1411. #TFCP - Data-Driven Shipping: How Predictive Analytics Beats Spot Volatility!
Release Date: 03/19/2026
The Freight Coach Podcast
Take a look at how high-level automation and AI can actually level the playing field for small to mid-sized freight brokerages in this episode with Revenova’s President and CEO, Chris Wyndham! Chris demystifies the impact of freight technology on the transportation industry and how artificial intelligence can be a powerful tool to enhance efficient processes and free up human capital for high-value relationship building that drives real profitability. He also shares his vision for the future of cloud-based software and why choosing the right technology partner is the ultimate competitive...
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Find out how you can prepare your freight operations for the rising tide of identity theft and double-brokered loads in this episode with Mark Funk, our returning guest from SPI Logistics! Mark dives into the increasing freight fraud and what it means for your business, the latest industry trends, from hacked carrier emails to the high-stakes world of rail car theft, and how the Dalilah Law could shift the landscape for legitimate carriers and transportation professionals. The reality is simple: the free market doesn’t do favors, and desperation is a gateway for bad actors. We're getting...
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Learn how to leverage your equipment's data as a competitive tool in this episode with the STC Americas, LLC’s CEO and founder, Einar Markussen, sharing his decades of experience in the high-stakes world of bulk fuel and Hazmat transportation, the world of safety data, and operational transparency! We break down the absolute necessity of forward and inward-facing dash cams as the ultimate exoneration tool, moving past the old-school resistance to embrace AI-driven safety technology that actually protects your bottom line. From the fallout of major highway incidents to the shifting landscape...
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Are you tired of leaving money on the table because you aren’t tracking market shifts in real-time? Listen to this episode as we cover the current state of the freight market with a deep dive into the Laredo to Salt Lake City lane, where we’re seeing massive rate surges driven by DOT and ICE checkpoints and rising fuel costs! If you aren’t having transparent conversations with your customers about these capacity constraints and the reality of chameleon carriers and DOT number fraud, you’re failing as a partner. We’re discussing why honoring your commitments during a market shift is...
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Is your business properly insulated against the current "fraud-pocalypse" hitting the spot market? In this episode, we’ll break down the new survey that reveals nearly half of owner-operators have fallen victim to freight fraud, specifically double-brokering schemes! We’ll also cover why you need a fuel buffer in your quotes to handle rising costs and shifting capacity in the West, and the House Committee’s approval of Delilah’s Law, which aims to tighten CDL issuance and English proficiency requirements for commercial drivers. Keep tuning in! Resources / References ...
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Are you really prepared for the next shift in shipper data, fuel surcharges, and the freight market? Ken Adamo of DAT Freight & Analytics is back, and we’re cutting through the noise of rate propaganda and headlines to look at the actual macro capacity pool, the impact of skyrocketing fuel prices, and why contract freight is becoming a safe haven for carriers. We dive into shipper behavior, the push for index-based pricing, and why honoring your commitments is the only way to survive when the market turns. Whether you're navigating spot market volatility, interested in flatbed capacity...
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Struggling to navigate the current volatility in the refrigerated freight market? Are soaring fuel prices in California causing major disruptions to your pricing strategy? Sunny Sharma of ZEMS Inc. is back to discuss the external factors currently impacting logistics capacity, the harsh reality of rising diesel fuel surcharges, the impact of AB5 and CDL regulations on driver retention, and why transparency with customers is the only way to build a sustainable book of business. If you’re an owner-operator or a freight broker, it’s crucial to understand that the spot market isn't just...
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Are you chasing every "yes" at the expense of your bottom line, or are you building a business that can actually survive the long haul? Listen to today’s returning guest, Sonne Kahlon of WiDO Logistics, talking about the grit required to manage drayage and warehousing operations in this volatile freight market, cash flow management, the hidden dangers of 120-day payment terms, and why not every customer is a good customer for your transportation business. Sonne shares his "aggressive patience" strategy for navigating port competition, shifting import volumes, the impact of tariffs on the...
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What does it really take for freight brokers to dominate their niche and scale a trucking company from the driver’s seat to a successful brokerage? Today, Tenacity Express’ CEO, DuShawn Falls, joins us to discuss the real side of the industry, the power of niche specialization, moving away from being a generalist and laser-focusing on specialized commodities such as flatbed, open deck, and heavy-haul freight, and why building authentic, long-term carrier relationships is the ultimate secret weapon for surviving market volatility. If you want to stop chasing every random lead and start...
info_outlineAre you really prepared for the next shift in shipper data, fuel surcharges, and the freight market?
Ken Adamo of DAT Freight & Analytics is back, and we’re cutting through the noise of rate propaganda and headlines to look at the actual macro capacity pool, the impact of skyrocketing fuel prices, and why contract freight is becoming a safe haven for carriers.
We dive into shipper behavior, the push for index-based pricing, and why honoring your commitments is the only way to survive when the market turns.
Whether you're navigating spot market volatility, interested in flatbed capacity near data center construction, or tracking legislative changes, this conversation is about being the subject matter expert your customers need. It’s time to stop chasing the hype and start focusing on stability, service levels, and a long-term freight strategy!
About Ken Adamo
Ken Adamo, Chief of Analytics and Vice President of Strategy and Business Development at DAT Freight & Analytics, leads strategy, customer engagement, and industry analysis. He played a key role in DAT’s acquisition of Trucker Tools, strengthening the company’s visibility solutions.
A recognized expert in freight market trends, Adamo has helped customers navigate shifting conditions by translating complex data into practical insights. He has led key strategic initiatives, advanced predictive analytics, and serves as a trusted resource for industry analysts, customers, and journalists.
Before DAT, he led pricing and decision science teams at FedEx, developing forecasting models to optimize decision-making and profitability.
He was named a 2025 Pro to Know (Rising Stars category) by Supply & Demand Chain Executive and has been quoted in the Wall Street Journal and trade publications.
Ken holds a bachelor's degree in Finance from the University of Akron and an MBA from The Ohio State University.
Connect with Ken
- Website: https://www.dat.com/
- LinkedIn: https://www.linkedin.com/in/ken-adamo-8481611a/ / https://www.linkedin.com/company/dat-freight-and-analytics/
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