016 Sharón Lynn Wyeth: What’s in a Name
Bulletproof your Business
Sharón Lynn Wyeth: What’s in a Name In this episode, Spike and Sharón discuss: · How personal skills can help you start your business. · Knowing how names play into hiring. · How fundraising can influence your business. · Communication to your business. Key...
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015 Kevin Wilde: Creativity and Innovation
Bulletproof your Business
Kevin Wilde: Creativity and Innovation In this episode, Spike and Kevin discuss: -The three key issues that Kevin sees in working with businesses. -The challenge of the mindset. -Thinking out of your box to see what changes can be made - disruptive change can put companies out of business. -How leadership can help or hinder the innovation process. -Becoming your own competitor to take advantage of innovation and business growth. Key Takeaways: -Having an innovation program can increase your performance over your competitors by...
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014 Michael Levitt: Living Life with a Full Glass
Bulletproof your Business
Michael Levitt: Living Life with a Full Glass In this episode, Spike and Michael discuss: - How personal boundaries aren’t barriers. - Teaching how to achieve success. - Knowing that it is safe to say no. - The effect of burnout in medical careers. Key Takeaways: - Don’t live your life on empty. Boundaries help you recharge and care for yourself. - You should always feel safe enough in a workplace to say yes or no with...
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013 Meath Conlan: The Power of Core Human Values
Bulletproof your Business
Meath Conlan: The Power of Core Human Values In this episode, Spike and Meath discuss: -The importance of values and ethics in a company culture and in your individual life. -The values and things that make veterans stand out from the everyday individual on the street. -The importance of ethics and values to protect those individuals whom a company purports to represent. -Developing a respectful belief system and application of core human values. Key Takeaways: -The three guiding principles: 1 - have a core respect for...
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012 Natalia Sanchez: Communication in Culture
Bulletproof your Business
Natalia Sanchez: Communication in Culture In this episode, Spike and Natalia discuss: · The difference in communication in a manager versus a leader. · The power of total team contribution and having everyone part of the greater vision. · Communication is successful when we treat people with integrity, kindness, and compassion. ...
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011 Allison Carpio: Know Your Real Avatar
Bulletproof your Business
Allison Carpio: Know Your Real Avatar In this episode, Spike and Allison discuss: · Knowing who your customer to hone in your story. · The four Avatar Myths and truths of the avatar. · Three things business leaders/CEOs should know about story and avatar research. · Things to look for when working with your avatar. ...
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010 Dennis Dyce: Risk Management and Safety Culture
Bulletproof your Business
Dennis Dyce: Risk Management and Safety Culture In this episode, Spike and Dennis discuss: Risk management verses safety compliance. The three things that Dennis would recommend be put into business to reach an elite standard. The importance of conditioning when you are putting a program in place to best achieve success. Dennis’ biggest headaches with regards to safety and various programs. Key Takeaways: Risk is more encompassing than safety, but they are intertwined. You can’t give up – you...
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009 Cyndi Padilla: The Impacts of your Leadership
Bulletproof your Business
About Cyndi Padilla: Cyndi is a sought-after Lifestyle Leader to ambitious women entrepreneurs. She is a 7-Figure Business-builder with expertise in leverage, scale and leadership development. She balances her business bad-assery with her reputation for BEING highly spiritual and creating mind-set & habits of high-performance. She has an unwavering faith and believes highly-successful women can create a life and have it EXACTLY as they choose. Cyndi's signature strengths are developing world-class teams and creating cultures of commitment, results and impeccable service. In...
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008 Eric Hodgdon: Finding Resilience in Life and Business
Bulletproof your Business
Eric Hodgdon: Finding Resilience in Life and Business In this episode, Spike and Eric discuss: Eric’s story of his daughter and what he learned from her loss The importance of building cohesion and care in business The power of using story as a mode of engagement in the vision of the company What to do when life does happen in the workplace Key Takeaways: Be resilient while the sun is still shining When leadership cares about the employee base, it builds connections that can make amazing things happen As a leader, share your vision. Allow others to engage – they...
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007 Danielle Taylor: Millennials Fitting into the Workplace
Bulletproof your Business
About Danielle Taylor: Danielle (Dani) is a hardworking, free-thinking, problem-solving millennial who encountered the Nice Guys world by being at the right place at the right time. Serendipitous? Abso-freakin-lutely! As an adventure-seeker and hula hoop queen, Dani took a leap of faith and dove into the podcast universe head first... and hasn’t looked back since. When she’s not working on podcast production, she can be found daydreaming about her superpower of stopping time, kicking anyone’s butt at Monopoly as the beloved thimble (like there’s a better piece?!), or traveling to...
info_outlineAllison Carpio: Know Your Real Avatar
In this episode, Spike and Allison discuss:
· Knowing who your customer to hone in your story.
· The four Avatar Myths and truths of the avatar.
· Three things business leaders/CEOs should know about story and avatar research.
· Things to look for when working with your avatar.
Key Takeaways:
· An avatar is a single, real person, who represents your real, ideal customer.
· People are a lot more than what they just spend their money on.
· Start with one avatar, go deep with that one, then you can add on another.
· Keep an open mind, set your biases aside, and listen to your avatar.
"Listen. Listen to your customers. Listen to what they are saying, listen to what they are not saying. Listen very closely." — Allison Carpio
About Allison Carpio: Allison is a marketing consultant and copywriter who knows your customer better than they know themselves.
That's because Allison specializes in avatar research. Then she turns that research into a high-performing marketing strategy.
She's worked with clients like Bo Eason, T. Harv Eker, The Art of Charm, Bulletproof, and Dr. Kellyann.
Grab your free copy of The 4 Avatar Myths infographic at allisoncarpio.com.
Connect with Allison Carpio:
Twitter: @allisoncarpio
Facebook: Allison Carpio
Website: AllisonCarpio.com
Instagram: @allisoncarpio
Connect with Spike Edwards:
Website: https://spikeedwards.com/
Email: [email protected]
LinkedIn: www.linkedin.com/in/spike-edwards
TEDx Talk: Safety is Dangerous
Show notes by show producer/podcastologist: Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.