251 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 1
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Release Date: 12/16/2024
266 - How to Say the Thing You’ve Been Afraid to Say in Your Marketing (And Why It Changes Everything)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
What if the one thing that could transform your marketing… is the thing you’ve been too afraid to say? In this episode, Suzi Dafnis and Michelle Falzon explore “The Unspoken Truth Effect” — that powerful shift that happens when you stop filtering and start speaking your truth in your marketing. If you’ve ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or “too out there” — this episode is for you. We’ll show you why saying the bold, true thing can be one of the most effective moves you make as a business owner… and exactly...
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265 - Are You Attracting the Right Leads? (And What To Do If You’re Not)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
If you’ve ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that’s the problem. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective: What if you’re attracting the wrong leads? Because when the wrong people are entering your marketing ecosystem, it doesn’t matter how well-designed your strategy is — your content won’t convert, your sales conversations will feel heavy, and your offers won’t land. Listen to This Episode to Hear More About: -> The...
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264 - The Content CEO: How to Shift From Doing It All to Leading a Marketing Machine
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it’s time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About: -> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change. -> Why...
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263 - Mini But Mighty: Small-Scale Strategic Alliance Strategies To Grow Your Business
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Big partnerships aren’t the only way to grow your audience or boost your visibility. In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way. Whether you’re just starting out, or looking for fresh ways to expand without adding complexity, these mini but mighty collaborations can create major momentum and growth in your business. Listen to This Episode To: -> Discover the 'Peaches and Cream'...
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262 - The Content Marketing Tools We're Loving in 2025
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
It’s our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we’re loving each year has become a bit of a tradition here at the Content Sells Podcast. In today’s show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year. Some are cutting-edge AI-based tools and some are “old school” platforms with exciting new applications. PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide. This Free Guide includes a comprehensive list...
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261 - 6 Ways AI is Saving Us Time With Our Content
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Creating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop. And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness. In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they’re personally using AI right now — not to replace their thinking and creativity, but to amplify it. You’ll hear six practical and strategic ways they’re using tools like...
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260 - 6 Smart Questions - How to Know if You’re Ready to Add a More Expensive Product or Service
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow. In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business. If you’ve been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode...
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259 - How to Use Bonuses to Overcome Buyer Objections & Make More Sales
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn’t tip over into a “yes.” What if the missing link wasn’t in the offer itself… but in the bonuses? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a “nice extra,” but as powerful conversion tools that help your buyers move past the objections that are...
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258 - From Free to Paid: How To Seamlessly Convert Leads to Buyers
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Is your free content getting you caught in the “Friend Zone”? In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services. Listen to This Episode to Hear More About: -> Why your content might be getting you stuck in the “friend zone” with your audience (and how to fix this!). -> The number 1 reason why your amazing free content still isn’t converting. -> The real reason people aren’t buying (and it’s not what you think). -> One tiny...
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257 - How to Get FREE Leads & Buyers on Instagram with Nicole Burke
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business. In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including: -> How she tripled her followers in a year and doubled her revenue—twice! -> The #1 decision that...
info_outlineIf you’re someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this episode.
Just like there’s a formula for a winning webinar, sales video, or sales page, there’s also a winning formula for sales proposals. Most businesses that we see are getting this wrong in some fairly important ways, and so we wanted to address that.
That’s why, in this episode, your hosts, Suzi Dafnis & Michelle Falzon, are sharing their best advice on how you can uplevel your proposals and win more of the projects you’re pitching for more of the time!
And even if you don’t sell via proposal, the tips being shared can be mapped over to sales conversations and other parts of your marketing - so this episode has something for everyone.
PLUS BONUS DOWNLOAD – The Winning Proposal Checklist
Free Resource Alert!
Download the Winning Proposal Checklist you can use to make your proposals more engaging and effective (and to earn you more sales)!
Get Your Free Bonus Winning Proposal Checklist: https://herbusiness.com/podcast/the-winning-proposal-5-part-structure/
PLUS stay tuned for Part 2, where we dive into the visual elements, language, and live presentation techniques that make a Winning Proposal stand out!
Listen to This Episode to Hear More About:
-> The game-changing advice our Mastermind clients are using to win bigger projects—straight from real-world feedback.
-> The secret mindset shift that transforms your proposal from “just a document” into a powerful connection and sales conversion tool.
-> How to know if you are losing clients by presenting your price too soon (find out exactly when and how to introduce pricing in your next proposal).
-> Why most proposals fall flat—and the ONE change you can make to avoid a “No” response.
-> The 5-part structure that turns your proposal into a compelling, client-centred communication that closes the sale.
-> The power of a well-crafted “Introduction and Recap” — a simple but often overlooked step to hook your client from the first page.
-> Transitioning from sales conversations to proposals: how to keep the momentum going and close the deal.
-> Why your proposal might be overloaded with details and how you can simplify and clarify using the Essentials, Extras, and Boundaries framework.
Why you need a “Solution Overview” section to paint a vivid picture of success—without overwhelming your client.
-> The most common mistake Suzi & Michelle see in proposals that causes your clients to lose interest fast.
-> Client-first, not price-first! Why it matters to showcase value before introducing the financial investment.
-> How to frame your pricing so it feels natural instead of transactional.
-> Proposals as relationship-builders: how to make yours feel like a friendly conversation instead of a dry contract.
-> Curious about ROI? See how calculating the client’s return on investment can boost proposal success.
-> Adding social proof for a win: the power of case studies and testimonials in boosting client confidence.
-> Want more “Yeses?” Discover why and how to present your proposal live rather than just “emailing it over.”
-> Is your proposal visually engaging? Tune in for the elements that make or break proposal design.
-> And much more…
Also Mentioned in This Episode:
HerBusiness Marketing Success Mastermind:
https://her-business.lpages.co/herbusiness-mastermind-eoi/
HerBusiness Network:
href="https://shrtlnk.co/ELSaH
Get Your FREE Winning Proposal 5-Part Structure Download Here:
https://her-business.lpages.co/serve-leadbox/MPHMhe86qHbCiwb65vN6iJ/
Episode 246 - 5 Metrics to Track Your Sales Funnel Success:
https://herbusiness.com/podcast/5-numbers-to-track-for-sales-funnel-success/
Shandra Moran - The Transit Lounge:
https://thetransitlounge.com/
Chantel Gilbert - Bluegum Electrical:
https://www.bluegumelectricalsolutions.com.au/