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BIGGEST RISK with Kelly Stratton

Commercial Real Estate Pro Network

Release Date: 04/15/2025

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J Darrin Gross  I'd like to ask you. Joel Miller, what is the BIGGEST RISK?   Joel Miller Well, I'm going to surprise you with the answer, but it's going to be two pronged here. From a financial standpoint, I will say that rental property can be a source for risk, which is why you typically should form an entity that you hold your properties in that protects your personal assets from things that might happen within your entity related to those properties. And on top of that, you know, I do recommend carrying replacement costs insurance on your properties and. A commercial liability...

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J Darrin Gross

I like, to ask my guests if they can look at their own situation. Could be your clients, the economy, you know, whatever it is that you, you identify and consider to be the BIGGEST RISK?

 

Kelly Stratton

Yeah. And when you ask, like, the first thing that pops in my head, because I, you know, as the chief product officer, and I kind of help drive like, what is our product going to be, you know, today, versus, you know, six months from now, a year from now, and you know, we have a really strong feedback loop with our users, and they have a mandate for us about, how can we make a difference in their work lives and in their work product? And both those things are really important to me, because this is a bit like our platform, is a space they spend a lot of time in. And, you know, so, so you have that, but then you also have this, this powerful energy around AI, and how do we incorporate that intelligently and effectively into our product? And again, the mandate from our customers is, you know, is pretty specific. They want to be able to access their past experience. They want to be able to interact with their and harvest their intellectual property, and it that that you know, you know, again, I use the phrase institutionalize that knowledge that's really important to them. You know, in the past, it's just, you know, write the report and put it in the file folder, and then it's on to the next one. But there's an awakening around this, like, hey, no, this isn't just an archive this that that we never look at again. How can we use this as a tool to make train our team and improve our reports and our process going forward? So I think just getting creating products where we give them access to their content, smart, yeah, powered searching, and we, we don't step outside of that too much, right? That we give them kind of the the access to their historical information, that that can really make a difference, and we deliver on it. So I think for me, is continuing to keep purpose built as our North Star, and we introduce risk if we spread ourselves too thin and are not incorporating kind of that feedback with our customer for things that they want, and then the things that we know how our product makes a big difference in how AI kind of supports both of those things. So. That's how I'd say that risk is getting AI right for our customers, helping lead them away being lead the way for them, being their innovation partner, and not spreading ourselves too thin.


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