255 - Marketing Case Study - Creating a High-Converting Offer
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Release Date: 02/10/2025
260 - 6 Smart Questions - How to Know if You’re Ready to Add a More Expensive Product or Service
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow. In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business. If you’ve been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode...
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259 - How to Use Bonuses to Overcome Buyer Objections & Make More Sales
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn’t tip over into a “yes.” What if the missing link wasn’t in the offer itself… but in the bonuses? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a “nice extra,” but as powerful conversion tools that help your buyers move past the objections that are...
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258 - From Free to Paid: How To Seamlessly Convert Leads to Buyers
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Is your free content getting you caught in the “Friend Zone”? In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services. Listen to This Episode to Hear More About: -> Why your content might be getting you stuck in the “friend zone” with your audience (and how to fix this!). -> The number 1 reason why your amazing free content still isn’t converting. -> The real reason people aren’t buying (and it’s not what you think). -> One tiny...
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257 - How to Get FREE Leads & Buyers on Instagram with Nicole Burke
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business. In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including: -> How she tripled her followers in a year and doubled her revenue—twice! -> The #1 decision that...
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256 - How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Are you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling “salesy,” or questioning how to define and charge for the value you bring – this episode is for you! Your hosts, Suzi Dafnis and Michelle Falzon, are joined by Dr. Claire Zammit, founder of the Women-Centered Coaching Institute and creator of Feminine Power, to explore the hidden costs of undercharging—not just for your business but for your clients, too. Claire has helped over 70,000 women break through their invisible barriers to create...
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255 - Marketing Case Study - Creating a High-Converting Offer
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success. Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses. Special thanks to Gillian for kindly agreeing to let us share her case study with you. You can learn more about Gillian and her awesome business over at Listen to This Episode to Hear More About: -> How the 7 elements of a...
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254 - NEW & UPDATED! How to Craft an Offer that Sells
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
NEWSFLASH! We’ve updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now! Join your hosts Suzi Dafnis and Michelle Falzon as they share why THIS is the “Year of the Offer” and why you need a high-converting offer now more than EVER. PLUS they share the 7 universal elements every high-converting offer must have in order to succeed (regardless of your niche, your product or whether you sell business-to-business or direct to the consumer). Plus get your hands...
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253 – Best Books for Content Marketers – 2025 Edition
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025! Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List! ! Listen to this Episode to Hear More About: -> How to get your hands on the hugely popular Content Sells Recommended Reading List. -> The book Michelle has re-read on a regular basis for the last 20...
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252 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 2
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Welcome to Part 2 of this Episode! If you’re someone who makes proposals to clients you definitely want to tune into today’s show. In this episode, your hosts, Suzi Dafnis & Michelle Falzon, continue to share their best advice on how you can uplevel your proposals and win more of the projects you’re pitching for more of the time! And even if you don’t sell via proposal, the tips being shared can be mapped over to sales conversations and other parts of your marketing - so this episode has something for everyone. Definitely tune into Part 1 of this episode, where we share a...
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251 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 1
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
If you’re someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this episode. Just like there’s a formula for a winning webinar, sales video, or sales page, there’s also a winning formula for sales proposals. Most businesses that we see are getting this wrong in some fairly important ways, and so we wanted to address that. That’s why, in this episode, your hosts, Suzi Dafnis & Michelle...
info_outlineSee a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success.
Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses.
Special thanks to Gillian for kindly agreeing to let us share her case study with you.
You can learn more about Gillian and her awesome business over at www.pianoteachingsuccess.com
Listen to This Episode to Hear More About:
-> How the 7 elements of a high-converting offer were applied to Gillian Erskine’s successful membership for piano teachers.
-> The pricing strategy that made ‘The Studio’ a no-brainer offer (and why it works).
-> Why NOT showing your price upfront can actually boost conversions - Gillian’s smart approach.
-> What’s the perfect price for YOUR offer? The genius behind Gillian’s “less than one lesson” pricing model.
-> How Gillian turned her inclusions into ‘mini-offers’—and why that skyrocketed conversions.
-> Gillian’s brilliant Bonus Strategy that made her membership feel like a no-risk bargain.
-> How Gillian used risk reversal to eliminate ALL objections and make buying easy for her ideal customers.
-> Scarcity without sleaze—how The Studio creates urgency in a way that FEELS good.
-> Think your audience won’t pay? The simple shift that made Gillian’s offer a “no-brainer.”
-> Why naming your offer is just as important as pricing it (and how ‘The Studio’ nails it).
-> How Gillian used visuals to make her offer feel tangible—and why it worked so well.
-> The power of an entry-level offer—how The Studio became a stepping stone to high-ticket sales.
-> The #1 mistake Gillian avoided that most membership owners make.
-> What YOU can steal from this strategy to create your own six-figure offer!
-> Plus, so much more!
Also Mentioned in This Episode:
The Ultimate High-Converting Offer Blueprint
Learn how to craft a high-converting offer with our 7-step framework.
DOWNLOAD HERE:
https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint
Advanced Offer Creation 2-Day Intensive with Suzi & Michelle
Get our personal help working directly with you in a boardroom setting to create your High-Converting Offer!
APPLY NOW:
https://her-business.lpages.co/advanced-offer-creation-direct/?utm_source=Website&utm_medium=Podcast&utm_campaign=Advanced-Offer-Creation
Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
APPLY NOW:
https://www.herbusinessmastermind.com
Learn More About Piano Teaching Success
Discover more about Gillian Erskine and the amazing work she does helping piano teachers grow profitable businesses.
Piano Teaching Success:
http://www.pianoteachingsuccess.com
Listen to Episode 254, NEW & Updated How to Craft an Offer That Sells
Go Here to Listen Now:
https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/
Leanne Faulkner - Rereadable:
https://rereadable.com.au/