Cathy Mazak: $96K Launch After a 3-Year Plateau

Cathy Mazak just had the biggest launch of her career — $96,000 in two weeks, with 75 students enrolled. But until then, she had been stuck. Same email list. Same launches. Same program. The same 20-to-25 enrollments every time. Whatever you sell, if you've ever felt that flatline-launch frustration where the math just won't math, this episode is for you.

In this conversation, Cathy walks Claire through exactly what she changed — the offer restructure (she changed the length of her program), the pricing experiment), the lead gen play that worked, and the mindset shift she now says was the real unlock. Cathy has been a Get Paid Marketing client for years, and Claire had a front-row seat to this entire turnaround.

This Week on the Get Paid Podcast:

• How Cathy went from enrolling 25 students per launch to 75 in a single round — with the same audience and the same program

• The 3-tier pricing strategy she rolled out — including the re-enrollment price that brought back her highest-paying alumni

• Why Cathy ran THREE separate info sessions for one launch (one for each segment of her audience)

• The free workshop that did the heavy lifting on lead gen — and exactly how she used ads to fill it

• The mindset shift that snapped her out of "woe is me" thinking and into "what do I actually have to do?"

• The exact sentence Cathy said to herself one morning that changed how she ran the entire launch

About Cathy Mazak:

Cathy Mazak is the founder of Scholar's Voice, where she helps university professors publish their backlog of academic papers through her signature program, Navigate. Before going full-time in her business, Cathy was a tenured full professor at the University of Puerto Rico for 15 years. Today, she's built Scholar's Voice into a multi-million dollar business, hosts the top-ranked podcast Academic Writing Amplified (300+ episodes), and is a long-time Get Paid Marketing client.

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Mentioned in this podcast:

• Scholar's Voice — scholarsvoice.org

• Academic Writing Amplified podcast — scholarsvoice.org/podcast

• Stacey Boehman's Entrepreneur Coach Membership — staceyboehman.com/ec-membership

• Tara Mohr's The Coaching Way — taramohr.com/courses/the-coaching-way

Now it's time to GET PAID.

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