Speak with Authenticity and Lead with Impact with Kevin Goins
Release Date: 04/01/2024
How to Finally Nail Your Speaker Niche (and Get Paid More for It)
Couch To Podium Podcast
Still feeling unclear about your niche as a speaker? You're not alone but it is costing you. In this weekâs session, Iâm walking you through my exact process to: ⨠Uncover the unique expertise and life experiences that set you apart ⨠Position yourself as the go-to expert in your space ⨠Align your niche with high-paying opportunities (without boxing yourself in) Whether you're just getting started or you've been on stages before, clarity in your niche is what makes you bookable and bankable. Letâs get you both. And if youâre ready to take it further⌠Join me at the Paid to...
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Why Your Brand Message & Visuals Are Costing You Speaking Gigs
Couch To Podium Podcast
Letâs be honest, if your brand looks like âmehâ and your message is all over the place, you're leaving coins on the table. In this episode, Iâm breaking down why speakers who get paid are the ones who know exactly what theyâre saying, who theyâre saying it to, and how their brand shows up before they ever touch a mic. From brand messaging that lands, to assets that speak before you do⌠this episode is your wake-up call to stop blending in and start standing out. đĽ Ready to position yourself as the go-to expert? Press play. P.S If you're done guessing your way through...
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Youâre Not Booked Because Youâre Not Marketing
Couch To Podium Podcast
âIf I build it, they will come.â Itâs the biggest lie new speakers tell themselves and itâs costing them opportunities, visibility, and income. In this episode, I break down the common misconception that creating a speaker bio, website, or social media page is enough to get booked. (Spoiler: itâs not.) Youâll learn: đ Why market research is non-negotiable đ¤ How to align with an organizationâs mission, vision, and values đŚ What it really takes to build trust and drive traffic to your brand đ The difference between being present and being strategic If youâre ready to...
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I didnât know I was making a mistake⌠until nobody bought the book
Couch To Podium Podcast
I didnât know I was making a mistake⌠until nobody bought the book Yep, Iâve been there. I once made the mistake of turning a whole speaking engagement into a walking commercial for my book. The message got lost. The connection with the audience? Faded. And the impact I couldâve made⌠missed. Here are some actionable tips to make sure your book promotion feels natural and adds value rather than coming across as a hard sell during your next speaking engagement: 1. Bring and Showcase a Physical Copy Place a few copies of your book on a side...
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How do you make back-of-the-room sales without being pushy
Couch To Podium Podcast
How do you make back-of-the-room sales without being pushy? đ đžââď¸ Short answer: Give first. Then offer a fast-action bonus they canât resist. Whether itâs free chocolate, a juicy resource, or a limited-time bonus, this little strategy builds trust and closes the sale without the cringe. Curious what to offer and how to make it work for YOUR biz? I break it all down in this podcast, go check it out #backofroomsales #couchtopodium #SpeakerTips #paidtospeak #SalesWithoutTheSleaze đ¤ If youâve got a...
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How to Monetize Every free Speaking Opportunity
Couch To Podium Podcast
"We donât have a budget to pay speakersâŚ" If youâve heard that line and felt stuck between wanting visibility and needing income, this video is for you. What if you could turn any speaking gig even the unpaid ones into profit? Iâm breaking down the exact questions I ask before I say yes to a stage, and the creative ways I monetize events without needing a check upfront. Youâll learn: How to ethically request the email list What to include in your contract to protect your offers Why...
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The Messaging Mistake That Costs Speakers Stages
Couch To Podium Podcast
Youâve got the credentials. Youâve got the passion. But if your message isnât clear and compelling, youâll keep getting passed over. In this episode, weâre unpacking the #1 messaging mistake thatâs costing brilliant speakers real opportunities. Spoiler: Itâs not your experience. Itâs how youâre positioning it. Youâll learn: Why your current brand message isnât sticking How to connect your story to what event planners actually book for If youâre tired of being overlooked even though you know youâre qualified, this episode is your reset. ...
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3 Free Places That Built My Business When Nobody Was Paying Me to Speak
Couch To Podium Podcast
If youâre sitting on your gift waiting for a check to show up before you speak, youâre playing the wrong game. There was one shift I made that changed the way I do business: I stopped looking at the front-end money and focused on the back-end strategy. Hereâs what I did and what you can do too: đĽ I started speaking for free on purpose in rooms that made sense for my offer. These 3 places? Solid gold: 1ď¸âŁ Chamber of Commerce â Monthly trainings with real decision-makers. 2ď¸âŁ Churches â Safe, trust-filled spaces where people are hungry for growth....
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Why Your Business Success Hinges on Energy, Not Effort with Lachelle Barnett
Couch To Podium Podcast
What if everything you've been taught about entrepreneurial success is actually sabotaging your business? In this provocative conversation, LaChelle Barnettâlicensed therapist, business consultant and founder of The Entrepreneurs Couch, she dismantles the glorified hustle narrative that's leaving entrepreneurs burned out and traumatized. Drawing from five years in the online coaching industry and her expertise in entrepreneurial trauma, LaChelle challenges conventional wisdom with the radical notion that feeling good in your business isn't just possibleâit's essential. Discover why most...
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Maximize Your Therapy Practice: The Power of Outsourcing
Couch To Podium Podcast
Are administrative tasks stealing your time and energy? As a therapist, your focus should be on helping your clientsânot drowning in the never-ending grind of scheduling, billing, marketing, and documentation. Yet, for so many therapists, these tasks consume valuable hours, leaving little room for personal growth, building a speaking career, or even enjoying a work-life balance. In this episode, we dive into the challenges therapists face when they try to do it all. Olivia Baylor, LGBTQ Affirmative Therapist and owner of Life Revisions Counseling LLC, shares how outsourcing transformed her...
info_outlineForget manipulative tactics! This episode delves into the power of genuine connection to win hearts and close deals. We'll be joined by Kevin Goins, Business Leader, Coach & International Speaker.
In this interview, you'll explore:
- Why building emotional connection is key to long-term client success
- Techniques to communicate with empathy and authenticity that fosters genuine connections with potential clients.
- Actionable tips for integrating these principles into your sales process without feeling inauthentic.
Whether you're a seasoned professional or just starting your speaking journey, this episode will equip you with the tools and mindset to become a speaker who inspires, influences, and gets results. Learn how to sell from a place of service and build relationships that last. Tune in and get ready to Own Your Brilliance!
đ§Catch this insightful episode now available on Apple Podcasts, Google Podcasts, Libsyn, and Spotify.