Commercial Real Estate Pro Network
Commercial Real Estate Professionals who work with Investors, Buyers and Sellers of Commercial Real Estate. We discuss todays opportunities, problems & solutions in Commercial Real Estate.
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Manufactured Housing Community Investment Strategy with Ali Nasir - CRE PN #566
09/10/2026
Manufactured Housing Community Investment Strategy with Ali Nasir - CRE PN #566
Today, my guest is Ali Nasr. Ali is the managing partner of Rise 360 Ventures and a multi-generational expert in manufactured housing communities, raised in the business, Ali brings decades of lived experience in operations, valuations, and community transformation. And in just a minute, we're going to speak with Ali Nassar about why I stopped chasing hot markets and started printing checks instead.
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BIGGEST RISK with Ali Nasir
09/08/2026
BIGGEST RISK with Ali Nasir
J Darrin Gross I'd like to ask you, Ali Nasir, what is the BIGGEST RISK? Ali Nasir Thank you for asking, Darrin. I think the biggest risk in investing in in manufactured housing humanities is, and I'm going to use, I'm going to coin a a term here, a phrase that it will will that will imply that it's insurance related, and but it isn't. And let me explain. So I I'm going to I I want to reduce this to one word, and I'll call it overwriting, and not overriding in the typical definition and insurance definition, and but rather in a in a in a in a in a context where this word isn't I don't think it's grammatically or or proper. It's not a proper use of the word. I'm just I'm just using it anyway. So by overwriting I mean the opposite of underwriting, and so if you're and by overwriting I mean essentially you know are you are you are you paying too much have you not have you have you not because then if if you've overwritten that means you haven't you haven't you're you're paying. You may not be paying the right price. You may not be raising enough capital. So you're underfunded, you know. And all of these things are are as a result of overwriting, right? Because now you you you haven't really you've overpaid. You're underfunded, and then you're under the gun in terms of being able to get this stabilized, and then and you pay for that for for for you know for years, if not even much longer than you anticipate on the deal. And I and I bring that up because I think it's important to to have the community, you know, have folks understand that it's all. About buying right, as I've heard you say many times in in your other podcasts. So that would be the biggest risk: is is is you know not performing the due diligence correctly, which essentially leads to this. I had if I had to give you one word, like I said, overwriting.
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Hospitality Placemaking Effect on Commercial Real Estate with Jason Leeds - CRE PN 565
08/13/2026
Hospitality Placemaking Effect on Commercial Real Estate with Jason Leeds - CRE PN 565
Today, my guest is Jason Leeds. Jason is the chief growth officer at Dartcor Enterprises. He grew up in the family business, spent time in both technology and finance, opened his own restaurant, and ultimately returned to hospitality to help lead Dartcore’s next chapter.
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BIGGEST RISK with Jason Leeds
08/11/2026
BIGGEST RISK with Jason Leeds
J Darrin Gross I'd like to ask you, Jason Leeds, what is the BIGGEST RISK? Jason Leeds I don't know if I have a specific thing off the top of my head, but one of the quotes I really like when I when I think about risk is that it's not the things that you don't know that get you in trouble. It's the things that you think you know for sure that just aren't true, right? I think that was Mark Mark Twain, and so I think what that means for us and and in our business is really around just always always turning over rocks and trying to figure out what's next. I mean, we're we're an engagement business, right? And we're there. There's a lot of things competing for people's attention and their time and their presence now. And what our goal is is to you know help make spaces that whether they're in offices or restaurants that people want to return to again and again and again. And the only way to do that is to continue evolve, continuing to evolve, and so you know the biggest, I guess, the big biggest risk. What that means for us at the end of the day is just staying static.
