570 - Will AI Replace Personal Trainers? What The Future of HIT Look Like (with Simon Shawcross)
Release Date: 07/01/2026
575 - Designed Wrong: What Many HIT Workout Programs Forget To Factor In And Why It Matters (with Tim Dettmann)
High Intensity Business
What’s the one thing that many strength studio owners forget that both grows their fitness business in the long term and keeps their clients fit for life? Tim Dettmann returns to the podcast to talk about the most important factor that makes you – and your clients – successful and fit for life: strength training longevity. We talk about why this matters as a core principle and how to design HIT client workouts, adjusting workout programs for different clients, training your staff, and even designing your strength studio around this key concept. If you want...
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574 - Monk-Mode HIT: How Steve McKinney Does 30 Sessions a Day (and How He Stays Happy and Organized)
High Intensity Business
What if the secret to growing your strength studio wasn’t just more ads or longer days, but the right mix of sharp marketing, tight client session management, and smart training choices? Fitness and More Founder Steve McKinney returns to talk about his surprisingly strict 15-minute sessions, how he manages his daily activities while maintaining discipline and happiness, and how he keeps clients happy and coming back for more — regardless of any “good” or “bad” workouts! Plus, we talk about how the right paid ads can give you incredible bang-for-your-buck leads,...
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573 - This Works: Get More HIT Clients Without Being “Sales-y” Using This Simple Email Marketing Method (with Lawrence Neal)
High Intensity Business
You’ve got your personal training business going and you have your ideal clients in mind, but how can you attract more of them effectively without being pushy about it? This is probably one of the most effective ways to attract clients without being all sales-y about it: the “Client of the Week” email. We’ll talk about how it works, why you’ll love it, and maybe even why your other prospects and clients can get inspired by it and share it themselves! If you want a simple, very low-pressure way to market your HIT strength training business that’s proven to...
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572 - Big Lessons From Over 40 Years of HIT Strength Coaching (with Matt Brzycki)
High Intensity Business
What’s it like to be a HIT strength coach training high-performing athletes at every level? Matt Brzycki is a highly regarded university lecturer and strength coach with more than 40 years of experience working with athletes from college to the NFL. He returns to the show to share how he used HIT to separate great athletes from average ones, the timeless strength training principles that matter most, his mindset toward training as an older athlete, and more. If you want to know what it takes to become a successful, high-level strength coach who can pull in and help...
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571 - The Best MedX HIT Machines You Didn’t Know Existed — How MedX Europe Made Something Already Great Even Better (with Luke Carlson)
High Intensity Business
MedX is already a legendary HIT machine brand, but someone quietly made them better. Discover Strength CEO Luke Carlson returns to talk about his experience discovering, using, and kitting out strength studios with MedX Europe’s version of MedX machines — including the ones that you didn’t think existed! Luke talks about the differences between MedX US and MedX EU, the differences and improvements in build quality and feel, which machines you should get if you’re starting a new HIT strength studio, how to use unique machines to attract (and keep) more clients, and...
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570 - Will AI Replace Personal Trainers? What The Future of HIT Look Like (with Simon Shawcross)
High Intensity Business
Is High-Intensity Training still the smartest way to build and grow a strength training business today? HITuni Founder Simon Shawcross returns to talk about how the strength training world is training and how HIT personal trainers and studio owners can adapt and continue to thrive. We talk about what clients are increasingly looking for when it comes to fitness, how AI is changing the way everything – including strength training – works, and what you need to know to not be left behind but to actually ride the wave. Changes are happening, and there are...
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569 - Doug Holland’s HIT Workouts — How He Runs His 30-Minute Client Sessions from Start to Finish
High Intensity Business
If you wanted to average over 100 client workout sessions a week, how would you do it? One of the best to ever do it, Doug Holland, talks about how he does his 30-minute HIT Client workouts from start to finish, and he does so in the most Doug Holland way possible (so make sure your kids are out of earshot when you listen to this one!). We go into detail about new client intro sessions, running the actual workout sessions, handling payments and late arrivals, adjusting to different personalities, how he runs his 1-trainer HIT business, and so much more. If you want to...
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568 - A HIT Business Owner’s Guide to Time Blocking: Grow Your Strength Training Business Faster and Get More Free Time Back In Your Life (with Lawrence Neal)
High Intensity Business
Are you a personal trainer or strength studio owner who feels pulled in too many directions while trying to grow your business? This episode is your guide to time blocking, one of the most powerful tools you can use to grow your strength training business while getting back more free time for the rest of your life’s important things. We’ll talk about what time blocking actually is, how you can adapt it to your business and your everyday schedule, why it’s so powerful, and real-world, practical steps to help you get started and seeing the benefits. If you’re serious about...
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567 - How I Earned Up To 3X More as a HIT Personal Trainer by Doing Virtual Training (with Daniele Schittone)
High Intensity Business
How can a strength training business help you earn almost 3x more than you used to while giving you more free time and a lot less stress? Renfo Max Pro Founder Daniele Schittone knows exactly how that feels, because he’s done just that! He joins the podcast to talk about how he went from working in the hotel industry to almost burning out as a personal trainer, and finally having it all click for him after discovering HIT and virtual training. We’ll talk about how he realized virtual training was going to be great for him, how he runs his virtual workout sessions, group...
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566 - The Marketing Mindset That Attracted 20,000 Clients — with Tim Dettmann
High Intensity Business
What’s the best way to get more people to strength-train at your studio? There’s probably no one better to talk about being really effective in marketing than Tim Dettmann, who isn’t just a marketing expert in title, but he’s actually done the work to attract over 20,000 new clients! In this episode, we talk about the mindsets and the frameworks that let you attract more new clients, how to train your staff – and your current clients! – to be your brand’s best ambassadors, which tactics work best (and how often to execute these), mistakes business owners...
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