265 - Are You Attracting the Right Leads? (And What To Do If You’re Not)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Release Date: 06/30/2025
266 - How to Say the Thing You’ve Been Afraid to Say in Your Marketing (And Why It Changes Everything)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
What if the one thing that could transform your marketing… is the thing you’ve been too afraid to say? In this episode, Suzi Dafnis and Michelle Falzon explore “The Unspoken Truth Effect” — that powerful shift that happens when you stop filtering and start speaking your truth in your marketing. If you’ve ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or “too out there” — this episode is for you. We’ll show you why saying the bold, true thing can be one of the most effective moves you make as a business owner… and exactly...
info_outline
265 - Are You Attracting the Right Leads? (And What To Do If You’re Not)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
If you’ve ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that’s the problem. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective: What if you’re attracting the wrong leads? Because when the wrong people are entering your marketing ecosystem, it doesn’t matter how well-designed your strategy is — your content won’t convert, your sales conversations will feel heavy, and your offers won’t land. Listen to This Episode to Hear More About: -> The...
info_outline
264 - The Content CEO: How to Shift From Doing It All to Leading a Marketing Machine
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it’s time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About: -> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change. -> Why...
info_outline
263 - Mini But Mighty: Small-Scale Strategic Alliance Strategies To Grow Your Business
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Big partnerships aren’t the only way to grow your audience or boost your visibility. In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way. Whether you’re just starting out, or looking for fresh ways to expand without adding complexity, these mini but mighty collaborations can create major momentum and growth in your business. Listen to This Episode To: -> Discover the 'Peaches and Cream'...
info_outline
262 - The Content Marketing Tools We're Loving in 2025
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
It’s our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we’re loving each year has become a bit of a tradition here at the Content Sells Podcast. In today’s show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year. Some are cutting-edge AI-based tools and some are “old school” platforms with exciting new applications. PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide. This Free Guide includes a comprehensive list...
info_outline
261 - 6 Ways AI is Saving Us Time With Our Content
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Creating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop. And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness. In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they’re personally using AI right now — not to replace their thinking and creativity, but to amplify it. You’ll hear six practical and strategic ways they’re using tools like...
info_outline
260 - 6 Smart Questions - How to Know if You’re Ready to Add a More Expensive Product or Service
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow. In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business. If you’ve been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode...
info_outline
259 - How to Use Bonuses to Overcome Buyer Objections & Make More Sales
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn’t tip over into a “yes.” What if the missing link wasn’t in the offer itself… but in the bonuses? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a “nice extra,” but as powerful conversion tools that help your buyers move past the objections that are...
info_outline
258 - From Free to Paid: How To Seamlessly Convert Leads to Buyers
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Is your free content getting you caught in the “Friend Zone”? In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services. Listen to This Episode to Hear More About: -> Why your content might be getting you stuck in the “friend zone” with your audience (and how to fix this!). -> The number 1 reason why your amazing free content still isn’t converting. -> The real reason people aren’t buying (and it’s not what you think). -> One tiny...
info_outline
257 - How to Get FREE Leads & Buyers on Instagram with Nicole Burke
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business. In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including: -> How she tripled her followers in a year and doubled her revenue—twice! -> The #1 decision that...
info_outlineIf you’ve ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that’s the problem.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective:
What if you’re attracting the wrong leads?
Because when the wrong people are entering your marketing ecosystem, it doesn’t matter how well-designed your strategy is — your content won’t convert, your sales conversations will feel heavy, and your offers won’t land.
Listen to This Episode to Hear More About:
-> The 3-part fix for getting leads who actually want to buy from you—starting now.
-> The unspoken cost of wrong-fit leads: It’s not just wasted ad spend—it’s the silent killer of momentum and confidence.
-> 7 powerful themes that reveal whether your current leads are a poor fit.
-> The important question you need to ask as soon as you get invited to speak at an event, conference or on a podcast (and why ignoring this could fill your list with leads that will NEVER buy from you).
-> Is your “freebie” secretly repelling buyers? The counterintuitive reason some lead magnets are working against you.
-> Feeling exhausted by your clients? This quiet signal says you’re marketing to the wrong people.
-> The “chaotic list” effect that makes it almost impossible for your offers to convert.
-> The real reason you’re second-guessing everything.
-> The marketing shift that filters out tyre-kickers—without sounding salesy or pushy.
-> What if you’ve outgrown your audience? Here’s what to do when the clients you’re attracting don’t match who you are now.
-> The telltale signs your audience is too scattered—and why it’s sabotaging your content (and your confidence).
-> Is your content attracting... or qualifying? The subtle shift that makes marketing easier—and more effective.
-> And so much more…
Also Mentioned in This Episode:
Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind
Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
Episode 2: Your Ideal Client
https://herbusiness.com/podcast/02-your-ideal-client/
Episode 4: Finding Your Marketing Mountain
https://herbusiness.com/podcast/04-finding-your-marketing-mountain/
Episode 67: Client Avatar Interviews — Why You Need Them and How to Do Them
https://herbusiness.com/podcast/67-client-avatar-interviews-need/
Episode 256: How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
https://herbusiness.com/podcast/how-to-charge-more-and-stop-underpricing-overdelivering-with-dr-claire-zammit/
Evelina Kagan – High-conversion copywriter helping fashion entrepreneurs make more money with content.
https://www.evelinakreative.com/
Angela Counsel – Naturopath and menopause expert.
https://angelacounsel.com/
Alison Vidotto – CEO of Vidotto Group
https://alisonvidotto.com/