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National Tenant Triple Net Lease with Alan Fruitman - CRE PN #564
08/06/2026
National Tenant Triple Net Lease with Alan Fruitman - CRE PN #564
Today, my guest is Alan Fruitman. Alan Fruitman has helped more than 1000 investors purchase several billion dollars of triple net properties. Tenants include Chase Bank, Chick Fil A, Chipotle, McDonald's, and many others. He also wrote the triple net property book,
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BIGGEST RISK with Alan Fruitman
08/04/2026
BIGGEST RISK with Alan Fruitman
J Darrin Gross I'd like to ask you, Alan Friedman, what is the BIGGEST RISK? Alan Fruitman The biggest risk is what comes next. I'll call it the unknown. So we live in a world of the internet, Amazon, artificial intelligence, and I think the biggest risk is trying to really understand and make value judgments of what's coming next? What tenants will be here? Blockbuster Video disappeared. It's no longer needed. The world evolved, and it's no longer needed. So I mentioned a lot of tenants through this podcast. Which ones will be here in 10 years, 20 years, 30 years? What will AI replace? What will Amazon replace? Well, let's go back to McDonald's. When you're driving down the street in this year 2046, 20 years from now, are you still going to be hungry and not be able to order it online and now? Delivered on your lap when you're between appointments and need to catch a quick meal, I think so. If you're if you're Firestone Tire, Amazon can deliver tires to you in your garage, but who's going to put them on? So I think there's certain industries that will pass the test of time. Will Walgreens be here in 20 years? I don't know. Amazon delivers pharmaceuticals, and and other companies deliver. Mark Cuban as a delivery company for pharmaceuticals, and others will do more and more of that. So I think understanding what comes next and making value judgments in my world-that's the risk we need to be prepared for.
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Commercial Real Estate AI Integration with Dan Wardrope - CRE PN #563
07/30/2026
Commercial Real Estate AI Integration with Dan Wardrope - CRE PN #563
Today, my guest is Dan Wardrope. Dan Wardrope is the founder of Flexible and the author of *The Instant AI Agency* an Amazon best-selling book that reveals a radically different way to make money with AI in 2026, and in just a minute we're going to speak with Dan Wardrope about How AI Can Help Your Business.
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BIGGEST RISK with Dan Wardrope
07/28/2026
BIGGEST RISK with Dan Wardrope
J Darrin Gross I'd like to ask you, Dan Wardrope, What is the BIGGEST RISK? Dan Wardrope Yeah, so I explained at the start of the call by Journey, which has took me all the way from being a basketball player. To starting a job, to typing that into Google, make money online, to running an SEO agency, to selling other people's products via affiliate marketing, to running a paper lead agency, to getting involved with AI. At every stage of that process, there was a massive obstacle, or a massive. There was something in that in my journey at that point in time that said, "It's all going to hell. It's all over. You might as well give up now and and go get a job somewhere. But from my experience, and I've been doing this a little while now, is that every time there's an obstacle or a point where I'm holding my hands up and going, I can't do this anymore. That's when a breakthrough is made, and that's when you're able to innovate and go to the next level. So the biggest risk for me personally is to not look forward to that moment in time, to when the next thing's going to happen, and not and not tackle that as an opportunity, and turn the turn my back on it, and give up because it's hard. It's hard to do, especially as you get a little older and you've got less energy than you used to have. So for me, adversity, looking at adversity and not facing it, is is the biggest risk for me personally, if that makes sense,
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Affordable Housing Economic Impact with Nick Khamsopa - CRE PN #562
07/23/2026
Affordable Housing Economic Impact with Nick Khamsopa - CRE PN #562
Today, my guest is Nick Khamsopa. Nick Khamsopa is the CEO of Hudson Housing Lifestyle, building workforce communities across the Hudson Valley, where working families truly belong. And in just a minute, we're going to speak with Nick Khamsopa about the affordable housing crisis.
