218: Psychology of Intrapreneurship, Writing a Book, and Lessons Learned from Jim Rohn, Tony Robbins, Zig Ziglar, Brian Tracy, and More with Dr. Mack Chapman
Copy That Pops: Writing Tips and Psychology Hacks for Business
Release Date: 07/28/2022
Copy That Pops: Writing Tips and Psychology Hacks for Business
Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : ) Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts” we brainstormed today on two main things: A tagline. “Can you say what you do in 10 words or fewer?” The “how” she accomplishes her “why.” Here are the notes showing what we came up with together: That Mental Shit with Lauren Fritts TAGLINE:I inspire women...
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Future Pacing is an important psychological concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example. What my real estate agent taught me about writing better copy. Why helping your audience visualize their future with your product can improve conversions. What future pacing can do for your business. How to use future pacing in your headlines and landing pages. How my business coach used future pacing to get me to work with her. Read More:
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Lessons learned from co-authoring a workbook that is engaging and helps your audience achieve real results, join us today for a conversation with Jonathan Maki of MFI Works. First interview with Jonathan: --> Jonathan's new workbook: --> --- For the full shownotes for this episode, visit us here:
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Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com! With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!). This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy! Head back to the for more info on this episode and others!
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Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help writing your podcast scripts? If this is you, listen to this superfast episode that my AI bot "Aurora" recorded for me! STEP 1: Have ChatGPT Generate a Script Background info: The podcast is called Copy That Pops. The host is LaptopLaura. Laura always closes the podcast by saying, "And remember to keep finding ways to write copy that pops!" I want...
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Listen free to my first children's book, now live on Amazon for Kindle, paperback, hardcover, and audiobook: I had so much fun with this project and learned a lot about the fiction book writing world and kids' book genre. It's a departure from 95% of the content on this show so far, but something more and more of my clients have been asking for help with. To learn more about children's book writing, publishing, and marketing check out the following past episodes: 1. Marketing Your Books to Parents AND Kids with Podcasts, Live Events, and Collaborations from Childrens’ Book Author...
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Learn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Buddies book series, and Raj Khater, a former VP at the Royal Bank of Canada, entrepreneur, and prolific NFT collector. Laura wrote Duck Buddies: The Secret Clubhouse with gorgeous illustrations based off of artwork from well-know Ethereum blockchain projects including SupDucks and Bored Ape Yacht Club. Links to more: • Episode 223 with April Cox for more on how to write, illustrate, publish, and...
info_outlineCopy That Pops: Writing Tips and Psychology Hacks for Business
Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children’s book. Step by step children’s book creation! Laura and April cover a range of topics, including the importance of having a clear concept, storyboard, and outline before starting to write, finding the right editor and illustrator, the benefits of joining a writing group, marketing strategies, and the role of graphic design and layout...
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Writers, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and tweak the content to fully fit your tone and brand, using AI tools can give you a huge head start to book writing. For nonfiction books: You can use Open AI's ChatGPT in just seconds to conduct detailed research, write out a book outline, and craft the first draft of your book. For fiction books: You can use Open AI's ChatGPT to ideate on characters, research information for your book's setting, write a...
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Can we use ChatGPT to write social media posts in seconds? Yep, we sure can! AI tools like ChatGPT are trending right now, so this is Part 2 of a series to help you use it as a writer or entrepreneur to create compelling written content that helps you make more money online. Melissa Tucker and I sit down to record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to write great social media posts. Using ChatGPT, we write social media posts for: Twitter, Facebook, LinkedIn, Instagram (with hashtags), scripts for TikTok videos, Pinterest, and more! This...
info_outlineWhat is intrapreneurship? What psychological and practical skills can I develop to help me with any business, whether I’m in it or I own it? What did our guest, Dr. Mack Chapman, learn from working personally with legends like Tony Robbins, Zig Ziglar, Brian Tracy, and Jim Rohn? What are his best tips for writing and publishing your own book?
All this and more is covered in our conversation today with the incredible Mack Chapman who grew up on the South Side of Chicago before working as an investment banker on Wall Street, promoting speakers like Jim Rohn (and others mentioned above), rising in the ranks of academia, and hitting #1 bestseller in eight categories on Amazon with his new book.
Mack has done it all, is a lifelong learner, shares openly, and is one of my favorite humans on this planet.
You don’t want to miss this convo!
Video of Our Talk:
See at shownotes: CopyThatPops.com/218
A Few Conversation Highlights:
- What did you learn on Wall Street?
- What did you learn about human psychology working so closely with Tony Robbins, Zig Ziglar, Brian Tracy, and Jim Rohn?
- What is an intrapreneur?
- Why go the extra mile when you don’t own the company?
- What skills are needed to be successful?
- How did you write your book (even though you aren’t a writer and can’t type)?
- Best tips for becoming a new author?
Link Outs Mentioned:
- ACX.com (for audiobook creation and publishing)
- KDP.Amazon.com (for Kindle, paperback, and hardcover book publishing)
- CopyThatPops.com/free (my full training course – 100% free)
- CopyThatPops.com/mack (Mack’s book on Amazon)
- [email protected] (Mack’s email)
Guest Bio:
Dr. Chapman is best known for his extensive work in personal development through intrapreneurship and its effects on attracting and retaining middle managers in the highly competitive American high-tech industry. His research included some of the world’s most recognized logos, such as Facebook, Microsoft, 3M, and IBM.
Leveraging the discipline, tenacity, and resilience he learned as a United States Marine, Dr. Chapman has worked as an investment banker for a prestigious firm on Wall Street and presented to Fortune 500 companies on topics from coaching peak performance to effectively communicating your vision. He continues to further his formal and informal education as a passionate life-long learner.
He attributes much of his success to his legendary late mentor, Jim Rohn, and the iconic cast of superstars he promoted two decades ago, including Tony Robbins, the late Zig Ziglar, and Brian Tracy.
When not working in academia or conducting workshops on intrapreneurship, Dr. Chapman enjoys spending time with his family and friends and discussing germane topics of the day with a focus on solutions over finger-pointing.
“Statues and monuments are erected for individuals who solve problems, not those who create them or pontificate about them.” -- Dr. Mack Chapman
About the Book:
Link: CopyThatPops.com/Mack
NOTE: Mack's book hit #1 in 8 categories on launch
What is intrapreneurship, and how do I become a successful intrapreneur?
First, here are a few famous examples of innovative ideas that came from within:
- The personal computer was the derivative of an intrapreneurial idea from an IBM employee
- Frito-Lay's most successful product--Flamin' Hot Cheetos--was presented by a janitor at the company
- Amazon's "Prime membership," which generates over $19 billion in revenue each year, was an idea submitted to the employee suggestion box
Fostering a culture of entrepreneurship from within is a growing priority for more and more of the world's leading companies. [Read more about the book on Amazon]
Mack's Links:
- CopyThatPops.com/mack (Mack’s book on Amazon)
- [email protected] (Mack’s email)
See more back on the podcast shownotes page!
The Psychology of Intrapreneurship and Writing Books: CopyThatPops.com/218