Muchaneta Ten Napel on utilizing tech as a tool to change how fashion does business, not a crutch that will *save us all* & preparing for the fashion policy changes that are on the horizon
Release Date: 10/10/2023
Wafa Ghnaim of Tatreez and Tea & Dr. Tanveer Ahmed of Central Saint Martins on preserving culture, decolonial frameworks, and how intersectional reform can be a pathway toward sustainable fashion futures
Conscious Chatter
Episode 320 features Wafa Ghnaim, a Senior Research Fellow at The Metropolitan Museum of Art, Curator for the Museum of the Palestinian People and Founder of The Tatreez Institute, alongside Dr. Tanveer Ahmed, a Senior Lecturer in Fashion and Race at Central Saint Martins and also Course Development Lead for MA Fashion and Anthropology at London College of Fashion. “Inherently, just by being Palestinian and by teaching about Palestinian life and history, and including oral history in my work as a foundational aspect of my research, I am threatening these kinds of structures, in and of...
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Sustainable fashion podcasters unite — Emily Stochl of Pre-Loved Podcast & Stella Hertantyo of Conscious Style Podcast help us reflect on 11 years since Rana Plaza, celebrating collective movements & ways to focus our continued advocacy
Conscious Chatter
Episode 319 features guests Stella Hertantyo, the co-host of the Conscious Style Podcast, alongside Emily Stochl, the host and creator of Pre-Loved Podcast. Stella also works as writer and communications coordinator, while Emily also works as the Vice President of Advocacy & Community Engagement at Remake. “There are so many painful roots when you look back at the way that certain dyes came about and you know, cotton farming — there are so many different legacies of colonialism that existed and still exist. But I also want to take the word painful out of that sentence and say that...
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Upcycling artists Francisco Alcazar & Ella Wiznia of Series NY are redefining sustainable fashion while reimagining craft & challenging the gender binary
Conscious Chatter
*DISCLAIMER — this episode features stories connected to eating disorders and sexual abuse. Episode 318 features guests Francisco Alcazar, a zero waste designer based in Los Angeles, California, alongside Ella Wiznia, the founder and designer of Series NY. Using his 25 years experience as a structural engineer, is leading the movement that promotes circularity in fashion, and expanding these principles to other disciplines, whilst celebrating the material stories of each textile and the individuality they represent. A New York based brand of ethically made genderless clothing and...
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How gender plays into the devaluing of knowledge and its links to sustainable fashion & wellness with Megan Schnitker of Lakota Made and Niha Elety of Tega Collective
Conscious Chatter
Episode 317 features guests Megan L. Schnitker, an Indigenous Traditional Herbalist and Niha Elety, a fashion advocate, designer, chef, and storyteller. Megan is the owner of , who offer plant medicinals and personal care products. Niha is the founder and CEO of fashion brand, , a brand that co-creates with Adivasi (Indigenous) communities celebrating their craft and knowledge with each collection. “American herbalism was founded on Indigenous knowledge and use of all the plants that are in North America. And so, American herbalism is founded on Indigenous women’s knowledge, Indigenous...
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Celebrating the cultural tradition, past and present, of Palestinian Tatreez with artists / educators Lina Barkawi and Eman Toom & why sustainable fashion must include cultural sustainability
Conscious Chatter
Episode 316 features guests , a Tatreez practitioner, preservationist, and educator based in Brooklyn, alongside , a Palestinian Tatreez artist, teacher, sewer and crafter. “Part of just doing tatreez, in my personal opinion, is a form of resistance because we’re basically just existing and we’re showing our Palestinian identity, but there have also been very explicit uses of tatreez as a form of resistance. And so you have thobes that came out of the intifadas in the ‘90s where the flag was banned and so these are very explicit uses of tatreez where they would stitch literally the...
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Intergenerational knowledge & sustainable fashion — how clothing is more than just aesthetics; it’s about the upholding of cultural practices and the amplifying of knowledge & traditions
Conscious Chatter
Episode 315 features guests Amy Denet Deal, the founder of , a Diné (Navajo) owned sustainable artwear brand, alongside Sha’Mira Covington, Ph.D., an and Assistant Professor in Fashion. “Thinking about sustainability beyond just the textiles, thinking about the land that we’re on, how we can live in reciprocity with the people, the four-legged relatives, everything, the plants, the animals here — in all the work we do. Which is why community focus is so much part of what I consider sustainability ‘cause everyone should be thriving from what we do — not just the brand, not just a...
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Vintage stylist Beth Jones & Dounia Wone of Vestiaire Collective on whether fast fashion brands fit into the resale experience
Conscious Chatter
In episode 314, you’ll hear our first official roundtable format, featuring guests Beth Jones, YouTube star and creator of , alongside Dounia Wone, the Chief Impact Officer at , a platform that showcases luxury preloved fashion. “It’s few and far between that the fast fashion holds up against vintage or really quality pieces maybe made by a designer or things like that … Even if it has a vintage look to it, there’s something about it that doesn’t hold up in a way. And honestly, I will be a little bummed. It’s Zara. I’d rather have the old Kathys of California blazer or dress. I...