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BIGGEST RISK with Nick Khamsopa
07/21/2026
BIGGEST RISK with Nick Khamsopa
J Darrin Gross I'd like to ask you, Nick Khamsopa, what is the BIGGEST RISK? Nick Khamsopa Yes, based on this is the seed capital, because the seed capital that we need to pay from applying the property from 3 million or 30,000 per unit, we need to spend that two and a half to $3 million to entitle it. When it's fully entitled, we gain parking six to $8 million per location equity. So we went from 30,000 to 120,000 per unit. When these times 100 unit with over 12 million, so the biggest risk is to explain it to an accredited investor, saying that we need help procuring the capital to tie or secure this land, so we can engage in pre-development and underwriting the grant right away, because it takes six to nine months for that grant, and the capital come in from the bank to for the construction bank to close on the loan,
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Business Valuation Revenue Predictability with Muriel Touati - CRE PN #561
07/16/2026
Business Valuation Revenue Predictability with Muriel Touati - CRE PN #561
Today, my guest is Muriel Touati. Muriel is a French entrepreneur based in New York City, and the CEO of Exit 3D Studio. After building her own business and sitting on the buyer's side, she now helps B service founders build businesses that are transferable and buyer ready. And in just a minute, we're going to speak with Muriel Touati about how to close the four structural gaps that silently kill valuation.
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BIGGEST RISK with Muriel Touati
07/14/2026
BIGGEST RISK with Muriel Touati
J Darrin Gross I'd like to ask you, Muriel Touati, what is the BIGGEST RISK? Muriel Touati Yes, upon me, the biggest risk is to not have that acquisition engine, because not only it helps solve the four structural issues at once, if it's done well, but also if you decide to really sell, you will get a higher valuation. You will not get discounted. You will not get all this earn out or this alt back. You will get what you want, because a business that is only working with referrals has a 60% 60% customer concentration, like 60% of the revenue are coming for, like, with from two clients, let's say world of mouth, the founder is still managing everything, or they are another person taking care of one key things, it's also a risk, like you want the knowledge to be amongst everybody, like have a good knowledge base, so anybody can be replaced if you don't have the system, all of that, so this acquisition engine and all the system around help solve all those issues and the revenue predictability and also when you go to sell instead of getting one time or two times your EBITDA you can get a beautiful four five or six time EBITDA, because business buyer like me could be, you know, buyer operator, we want those, you know, turnkey business, and also the big guys like the private equity, they love this business too, and they are ready to pay cash for it, so it's a win-win.
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Estate Planning Tax Mitigation and Philanthropy with Mark Halpern - CRE PN #560
07/09/2026
Estate Planning Tax Mitigation and Philanthropy with Mark Halpern - CRE PN #560
Today, my guest is Mark Halpern. Mark is the CEO of Wealth Insurance.com and one of Canada's top estate planning and life insurance advisors. For over 30 years, he's helped successful families and business owners pay less tax and leave more legacy with a mission.
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BIGGEST RISK with Mark Halpern
07/07/2026
BIGGEST RISK with Mark Halpern
J Darrin Gross I'd like to ask you, Mark Halpern, what is the BIGGEST RISK? Mark Halpern Great question, Darrin. And I'm glad you're asking it. So, I'm on a bit of a mission, Darrin, and that is I want to inspire and educate professional advisors to be incorporating this insurance and philanthropic planning into clients' estate plan, so I'm on a mission for that. Okay, because people don't know about it. So, what is the main thing for me that the biggest risk is, is that everyone should know that they have three possible beneficiaries to their estate: three: one is family, one is the tax department, and one is charity or impact, and each of us can only pick two of those. Which two would you pick? Most people would say I take family and I take charity. So, with proper planning, you can be remembered for leaving a lot of money to charity, as opposed to writing a big check to Washington, and this is