (it involves lion makeup), the pricing shift that took them from $5K to $30K a month, the "enough number" exercise that's been guiding their business for years, an important apology, and the decision to close it all. This is Part 1 of a two-part conversation. Stay tuned for Part 2, where...

info_outline Ellen Yin: Why I Retired My Best-Selling Program show art Ellen Yin: Why I Retired My Best-Selling Program

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Claire met Ellen Yin at a conference last year — and despite Ellen's podcast Cubicle to CEO crossing over a million downloads, Claire had never heard of her. Months later, Claire stumbled onto one of Ellen's offers on Instagram and bought it without thinking twice. “Take my money,” she said! In this episode, Ellen shares how she built Cubicle to CEO into a media company, the brand partnership structure that has her landing campaigns with Fortune 500 names like Uber and Amazon, and the bespoke offer she launched right before Black Friday that brought in 28 partners. This Week on the Get...

info_outline What Sponsoring Gave Me That Attending Never Did show art What Sponsoring Gave Me That Attending Never Did

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Claire just got back from Miami, where she sponsored Dielle Charon’'s Millionaires of Color conference for the first time — and she's sharing the WHOLE story. The stress spiral, the question she asked Dielle that completely changed how she showed up, and the unexpected moment that made every dollar worth it. Plus: her best tips for getting an actual ROI out of any in-person event — whether you're a sponsor, going solo, or still on the fence about live events. This Week on the Get Paid Podcast: Why Claire said "I'm never doing this again" at least three times before she even got to the...

info_outline Vix Meldrew: Turning Around a Launch Flop and Ending With 82 New Clients show art Vix Meldrew: Turning Around a Launch Flop and Ending With 82 New Clients

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Vix Meldrew is one of those people who has actually lived multiple internet lives — and somehow turned all of it into a business that sells memberships and group programs at scale. In this episode, Vix breaks down how she went from being a sex + dating blogger (while teaching primary school!) to building a membership with hundreds of members… and then making the decision to close it when Reels changed everything. We talk audience growth, offer evolution, what happened during a launch that started as a total flop (two sales on day one) and how she turned it around, and the real...

info_outline
 
More Episodes

If you've ever looked at one number in your ad dashboard, felt your stomach drop, and turned the whole thing off — this episode might sting a little. 

In this solo episode, Claire breaks down what she calls made up funnel math — the sneaky way smart business owners decide their funnel is "dead" or "not profitable" based on vibes, one scary metric, or incomplete tracking. The worst part? It usually kicks off the same cycle: panic, shut it down, buy another training, start from scratch… even when the funnel was already making money or one tweak away from it.

Claire walks through the five most common places this shows up, shares real examples from her own ads and client funnels, and explains what to actually look at before you touch that off switch.

This Week on the Get Paid Podcast:

  • The "panic metric" that makes people shut off profitable ads — and what to track instead

  • Why judging your funnel by front-end sales alone will mislead you every time

  • The difference between a volume problem and a conversion problem (and why mixing them up changes your entire next move)

  • Why "testing new audiences" is almost always the wrong answer right now

Mentioned in this episode:

Now it's time to GET PAID