581 - One Set A Week (Yes, Really) (with John Little)
Release Date: 09/16/2026
585 - Are You Ready For The Strength Training Gold Rush? (with Luke Carlson)
High Intensity Business
Ever wonder why some strength training businesses thrive while others quietly fade away? Want to make sure you’re on the right side of these trends? Discover Strength CEO Luke Carlson returns to talk about the quiet gold rush that’s happening right now and how you can take advantage of the boom. We talk about what types of fitness businesses are booming, how they’re winning over clients, the big change in why people exercise, and what to do to not lose out on this wave. Plus, we also talk about some important things you need to know if you’re a strength studio owner...
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584 - It's Time For Strength Training Business Owners to Embrace AI (with EverStrongSF Founder Abe Williams)
High Intensity Business
If you’re not using AI in your strength training business yet, you could be missing out on a lot more than you think. EverStrongSF Founder Abe Williams explains how he runs a more efficient strength studio now with the help of AI, and he walks through what he did, how he did it, and what you can do with it, with real-world examples. We also talk about how Abe’s clients reacted to ARX machines, how he tripled his weekly sessions, and how strength training helped him avoid the worst-case scenario of a life-altering event. Your strength training business will always be...
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583 - A Guide To Starting Your Own HIT Strength Training Business On a Budget (with HITuni’s Simon Shawcross)
High Intensity Business
Want to start your own strength training business, but you’re worried about how much you need to spend before you launch? HITuni Founder Simon Shawcross says you probably don’t need as much money as you think you do, and he lays out some realistic options if you want to start a successful business on a budget. We go into practical options that actually work, how to find your first few clients, how to do marketing at the start, equipment options, and real-world examples. So if you’ve been putting off starting your own strength training business because of budget concerns, this episode...
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582 - 15 Years After Body By Science — How Does Dr. Doug McGuff Do His HIT Workouts in 2026?
High Intensity Business
Body by Science was released 15 years ago — does it still hold up? How does Dr. Doug McGuff approach working out today? Blain Duesing and Dr. John D’Ambrosio decided to ask him about it (along with a few other questions) on the Fitless podcast. In this episode, they dive into the origins of Body by Science (like how John Little convinced him to write it), how Doug used to work out then and how he does now (and why), why some clients might need higher reps, female clients and heavier sets, what inroad really means, strength training for Parkinson's disease, and...
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581 - One Set A Week (Yes, Really) (with John Little)
High Intensity Business
There may be pitchforks, so watch your head: What if the secret to bigger gains for your clients was doing almost nothing in the gym? Nautilus North Founder, prolific author, and master strength trainer John Little returns to talk about his one-set-per-week experiments and the surprising results he’s seen with this protocol. We dive deep into how much exercise you really need to drive results, when you might want extra cardio (and when it’s useless), optimal approaches for fat loss and recovery, the false idol of the bodybuilding “look”, and more. If...
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580 - Personal Trainer Secrets: Attract New Clients and Keep Them Coming Back For More (with Aldon Tibbs)
High Intensity Business
What if the secret to building a thriving strength studio isn’t just better workouts, but becoming the kind of trainer clients actually want to keep coming back to? The Garage Gym Founder Aldon Tibbs talks about how he went from powerlifting and mainstream personal training to building a HIT studio that gets people hooked and spontaneously generates referrals. We also talk about what you can learn from other modalities like CrossFit and Pilates so you can help guide clients better, how to choose equipment that makes your business unique, the power of being fun and likeable, and...
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579 - Strength Forum 2026: The Most Important Fitness Business Event of the Year
High Intensity Business
What’s happening at this year’s Strength Forum and what can you get out of it? Discover Strength CEO Luke Carlson sits down to talk about what might be the most important and meaningful event for strength training business owners in 2026. We talk about why this matters for you and your strength training business, what makes this different from every other fitness event, who will be there and what to expect, and why you can’t get anything from Strength Forum from anywhere else — there are real downsides to missing out on this one. If you love what you do...
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578 - The Fitless Podcast Interview with Dr. John D'Ambrosio, Blain Duesing, and Lawrence Neal
High Intensity Business
If all roads lead to Rome in high-intensity strength training, what should you focus on to get the most meaningful results? In a bit of a role reversal, I’d recently had the privilege of being a guest on the , hosted by Dr. John Ambrosio (DC) and Blain Duesing, and they’ve kindly let me also release the episode here on HIB. We go into some of the biggest lessons in strength training and in business that I’ve learned, including the right mindset when it comes to training and gains, common mistakes that HIT business owners make, low training volume with higher results,...
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577 - Deep Dive: Designing HIT Workouts & Making Adjustments For Different Types of People (with Dr. Bryce Lee)
High Intensity Business
What adjustments should you make (and why) when designing HIT workouts for your personal training clients? Strength Space Founder Dr. Bryce Lee returns to the podcast, and we go deep into HIT workout design, talking about fatigue, recovery, selecting exercises for different types of clients, negative-only protocols, dealing with exercise-induced headaches, and so much more! If you want to know how to really design personalized workout programs that help your clients the most, there’s a lot to learn from this episode with Bryce, so don’t miss it!...
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576 - How Blain Duesing Became a HIT Client Magnet — Do The Things That Make People Naturally Like You
High Intensity Business
Why do some personal trainers seem to just get clients so easily? Blain Duesing talks about the specific things that you can do that can turn you into a client magnet, and we break down what you can learn from his approach, step-by-step, to understand why people won’t be able to help but do your marketing for you and even get you referrals — if you just approach training them in a very specific way. We’ll talk about things like understanding and addressing your clients’ fears, maximizing single sets, what helps attract clients naturally, the problem with talking about...
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