AMP 258: How Content Marketing and Product Marketing Teams Can Work Together to Achieve Incredible Results With Yaag Ganesh From Avoma

How can content marketing and product marketing teams have different goals and responsibilities, but still work together to achieve incredible results and help their companies grow?

Today’s guest is Yaag Ganesh from Avoma, a leading management, collaboration, and AI assistant platform. Yaag talks about how content and product marketing teams can best collaborate and work together toward shared objectives to drive top performance.

 

Some of the highlights of the show include:

• Roles and Responsibilities: Depends on size of organization
• Product Features: Ensure customer awareness and adoption
• Content Friction: Are you writing for the customer, prospect, or bot?
• Consequences: Content experience brings people closer or further from brand
• Brand Impact: What and whose problem are you solving? Seek and gain clarity
• Common Goals: Consider entire journey to fill in gaps, achieve cohesive results
• Team Sport: Speak same language to understand and align culture, purpose

 

Links:

• Yaag Ganesh on LinkedIn
• Yaag Ganesh’s Email
• Avoma
• The Juice
• HubSpot
• Ahrefs
• Semrush
• Salesforce
• Ben Sailer on LinkedIn
• CoSchedule

 

Quotes from Yaag Ganesh:

“As the companies grow bigger and you start scaling each of those functions, I think product marketing tends to take ownership of how you execute the positioning side of things.”

“It is still collective responsibility of both these teams to ensure that the communication -  anything that goes on the website - is aligned to what the company stands for.”

“With every of these touchpoints, people are either coming towards your brand or they’re getting deflected away.”

“Your products can change. The problems that you’re solving can change, but the fundamental belief system needs to be aligned.”