How to Leverage Social Media for Commercial Real Estate with Matthew Laborde - CREPN #232
Commercial Real Estate Pro Network
Release Date: 01/23/2020
Multifamily Marketplace Data Prices and Distress with Neal Bawa - CRE PN #455
Commercial Real Estate Pro Network
Today my guest is Neal Bawa. Neal is the founder of Grow Capitis an online multifamily investor education platform, experienced syndicator, developer and his attention to the data has earned him the moniker "The Mad Scientist of Multifamily". And in just a minute, we're going to speak with Neal Bawa about the Upcoming Multifamily Distress in the Marketplace.
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BIGGEST RISK with Neal Bawa
Commercial Real Estate Pro Network
J Darrin Gross I'd like to ask you, Neal Bawa, what is the BIGGST RISK? Neal Bawa So I'll give you two risks that affect insurance prices, and all other forms of prices in the United States. So one is a bigger, sort of more, you know, overarching risk. The second one is, is well known to us this. So the first one is climate change, we are continuing to see devastating impacts of climate change in many markets. It is a political, you know, issue where, you know, half of America doesn't want to acknowledge what is happening in markets like Florida and Texas and many other markets, like...
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Innovative Flood Insurance Solutions with DJ McClure - CRE PN #454
Commercial Real Estate Pro Network
Today, my guest is DJ McClure. DJ McClure is the VP of sales and business development at National Flood Experts driving strategic growth through partnerships and tailored cost saving solutions. And in just a minute, we're going to speak with DJ McClure about innovative flood insurance solutions.
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BIGGEST RISK with DJ McClure
Commercial Real Estate Pro Network
J Darrin Gross: I'd like to ask you, DJ McClure. What is the BIGGEST RISK? DJ McClure: I think right now, one of the BIGGEST RISK that I see among many is the number of properties that are, you know, approaching a debt restructure, you know, there's a lot of short term bridge that for a lot of properties that's coming due. And so one or two things are going to happen, obviously, they're going to be able to, if they're able to put together the funds to structure a refinance, you know, it's likely going to be into a different loan structure or excuse me a loan program, predominantly, your...
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Commercial Office Space Post Covid with Joey Kline - CRE PN #453
Commercial Real Estate Pro Network
Today, my guest is Joey Klein. Joey is the host of Tech Talk podcast or the Tech Talk podcast. Joey is a seasoned commercial real estate broker focusing on representation of corporate tenants across a range of industries. based in Atlanta, he is deeply involved in urban focused developments, and transit expansion advocacy, particularly in Georgia and the Southeast.
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BIGGEST RISK with Joey Kline
Commercial Real Estate Pro Network
J Darrin Gross: I'd like to ask you, Joey Klein, what is the biggest risk? Joe Kline: Sure. I don't have an insurance related answer. So that's, that's good. I have to say, I do think that your industry is a very fascinating one. And I think if we had more time, I'd love to throw some of these back at you. Because insurance is a very rapidly changing industry over the past couple of years as well. I look, I think that any Anyone, anyone who makes their money solely via Commission has to constantly be thinking about risk. And if you're not, you probably won't be doing it for...
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Invest in Flex Industrial Commercial Real Estate with Jeremy Friedman - CRE PN #452
Commercial Real Estate Pro Network
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BIGGEST RISK with Jeremy Friedman
Commercial Real Estate Pro Network
J Darrin Gross 0:00 And I'd like to ask you, Jeremy Friedman, what is the BIGGEST RISK? Jeremy Friedman 0:05 But as we discussed before the call, that's actually the one largest risk item that we that does keep us up at night and that we're working diligently on at the moment is our insurance. And I think it's so this is not to be clear to your listeners, you did not prompt me for that at all this is this is our biggest risk at the moment, as we see it. We being located on the coast, the Gulf Coast of Alabama, and we have several coastal...
