Libsyn Directory

270 - How to Build a Repeatable Process for Making High-Converting Offers

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Release Date: 09/08/2025

270 - How to Build a Repeatable Process for Making High-Converting Offers

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Systemising your sales isn’t about getting fancy — it’s about getting consistent. If you’re doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you’re leaving money (and sanity) on the table. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you. The first five of the 9-part Sales System Self-Check are: Sales Goals,...

269 - Stop Quitting Too Soon: How to Get Results From the Strategy You Already Have

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Ever felt like your marketing strategy should be working — but the results just aren’t showing up? Before you ditch your funnel, abandon your podcast, or pivot to the next shiny tactic… this episode is your permission to pause — and take a closer look. Because often, it’s not that the strategy is broken… it’s that we’re quitting too soon. In this episode, your hosts Suzi Dafnis and Michelle Falzon explore the Time-to-Result Gap — the invisible space between starting a strategy and actually seeing results — and why most business owners bail before the breakthrough happens....

268 - Making The Most of Big Changes: How To Turn Shifts & Trends Into Sales

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

When the world around your ideal client shifts — whether it’s a new law, a tech breakthrough, a social movement, or an economic shake-up — their needs, questions, and priorities change, too. And that creates one of the most powerful (and underused) moments for YOU to create content that meets the moment and converts more clients. In this episode, your hosts, Suzi Dafnis & Michelle Falzon give you practical ways you can ride the wave of change and use shifts and trends happening right now in YOUR industry or market to create: More visibility More relevant offers More meaningful...

267 - How to Use Custom GPTs to Save Time, Create Better Content, and Sound More Like You - With Tina Tower

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Ever wish you could duplicate your brain and hand off those repetitive content and marketing tasks to someone (or something!) that thinks just like you? That’s exactly what today’s guest, Tina Tower of Her Empire Builder, is doing — with Custom GPTs. In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Tina as she pulls back the curtain on how she’s built dozens of Custom GPTs to streamline her business, speed up content creation, reduce overwhelm, and unlock more freedom and joy in her day. You’ll hear real-world examples, surprising tips, and some eye-opening use...

266 - How to Say the Thing You’ve Been Afraid to Say in Your Marketing (And Why It Changes Everything)

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

What if the one thing that could transform your marketing… is the thing you’ve been too afraid to say? In this episode, Suzi Dafnis and Michelle Falzon explore “The Unspoken Truth Effect” — that powerful shift that happens when you stop filtering and start speaking your truth in your marketing. If you’ve ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or “too out there” — this episode is for you. We’ll show you why saying the bold, true thing can be one of the most effective moves you make as a business owner… and exactly...

265 - Are You Attracting the Right Leads? (And What To Do If You’re Not)

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

If you’ve ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that’s the problem. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective: What if you’re attracting the wrong leads? Because when the wrong people are entering your marketing ecosystem, it doesn’t matter how well-designed your strategy is — your content won’t convert, your sales conversations will feel heavy, and your offers won’t land. Listen to This Episode to Hear More About: -> The...

264 - The Content CEO: How to Shift From Doing It All to Leading a Marketing Machine

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it’s time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About: -> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change. -> Why...

263 - Mini But Mighty: Small-Scale Strategic Alliance Strategies To Grow Your Business

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Big partnerships aren’t the only way to grow your audience or boost your visibility. In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way. Whether you’re just starting out, or looking for fresh ways to expand without adding complexity, these mini but mighty collaborations can create major momentum and growth in your business. Listen to This Episode To: -> Discover the 'Peaches and Cream'...

262 - The Content Marketing Tools We're Loving in 2025

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

It’s our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we’re loving each year has become a bit of a tradition here at the Content Sells Podcast. In today’s show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year. Some are cutting-edge AI-based tools and some are “old school” platforms with exciting new applications. PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide. This Free Guide includes a comprehensive list...

261 - 6 Ways AI is Saving Us Time With Our Content

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Creating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop. And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness. In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they’re personally using AI right now — not to replace their thinking and creativity, but to amplify it. You’ll hear six practical and strategic ways they’re using tools like...

More Episodes

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you.

The first five of the 9-part Sales System Self-Check are: Sales Goals, Ideal Client, High-Converting Offers, Sales Funnel, and your Marketing Calendar.

Expect clear examples, smart frameworks, and next steps you can actually do this week — so your next offer isn’t a scramble, it’s a system.

Listen to This Episode to Hear More About:

The real reason sales feel “hard.” Why reactive, ad-hoc selling keeps you stuck — and how simple systems flip the script.
How to set Sales Goals that drive action. Reverse-engineer revenue into leads, conversations, and conversions you can track.
What to do when your “Ideal Client” is too broad. The surprising truth about avatars — and the ongoing system to keep yours accurate.
The 7-Element Offer Checklist. Price, Inclusions, Name, Branding, Bonuses, Risk Reversal, Reason to Buy Now — and why documenting them boosts conversions.
Map the journey, don’t wing it. How to design Awareness → Consideration → Conversion (plus Loyalty & Advocacy) so buyers say “yes” sooner.
Make your calendar a sales tool. How to plan runway, offer windows, and fulfilment without burning out your team or audience.
Red / Orange / Green self-ratings. Quick diagnostics to see exactly where your systems need work — and what to do first.
From “nice idea” to “scheduled reality”. What to do this week if you’re in Red or Orange on goals, avatar, offers, funnel, or calendar.
The Marketing Mountain model. Why your funnel is really an ascent — and how “ski lifts” move clients to the next offer.
Real-world examples. How a single “Big Kahuna” goal (like adding an extra van) clarifies targets, timelines, and team focus.
And much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now

Join the HerBusiness Network
Find out why HerBusiness is Australia’s leading network for women business owners.
Join Now

EP 02 – Your Ideal Client (includes Ideal Client Avatar template)
https://herbusiness.com/podcast/02-your-ideal-client/

EP 254 – NEW & UPDATED! How to Craft an Offer that Sells (includes Offer Worksheet)
https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

EP 04 – Finding Your Marketing Mountain
https://herbusiness.com/podcast/04-finding-your-marketing-mountain/

EP 05 – Getting Customers to the Top of Your Mountain
https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain/

Chantel Gilbert - Bluegum Electrical
https://bluegumelectricalsolutions.com.au/

Tracey McLachlan - Davis Ogilvy
https://do.co.nz/people/tracey-mclachlan/

Veronique Lutchmaya — Unique Tenants Consult
https://tenantsconsult.com.au/

Kendall Cherry — The Candid Collective
https://candidcollective.co/

TOPICS