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VRS660 - Values First: Why What You Stand For Shapes Everything AI Does Next

Vacation Rental Success

Release Date: 04/22/2026

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Vacation Rental Success

This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit  and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Most people in short-term rentals describe how they got started with a slight apology...

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Vacation Rental Success

This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit  and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Five days before recording this episode, Heather added an AI agent called Viktor to...

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VRS675 - If You Don’t Own Your Guest, You Don’t Own Your Business show art VRS675 - If You Don’t Own Your Guest, You Don’t Own Your Business

Vacation Rental Success

This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit  and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Twenty-five years ago, Heather could get on the phone with every guest who booked...

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Vacation Rental Success

This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit  and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ This episode started on LinkedIn. Gil Chan posted about hyperlocal property...

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Vacation Rental Success

This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit  and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Paul Anderson first appeared on the Vacation Rental Success Podcast in 2021, when he...

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Vacation Rental Success

This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit  and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Gil Chan came at the short-term rental industry from a direction most operators...

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Vacation Rental Success

This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit  and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ This episode almost wasn't the one you're hearing. Heather had already recorded,...

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Vacation Rental Success

This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit  and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Sab Mulligan came into the short-term rental industry from a decade in media...

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VRS669 - Connectors, Skills, and the AI Business Brain - with Jodi Bourne show art VRS669 - Connectors, Skills, and the AI Business Brain - with Jodi Bourne

Vacation Rental Success

This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit and use code VRSUCCESS for 50% off 3 months of StayFi service. _________________________________________________________________________________________________________ Jodi Bourne is back for the latest installment of the new regular segment with Heather, built around a simple premise: AI is moving...

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Vacation Rental Success

This Episode is Sponsored by Lodgify If you have been thinking about building your own direct booking channel and reducing your reliance on the OTAs, Lodgify is worth a serious look. It brings your booking website, channel management, guest messaging, and unified inbox into one place. VRS listeners can get 20% off yearly and bi-yearly plans with code VRS-20, valid through to the end of June. Visit Lodgify and use code VRS-20 to get started.    ...

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More Episodes

This episode is sponsored by Lodgify, the all-in-one vaction rental platform that will help you start, manage and grow your short-term rental business. You get your own professional booking website. A channel manager that keeps Airbnb, Vrbo and Booking.com, all in sync. Automated guest messaging and a unified inbox so you're not bouncing between six different apps, whether you've got one property or more. It makes running your business a great deal cleaner, and right now through April 30th, you can get 60% off with code VRS60 on all their yearly and bi-yearly Ultimate and Professional plans.

 > Click here to visit Lodgify.com _______________________________________________________________________________________________________________________________________

This episode began somewhere else entirely. A few weeks ago, Heather appeared as a guest on The Art of Hospitality Podcast, hosted by Adam Norko and Conrad O'Connell, expecting to talk about AI. They ended up talking about values. That conversation planted a question Heather has been sitting with ever since: if you train an AI on your processes without first being clear on what your business actually stands for, are you just automating the wrong thing, faster?

Adam returns to the show for a third time to help answer that question. He is the founder of VR Growth, a consultancy working with vacation rental and PropTech companies, and someone who has seen this industry from multiple angles - as a marketing director for a large management company, a vendor-side executive at Point Central and Breezeway, a Chief Growth Officer, and now an independent consultant. He is also, by his own admission, a small Airbnb host on the Outer Banks, running five properties with his wife.

The conversation moves through the gap between values written on a wall and values that actually show up in daily decisions, the leadership behaviours that make the difference, how AI can help operators discover and articulate what they genuinely believe in, and Adam's emerging thinking about self-selected communities of like-minded operators as the industry's next meaningful structural development. The through-line is clear: values have to come before systems, and community has to come before scale.

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📣 The AI Ambassador Program

This episode is also brought to you in part by our AI Ambassador Program. If you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality.

🌐 Learn more and join us at VacationRentalFormula.com/AI


Are you listening to this podcast on the move? Get to the show notes here:

https://www.vacationrentalformula.com/podcast/VRS660