Expertly Crafting Your Story and Messaging
The Conscious Marketer
Feel overwhelmed by the complexities of marketing and storytelling? Tune into the latest episode where we delve into the art of crafting compelling narratives with guest Ben Patwa. Ben, a renowned messaging expert and business growth strategist, shares his extraordinary journey from an aspiring basketball player facing physical setbacks to a celebrated coach and consultant. Discover how his experiences shaped his understanding of human behavior and communication, skills vital for effective storytelling and marketing. This episode is packed with practical advice for entrepreneurs and marketers...
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The Art of Selling for Non-Salespeople
The Conscious Marketer
Feeling uneasy about the world of sales? Dive into this episode where we demystify the art of selling, especially for those who don't consider themselves natural salespeople. Join Richard and Kylie as they welcome Nicole Cramer, a former teacher turned entrepreneurial sales and conversation coach. Nicole shares her unique journey from the classroom to the sales floor, revealing how she transformed her teaching skills into sales expertise. This episode is a treasure trove for anyone who feels apprehensive about sales, offering insights into overcoming limiting beliefs and embracing your...
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Omni-Channel Marketing VS Single-Channel Marketing
The Conscious Marketer
Are you navigating the complex world of marketing and struggling to choose between omnichannel and single-channel strategies? In this thought-provoking episode, Richard Taubinger and Kylie Slavik dissect the evolving marketing landscape, examining the rise and fall of various channels each year. The key to success lies in mastering one platform before moving on to the next, rather than dabbling superficially in multiple channels. Join Richard and Kylie as they explore the nuances of choosing the right marketing channel, the balance between focus and diversification, and the dynamic...
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Mastering Authentic Storytelling And Stage Authority
The Conscious Marketer
Feel overwhelmed by navigating your stage presence and crafting authentic storytelling? Tune into our latest episode where we explore the art of mastering stage authority with the fascinating Vena Ramphal, a classical Indian dancer turned leadership coach. Discover her tips on using conscious movement to enhance your stage presence, communicate your message more effectively, and unlock the layers of your personal story. Tune in to this new episode of The Conscious Marketer podcast —Mastering Authentic Storytelling And Stage Authority Key points covered in this episode: 00:00:00 Introduction....
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Are Referrals Important?
The Conscious Marketer
Discover the power of referrals! Join Richard Taubinger and Kylie Slavik as they delve into the crucial role of referrals in business growth. Learn how Richard and Kylie built their businesses through referrals, and why relying solely on them can be a double-edged sword. They share personal experiences of the risks involved when a significant portion of business comes from a few clients and the potential instability it can cause. Whether you're a solo entrepreneur or looking to expand your reach, this episode offers invaluable insights on navigating the challenges and opportunities in...
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Self-Love: Your Unlikely Marketing Superpower with Darcy Lord
The Conscious Marketer
Feel stuck in the marketing maze? Join hosts Richard Taubinger and Kylie Slavik as they welcome Darcy Lord, a renowned self-love expert and founder of transformative programs. In this episode, Darcy shares her unique insights on how self-love is not just a personal virtue but a powerful tool in marketing. Her stories of overcoming obstacles and leveraging self-love for success are not only inspiring but also offer practical lessons for marketers. Uncover the essential connection between honoring oneself and effective marketing. Her journey is a testament to the transformative power of...
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The Underdog Principle In Marketing
The Conscious Marketer
Discover why rooting for the underdog isn't just a feel-good sentiment but a powerful tool in shaping successful marketing campaigns. Join hosts Richard Taubinger and Kylie Slavik as they delve deep into the heart of innovative marketing strategies. They explore how marketing, when done right, isn't just about promoting a product or service, but about tapping into the innate desire for greatness and accomplishment that resides in every individual. By aligning marketing narratives with this innate desire, individuals and businesses can transform their marketing into a service that...
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The Spiritual Entrepreneur's Playbook with Charbel Zreik
The Conscious Marketer
Discover how transformative experiences and dedication to inner healing can shape a mission. The remarkable leader of Manifestation Capital, Charbel Zreik shares his inspiring journey from surviving the Lebanese civil war to ascending through Ivy League education and blossoming into a self-made entrepreneur. He enlightens us about the intersection of spirituality and entrepreneurship, emphasizing how businesses with dual purposes can elevate consciousness globally. Bring clarity and success into your life where spirituality and business acumen converge to create a playbook...
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What's Working Now in Marketing
The Conscious Marketer
Feel overwhelmed by the rapidly evolving marketing landscape? Join us as we unravel the secrets of what's working now in marketing! Learn why the end of the year might be the best time for book launches and product sales, but perhaps not the ideal window for online courses due to increased ad spend competition. Discover how to cleverly time your offers to bypass the holiday advertisement frenzy, ensuring your message isn't lost in the noise. Don't miss the insightful tips on leveraging pre-enrollment and tax incentives to boost end-of-year sales, as well as the importance of offering...
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Finding Vision in the Marketing Maze with Jim Niswonger
The Conscious Marketer
Feeling overwhelmed by the complexity of marketing strategies and lost in the maze of modern advertising? Find clarity and vision with the latest episode of our podcast, where we dive into the world of marketing with the insight of seasoned sales strategist Jim Niswonger. He shares his transformative journey from a 20-year career in manufacturing to becoming a marketing maestro, revealing his unique approach to helping businesses carve out their niche in the digital landscape. Don't miss this opportunity to reshape your marketing vision and strategy with the wisdom of a...
info_outlineDiscover why rooting for the underdog isn't just a feel-good sentiment but a powerful tool in shaping successful marketing campaigns.
Join hosts Richard Taubinger and Kylie Slavik as they delve deep into the heart of innovative marketing strategies. They explore how marketing, when done right, isn't just about promoting a product or service, but about tapping into the innate desire for greatness and accomplishment that resides in every individual.
By aligning marketing narratives with this innate desire, individuals and businesses can transform their marketing into a service that empowers and inspires.
Don't miss this profound episode where you'll learn how to harness the underdog principle to not only enhance your marketing approach but also to inspire and connect with your audience on a deeper level.
Tune in to this new episode of The Conscious Marketer podcast —The Underdog Principle In Marketing
Key points covered in this episode:
00:00:00 Introduction.
00:00:59 The Underdog Principle in Marketing. Discussing the appeal and effectiveness of underdog stories in marketing strategies. Emphasizing the importance of creating empathy rather than envy in storytelling.
00:03:25 The Power of Storytelling in Marketing. Exploring how marketing campaigns can inspire and move people by showing the potential for greatness and success, using examples from movies and personal experiences.
00:05:42 Setting Seemingly Impossible Goals. Discussing the importance of having challenging goals in marketing stories to create engagement and relatability.
00:09:27 Success Through Storytelling. A case study of a psychotherapist who transitioned to a million-dollar coach, highlighting the role of compelling storytelling in her success and how clients relate more to the story than the product itself.
00:12:26 The Role of Vulnerability and Humanity in Marketing. Discussing the difference between genuine vulnerability and oversharing, highlighting the importance of showcasing real-life challenges and solutions in marketing.
00:14:17 Utilizing Personal Challenges in Marketing. The significance of sharing personal experiences and the journey of overcoming similar challenges faced by clients is to build connection and trust.
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