all legal, all given the kiss of blessing from the tax department, that people don't realize that charitable donations on death can actually be used to mitigate up to 100% of estate taxes, 100% that means for every dollar of tax that you owe, and you give $2 to charity, you turn $1 of tax into $1 of charity. Now you remember for giving $2 to charity, as opposed to $1 to the government. So that's the risk is not getting to that, as I said before, while the sun is short. Design it, because a lot of people have become very successful in their life, but they want to become significant, and your kids, you know, this is not about disinheriting the family, of course. You know, charity begins at home. Giving to charity is not about disinheriting your kids, it's about adopting causes that you care about and disinheriting the tax department, and that gives people a tremendous feeling of accomplishment in life. I've had clients who've tried thinking about the fact that they have not done anything yet of significance, right. So, if we can use house money, money that's on the table that doesn't belong to you, to make a difference in this world, how great would that be? And we have a, we have a pretty ambitious goal. Our goal is to create a billion dollars a year of charity. We're building a national community of 100 professional advisors and charities. If each of us are creating $10 million of current charity or future charity for legacy giving, often just by converting tax into charity, you've got 10 million times 100 that's a billion dollars a year, and our goal is to have that in place by 2030 the end of 2030 and we've already got about two dozen already attached to this, so it's a very, it's a great thing that gets me up in the morning, and I get excited about my biggest risk personally now is not having enough time to actually execute on this this goal, because that's my mission, and it's a big risk, because nobody else can do it, it's only me. So, on, you know, I have a lot of ambition around that, and it gets me very excited, and I love to see company advisors. I have a, I have an amazing mentor and coaching program called Power of platinum.com It's been around for five years now, over 200 advisors have gone through it, become experts in what we're talking about, and the nice part about that is the fees that they pay actually good on my charitable foundation, so it's a way for me to create more charity, help more advisors, and do good in the world.
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Business Transition and Commercial Real Estate with Gregory Kovsky - CRE PN #559
07/05/2026
Business Transition and Commercial Real Estate with Gregory Kovsky - CRE PN #559
Today, my guest is Gregory Kovsky. Gregory is the president and CEO of a regional business brokerage and commercial real estate firm called International Business Associates, and in just a minute we're going to speak with Gregory Kovsky about why it is prudent to have a real estate licensed merger and acquisition broker facilitate the sale of your business,
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BIGGEST RISK with Gregory Kovsky
06/30/2026
BIGGEST RISK with Gregory Kovsky
J Darrin Gross I'd like to ask you, Gregory Kovsky, what is the BIGGEST RISK? Gregory Kovsky Um, I believe uncertainty in the economy is the biggest risk. I, I believe people can successfully play on the field when they know the environment. You can win a football game in the sun, the rain, the snow, if you can plan for it and develop a stride. Energy to execute in that environment and I believe the same is true in business, but like recently when you're seeing tariffs change, when you're seeing COVID roll through the economy, when you're seeing high interest rates or different elements changing tax environments in states that may make it more attractive or less attractive to be an entrepreneur. To me, those type of things makes it harder for people to commit capital, invest and act in the economy, so then you end up with people on the sidelines waiting for more certainty to occur.
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2026 Multifamily Market Investment Strategies with Michael Pouliot - CRE PN #558
06/25/2026
2026 Multifamily Market Investment Strategies with Michael Pouliot - CRE PN #558
Today, my guest is Michael Pouliot. Michael is a fourth generation real estate entrepreneur and the CIO at Carbon Residential, where he focuses on workforce housing in high-growth southeast markets, and in just a minute we're going to speak with Michael Pouliot about the 2026 Multifamily Marketplace.