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AI Data Scraping for CRE Underwriting with Christian Gore - CRE PN #451
Commercial Real Estate Pro Network
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BIGGEST RISK with Christian Gore
Commercial Real Estate Pro Network
J Darrin Gross I'd like to ask you, Christian Gore, what is the BIGGEST RISK? Christian Gore That's a great question. I would say, generally speaking, I would say geo geo political risk, that, that can significantly kind of affect what the Fed does or doesn't do. Yeah, we've, there's a lot of things going on overseas. I know we were fortunate enough not to kind of have to, you know, be involved with it daily. But there's there's significant geopolitical risks in our view going on right now. That, you know, who knows what, what what can happen, but there's a direct...
info_outlineDo you know how to leverage Social Media for Commercial Real Estate?
Matthew Laborde, principal of Elifin Realty, a commercial real estate brokerage in Baton Rouge, LA, is successfully leveraging social media to create a recognizable brand and attract clients. He worked hard and in just three years he was the 2nd largest producer in the firm! On his 27th birthday, he started his own firm, Elifin Realty.
How to Start with Social Media
How do you start to use social media? You start. When Matthew started in commercial real estate at nineteen years old, Matthew had sworn off social media. Prior to 2018, he used social media to connect with others, and rally for a cause. He did not use social media for business.
Why use Social Media for Business?
If people don’t know you are in business, how are they going to find you? The first time you post for business is awkward. It will continue to be until you find your way. Your goal in the beginning is to connect with people and find the people who are your fans or potential clients.
Start by connecting with others and commenting on their posts. Get comfortable being uncomfortable. Your connections, will become your audience. They will choose to engage with you if your post provides value for them.
Be Vulnerable Make Deeper Connections
Your audience will be compelled to pay attention if they find you are willing to be vulnerable and show more than just a highlight reel. Matthew jumped off the vulnerable pier and into the deep end of uncomfortable when he made the decision to document his journey towards starring in a musical. That may not sound like much unless you don’t sing, dance or act.
Matthew posted pictures of him in tights, and singing in public. To deepen his connection with his contacts and further his progression of performing in front of others, he posted a challenge for anyone, anytime to request him to sing a song in public.
What to Post
Learning what to post can take time. Just remember you are trying to connect with your contacts and provide value. This does not have to be just information about your business. You can comment on activities in your community or comment on other people’s page if you have something that is relevant.
Matthew and Elifin utilize the different platforms to post a sample of the original post found on their website. This is an excellent way to gain SEO ranking on your website by linking to your website utilizing your keywords.
Answer questions that your customers have asked you. Elifin has created a list of questions that clients ask, where members of the firm provide video answers.
Where to Post on Social Media
How many social media platforms do you need to be on? Matthew has limited his posting to two: Facebook and Linkedin. If it is anything related to business, Matthew post, the post the exact same information on each Facebook & Linkedin. Find where your clients and prospects engage on social media and post there.
Traction on Social Media
How long does it take to create traction on Social Media? When you commit to utilizing social media and you are posting regularly.
- Authentic
- Provide value to client
- Keep posting
- Post more often
You are probably thinking, “one more thing to do”, “every day”, right? Matthew has figured out how to continue to post regularly without a lot of extra effort.
To do this, he recommends that you find a part of your day that you can create a small nugget of content you can post. Think of the questions your clients or colleagues asked during the day and take a minute to provide an answer on video speaking to your audience. If you read a trade journal, or something of local importance, take a minute and comment online. Over time, you will develop an identity, and people will recognize you as an expert.
Do I need to Spend Money
You do NOT need to spend money to establish yourself on social media. If you connect with others, post valuable content regularly that speaks to your audience, you do not need to spend money on ads. Organic, original content will
BIGGEST RISK
Each week I ask my guest, “What is the Biggest Risk Real Estate Investors face?”
BIGGEST RISK: Matthew Laborde, what is the BIGGEST RISK?
Matthew: The BIGGEST RISK, so I'm going to stay on topic for this one and I'll speak to the biggest risk for business owners and agents, right. In general, especially for the, I would say the veteran agent, the more mature agent and older agent.
The older business owners not engaging in social media is a huge risk. It's this wide open field that you might, as the veteran, you might have the capital to invest, to have to hire people to do this for you. But if you don't believe that it can help your business, and if you don't take the time to understand it, then you're going to miss a huge opportunity and open it up for a younger generation, like myself, to come in and take market share. So I'd say that's a huge risk that you need to consider.
For more go to:
Facebook: Matthew Laborde
Linkedin: Matthew Laborde
Website: https://elifinrealty.com/