562 - Debate Ended? New Study On Low-Volume HIT versus High-Volume HIT (with Dr. James Steele)
Release Date: 04/24/2026
High Intensity Business
There may be pitchforks, so watch your head: What if the secret to bigger gains for your clients was doing almost nothing in the gym? Nautilus North Founder, prolific author, and master strength trainer John Little returns to talk about his one-set-per-week experiments and the surprising results he’s seen with this protocol. We dive deep into how much exercise you really need to drive results, when you might want extra cardio (and when it’s useless), optimal approaches for fat loss and recovery, the false idol of the bodybuilding “look”, and more. If...
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What if the secret to building a thriving strength studio isn’t just better workouts, but becoming the kind of trainer clients actually want to keep coming back to? The Garage Gym Founder Aldon Tibbs talks about how he went from powerlifting and mainstream personal training to building a HIT studio that gets people hooked and spontaneously generates referrals. We also talk about what you can learn from other modalities like CrossFit and Pilates so you can help guide clients better, how to choose equipment that makes your business unique, the power of being fun and likeable, and...
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What’s happening at this year’s Strength Forum and what can you get out of it? Discover Strength CEO Luke Carlson sits down to talk about what might be the most important and meaningful event for strength training business owners in 2026. We talk about why this matters for you and your strength training business, what makes this different from every other fitness event, who will be there and what to expect, and why you can’t get anything from Strength Forum from anywhere else — there are real downsides to missing out on this one. If you love what you do...
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If all roads lead to Rome in high-intensity strength training, what should you focus on to get the most meaningful results? In a bit of a role reversal, I’d recently had the privilege of being a guest on the , hosted by Dr. John Ambrosio (DC) and Blain Duesing, and they’ve kindly let me also release the episode here on HIB. We go into some of the biggest lessons in strength training and in business that I’ve learned, including the right mindset when it comes to training and gains, common mistakes that HIT business owners make, low training volume with higher results,...
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What adjustments should you make (and why) when designing HIT workouts for your personal training clients? Strength Space Founder Dr. Bryce Lee returns to the podcast, and we go deep into HIT workout design, talking about fatigue, recovery, selecting exercises for different types of clients, negative-only protocols, dealing with exercise-induced headaches, and so much more! If you want to know how to really design personalized workout programs that help your clients the most, there’s a lot to learn from this episode with Bryce, so don’t miss it!...
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Why do some personal trainers seem to just get clients so easily? Blain Duesing talks about the specific things that you can do that can turn you into a client magnet, and we break down what you can learn from his approach, step-by-step, to understand why people won’t be able to help but do your marketing for you and even get you referrals — if you just approach training them in a very specific way. We’ll talk about things like understanding and addressing your clients’ fears, maximizing single sets, what helps attract clients naturally, the problem with talking about...
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What’s the one thing that many strength studio owners forget that both grows their fitness business in the long term and keeps their clients fit for life? Tim Dettmann returns to the podcast to talk about the most important factor that makes you – and your clients – successful and fit for life: strength training longevity. We talk about why this matters as a core principle and how to design HIT client workouts, adjusting workout programs for different clients, training your staff, and even designing your strength studio around this key concept. If you want...
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What if the secret to growing your strength studio wasn’t just more ads or longer days, but the right mix of sharp marketing, tight client session management, and smart training choices? Fitness and More Founder Steve McKinney returns to talk about his surprisingly strict 15-minute sessions, how he manages his daily activities while maintaining discipline and happiness, and how he keeps clients happy and coming back for more — regardless of any “good” or “bad” workouts! Plus, we talk about how the right paid ads can give you incredible bang-for-your-buck leads,...
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You’ve got your personal training business going and you have your ideal clients in mind, but how can you attract more of them effectively without being pushy about it? This is probably one of the most effective ways to attract clients without being all sales-y about it: the “Client of the Week” email. We’ll talk about how it works, why you’ll love it, and maybe even why your other prospects and clients can get inspired by it and share it themselves! If you want a simple, very low-pressure way to market your HIT strength training business that’s proven to...
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What’s it like to be a HIT strength coach training high-performing athletes at every level? Matt Brzycki is a highly regarded university lecturer and strength coach with more than 40 years of experience working with athletes from college to the NFL. He returns to the show to share how he used HIT to separate great athletes from average ones, the timeless strength training principles that matter most, his mindset toward training as an older athlete, and more. If you want to know what it takes to become a successful, high-level strength coach who can pull in and help...
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