212: Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro Jonathan Maki
Copy That Pops: Writing Tips and Psychology Hacks for Business
Release Date: 07/21/2020
![217: Live Copy Consult with Lauren Fritts [The Stigma Disruptor from That Mental Shit Podcast] show art](https://assets.libsyn.com/item/22139201?height=50&width=50)
217: Live Copy Consult with Lauren Fritts [The Stigma Disruptor from That Mental Shit Podcast]
Copy That Pops: Writing Tips and Psychology Hacks for Business
Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : ) Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts” we brainstormed today on two main things: A tagline. “Can you say what you do in 10 words or fewer?” The “how” she accomplishes her “why.” Here are the notes showing what we came up with together: That Mental Shit with Lauren Fritts TAGLINE:I inspire women...
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003 - Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"
Copy That Pops: Writing Tips and Psychology Hacks for Business
Future Pacing is an important psychological concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example. What my real estate agent taught me about writing better copy. Why helping your audience visualize their future with your product can improve conversions. What future pacing can do for your business. How to use future pacing in your headlines and landing pages. How my business coach used future pacing to get me to work with her. Read More:
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228: Co-Writing a Workbook to Help Families Build the Life They Want - with Jonathan Maki, MBA
Copy That Pops: Writing Tips and Psychology Hacks for Business
Lessons learned from co-authoring a workbook that is engaging and helps your audience achieve real results, join us today for a conversation with Jonathan Maki of MFI Works. First interview with Jonathan: --> Jonathan's new workbook: --> --- For the full shownotes for this episode, visit us here:
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227: Live Blog Consult: Helpful Advice to Improve Your Writing (with Eric Piccione of Financial Freedom and Me)
Copy That Pops: Writing Tips and Psychology Hacks for Business
Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com! With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!). This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy! Head back to the for more info on this episode and others!
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226: How to Use ChatGPT and 11.ai to Create an Entire Podcast Without Speaking or Writing a Word
Copy That Pops: Writing Tips and Psychology Hacks for Business
Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help writing your podcast scripts? If this is you, listen to this superfast episode that my AI bot "Aurora" recorded for me! STEP 1: Have ChatGPT Generate a Script Background info: The podcast is called Copy That Pops. The host is LaptopLaura. Laura always closes the podcast by saying, "And remember to keep finding ways to write copy that pops!" I want...
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225: Free Kids Audiobook -- Duck Buddies: The Secret Clubhouse by LaptopLaura
Copy That Pops: Writing Tips and Psychology Hacks for Business
Listen free to my first children's book, now live on Amazon for Kindle, paperback, hardcover, and audiobook: I had so much fun with this project and learned a lot about the fiction book writing world and kids' book genre. It's a departure from 95% of the content on this show so far, but something more and more of my clients have been asking for help with. To learn more about children's book writing, publishing, and marketing check out the following past episodes: 1. Marketing Your Books to Parents AND Kids with Podcasts, Live Events, and Collaborations from Childrens’ Book Author...
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224: Writing Kids Books Inspired by NFT Art and Building Brands with Raj Khater (Plus: Duck Buddies Book 1 is Live!)
Copy That Pops: Writing Tips and Psychology Hacks for Business
Learn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Buddies book series, and Raj Khater, a former VP at the Royal Bank of Canada, entrepreneur, and prolific NFT collector. Laura wrote Duck Buddies: The Secret Clubhouse with gorgeous illustrations based off of artwork from well-know Ethereum blockchain projects including SupDucks and Bored Ape Yacht Club. Links to more: • Episode 223 with April Cox for more on how to write, illustrate, publish, and...
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223: Unlocking the Secrets of Children's Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids' Books with April Cox of Self Pub Made Simple
Copy That Pops: Writing Tips and Psychology Hacks for Business
Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children’s book. Step by step children’s book creation! Laura and April cover a range of topics, including the importance of having a clear concept, storyboard, and outline before starting to write, finding the right editor and illustrator, the benefits of joining a writing group, marketing strategies, and the role of graphic design and layout...
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222: ChatGPT - How to Write Great Content with AI (Part 3: Books)
Copy That Pops: Writing Tips and Psychology Hacks for Business
Writers, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and tweak the content to fully fit your tone and brand, using AI tools can give you a huge head start to book writing. For nonfiction books: You can use Open AI's ChatGPT in just seconds to conduct detailed research, write out a book outline, and craft the first draft of your book. For fiction books: You can use Open AI's ChatGPT to ideate on characters, research information for your book's setting, write a...
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221: ChatGPT - How to Write Great Content with AI (Part 2: Social Media Posts)
Copy That Pops: Writing Tips and Psychology Hacks for Business
Can we use ChatGPT to write social media posts in seconds? Yep, we sure can! AI tools like ChatGPT are trending right now, so this is Part 2 of a series to help you use it as a writer or entrepreneur to create compelling written content that helps you make more money online. Melissa Tucker and I sit down to record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to write great social media posts. Using ChatGPT, we write social media posts for: Twitter, Facebook, LinkedIn, Instagram (with hashtags), scripts for TikTok videos, Pinterest, and more! This...
info_outlineWriting about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand, and immediately applicable to his audience.
Listen in to see how Jonathan Maki went from driving tanks in the Army to helping businesses be prepared for an IRS audit, whether it happens or not.
His #1 Amazon bestselling book will help you understand what the IRS will want to see and how they want to see it -- in simple, clear, plain English.
Our conversation also covers...
A Few Highlights from This Podcast:
- A story about driving tanks in the Army
- What did the Army teach Jonathan about business?
- Why did Jonathan go into helping small businesses with taxes?
- What are his best quick tips around taxes for entrepreneurs and business owners?
- The $1,000,000 tax bill story. Eek!
- Story about a guy who hid from IRS for 20 years
- Audit Armor Basic Training Manual: Protect Your Growing Business from the IRS (grab Jonathan's book!)
- Why did Jonathan want to write a book?
- Did Jonathan ever feel the imposter syndrome monster breathing down his neck? How did he combat it?
- Honest thoughts working with Lulu for publishing? [Hint: Neither of us loved the experience and we tell why]
- Best tips for sitting down to write?
- Why and how to use 99 Designs for an incredible book cover contest (and how it's a secret weapon for marketing your book even before it's live!)
- Best tips for writing with “less is more” in mind
- Laura's 10-Week Bestselling Book Mastermind...now enrolling for August 2020 start!
Our Guest
Jonathan Maki drove tanks in the United States Army.
Then, shortly after receiving an MBA from the University of Notre Dame in 2008, he started helping other small business owners understand their own finances and navigate the complicated US tax system.
He is a dedicated husband and father of two young girls, and he loves surfing with his wife in his free time.
Learn More:
- Depository Analysis
- IRS Audit letter redacted
- 7 Practices to Help Protect Your Growing Business from an IRS Audit
Great Quotes
- "I wanted to write a book that was to outline sequential, cohesive steps of action so that it would make it easier for my clients and for me too." - Jonathan Maki
- "I’m so glad that I worked with you because I had the content but it’s the same as comparing the steak vs the sizzle." - Jonathan Maki
- "My waves of inspiration don’t come in the form of an outline." - Jonathan Maki
Take Action Now!
- Amazon Bestselling Book Workshop + Resources [free]
- 10-Week Bestselling Book Mastermind, co-run with Allison Melody [starting August 2020]
To access full show notes on Book Writing and Amazon Launching with Jonathan Maki, click here.