259 - How to Use Bonuses to Overcome Buyer Objections & Make More Sales
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Release Date: 04/07/2025
263 - Mini But Mighty: Small-Scale Strategic Alliance Strategies To Grow Your Business
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Big partnerships aren’t the only way to grow your audience or boost your visibility. In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way. Whether you’re just starting out, or looking for fresh ways to expand without adding complexity, these mini but mighty collaborations can create major momentum and growth in your business. Listen to This Episode To: -> Discover the 'Peaches and Cream'...
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262 - The Content Marketing Tools We're Loving in 2025
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
It’s our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we’re loving each year has become a bit of a tradition here at the Content Sells Podcast. In today’s show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year. Some are cutting-edge AI-based tools and some are “old school” platforms with exciting new applications. PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide. This Free Guide includes a comprehensive list...
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261 - 6 Ways AI is Saving Us Time With Our Content
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Creating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop. And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness. In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they’re personally using AI right now — not to replace their thinking and creativity, but to amplify it. You’ll hear six practical and strategic ways they’re using tools like...
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260 - 6 Smart Questions - How to Know if You’re Ready to Add a More Expensive Product or Service
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow. In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business. If you’ve been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode...
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259 - How to Use Bonuses to Overcome Buyer Objections & Make More Sales
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn’t tip over into a “yes.” What if the missing link wasn’t in the offer itself… but in the bonuses? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a “nice extra,” but as powerful conversion tools that help your buyers move past the objections that are...
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258 - From Free to Paid: How To Seamlessly Convert Leads to Buyers
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Is your free content getting you caught in the “Friend Zone”? In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services. Listen to This Episode to Hear More About: -> Why your content might be getting you stuck in the “friend zone” with your audience (and how to fix this!). -> The number 1 reason why your amazing free content still isn’t converting. -> The real reason people aren’t buying (and it’s not what you think). -> One tiny...
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257 - How to Get FREE Leads & Buyers on Instagram with Nicole Burke
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business. In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including: -> How she tripled her followers in a year and doubled her revenue—twice! -> The #1 decision that...
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256 - How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Are you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling “salesy,” or questioning how to define and charge for the value you bring – this episode is for you! Your hosts, Suzi Dafnis and Michelle Falzon, are joined by Dr. Claire Zammit, founder of the Women-Centered Coaching Institute and creator of Feminine Power, to explore the hidden costs of undercharging—not just for your business but for your clients, too. Claire has helped over 70,000 women break through their invisible barriers to create...
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255 - Marketing Case Study - Creating a High-Converting Offer
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success. Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses. Special thanks to Gillian for kindly agreeing to let us share her case study with you. You can learn more about Gillian and her awesome business over at Listen to This Episode to Hear More About: -> How the 7 elements of a...
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254 - NEW & UPDATED! How to Craft an Offer that Sells
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
NEWSFLASH! We’ve updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now! Join your hosts Suzi Dafnis and Michelle Falzon as they share why THIS is the “Year of the Offer” and why you need a high-converting offer now more than EVER. PLUS they share the 7 universal elements every high-converting offer must have in order to succeed (regardless of your niche, your product or whether you sell business-to-business or direct to the consumer). Plus get your hands...
info_outlineYou’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn’t tip over into a “yes.”
What if the missing link wasn’t in the offer itself… but in the bonuses?
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a “nice extra,” but as powerful conversion tools that help your buyers move past the objections that are keeping them stuck.
If you’ve ever wondered how to get more people saying yes without discounting, adding pressure, or constantly reinventing your core offer — this episode is going to shift how you think about your offer stack and give you a heap of practical ideas to implement right away.
Whether you’re selling a product, a service, a course, or a high-ticket offer — bonuses can play a pivotal role in helping someone say yes with confidence… if you choose the right ones.
Listen to This Episode to Hear More About:
-> Why people really say no — and how to create bonuses that crush objections
-> How to make your buyer feel seen, supported and confident to take action
-> Examples of strategic bonuses that are immediately usable, highly valuable, and reduce fear
-> When and how to use bonuses to create urgency (without adding pressure)
-> The single most important question to ask yourself when designing your next bonus
-> Why most bonuses are actually working against the sale
-> How to identify the 5 most common objections buyers have — and what bonus to use to overcome each one
-> The “No-Fail Bonus” approach
-> Real-world examples of strategic bonuses that increased conversions
-> When to use a fast-action bonus (and the number 1 mistake people make when planning a fast-action bonus that can burn you out!)
-> Why more bonuses isn’t better — and how to avoid the “bloated offer” trap
-> What to do today to transform your bonuses into conversion-boosting gifts your clients will race to buy.
Also Mentioned in This Episode:
Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind
Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
Episode 66: Turning Content into Sales With "The Problem/Solution Dance"
https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/
Ryan Levesque
https://askmethod.com/
Dr Claire Zammit
https://womancenteredcoaching.com/
Jeff Walker
https://jeffwalker.com/
Gillian Erskine
https://www.pianoteachingsuccess.com/
Emily-Jane Sarroff
https://www.instagram.com/empowerwithem/?hl=en