How to Finally Nail Your Speaker Niche (and Get Paid More for It)
Couch To Podium Podcast
Still feeling unclear about your niche as a speaker? You're not alone but it is costing you. In this weekās session, Iām walking you through my exact process to: āØ Uncover the unique expertise and life experiences that set you apart āØ Position yourself as the go-to expert in your space āØ Align your niche with high-paying opportunities (without boxing yourself in) Whether you're just getting started or you've been on stages before, clarity in your niche is what makes you bookable and bankable. Letās get you both. And if youāre ready to take it furtherā¦ Join me at the Paid to...
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Why Your Brand Message & Visuals Are Costing You Speaking Gigs
Couch To Podium Podcast
Letās be honest, if your brand looks like āmehā and your message is all over the place, you're leaving coins on the table. In this episode, Iām breaking down why speakers who get paid are the ones who know exactly what theyāre saying, who theyāre saying it to, and how their brand shows up before they ever touch a mic. From brand messaging that lands, to assets that speak before you doā¦ this episode is your wake-up call to stop blending in and start standing out. š„ Ready to position yourself as the go-to expert? Press play. P.S If you're done guessing your way through...
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Youāre Not Booked Because Youāre Not Marketing
Couch To Podium Podcast
āIf I build it, they will come.ā Itās the biggest lie new speakers tell themselves and itās costing them opportunities, visibility, and income. In this episode, I break down the common misconception that creating a speaker bio, website, or social media page is enough to get booked. (Spoiler: itās not.) Youāll learn: š Why market research is non-negotiable š¤ How to align with an organizationās mission, vision, and values š¦ What it really takes to build trust and drive traffic to your brand š The difference between being present and being strategic If youāre ready to...
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I didnāt know I was making a mistakeā¦ until nobody bought the book
Couch To Podium Podcast
I didnāt know I was making a mistakeā¦ until nobody bought the book Yep, Iāve been there. I once made the mistake of turning a whole speaking engagement into a walking commercial for my book. The message got lost. The connection with the audience? Faded. And the impact I couldāve madeā¦ missed. Here are some actionable tips to make sure your book promotion feels natural and adds value rather than coming across as a hard sell during your next speaking engagement: 1. Bring and Showcase a Physical Copy Place a few copies of your book on a side...
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How do you make back-of-the-room sales without being pushy
Couch To Podium Podcast
How do you make back-of-the-room sales without being pushy? š š¾āāļø Short answer: Give first. Then offer a fast-action bonus they canāt resist. Whether itās free chocolate, a juicy resource, or a limited-time bonus, this little strategy builds trust and closes the sale without the cringe. Curious what to offer and how to make it work for YOUR biz? I break it all down in this podcast, go check it out #backofroomsales #couchtopodium #SpeakerTips #paidtospeak #SalesWithoutTheSleaze š¤ If youāve got a...
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How to Monetize Every free Speaking Opportunity
Couch To Podium Podcast
"We donāt have a budget to pay speakersā¦" If youāve heard that line and felt stuck between wanting visibility and needing income, this video is for you. What if you could turn any speaking gig even the unpaid ones into profit? Iām breaking down the exact questions I ask before I say yes to a stage, and the creative ways I monetize events without needing a check upfront. Youāll learn: How to ethically request the email list What to include in your contract to protect your offers Why...
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The Messaging Mistake That Costs Speakers Stages
Couch To Podium Podcast
Youāve got the credentials. Youāve got the passion. But if your message isnāt clear and compelling, youāll keep getting passed over. In this episode, weāre unpacking the #1 messaging mistake thatās costing brilliant speakers real opportunities. Spoiler: Itās not your experience. Itās how youāre positioning it. Youāll learn: Why your current brand message isnāt sticking How to connect your story to what event planners actually book for If youāre tired of being overlooked even though you know youāre qualified, this episode is your reset. ...
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3 Free Places That Built My Business When Nobody Was Paying Me to Speak
Couch To Podium Podcast
If youāre sitting on your gift waiting for a check to show up before you speak, youāre playing the wrong game. There was one shift I made that changed the way I do business: I stopped looking at the front-end money and focused on the back-end strategy. Hereās what I did and what you can do too: š„ I started speaking for free on purpose in rooms that made sense for my offer. These 3 places? Solid gold: 1ļøā£ Chamber of Commerce ā Monthly trainings with real decision-makers. 2ļøā£ Churches ā Safe, trust-filled spaces where people are hungry for growth....
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Why Your Business Success Hinges on Energy, Not Effort with Lachelle Barnett
Couch To Podium Podcast
What if everything you've been taught about entrepreneurial success is actually sabotaging your business? In this provocative conversation, LaChelle Barnettālicensed therapist, business consultant and founder of The Entrepreneurs Couch, she dismantles the glorified hustle narrative that's leaving entrepreneurs burned out and traumatized. Drawing from five years in the online coaching industry and her expertise in entrepreneurial trauma, LaChelle challenges conventional wisdom with the radical notion that feeling good in your business isn't just possibleāit's essential. Discover why most...
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Maximize Your Therapy Practice: The Power of Outsourcing
Couch To Podium Podcast
Are administrative tasks stealing your time and energy? As a therapist, your focus should be on helping your clientsānot drowning in the never-ending grind of scheduling, billing, marketing, and documentation. Yet, for so many therapists, these tasks consume valuable hours, leaving little room for personal growth, building a speaking career, or even enjoying a work-life balance. In this episode, we dive into the challenges therapists face when they try to do it all. Olivia Baylor, LGBTQ Affirmative Therapist and owner of Life Revisions Counseling LLC, shares how outsourcing transformed her...
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"If you're making money but for the wrong purpose..." - Taurea Avant
In this eye-opening episode, we sat down with Taurea Avant, a multi-self-published author, international speaker, and business educator who's challenging the way we think about success.
Join us as we explore:
ā¢ Why making money isn't enough - and what really matters
ā¢ How Taurea aligns her business with her deeper purpose
ā¢ Practical tips for infusing meaning into your entrepreneurial journey
Whether you're a seasoned business owner or just starting out, this conversation will make you rethink your definition of success.
Discover how to build a business that not only fills your bank account but also feeds your soul. It's time to ask yourself: Are you making money for the right reasons?
This isn't just another business talk - it's a call to redefine what truly matters in your entrepreneurial journey.