Libsyn Directory

[Best of Season] AMP 057: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers

Release Date: 03/15/2022

[Best of Season] AMP075: Getting 10x Results From Your Content With Garrett Moon Of CoSchedule

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Content marketing is a highly competitive space. Every single day, nearly 60 million blog posts are published and five billion YouTube videos are watched. Are you always trying to edge out search results to be on top? Discover how to reframe your mindset when it comes...

[Best of Season] AMP139: This Is How To Nail Product Positioning So Customers Get It, Buy It, Love It With April Dunford Author Of Obviously Awesome

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. The success of your company depends on the marketing you do, how you choose to present the benefits of a product or service, and which audience to target. How you position a product or service can make or break your company. Stop right there. Forget everything you...

[Best of Season] AMP071: How To Get Your Content To Rank #1 On Google With Tim Soulo Of Ahrefs

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Planning and creating content that ranks well on the search engines can be difficult. It comes down to keyword selection and use, but that’s not all. You’ve heard the expression, “content is king,” and that’s still true. Your success has everything to do with...

[Best of Season] AMP085: How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you read, listen to, or watch, and become completely absorbed in it. How have these pieces gained so much...

[Best of Season] AMP 082: How To Drive 10x More Traffic With This SEO Technique From Brian Dean Of Backlink.io

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. These days, you need to create both a great Website and great content to rank on Google. Today, we’re talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper Technique. ...

[Best of Season] AMP 057: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. How much attention do you pay to keywords in your content? For too many people, the answer is “none” or “nearly none.” While having engaging is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first...

[Best of Season] AMP 056: How To Grow From 0 to 1 Million Customers With Noah Kagan From SumoMe and OkDork

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Have you ever wondered what the process would be like to start something from scratch and end up with a million users? Our conversation is going to help you set better goals and achieve more than you ever have before. Today, we’re talking to Noah Kagan, the chief...

[Best of Season] AMP 081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToro

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO? Today, we’re talking to...

[Best of Season] AMP 080: How To Use Conversion Psychology To Get Better Results With Joanna Wiebe From Copyhackers

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Copywriting can happen anywhere - from blogs to cereal boxes. It includes the whole world of marketing words. Conversion copywriting helps businesses build their business. Conversion copywriting is about getting people to say “Yes” and generating more leads and...

[Best of Season] AMP 144: This is How To Grow Your Blog From Zilch To 1 Million Monthly Views With Leah DeKrey From CoSchedule

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. CoSchedule’s blog and content engine generate more than 1 million views and 20,000 leads every month. How do we do it? Listen and learn. Today’s guest is Leah DeKrey, content marketing strategist and blog manager at CoSchedule. To know that a million people read...

More Episodes

How much attention do you pay to keywords in your content?

For too many people, the answer is “none” or “nearly none.” While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first place.

This bad advice to ignore keywords has made it so some marketers really don’t know how to use keywords effectively at all.

Today, we’re talking to Julia McCoy, the CEO of Express Writers. She’s not only an amazing writer but also considered a thought leader in her industry. She talks to us about using keywords well when creating content.

Some of the highlights of the show include:

How Julia got into freelance writing, what made her start Express Writers, and what she does there.
An overview of the content strategy at Express Writers.
How Julia helps older content maintain a high ranking in the search engines.
Why targeting low-competition keywords works.
How Julia finds the keywords and what tools she uses.
How Julia defines good content for Express Writers.
Tips on weaving keywords into great content.
Why long-form content is important when it comes to ranking.
Where to focus first if you’re a content marketer getting started with keywords.

Links:

Quotes by Julia McCoy:

“Just having engaging writing is number one. You have to write to be read. Number two, you have to be super thorough on the topic.”

“Once we have that keyword, it’s not just about the keyword, it’s about creating content where that keyword is the topic."

“Consistency is key. Whenever you start, give your audience something to look forward to.”

TOPICS