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Why self work is integral to advocating for transformation in fashion & why we must deeply question our personal values to truly get active in creating a more sustainable fashion future
Conscious Chatter
In episode 313, you’ll hear from co-hosts (yes, co-hosts!) Kestrel Jenkins and Natalie Shehata in the launch of Season 7. This is also the first episode in which Kestrel and Nat showcase their new co-host dynamic. With this powerful community-driven change, they’ve teamed up to reimagine some aspects of the show. Here’s what you can expect this season: Roundtable Discussions — featuring at least 2 guests per episode Focus On Making The Conversation More Circular — bringing more folks to the table to learn from various voices at the same time Monthly Themes — we’ll hone in...
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Denali Jöel on fashion as an art praxis rooted in Afro-Indigenous philosophies, interrogating the emphasis placed on the *industry* & reminding us of the possibility of creating new ecosystems
Conscious Chatter
In episode 312, Kestrel welcomes Denali Jöel, a non-binary Multidisciplinary Artist, Designer, Educator and Fashion Griot, to the show. Born and raised in Kingston, Jamaica, has been an asylee living in the US since 2014, recently obtaining their U.S. citizenship this year. Their art praxis intersects design, performance, media and community engagement with particular focus on queer identities and Afro-diasporan histories, futures, collective healing, and radical imagination. “It comes back to us as an individual but also as a collective to recognize that we need to shift our own...
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Julius Tillery aka the "Puff Daddy Of Cotton" on the need to remix both the perception of the cotton industry and the business model
Conscious Chatter
In episode 311, Kestrel welcomes Julius Tillery, founder of BlackCotton, to the show. A 5th-generation cotton farmer from North Carolina, Julius founded to help center and uplift the Black community closest to the cotton fields in Northampton County, North Carolina. “There’s so many demons and like bad spirits and bad tropes around cotton and the industry in general, and you know, just coming from the South, and people having these perspectives of cotton production relating to slavery — I felt like people was making these notions about cotton and not really knowing anything about...
info_outlineIn episode 308, Kestrel welcomes Muchaneta Ten Napel, the founder of Shape Innovate and FashNerd.com, to the show. As a fashion economist, a lecturer, a writer, a consultant and the founder of Shape Innovate and FashNerd.com, Muchaneta is powering change through a multifaceted approach.
“To many people, today, to be sustainable is a way of draining money out of your company — it’s not a money-making initiative. And that’s the kind of thoughts that I would like to really change. Because for me, that merger of fashion and technology is growing and changing. It’s going beyond the wearable tech that we all were kind of excited about, and all the different devices. It’s now the idea of using innovation to make a social impact and to problem solve when it comes to sustainability — that’s where technology is now.”
-Muchaneta
Fashion’s obsession with technology is something we’ve spoken about before – there’s this sentiment that often permeates the space, hyping tech to be some sort of avenue that will serendipitously save us all from the climate crisis.
From investors to the media, tech is often held up on a pedestal, and treated as though it’s going to be the reason or the way we change fashion for the better.
From my lens, there’s no golden ticket – we need so many avenues and approaches – you know, we need regulatory change and we need corporate change, and we need individual change and collective advocacy.
And as we’ve talked about before – there are so many important reasons to not only look into the future, but also to look back into history and culture. For example, we can learn so much from Indigenous practices – from farming techniques to dyeing approaches and beyond.
And when it comes to tech today, more and more information is coming out that highlights the complications that can come with these new innovations, from an equity lens – I think of some of the conversations around AI connected to the *stealing* of art, or the way some brands have used AI to generate so-called diverse models, instead of actually hiring and paying Black and Brown Indigenous models.
There’s a lot there. This week’s guest launched one of the early platforms dedicated to exploring the intersections of fashion and tech back in 2015, so she clearly has an affinity for exploring what technology can offer the fashion space. At the same time, she doesn’t buy into this sentiment that *tech will save us all* – instead, she thinks of it as one of many tools that are necessary to address fashion’s inequitable systems.
This week’s episode goes down an array of tangents connected to fashion – from technology to policy to media, we’re getting into some of the important reasons that the future of fashion is intrinsically multifaceted.
Quotes & links from the conversation:
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“We need to stop using innovation as a marketing tool — because I feel sometimes the fashion industry hasn’t got the ability to commit to the idea of innovation and push it forward so everyone can reap the benefits of technology but they’re very keen to use it as a marketing ploy to push forward an idea, a thought, an experience. And the problem I have with that is that they don’t commit to it — it’s a moment and I feel like it cheapens the technology, it makes people not take it as seriously as they could do. The view of what technology is to fashion is I guess muddied by the way it’s used as a marketing tool.” -Muchaneta (14:49)
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“The fashion industry is very me focused, rather than we focused — so how can we as an industry realize the enemy of my enemy is my friend, and work together for a common goal?” -Muchaneta (16:07)
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“If we are planting these great ideas in bad soil and expecting it to flourish, well, of course we’re going to fail. So, when it comes to being sustainable as a brand, you need to have it in your DNA, it needs to be part of your strategy in order for it to flourish.” -Muchaneta (17:45)
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“You can’t blame ignorance and lack of knowledge on your bad decisions because the information is there — it’s a question of whether you choose to become a catalyst for change or you choose to just continue trading like we’re back in 1996.” -Muchaneta (26:00)
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“Technology is not something that is going to save us — far from that — but what it will do — is make it easier for us to save ourselves.” -Muchaneta (29:03)
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“What we’re trying to use with technology — we’re not trying to take away the creativity of fashion — we’re trying to change how fashion does business.” -Muchaneta (31:00)
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Culture and Creative Industries (CCI) Taskforce UN Climate Change Global Innovation Hub (for those who want to stay ahead of the coming changes)