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BIGGEST RISK with Michael Pouliot
06/23/2026
BIGGEST RISK with Michael Pouliot
J Darrin Gross I'd like to ask you, Michael Puliot, what is the BIGGEST RISK? Michael Pouliot The biggest risk, as it relates to property, right, or, you know, property, the property business, so yeah, the first thing I thought of was I think the biggest risk is, you know, really having strong operations, honestly, and then that comes back to your people, your process, and your technology, and so really, you know, property management, managing assets, although, yeah, obviously we raise capital from individuals or institutions to buy these properties day to day. Our life is about managing, you know, property and day to day property, and then also the business plans and what we've promised investors and the business plan that we struck when we closed, and so the, as your, as you continue to grow the business, you need to continue to grow as a business leader, and then so all your people, and so that I think is your biggest risk is getting to a getting growing too fast, potentially, or just allowing the having operational systems that just are not equipped to handle the stage of your company, and so, and I think that can happen very quickly, that those things can fall out of lockstep as you grow, or as you know, you just don't take, you know, you take your eye off the ball sometimes, and so I think it's really important to make sure that you've got people who are focused on on the day, people who are focused on the week, the month, the quarter, the year, and the decade. You don't have to have that many people focused on the decade, but you should have someone, or a couple people, who are just so that we know where we're going, and that way you know the business can can grow in a sustainable way with a good culture. People like working there, and I think that's the biggest risk over time to generating or creating and sustaining a business is having a good culture. People are thriving and they feel fulfilled, they can grow, and if you provide that, then you don't have to do, you don't have to become, you don't have to be the hero, you don't have to always jump in and help with things. In fact, doing that actually hurts, you know, the ability for the for the business to be successful. We were talking about our children before we started here, and it's not unlike a child, it's like you can't always step in and. And tie the shoes, just, you know, it's okay if, if we're five, you know, we'll just be five minutes late, we'll just work on this, and then you'll learn the skill, and now you can tie your shoes, and so I think there's a patience and a willingness and a space to take risk and make mistakes, and all of that is kind of in that culture realm, which I think is, you know, probably I think the biggest risk in property.
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Space Safe Technology Features with Oscar Hedaya - CRE PN #557
06/18/2026
Space Safe Technology Features with Oscar Hedaya - CRE PN #557
Today, my guest is Oscar Hedaya. Oscar is the CEO of Space, the company behind the Space Safe. Oscar has selected, excuse me, Oscar has scaled multiple businesses and now focuses on modernizing physical security for commercial and hospitality environments to reduce operational and liability risk. And in just a minute, we're going to speak with Oscar Hedaya about The Space Safe,
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BIGGEST RISK with Oscar Hedaya
06/16/2026
BIGGEST RISK with Oscar Hedaya
J Darrin Gross I'd like to ask you, Oscar Hedaya, what is the BIGGEST RISK? Oscar Hedaya Yeah, I mean, the biggest risk in general for.. I'm in the security business, you know, so I'm in this business for a reason, you know, I think that there's so much theft out there, and there's so many reasons for people to need to steal, that for me, that's that's one of the biggest risks, that if you don't protect yourself and be preventative, then you're risking the fact that you're going to. Of lose a lot more without being preventative.
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From Prison to Real Estate Investor with Fuzzy Jardine - CRE PN #556
06/11/2026
From Prison to Real Estate Investor with Fuzzy Jardine - CRE PN #556
Today, my guest is Koliah Fuzzy Jardine. Fuzzy, as he's known, is the co-founder of HUI Mastermind. They empower Native Hawaiians and locals to build generational wealth through real estate investing in their homeland, the Pono Way. And in just a minute, we're going to speak with Fuzzy Jardine about his journey from prison to real estate investor.
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BIGGEST RISK with Fuzzy Jardine
06/09/2026
BIGGEST RISK with Fuzzy Jardine
J Darrin Gross I'd like to ask you, Fuzzy Jardine, what is the BIGGEST RISK? Fuzzy Jardine Well, in the development space, and without what I'm doing today in the Hawaii market, it's one of the most expensive markets. Is the biggest risk is, I think not keep doing what I'm doing, right, investing in real estate, because it's only going to go like it's only going to go up, right? So, if you sit on the sidelines and waiting for the interest rates to drop, then it's going to be too late by the time you get started, you can keep waiting, waiting, waiting. So, I think that's one of the things for me, as a developer, the biggest risk is, you know, listening to the chatter outside, like I'm focusing on, I know what I do best, I know where I need to be buying in at, and I know what my building costs, you know, is that how much. Well, it, it costs, and then I know my end results. So, the, my biggest, the risk will be not to keep doing what I'm doing.
