205: 5 TikTok Tips Applying Psychology and Copy Writing Strategy [Plus How My Video Got 47,000 Views Quickly]
Copy That Pops: Writing Tips and Psychology Hacks for Business
Release Date: 02/20/2020
![217: Live Copy Consult with Lauren Fritts [The Stigma Disruptor from That Mental Shit Podcast] show art](https://assets.libsyn.com/item/22139201?height=50&width=50)
217: Live Copy Consult with Lauren Fritts [The Stigma Disruptor from That Mental Shit Podcast]
Copy That Pops: Writing Tips and Psychology Hacks for Business
Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : ) Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts” we brainstormed today on two main things: A tagline. “Can you say what you do in 10 words or fewer?” The “how” she accomplishes her “why.” Here are the notes showing what we came up with together: That Mental Shit with Lauren Fritts TAGLINE:I inspire women...
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003 - Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"
Copy That Pops: Writing Tips and Psychology Hacks for Business
Future Pacing is an important psychological concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example. What my real estate agent taught me about writing better copy. Why helping your audience visualize their future with your product can improve conversions. What future pacing can do for your business. How to use future pacing in your headlines and landing pages. How my business coach used future pacing to get me to work with her. Read More:
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228: Co-Writing a Workbook to Help Families Build the Life They Want - with Jonathan Maki, MBA
Copy That Pops: Writing Tips and Psychology Hacks for Business
Lessons learned from co-authoring a workbook that is engaging and helps your audience achieve real results, join us today for a conversation with Jonathan Maki of MFI Works. First interview with Jonathan: --> Jonathan's new workbook: --> --- For the full shownotes for this episode, visit us here:
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227: Live Blog Consult: Helpful Advice to Improve Your Writing (with Eric Piccione of Financial Freedom and Me)
Copy That Pops: Writing Tips and Psychology Hacks for Business
Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com! With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!). This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy! Head back to the for more info on this episode and others!
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226: How to Use ChatGPT and 11.ai to Create an Entire Podcast Without Speaking or Writing a Word
Copy That Pops: Writing Tips and Psychology Hacks for Business
Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help writing your podcast scripts? If this is you, listen to this superfast episode that my AI bot "Aurora" recorded for me! STEP 1: Have ChatGPT Generate a Script Background info: The podcast is called Copy That Pops. The host is LaptopLaura. Laura always closes the podcast by saying, "And remember to keep finding ways to write copy that pops!" I want...
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225: Free Kids Audiobook -- Duck Buddies: The Secret Clubhouse by LaptopLaura
Copy That Pops: Writing Tips and Psychology Hacks for Business
Listen free to my first children's book, now live on Amazon for Kindle, paperback, hardcover, and audiobook: I had so much fun with this project and learned a lot about the fiction book writing world and kids' book genre. It's a departure from 95% of the content on this show so far, but something more and more of my clients have been asking for help with. To learn more about children's book writing, publishing, and marketing check out the following past episodes: 1. Marketing Your Books to Parents AND Kids with Podcasts, Live Events, and Collaborations from Childrens’ Book Author...
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224: Writing Kids Books Inspired by NFT Art and Building Brands with Raj Khater (Plus: Duck Buddies Book 1 is Live!)
Copy That Pops: Writing Tips and Psychology Hacks for Business
Learn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Buddies book series, and Raj Khater, a former VP at the Royal Bank of Canada, entrepreneur, and prolific NFT collector. Laura wrote Duck Buddies: The Secret Clubhouse with gorgeous illustrations based off of artwork from well-know Ethereum blockchain projects including SupDucks and Bored Ape Yacht Club. Links to more: • Episode 223 with April Cox for more on how to write, illustrate, publish, and...
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223: Unlocking the Secrets of Children's Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids' Books with April Cox of Self Pub Made Simple
Copy That Pops: Writing Tips and Psychology Hacks for Business
Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children’s book. Step by step children’s book creation! Laura and April cover a range of topics, including the importance of having a clear concept, storyboard, and outline before starting to write, finding the right editor and illustrator, the benefits of joining a writing group, marketing strategies, and the role of graphic design and layout...
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222: ChatGPT - How to Write Great Content with AI (Part 3: Books)
Copy That Pops: Writing Tips and Psychology Hacks for Business
Writers, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and tweak the content to fully fit your tone and brand, using AI tools can give you a huge head start to book writing. For nonfiction books: You can use Open AI's ChatGPT in just seconds to conduct detailed research, write out a book outline, and craft the first draft of your book. For fiction books: You can use Open AI's ChatGPT to ideate on characters, research information for your book's setting, write a...
