254 - NEW & UPDATED! How to Craft an Offer that Sells
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Release Date: 01/23/2025
276 - Transforming Objections Into Benefits: How to Turn Hesitation Into a YES
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
If you’ve ever felt that awful “stomach drop” when someone says “I’d love to… but,” this episode is going to change how you feel about objections forever. Instead of seeing them as deal-killers, Suzi and Michelle show you how to turn your customers’ hesitations into some of your strongest buying reasons. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack how to transform objections into benefits so you can turn hesitation into a yes, You’ll learn a simple 5-step Objection Flipping Framework you can use in your sales calls, discovery sessions, webinars, emails,...
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275 - The Social Proof System: How to Capture, Create & Publish Proof That Sells Your Offers (Big or Small)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack a simple, repeatable system so that the client wins already happening in your world become visible marketing assets — not forgotten moments. Listen now to see how you can turn casual comments, small wins, and big transformations into strategic social proof that builds trust and speeds up buying decisions. Listen to This Episode to Hear More About: The real reason social proof sells when your copy alone doesn’t. How Robert Cialdini’s “social proof” principle works in the real world and why it’s non-negotiable for...
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274 – Ad Expert Shares What’s New With Facebook and Instagram – with Stacey Hughes
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Ad rules on platforms like Facebook and Instagram shift fast. This latest episode of Content Sells is your radar update. Your hosts Suzi Dafnis and Michelle Falzon bring back ads expert Stacey Anne Hughes to unpack what’s actually working (and what isn’t) on Facebook & Instagram in 2025. You’ll hear her perspective on targeting, creative formats, AI in ad copy, nurturing leads—and how to avoid ad mistakes that waste your budget. Whether ads are already in your strategy or feel like a puzzle you haven’t cracked yet, you’ll walk away with clarity on where to focus now to get...
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273 - How to Grow Your Podcast With Award-Winning Producer & Broadcaster Gab Burke
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In this episode, your hosts Suzi Dafnis and Michelle Falzon sit down with award-winning producer and podcast strategist, Gab Burke, to unpack what actually grows a show – without the gimmicks. From the pitfalls of long, overproduced intros to the mindset shifts needed when your downloads stall, this conversation goes deep on connection, community and craft. You’ll hear how to tighten your opening, title like a pro (without clickbait), and choose metrics that lead to better content - and better business. We also dig into strategies for co-creating with listeners, smart partnerships, and why...
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272 - How to Build a Repeatable Process for Making High-Converting Offers (Part 2)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In this episode, your hosts Suzi Dafnis and Michelle Falzon continue building out your repeatable sales engine with the final four parts of their 9-part “Systemising the Sale” self-check. In Part 2 of Systemising the Sale: How to Build a Repeatable Process for Making High-Converting Offers” we dig into the practical infrastructure behind consistent conversions: sales assets you can actually find, follow-up that doesn’t rely on memory, numbers that inform smarter moves, and a debrief rhythm that compounds your learnings. The red / orange / green ratings are BACK! Find out how you rate...
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271 - Grow Your Business With Stories That Sell with Kendall Cherry
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
If you’ve ever worried that “selling” means selling your soul—or your stories fall flat when it’s time to make an offer—this one will get you back in alignment. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with ghostwriter and communication expert, Kendall Cherry of The Candid Collective, going deep on storytelling that actually moves and motivates buyers. We explore the sweet spot where narrative, ethics and revenue meet – so your message feels true, and still converts. You’ll hear how to turn client results into persuasive case studies, why...
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270 - How to Build a Repeatable Process for Making High-Converting Offers
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Systemising your sales isn’t about getting fancy — it’s about getting consistent. If you’re doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you’re leaving money (and sanity) on the table. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you. The first five of the 9-part Sales System Self-Check are: Sales Goals,...
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269 - Stop Quitting Too Soon: How to Get Results From the Strategy You Already Have
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Ever felt like your marketing strategy should be working — but the results just aren’t showing up? Before you ditch your funnel, abandon your podcast, or pivot to the next shiny tactic… this episode is your permission to pause — and take a closer look. Because often, it’s not that the strategy is broken… it’s that we’re quitting too soon. In this episode, your hosts Suzi Dafnis and Michelle Falzon explore the Time-to-Result Gap — the invisible space between starting a strategy and actually seeing results — and why most business owners bail before the breakthrough happens....
