259 - How to Use Bonuses to Overcome Buyer Objections & Make More Sales
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Release Date: 04/07/2025
276 - Transforming Objections Into Benefits: How to Turn Hesitation Into a YES
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
If you’ve ever felt that awful “stomach drop” when someone says “I’d love to… but,” this episode is going to change how you feel about objections forever. Instead of seeing them as deal-killers, Suzi and Michelle show you how to turn your customers’ hesitations into some of your strongest buying reasons. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack how to transform objections into benefits so you can turn hesitation into a yes, You’ll learn a simple 5-step Objection Flipping Framework you can use in your sales calls, discovery sessions, webinars, emails,...
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275 - The Social Proof System: How to Capture, Create & Publish Proof That Sells Your Offers (Big or Small)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack a simple, repeatable system so that the client wins already happening in your world become visible marketing assets — not forgotten moments. Listen now to see how you can turn casual comments, small wins, and big transformations into strategic social proof that builds trust and speeds up buying decisions. Listen to This Episode to Hear More About: The real reason social proof sells when your copy alone doesn’t. How Robert Cialdini’s “social proof” principle works in the real world and why it’s non-negotiable for...
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274 – Ad Expert Shares What’s New With Facebook and Instagram – with Stacey Hughes
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Ad rules on platforms like Facebook and Instagram shift fast. This latest episode of Content Sells is your radar update. Your hosts Suzi Dafnis and Michelle Falzon bring back ads expert Stacey Anne Hughes to unpack what’s actually working (and what isn’t) on Facebook & Instagram in 2025. You’ll hear her perspective on targeting, creative formats, AI in ad copy, nurturing leads—and how to avoid ad mistakes that waste your budget. Whether ads are already in your strategy or feel like a puzzle you haven’t cracked yet, you’ll walk away with clarity on where to focus now to get...
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273 - How to Grow Your Podcast With Award-Winning Producer & Broadcaster Gab Burke
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In this episode, your hosts Suzi Dafnis and Michelle Falzon sit down with award-winning producer and podcast strategist, Gab Burke, to unpack what actually grows a show – without the gimmicks. From the pitfalls of long, overproduced intros to the mindset shifts needed when your downloads stall, this conversation goes deep on connection, community and craft. You’ll hear how to tighten your opening, title like a pro (without clickbait), and choose metrics that lead to better content - and better business. We also dig into strategies for co-creating with listeners, smart partnerships, and why...
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272 - How to Build a Repeatable Process for Making High-Converting Offers (Part 2)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In this episode, your hosts Suzi Dafnis and Michelle Falzon continue building out your repeatable sales engine with the final four parts of their 9-part “Systemising the Sale” self-check. In Part 2 of Systemising the Sale: How to Build a Repeatable Process for Making High-Converting Offers” we dig into the practical infrastructure behind consistent conversions: sales assets you can actually find, follow-up that doesn’t rely on memory, numbers that inform smarter moves, and a debrief rhythm that compounds your learnings. The red / orange / green ratings are BACK! Find out how you rate...
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271 - Grow Your Business With Stories That Sell with Kendall Cherry
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
If you’ve ever worried that “selling” means selling your soul—or your stories fall flat when it’s time to make an offer—this one will get you back in alignment. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with ghostwriter and communication expert, Kendall Cherry of The Candid Collective, going deep on storytelling that actually moves and motivates buyers. We explore the sweet spot where narrative, ethics and revenue meet – so your message feels true, and still converts. You’ll hear how to turn client results into persuasive case studies, why...
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270 - How to Build a Repeatable Process for Making High-Converting Offers
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Systemising your sales isn’t about getting fancy — it’s about getting consistent. If you’re doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you’re leaving money (and sanity) on the table. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you. The first five of the 9-part Sales System Self-Check are: Sales Goals,...
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269 - Stop Quitting Too Soon: How to Get Results From the Strategy You Already Have
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Ever felt like your marketing strategy should be working — but the results just aren’t showing up? Before you ditch your funnel, abandon your podcast, or pivot to the next shiny tactic… this episode is your permission to pause — and take a closer look. Because often, it’s not that the strategy is broken… it’s that we’re quitting too soon. In this episode, your hosts Suzi Dafnis and Michelle Falzon explore the Time-to-Result Gap — the invisible space between starting a strategy and actually seeing results — and why most business owners bail before the breakthrough happens....
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268 - Making The Most of Big Changes: How To Turn Shifts & Trends Into Sales
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
When the world around your ideal client shifts — whether it’s a new law, a tech breakthrough, a social movement, or an economic shake-up — their needs, questions, and priorities change, too. And that creates one of the most powerful (and underused) moments for YOU to create content that meets the moment and converts more clients. In this episode, your hosts, Suzi Dafnis & Michelle Falzon give you practical ways you can ride the wave of change and use shifts and trends happening right now in YOUR industry or market to create: More visibility More relevant offers More meaningful...
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267 - How to Use Custom GPTs to Save Time, Create Better Content, and Sound More Like You - With Tina Tower
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Ever wish you could duplicate your brain and hand off those repetitive content and marketing tasks to someone (or something!) that thinks just like you? That’s exactly what today’s guest, Tina Tower of Her Empire Builder, is doing — with Custom GPTs. In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Tina as she pulls back the curtain on how she’s built dozens of Custom GPTs to streamline her business, speed up content creation, reduce overwhelm, and unlock more freedom and joy in her day. You’ll hear real-world examples, surprising tips, and some eye-opening use...
info_outlineYou’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn’t tip over into a “yes.”
What if the missing link wasn’t in the offer itself… but in the bonuses?
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a “nice extra,” but as powerful conversion tools that help your buyers move past the objections that are keeping them stuck.
If you’ve ever wondered how to get more people saying yes without discounting, adding pressure, or constantly reinventing your core offer — this episode is going to shift how you think about your offer stack and give you a heap of practical ideas to implement right away.
Whether you’re selling a product, a service, a course, or a high-ticket offer — bonuses can play a pivotal role in helping someone say yes with confidence… if you choose the right ones.
Listen to This Episode to Hear More About:
-> Why people really say no — and how to create bonuses that crush objections
-> How to make your buyer feel seen, supported and confident to take action
-> Examples of strategic bonuses that are immediately usable, highly valuable, and reduce fear
-> When and how to use bonuses to create urgency (without adding pressure)
-> The single most important question to ask yourself when designing your next bonus
-> Why most bonuses are actually working against the sale
-> How to identify the 5 most common objections buyers have — and what bonus to use to overcome each one
-> The “No-Fail Bonus” approach
-> Real-world examples of strategic bonuses that increased conversions
-> When to use a fast-action bonus (and the number 1 mistake people make when planning a fast-action bonus that can burn you out!)
-> Why more bonuses isn’t better — and how to avoid the “bloated offer” trap
-> What to do today to transform your bonuses into conversion-boosting gifts your clients will race to buy.
Also Mentioned in This Episode:
Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind
Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
Episode 66: Turning Content into Sales With "The Problem/Solution Dance"
https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/
Ryan Levesque
https://askmethod.com/
Dr Claire Zammit
https://womancenteredcoaching.com/
Jeff Walker
https://jeffwalker.com/
Gillian Erskine
https://www.pianoteachingsuccess.com/
Emily-Jane Sarroff
https://www.instagram.com/empowerwithem/?hl=en