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221: ChatGPT - How to Write Great Content with AI (Part 2: Social Media Posts)
Copy That Pops: Writing Tips and Psychology Hacks for Business
Can we use ChatGPT to write social media posts in seconds? Yep, we sure can! AI tools like ChatGPT are trending right now, so this is Part 2 of a series to help you use it as a writer or entrepreneur to create compelling written content that helps you make more money online. Melissa Tucker and I sit down to record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to write great social media posts. Using ChatGPT, we write social media posts for: Twitter, Facebook, LinkedIn, Instagram (with hashtags), scripts for TikTok videos, Pinterest, and more! This...
info_outlineThis show is all about applying psychology and improving our writing for online business success, so let’s look at TikTok with that lense.
In this solo episode with just me -- no interview today -- we’ll cover:
1. What is TikTok and just how crazy big is it already?
2. My personal experience with it and how I got a video to over 47,000 views at the time of recording this (about 3 weeks...nearly 25,000 views within 48 hours)
3. 5 TikTok Tips
...plus 1 bonus advanced tip if you stick until the end!
...and a bonus custom resource to help in your video planning!
So...
1. WHAT IS TIKTOK?
According to TikTok’s website:
“TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.”
What do they mean by “short-form video”?
60 seconds or less (often just 12 to 15 seconds).
How do they “inspire creativity and bring joy”?
Here are just a few of the things you can do, at the time of this writing, inside the TikTok app:
- overlay a huge selection of songs
- add visual effects before or after shooting
- save a draft (to finish and post later)
- turn on a countdown before filming starts
- create a “duet” with or “reaction” to another user (play your videos side-by-side)
- select a video cover (so you decide the short preview that others see)
- upload images to play as a slideshow
- and more!
A few stats:
• TikTok has over 500 million active users, behind only Whatsapp, Facebook, Facebook Messenger, WeChat, and Instagram (according to Datareportal, 2019)
• TikTok is 2nd most downloaded app in the world (as of early 2020)
2. MY EXPERIENCE WITH IT + MINI-VIRAL VIDEO
I first downloaded the app, then called Musically, sometime in 2019 and posted my first video on November 1, 2019 -- it’s a video of 6-week-old Baby Evren in a Superman onesie that we had gotten for Halloween with the Wonder Woman theme song playing in the background. I played with some special effects like slow motion and adding some hears on the screen, even black and white video change up for a few seconds.
I had no idea what I was doing but just wanted to play with the tools a bit and see. As I record this, that first video has 100 views. Definitely not going viral.
Flash forward to January of 2020 and I started to play with the app more, but this time not only as a creator but also as a consumer. I wanted to see what was working and what caught my attention.
I put in some hours while the baby napped or I was waiting for the coffee to brew and took notice of the videos I wanted to scroll and see more of.
That's when I made a video on January 28th, 2020 based on a "Get to Know Me" video trend. It's only aout 12 seconds long. You put up three things on the screen that are false, slap them off, and reveal the truth. I did this with the theme of what it costs to publish your book on Amazon, revealing that it costs $0 and Amazon only makes money when you make money.
This video has over 47,000 views as I publish this podcast just 3 weeks later.
3. BEST 5 TIKTOK TIPS
1. Hashtags matter but don’t bother with the #foryoupage or #fyp hashtag...everyone is using that and it doesn’t give the algorithm more info about what your video is and who will love to watch it.
2. Jump on a trend with your own take using music and ‘theme’ of video
3. Write in just a few words what video is about, add it as text on the video, and make that bit of the video with text as the ‘preview’ so people can see what the video is about just from seeing the video thumbnail as they scroll
4. People are on it to be entertained in a happy, light-hearted way -- fast. Get right to the point. Don’t introduce yourself, re-say things you already typed in the description, or share unnecessary details. People will scroll past you if you don’t hook them in the first 3 seconds.
5. Add subtitles on video or even some text context so people can follow along even if their audio is off or really low
BONUS PRO TIP
- Take a well-performing video on TikTok and run it as an ad on Facebook, Instagram, or other spots. I'm doing this now and it's working well so far!
BONUS RESOURCE
- I created this TikTok Video Planning Notebook to help you keep track of trending themes, hashtags, and ideas for your content creation on TikTok! It’s 8.5”x11” and large print for plenty of space to journal out your video ideas! Check it out and let me know feedback if it works for you. : )
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What else is working for you on TikTok? Let me know. And connect with me on TikTok at LaptopLaura!
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