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BIGGEST RISK with Beth Azor

Commercial Real Estate Pro Network

Release Date: 01/14/2020

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So it has to do with asset protection, right? So the more you own and the more you own in your own name and or that's not an LLC or that doesn't have proper insurance, the more you could be liable and have higher risk of somebody suing you and taking that asset okay. So by essence, owner's ownership, and Rockefeller said it well he said own nothing control Everything right?

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So four years ago, we started when we do our annual planning, one of the first things that we do, like we'll set numbers and goals and stuff like that. But then right after that, we do an exercise where it's like, it's kind of kind of a SWOT, I guess you could call it but it's like what could kill us? What What can kill this business? Because oftentimes, we ignore those things that truly could take us out and they take us by surprise.

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This is probably on the riskier side of the type of investment deals that I do. So I mean, I have a shopping center that I'm doing a value add facade enhancement on, you know, that's a tangible asset, these entitlement deals, I would say they're on the risk there, they are probably the biggest risk in terms of deals that I do.

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I'd say it's all about the numbers. So I always teach and preach. It's like profit margin, like margin of error, like how much you know, profit, do you have potential in the deal, because if anything goes wrong, like a takes longer than you want, or doesn't sell for as much as you want, you have to go over repairs, like that's all going to eat into your profit margin. So the more profit buffer or profit margin you have, the better. So again, it's all about the numbers.

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Absolutely. And I have insurance background as well. So I mean, I'm not going to answer from an insurance perspective, but I understand where you're coming from. And, and look, I think insurance is one way, you know, we could talk about risk, but really, when we're talking about risk in life, and we're talking about risk and success and growth and contribution and creating something that, you know, when we talk about legacy, wealth, or legacy building, I think about legacy as when I create that thing,

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I think the BIGGEST RISK is lack of knowledge. And we luckily live in a world where we can mitigate that, but that does take time and effort and work to do so. So and you don't know what you don't know. 

So when I was building my when I developed my first shopping center, which was about five years ago, I bought I bought a strip club and knocked it down and built a strip center. The muncipality loved me. But I had never built anything before. And I was very nervous. And I and I had one partner in that deal. And I kept telling him, you know, I don't know what I'm doing. He said, don't worry, you'll figure it out. 

But I hired people that didn't know what they were doing to consult with me and teach me. And I read a lot of books. I listen to podcasts. So the biggest risk is the lack of education. But particularly you don't know what you don't know. And being wise and astute and I'm just a big believer in continually learning. I probably listened to three or four podcasts a day and I'm constantly reading. 

So that's how I mitigate that potential lack of knowledge. And that helps. But there's things, you know, our retail industry is going to be just lambasted by self-driving cars. So I'm fascinated and I'm reading all about that because if I I'm fifty nine. So if in the next ten years the self-driving car thing happens, our industry is going to shift again. So I'm trying to stay on top of it, but I don't know what I don't know. And so that's how I mitigate it. So that's the biggest risk, not knowing what you don't know.