VRS666 - The Seven Deadly Sins of AI in Your STR Business
Release Date: 06/03/2026
VRS677 - Who Decides What Good Looks Like?
Vacation Rental Success
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Most people in short-term rentals describe how they got started with a slight apology...
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VRS676 - My AI Tool Stack, and What It Actually Costs
Vacation Rental Success
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Five days before recording this episode, Heather added an AI agent called Viktor to...
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VRS675 - If You Don’t Own Your Guest, You Don’t Own Your Business
Vacation Rental Success
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Twenty-five years ago, Heather could get on the phone with every guest who booked...
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VRS674 - What Hyperlocal Really Means, and Why the Owner Is the Real Customer
Vacation Rental Success
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ This episode started on LinkedIn. Gil Chan posted about hyperlocal property...
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VRS673 - When the Work Comes First, the Magic Follows
Vacation Rental Success
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Paul Anderson first appeared on the Vacation Rental Success Podcast in 2021, when he...
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VRS672 - Direct Bookings, AI Websites, and the Search That's Changing Everything
Vacation Rental Success
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Gil Chan came at the short-term rental industry from a direction most operators...
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VRS671 - 10 Things I'd Do With AI If I Was A Property Manager Again
Vacation Rental Success
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ This episode almost wasn't the one you're hearing. Heather had already recorded,...
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VRS670 - When Hospitality Leads and Tech Follows
Vacation Rental Success
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit and use code VRSUCCESS for 50% off 3 months of StayFi service. ________________________________________________________________________________________________________________________________________ Sab Mulligan came into the short-term rental industry from a decade in media...
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VRS669 - Connectors, Skills, and the AI Business Brain - with Jodi Bourne
Vacation Rental Success
This Episode is Sponsored by StayFi Your ultimate tool for Vacation Rental WiFi marketing allowing you to collect guest emails automatically via custom captive WiFi login splash pages. Drive repeat direct bookings and convert your OTA bookings to book direct for their next visit. Visit and use code VRSUCCESS for 50% off 3 months of StayFi service. _________________________________________________________________________________________________________ Jodi Bourne is back for the latest installment of the new regular segment with Heather, built around a simple premise: AI is moving...
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VRS668 - Purpose Before Polish: AI in Business and Hospitality
Vacation Rental Success
This Episode is Sponsored by Lodgify If you have been thinking about building your own direct booking channel and reducing your reliance on the OTAs, Lodgify is worth a serious look. It brings your booking website, channel management, guest messaging, and unified inbox into one place. VRS listeners can get 20% off yearly and bi-yearly plans with code VRS-20, valid through to the end of June. Visit Lodgify and use code VRS-20 to get started. ...
info_outlineThis Episode is Sponsored by Lodgify
If you have been thinking about building your own direct booking channel and reducing your reliance on the OTAs, Lodgify is worth a serious look. It brings your booking website, channel management, guest messaging, and unified inbox into one place. VRS listeners can get 60% off yearly and bi-yearly plans with code VRS-60, valid through June 9th and 20% off yearly and bi-yearly plans with code VRS-20, valid through June 10 to end of June. Visit Lodgify and use code VRS-60 to get started.
> Click here to visit Lodgify.com _________________________________________________________________________________________
Episode VRS666 arrives with purpose. Rather than sidestepping the number, Heather uses it as a frame for something worth naming: the very human patterns that undermine AI adoption in short-term rental businesses. Drawing on her own experience, conversations with property managers, and the collected wisdom of fifty experienced operators featured in Brooke Pfautz's book Vacation Rental Secrets, she maps seven recognisable failure modes onto the classical seven deadly sins.
These are not abstract warnings. They are patterns that show up with remarkable consistency across different markets, business sizes, and experience levels. Heather has lived several of them herself. And because they are patterns, they can be recognised, named, and redirected. That is the point of the episode: awareness is the first step toward a different choice.
If you have been accumulating AI tools without connecting them, automating your guest communications without thinking about what that does to the relationship, or chasing the latest model release without going deep into the one you already have, this episode is for you. And if you recognise yourself in any of the seven sins, Heather's message is not judgment. It is: now you can make a different choice.
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📣 The AI Ambassador Program
This episode is also brought to you in part by our AI Ambassador Program. If you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality.
🌐 Learn more and join us at VacationRentalFormula.com/AI
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