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AI for Commercial Real Estate with Rod Santomassimo - CRE PN #555
06/04/2026
AI for Commercial Real Estate with Rod Santomassimo - CRE PN #555
Today, my guest is Rod Santomassimo. Rod is the founder of the Massimo Group, the leading coaching organization for commercial real estate brokers worldwide. He is a five-time best-selling author, a patented inventor, and a former Division One athlete. And in just a minute, we're going to speak with Rod Santomassimo about how Commercial Real Estate Brokers can use AI to improve their deal flow,
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BIGGEST RISK with Rod Santomassimo
06/02/2026
BIGGEST RISK with Rod Santomassimo
J Darrin Gross I'd like to ask you, Rod Santomassimo, what is the BIGGEST RISK? Rod Santomassimo I think, the by far the biggest risk today is what we talked about. It's AI. AI is the biggest risk, and there's different risks. You mentioned the three forms of risk, right? So that the risk from an AI, from a business perspective, there's the adaptability risk. You know, if I do not adapt to the AI, what's the true risk to my business? Well, it could be said some, some sectors are AI proof, right? My, my, the girl who cuts my hair, right? Maybe she needs an AI reception bot to make sure that I could be there on time, right, and their schedule is clear, so she's not really AI proof, she's not. But there's that adaptability risk. How adaptable is your service, your product to AI? And if you don't do anything about it, you know what's the impact, the risk of your business bottom line. There's certainly the implementation risk, right? So that will now implement. If I implement the risk, what's the cost going to be? What's the timing going to be? I'm working on something right now. I wrote the developers and said, did you realize I announced this in November 2024 So now we're 18 months and you still haven't delivered. I would never have thought that when I announced it in November of something we're working on with AI, right? So that risk implementation risk really matters. If you think you can go and develop an AI platform overnight, I don't care if you're using lovable or Claude code, it's not - it's not a truly scalable platform, right. And the third, without doubt, is compliance risk, and that comes in several forms. First, there's there's those that use AI chat bots, and it outputs something that's total crap - they call it chat crap, and you post it right, or you share it with the client as fact, right? So, so now you look like an idiot, they're just what it is, right? There's also a compliance risk, and us dealing with the FCC, and, and seeing all the hurdles you have to take to truly leverage AI as tech spots and call bots, you do not want to be on the wrong side of compliance list risk, that's going to cost you dearly, right, especially if you're doing international work, like where the rules and regulations in Canada compared to the US are vastly different. They are, in fact, we pulled our AI bots off for a while in Canada and have recently put them back on because we're in compliance, something called CAN spam that can cost you millions. So that's what I mean by risks. You look at those risks, the adaptability, implementation, compliance - those are risks I'm thinking about every single day, and how we handle those risks from a business building standpoint.
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Senior Housing Silver Tsunami Aging Economy with Jerry Vinci - CRE PN #554
05/28/2026
Senior Housing Silver Tsunami Aging Economy with Jerry Vinci - CRE PN #554
Today, my guest is Jerry Vinci. Jerry explains why most communities are unprepared for the silver tsunami, this demographic wave, and what leaders must do now to get ahead of it. And in just a minute, we're going to speak with Jerry Vinci about how to win the silver tsunami demand surge.
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BIGGEST RISK with Jerry Vinci
05/26/2026
BIGGEST RISK with Jerry Vinci
J Darrin Gross I'd like to ask you, Jerry Vinci, what is the BIGGEST RISK? Jerry Vinci I would definitely lean on the Senior Living industry for sure. To answer that question. I think the biggest risk for sure, and this goes back to our capital facing services would just be the operator selection. You know, a lot of people might think it's like cap rate compression or labor shortages or even like regulatory changes, but, you know, those are obviously all real. But that that the risk is that you partner with an operator that can't actually do what they said they're going to do in a specific market where that assets located. You know, again, you've got to look at like, what are the competitors doing in that space and and it's, it's the dominant risk, in my opinion, just because the consequences compound for years before they actually fully show up. I What else can I say about that? Yeah, like operator I guess, kind of what I was just describing about the different asset value depending on occupancy. You know, operator failure doesn't always look like operator failure. You know, when it comes to senior living, occupancy can drift because, you know, you're dealing with older residents who, for any given reason, can can leave or move out. But, uh, you know, a building can document see, can drift from, say, like 92% to 82% over 18 months. But nobody can explain why. And that's that goes back to something like, maybe the aggregator dependency on those third party leads that are coming in, or maybe their reputation has decreased slightly over that time period, but nobody's really paid attention. But you know, going from a 4.8 star rating to a 4.3 or something like that holds more weight than people might realize, and even even like something might not show up on a quarterly report, it might show up in a larger report, but they're not. They're not seeing it because it's, it's a slow drip, you know. So I think, just from from a risk assessment perspective, it's always going to come back to that operator and how that operator is able to maintain or increase performance of that asset.