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268 - Making The Most of Big Changes: How To Turn Shifts & Trends Into Sales
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
When the world around your ideal client shifts — whether it’s a new law, a tech breakthrough, a social movement, or an economic shake-up — their needs, questions, and priorities change, too. And that creates one of the most powerful (and underused) moments for YOU to create content that meets the moment and converts more clients. In this episode, your hosts, Suzi Dafnis & Michelle Falzon give you practical ways you can ride the wave of change and use shifts and trends happening right now in YOUR industry or market to create: More visibility More relevant offers More meaningful...
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267 - How to Use Custom GPTs to Save Time, Create Better Content, and Sound More Like You - With Tina Tower
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Ever wish you could duplicate your brain and hand off those repetitive content and marketing tasks to someone (or something!) that thinks just like you? That’s exactly what today’s guest, Tina Tower of Her Empire Builder, is doing — with Custom GPTs. In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Tina as she pulls back the curtain on how she’s built dozens of Custom GPTs to streamline her business, speed up content creation, reduce overwhelm, and unlock more freedom and joy in her day. You’ll hear real-world examples, surprising tips, and some eye-opening use...
info_outlineNEWSFLASH! We’ve updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now!
Join your hosts Suzi Dafnis and Michelle Falzon as they share why THIS is the “Year of the Offer” and why you need a high-converting offer now more than EVER.
PLUS they share the 7 universal elements every high-converting offer must have in order to succeed (regardless of your niche, your product or whether you sell business-to-business or direct to the consumer).
Plus get your hands on our BRAND NEW Download The Ultimate High-Converting Offer Blueprint For Women Business Owners which includes a step-by-step Worksheet for YOU to create your own High-Converting Offer!
Go here to your FREE Download Now!
https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint
Listen to This Episode to Hear More About:
-> Why crafting a high-converting offer is more critical than ever…right now!
-> The biggest mistake most women in business make when it comes to making offers.
-> The 7 essential elements every high-converting offer must have to succeed.
-> Real-life examples of offers that sell, from solar services to skincare to music teacher memberships.
-> The difference between a great product and a great offer—and why it’s critical to know both.
-> How to use the FREE The Ultimate High-Converting Offer Blueprint For Women Business Owners to craft your own high-converting offer.
-> Pricing strategies: How a single shift increased one entrepreneur’s quote by 500% — and she still landed the deal!
-> How to uncover “invisible value” in your offer to make it irresistible.
-> The hidden costs of undercharging — and why it could be hurting your credibility.
-> The role of naming and branding in making your offer stand out in a crowded market.
-> Risk reversal strategies that make saying “yes” a no-brainer for your ideal clients.
-> The secret power of bonuses—how to add irresistible value without increasing your workload.
-> How to use the art of scarcity to create urgency that drives action (without feeling pushy).
-> Why Suzi has declared this “The Year of the Offer” – and how to join the movement.
-> Why women business owners struggle with pricing and how to break free from undervaluing yourself.
-> The surprisingly easy (and effective!) way to overcome the fear of sounding “salesy” with your high-converting offer.
-> The one simple tip that can make custom quotes easier to ping-stone” offers.
-> Plus, so much more!
Also Mentioned in This Episode:
Free High-Converting Offer Download - Download Your Free Ultimate High-Converting Offer Blueprint. Learn how to craft a high-converting offer with our 7-step framework.
https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint
Apply For Mastermind - Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind
Join the HerBusiness Network - Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
Episode 82: 3 Profitable Pricing Strategies for Small Business Owners
https://herbusiness.com/podcast/82-3-profitable-pricing-strategies-for-small-business-owners/
Episode 22: How to Use Guarantees and Risk Reversal in Your Content to Get More Sales
https://herbusiness.com/podcast/use-guarantees-risk-reversal-content-get-sales/
Episode 37: What’s in a Name? How to Name Things
https://herbusiness.com/podcast/37-whats-name-name-things/
Loretta Brandolini - Reluminate Beauty
https://reluminatebeauty.com.au/
Ange Sinclair - Digestive Detective
https://www.instagram.com/digestive_detective/
Tasha Jennings - Conceive Baby
https://tashajennings.com.au/
Chantel Gilbert - Bluegum Electrical Services
https://bluegumelectricalsolutions.com.au/solar/solar-installation/
Gillian Erskine - Forte School of Music
https://fortemusic.com.au
Tracey McLachlan - Davis Ogilvy
https://do.co.nz/
Juliet Robinson - Big Goals
https://biggoals.com.au
Zoe - Flight Wear