How to Leverage Social Media for Commercial Real Estate with Matthew Laborde - CREPN #232
Commercial Real Estate Pro Network
Release Date: 01/23/2020
Commercial Real Estate Pro Network
Today, my guest is Vince Gethings. Vince is the co founder of and the owner of Wheelbarrow Profits Academy.
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J Darrin Gross If you're willing, I'd like to ask you, Vince Gethings, what is the BIGGEST RISK? Vince Gethings What I've seen, it'd probably be over leverage. I know it's kind of the easy answer, but a lot of the issues that I've seen of people being forced their hand is forced to take action is because they're an over leveraged position and they don't have they don't have the working capital. They don't have the liquidity to kind of weather the storm. So they're being forced to take action where a lot of kind of more seasoned investors are sitting on their hands right now, and they...
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Today, my guest is Brian Seidensticker. Brian Seidensticker, he founded , TSR in 2010 and in 2017 Brian partnered with software developer SDA solutions, a comprehensive workflow management system. And in 2020 Brian launched mount North Capital, a 506 C fund, providing capital to tax deed investors. And in just a minute, we're going to speak with Brian Seidensticker about Delinquent Tax Investing.
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J Darrin Gross If you're willing, I'd like to ask you, Brian Seidensticker, what is the BIGGEST RISK? Brian Seidensticker I guess, you know, as far as buying tax deeds or the fund itself, it's for you to to, for me to interpret. Well, I think it's, it's from a tax, just tax sale properties, taxes and taxes in general, the biggest risk is the underlying property value, right? That That alone addresses the you know, is this, is this lien going to am I going to be able to make a return on this lien or this deed at the end of the day, or not? And that that is your number one risk?...
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J Darrin Gross I'd like to ask you. Eddie Speed, what is the BIGGEST RISK? Eddie Speed Losing my money and losing my money means that I bought a note and I don't get enough recovery to go pay off my investment and still make a yield. So that could be that that could relate to non performing notes. Performing notes, it does everything down the line. It's like at the end of the day. That is why I like buying first mortgages with a cushion between what the collateral is worth and what I invested in the note. And that's the simplest form to say at the end of the day. That's my safety net,...
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Today, my guest is Sandeep. Patel Sundeep is the CEO and co founder of companies, an asset management and fintech firm that specializes in commercial real estate, private credit, lending and investing. And in just a minute, we're going to speak with Sundip about the impact of return to Office trends on the hospitality industry.
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J Darrin Gross I'd like to ask you Sundip Patel, what is the BIGGEST RISK? Sundip Patel That's a great question. Darrin, by the way, so the biggest risk that I foresee, and in our business, is the underestimating of the impact of AI and to our business and everything we do, from assessing risk, evaluating risk, to, you know, funding that risk, the entire process. So we as a company have taken some bold steps to get ahead, to understand how we can apply AI and what it will mean. As as you remember when we started the conversation, my mission was to create jobs and maintain jobs. I live...
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Today, my guest is David Blumenfeld. David is the co founder of , a Silicon Valley based consultancy dedicated to assisting traditional physical businesses and leveraging digital technologies. And in just a minute, we're going to speak with David Blumenfeld about how AI is transforming real estate.
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J Darrin Gross I'd like to ask you. David Blumenfeld, what is the BIGGEST RISK? David Blumenfeld We're going to answer it a couple different ways, if that's okay. So I think I mean, and this, this first one might, might seem like a self serving answer, but I think the risk for real estate companies in general for not looking at technology. And again, it doesn't have to be the biggest, you know, the biggest, the newest, the the flashiest, but if you're not incorporating technology into your your your day to day operations, whether it be from a marketing perspective, a company, a...
info_outlineDo you know how to leverage Social Media for Commercial Real Estate?
Matthew Laborde, principal of Elifin Realty, a commercial real estate brokerage in Baton Rouge, LA, is successfully leveraging social media to create a recognizable brand and attract clients. He worked hard and in just three years he was the 2nd largest producer in the firm! On his 27th birthday, he started his own firm, Elifin Realty.
How to Start with Social Media
How do you start to use social media? You start. When Matthew started in commercial real estate at nineteen years old, Matthew had sworn off social media. Prior to 2018, he used social media to connect with others, and rally for a cause. He did not use social media for business.
Why use Social Media for Business?
If people don’t know you are in business, how are they going to find you? The first time you post for business is awkward. It will continue to be until you find your way. Your goal in the beginning is to connect with people and find the people who are your fans or potential clients.
Start by connecting with others and commenting on their posts. Get comfortable being uncomfortable. Your connections, will become your audience. They will choose to engage with you if your post provides value for them.
Be Vulnerable Make Deeper Connections
Your audience will be compelled to pay attention if they find you are willing to be vulnerable and show more than just a highlight reel. Matthew jumped off the vulnerable pier and into the deep end of uncomfortable when he made the decision to document his journey towards starring in a musical. That may not sound like much unless you don’t sing, dance or act.
Matthew posted pictures of him in tights, and singing in public. To deepen his connection with his contacts and further his progression of performing in front of others, he posted a challenge for anyone, anytime to request him to sing a song in public.
What to Post
Learning what to post can take time. Just remember you are trying to connect with your contacts and provide value. This does not have to be just information about your business. You can comment on activities in your community or comment on other people’s page if you have something that is relevant.
Matthew and Elifin utilize the different platforms to post a sample of the original post found on their website. This is an excellent way to gain SEO ranking on your website by linking to your website utilizing your keywords.
Answer questions that your customers have asked you. Elifin has created a list of questions that clients ask, where members of the firm provide video answers.
Where to Post on Social Media
How many social media platforms do you need to be on? Matthew has limited his posting to two: Facebook and Linkedin. If it is anything related to business, Matthew post, the post the exact same information on each Facebook & Linkedin. Find where your clients and prospects engage on social media and post there.
Traction on Social Media
How long does it take to create traction on Social Media? When you commit to utilizing social media and you are posting regularly.
- Authentic
- Provide value to client
- Keep posting
- Post more often
You are probably thinking, “one more thing to do”, “every day”, right? Matthew has figured out how to continue to post regularly without a lot of extra effort.
To do this, he recommends that you find a part of your day that you can create a small nugget of content you can post. Think of the questions your clients or colleagues asked during the day and take a minute to provide an answer on video speaking to your audience. If you read a trade journal, or something of local importance, take a minute and comment online. Over time, you will develop an identity, and people will recognize you as an expert.
Do I need to Spend Money
You do NOT need to spend money to establish yourself on social media. If you connect with others, post valuable content regularly that speaks to your audience, you do not need to spend money on ads. Organic, original content will
BIGGEST RISK
Each week I ask my guest, “What is the Biggest Risk Real Estate Investors face?”
BIGGEST RISK: Matthew Laborde, what is the BIGGEST RISK?
Matthew: The BIGGEST RISK, so I'm going to stay on topic for this one and I'll speak to the biggest risk for business owners and agents, right. In general, especially for the, I would say the veteran agent, the more mature agent and older agent.
The older business owners not engaging in social media is a huge risk. It's this wide open field that you might, as the veteran, you might have the capital to invest, to have to hire people to do this for you. But if you don't believe that it can help your business, and if you don't take the time to understand it, then you're going to miss a huge opportunity and open it up for a younger generation, like myself, to come in and take market share. So I'd say that's a huge risk that you need to consider.
For more go to:
Facebook: Matthew Laborde
Linkedin: Matthew Laborde
Website: https://elifinrealty.com/