How to Turn Customer & Employee Excuses Into Action | Ep. 461
The Construction Leading Edge Podcast
Release Date: 09/14/2026
The Construction Leading Edge Podcast
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info_outlineEvery construction business owner hears the same objections: now isn't a good time, this will take too long, and it's too big to tackle. In this episode, Todd Dawalt breaks down the three excuses that keep customers and employees from taking action, and the calibrated questions that get them to move.
⚡Schedule a Business Evaluation Call with The Construction Leading Edge Team: HERE
👉 If you run a construction company, you already know the moment. A prospect tells you now just isn't a good time, and the job stalls out and dies. Or you ask an employee to take on a new process and they say they don't have time, so the change never happens. Push too hard and they dig in. Back off and nothing moves. You can tell there's something underneath the excuse, but you can't quite name it, and you definitely can't get past it.
In this episode, Todd Dawalt walks through the three excuses that show up again and again in the construction sales process and any time you try to get your team to change something. The catch is that these excuses don't sound like excuses when you're the one making them. They sound like facts. Todd breaks down the distortion of reality hiding behind each one, and the kind of questions that get the other person to inspect their own thinking rather than dig in and defend it.
And there's one more place these excuses show up that hits a lot closer to home than most owners expect. If there's a decision you keep pushing to January, a hard conversation you keep putting off, or a project that feels too big to start, this one is for you. Give it a listen before your next sales call or team meeting, and see how many you catch yourself making.
Key Takeaways:
00:00 The Excuse That Killed the Deal
01:20 Excuse 1: Now Is Not the Right Time
05:08 The Doctor and the Busy Schedule
06:04 Jedi Questions for the Timing Excuse
08:02 Excuse 2: It Is Going to Be Too Hard
10:12 Belay: Get Your Time Back
11:48 The Real Cost of Doing Nothing
13:20 Jedi Questions for the Inconvenience Excuse
14:02 Excuse 3: It Is Too Big to Tackle
16:44 The Mount Everest Problem
20:12 What Construction Business Owners Do to Themselves
22:36 Now Is Not the Right Time for You
26:02 This Is Going to Be Too Hard for You
29:18 This Is Too Big for You
33:24 Three Steps to Break the Pattern
38:46 Which Excuse Are You Using Most?
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The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.
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