#211 Michelle Ciulla Lipkin on Media Literacy Education

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, Michelle Ciulla Lipkin, Executive Director of the National Association for Media Literacy Education, discusses the importance of media literacy in today's world, emphasizing its role in developing critical thinking, effective communication, and active citizenship. Michelle highlights the challenges of navigating the vast and complex information landscape, the need for community involvement in addressing media literacy issues, and the importance of supporting foundational work in this space. Learn about the complexities of the current media ecosystem, the shift from a consumer-centric to a participatory culture, and the challenges this presents for understanding and processing information.

Recording Date: 5 Dec 2024

Resources:

• Cognitive Crucible Podcast Episodes Mentioned
  • #107 Vanessa Otero on News Ecosystem Health
• National Association for Media Literacy Education
• Join NAMLE here
• Assessment: IREX Learn to Discern
• Journal of Media Literacy Education
• News Literacy Project
• Sam Wineburg’s group, formerly Stanford History Education Group, now Digital Inquiry Group
• Invisible Rulers by Renee DiResta
• Growing Up Public by Devorah Heitner 
• News Literacy Now, How to Read the News by Bobbie Eisenstock

Link to full show notes and resources

Guest Bio: Michelle Ciulla Lipkin has served as Executive Director of the National Association for Media Literacy Education since 2012. Michelle has helped NAMLE grow to be the preeminent media literacy education association in the U.S. She launched Media Literacy Week in the U.S. now in its 10th year, developed strategic partnerships with companies such as Thomson Reuters, Meta, YouTube, and Nickelodeon, and restructured both the governance and membership of NAMLE. She has overseen seven national conferences, created the National Media Literacy Alliance for teacher membership organizations, and done countless appearances at conferences and in the media regarding the importance of media literacy education. Michelle was the recipient of the 2020 Global Media and Information Literacy Award given by UNESCO. 

Michelle is an alumni of the U.S. Dept. of State’s International Visitors Program (Australia/2018). She regularly serves as Adjunct Lecturer at Brooklyn College where she teaches Media Literacy. She sits on the Advisory Council for the ML3: Librarians as Leaders for Media Literacy initiative led by Project Look Sharp. 

Michelle began her career in children’s television production, in various roles on both corporate and production teams. She earned both her undergraduate and graduate degrees from New York University. Michelle focused her grad work on children and television where she caught the “media literacy bug”. After graduate school, Michelle worked as a facilitator for The LAMP (Learning about Multimedia Project) teaching media literacy and production classes for Pre-Kindergarten to 5th grade students.

Her passion for media literacy education stems from a very personal place. Learn more about Michelle’s story here.

When not thinking about media literacy, Michelle is either sitting at home in Brooklyn with her dog and husband, most likely reading, or at one of her kids’ music gigs somewhere around the country.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

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