AMP 262: Breaking the Sales and Marketing Mold Using Interactive Content With Isabelle Papoulias From Mediafly

What is and constitutes interactive content that resonates? Is interactive content part of your business strategy? It’s not something that every brand does, but it represents a way that content and sales enablement has been done in the past to create experiences that better serve potential customers than static content.

Today’s guest is Isabelle Papoulias, CMO/Vice President of Marketing at Mediafly, where she oversees all of Mediafly's marketing efforts and works with its sales and business development teams to ensure continuous growth. She shares insights on how to break the sales and marketing mold using interactive content.

 

Some of the highlights of the show include:

• Animated vs. Interactive: Mediafly makes clear distinction between two types
• Interactive Content: Navigation helps create constant customer experience
• Correct Content Usage: Helps marketers/sellers understand buyer behavior
• Common Content Types: Case studies, product demos, and success stories
• Site Analytics: Be better prepared for next interaction and serve relevant content
• Getting Started: Pick one content asset of huge strategic importance to company
• CLOSE Method: Challenge, Loss, Opportunity, Solution, Evidence for storytelling
• Scale Up: Improve, apply interactive content to other pieces, platforms, people
• Interactive Content Creation Tools: Mediafly, Reprise, and content agencies

 

Links:

• Isabelle Papoulias on LinkedIn
• Mediafly
• Presentify
• Mediafly’s Customers
• Reprise
• Netflix
• Forbes Expert Contribution: 10 Steps To Ensure Your Pitch Stands Out To Large Clients
• Ben Sailer on LinkedIn
• CoSchedule

 

Quotes from Isabelle Papoulias:

“Interactive content is content that allows for navigation that helps create a very constant experience for the buyer, ultimately.”

“It’s interactivity of the service of creating a highly engaging and custom consumption experience that really meets the needs of the buyer.”

“Not only does it make for a more enjoyable experience, but I think in a remote world especially, there is an aspect of edutainment.”

“So much of the buyer journey now is digital without a live person, without a rep that I know I’m definitely feeling the pressure of content needing to, call it, sell harder on its own.”