250 – 5 Fast & Free Ways to Create Community in Your Marketing (and Why that Gets You More Sales)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Release Date: 12/02/2024
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Big partnerships aren’t the only way to grow your audience or boost your visibility. In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way. Whether you’re just starting out, or looking for fresh ways to expand without adding complexity, these mini but mighty collaborations can create major momentum and growth in your business. Listen to This Episode To: -> Discover the 'Peaches and Cream'...
info_outlineContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
It’s our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we’re loving each year has become a bit of a tradition here at the Content Sells Podcast. In today’s show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year. Some are cutting-edge AI-based tools and some are “old school” platforms with exciting new applications. PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide. This Free Guide includes a comprehensive list...
info_outlineContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Creating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop. And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness. In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they’re personally using AI right now — not to replace their thinking and creativity, but to amplify it. You’ll hear six practical and strategic ways they’re using tools like...
info_outlineContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow. In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business. If you’ve been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode...
info_outlineContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn’t tip over into a “yes.” What if the missing link wasn’t in the offer itself… but in the bonuses? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a “nice extra,” but as powerful conversion tools that help your buyers move past the objections that are...
info_outlineContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Is your free content getting you caught in the “Friend Zone”? In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services. Listen to This Episode to Hear More About: -> Why your content might be getting you stuck in the “friend zone” with your audience (and how to fix this!). -> The number 1 reason why your amazing free content still isn’t converting. -> The real reason people aren’t buying (and it’s not what you think). -> One tiny...
info_outlineContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business. In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including: -> How she tripled her followers in a year and doubled her revenue—twice! -> The #1 decision that...
info_outlineContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Are you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling “salesy,” or questioning how to define and charge for the value you bring – this episode is for you! Your hosts, Suzi Dafnis and Michelle Falzon, are joined by Dr. Claire Zammit, founder of the Women-Centered Coaching Institute and creator of Feminine Power, to explore the hidden costs of undercharging—not just for your business but for your clients, too. Claire has helped over 70,000 women break through their invisible barriers to create...
info_outlineContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success. Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses. Special thanks to Gillian for kindly agreeing to let us share her case study with you. You can learn more about Gillian and her awesome business over at Listen to This Episode to Hear More About: -> How the 7 elements of a...
info_outlineContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
NEWSFLASH! We’ve updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now! Join your hosts Suzi Dafnis and Michelle Falzon as they share why THIS is the “Year of the Offer” and why you need a high-converting offer now more than EVER. PLUS they share the 7 universal elements every high-converting offer must have in order to succeed (regardless of your niche, your product or whether you sell business-to-business or direct to the consumer). Plus get your hands...
info_outlineIn this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your customers – that is, how you can build community and connection in your MARKETING.
Because when you can do that, you actually make it EASIER for people to buy from you and you can accelerate the lead time before someone becomes a customer.
You can even enlist your paid customer community – those raving fans who really love what you do, to participate in your marketing community activities to provide powerful social proof and build trust in your market.
Listen to This Episode to Hear More About:
-> How you can drive loyalty, sales, and referrals for free.
-> The secret to giving prospects a “taste” of your expertise that builds community and increases conversions.
-> Why building community makes people buy sooner.
-> The simple and fast strategy that can shorten the path to conversion by attracting more of your ideal clients into your world.
-> The power of consistency: Why your audience craves routine and how it builds lasting trust.
-> Secrets to Q&A success—how you can craft engaging sessions that keep your audience coming back for more.
-> How you can use the “Ask Me Anything” magic to showcase your expertise and build trust.
-> The surprisingly easy way to engage your audience and guide your next offer (this has been a game-changer for Suzi & Michelle).
-> How to run a high-impact online group without letting it become a “ghost town.”
-> How you can turn followers into contributors (and why this is a massive leverage point for your marketing).
-> Harness the power of hashtags to showcase your community in action—An effortless method to boost social proof.
-> Why mini-events are a powerful tool for building connections and conversions (and the specific type of event we recommend).
-> How to seed your community-driven marketing content so that it effortlessly and naturally leads to your paid offers.
-> Avoid the “hard sell” with these 5 ideas that naturally lead prospects to your paid services.
-> Transform prospects into loyal advocates—How your community can drive more word-of-mouth than any ad campaign.
-> Tips to create buzz before you go live—Avoid “crickets” and build excitement for your community events.
-> And much more…
Also Mentioned in This Episode:
-> https://her-business.lpages.co/herbusiness-mastermind-eoi/
-> https://herbusinessnetwork.com
-> https://herbusiness.com/podcast/31-use-surveys-discover-what-customers-want-how-give-them-ryan-levesque/
-> https://herbusiness.com/podcast/57-how-to-use-seeding-to-move-people-forward-with-your-content/
-> https://herbusiness.com/podcast/77-secrets-to-creating-engaged-online-communities-with-susan-garrett/
-> https://herbusiness.com/podcast/84-facebook-group-engagement-with-kate-toon/
-> https://herbusiness.com/podcast/109-how-to-create-your-first-online-challenge/
-> https://herbusiness.com/podcast/112-how-to-create-your-first-online-challenge-part-2/
-> https://herbusiness.com/podcast/get-people-to-your-paid-offer/
-> https://herbusiness.com/podcast/facebook-groups-the-essential-systems-and-processes-for-success/
-> https://herbusiness.com/podcast/5-numbers-to-track-for-sales-funnel-success/
-> https://www.herempirebuilder.com/
-> https://www.yourstrataproperty.com.au/
-> https://styleliberation.com.au/
-> https://dogsthat.com/
-> https://reluminatebeauty.com.au/pages/about-us