VRS669 - Connectors, Skills, and the AI Business Brain - with Jodi Bourne

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Jodi Bourne is back for the latest installment of the new regular segment with Heather, built around a simple premise: AI is moving fast, and the two of them are going to keep working through it together, out loud, for listeners who want to come along.

This conversation goes deeper into the practical mechanics of working with Claude. Heather and Jodi talk through connectors (MCPs that link Claude to tools like Gmail, Google Drive, Asana, and accounting software), skills (saved, reusable instruction sets that replace the old habit of copying and pasting prompts), and what both of them call their AI business brain - a structured foundational document that teaches Claude who you are, what you sell, and how you sound, before you ask it to produce anything.

You’ll come away with a clear starting point: build the foundation first, connect the tools you already use, and create one simple skill - Jodi's suggestion is a daily “morning coffee” briefing - before trying to do anything more ambitious.

Key Takeaways

• AI output defaults to generic. The fix isn't a better prompt - it's a structured foundation document (Jodi calls hers the Hospitality Brand Bible; Heather calls hers her Business Brain) that teaches the model your business, voice, and audience before you ask it to create anything.

• Building that foundation properly is not a five-minute job. Heather recommends setting aside the better part of a day and using reverse prompting - asking Claude to interview you, question by question, until it has a full picture of your business.

• Connectors (MCPs) link Claude directly to the tools already in use - Gmail, Google Drive, Google Calendar, Asana, accounting platforms - so requests can be carried out end to end instead of copying information back and forth manually.

• Skills replace the old habit of maintaining a library of saved prompts. A skill is a reusable, named instruction set that automatically pulls in the right reference documents and brand voice without being told to every time.

• The recommended first skill for anyone starting out is a daily briefing - a “morning coffee” routine that summarizes email, flags anything unanswered, and reviews the calendar - because it is simple, immediately useful, and teaches the basics of how skills work.

• AI will hallucinate and occasionally get things wrong with total confidence. Both hosts were emphatic that nothing goes out the door - a guest bio, an email, an Instacart order - without a human checking it first.

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📣 The AI Ambassador Program

This episode is also brought to you in part by our AI Ambassador Program. If you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality.

🌐 Learn more and join us at VacationRentalFormula.com/AI

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https://www.vacationrentalformula.com/podcast/VRS669