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Multifamily Insurance Broker Lender Negotiations with Guffy Wright - CRE PN #553
05/21/2026
Multifamily Insurance Broker Lender Negotiations with Guffy Wright - CRE PN #553
Today, my guest is Guffy Wright. Guffy Wright is a multifamily insurance expert 20 years or with 20 years experience helping operators protect and grow equity. He built the Mahoney Group's Real Estate Practice, oh, and to over 100 million in premiums, and has created tools that turn insurance into strategic advantage. And in just a minute, we're going to speak with Guffy about why your insurance broker might be your biggest competitor
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BIGGEST RISK with Guffy Wright
05/19/2026
BIGGEST RISK with Guffy Wright
J Darrin Gross I'd like to ask you, Guffy, Wright, what is the BIGGEST RISK? Guffy Wright The biggest risk is apathy, status quo, if you don't have clarity, safety and direction on a large and spend on your asset. I think that's the biggest risk. Is apathy, not treating insurance like you would your own debt and your own clients. That's the biggest risk.
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Financial Freedom from Passive Income with Joey Mure - CRE PN #552
05/14/2026
Financial Freedom from Passive Income with Joey Mure - CRE PN #552
Today, my guest is Joey Mure. Joey Mure has been helping individuals achieve financial freedom through faith driven strategies that align values with Sustainable Passive Income Creation. And in just a minute, we're going to speak with Joey Mure about Sustainable Passive Income Creation.
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BIGGEST RISK with Joey Mure
05/12/2026
BIGGEST RISK with Joey Mure
J Darrin Gross I'd like to ask you. Joey Mure, What is the BIGGEST RISK? Joey Mure I think the number one risk facing America right now, which me included, is the onset of AI. And I don't think people are paying attention to how quickly it is making things that were solid, confident, type ways of making money obsolete. And let me just I'll share this with you. I'm a part of a mastermind. And there was a gentleman who spoke in March, and it kind of it woke me up to this. I already knew that this was a risk, but he said something very profound. He said he's in a room of about 80 people that are highly successful, coaches, mentors, influencers, things like that, online and, you know, marketing and stuff like that. And he said, if you're not asking the question, 90 90% of you are out of business in two years. And he said because being people that have information are completely obsolete at this point, the only people who will surpass AI are actually going to be icons. These are people who you immediately associate with a product or a service, right? And he gave some examples. He was like, what's what? What is Richard Branson's brand? You know, a handful of people probably know what his actual brands are, but they they recognize who he is, because he's an icon, and AI is not going to get rid of an icon. But if you're just building, if you're just regurgitating information from one person to the world. You're You're obsolete. You have to become absolutely like somebody who people will follow. You have to become the person who's not just information, but implementation, actual results. And that's why I say, you know, Russ and I are result leaders, not just thought leaders. We do the thing that we're telling you to do, and we report on exactly what's happening, good or bad, because we want to be authentically in your corner to say, hey, you can do this. Look, we're doing it right here. This is how this works. And there is a there's going to be both a big risk with AI and a humongous opportunity. And the biggest opportunity is to become authentic and to become real, because in an age of AI, everybody's going to be searching for what is real. Everything seems fake.
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