Libsyn Directory

AMP 259: How to Set Aggressive Marketing Growth Goals You Can Actually Achieve with Darrell Amy

Release Date: 11/02/2021

[Best of Season] AMP075: Getting 10x Results From Your Content With Garrett Moon Of CoSchedule

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Content marketing is a highly competitive space. Every single day, nearly 60 million blog posts are published and five billion YouTube videos are watched. Are you always trying to edge out search results to be on top? Discover how to reframe your mindset when it comes...

[Best of Season] AMP139: This Is How To Nail Product Positioning So Customers Get It, Buy It, Love It With April Dunford Author Of Obviously Awesome

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. The success of your company depends on the marketing you do, how you choose to present the benefits of a product or service, and which audience to target. How you position a product or service can make or break your company. Stop right there. Forget everything you...

[Best of Season] AMP071: How To Get Your Content To Rank #1 On Google With Tim Soulo Of Ahrefs

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Planning and creating content that ranks well on the search engines can be difficult. It comes down to keyword selection and use, but that’s not all. You’ve heard the expression, “content is king,” and that’s still true. Your success has everything to do with...

[Best of Season] AMP085: How To Use The Psychology Of Habit Formation To Be A Better Marketer With Best-Selling Author Nir Eyal

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you read, listen to, or watch, and become completely absorbed in it. How have these pieces gained so much...

[Best of Season] AMP 082: How To Drive 10x More Traffic With This SEO Technique From Brian Dean Of Backlink.io

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. These days, you need to create both a great Website and great content to rank on Google. Today, we’re talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper Technique. ...

[Best of Season] AMP 057: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. How much attention do you pay to keywords in your content? For too many people, the answer is “none” or “nearly none.” While having engaging is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first...

[Best of Season] AMP 056: How To Grow From 0 to 1 Million Customers With Noah Kagan From SumoMe and OkDork

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Have you ever wondered what the process would be like to start something from scratch and end up with a million users? Our conversation is going to help you set better goals and achieve more than you ever have before. Today, we’re talking to Noah Kagan, the chief...

[Best of Season] AMP 081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToro

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO? Today, we’re talking to...

[Best of Season] AMP 080: How To Use Conversion Psychology To Get Better Results With Joanna Wiebe From Copyhackers

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Copywriting can happen anywhere - from blogs to cereal boxes. It includes the whole world of marketing words. Conversion copywriting helps businesses build their business. Conversion copywriting is about getting people to say “Yes” and generating more leads and...

[Best of Season] AMP 144: This is How To Grow Your Blog From Zilch To 1 Million Monthly Views With Leah DeKrey From CoSchedule

Actionable Marketing Podcast

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. CoSchedule’s blog and content engine generate more than 1 million views and 20,000 leads every month. How do we do it? Listen and learn. Today’s guest is Leah DeKrey, content marketing strategist and blog manager at CoSchedule. To know that a million people read...

More Episodes

Setting aggressive marketing growth goals can be intimidating. Some marketers set the bar too low and try to achieve goals that seem impressive but decline year after year. Marketers want to help their organizations succeed but also set accurate expectations for stakeholders.

Today’s guest is Darrell Amy, author of Revenue Growth Engine. He talks about how marketers can easily set, accelerate, and achieve ambitious and aggressive marketing growth goals to succeed.

Some of the highlights of the show include:

Darrell’s Elevator Pitch: Hit growth goals by aligning sales and marketing
Revenue Growth: Make sure engine is firing on all cylinders to reach goals
What drives revenue growth? Net new customers, revenue per customer
Realistic Revenue Growth: Cross sell to reach aggressive 100% sold goal
Business to Business (B2B): Know ideal client to know ideal prospects
Outbound Marketing Mindset: What to do to get on radar, engage ideal prospects
Aggressive Metric: Aim for 100% coverage for net new, cross sell engagement
Marketing Automation System: How many, when, where did prospects engage?
Ambitious vs. Achievable: Gauge overpromising, under delivering, playing it safe
Onboarding Process: First 100 days sets relationship status within community
Fail Forward: Explain what/why it happened and factors involved to fix outcomes
Key Performance Indicators (KPIs): How are they connected to revenue?

Links:

Quotes from Darrell Amy:

“I am passionate about helping companies hit their growth goals, specifically by aligning sales and marketing to achieve those goals.”

“When sales and marketing are not aligned, it really slows everything down.”

“You can drive a lot of revenue with an audience where you already have permission to communicate with them.”

“One of the most important cylinders in your revenue growth engine is really considering the onboarding process.”

TOPICS