From Pitch to Profit: Here's How to Master the Art of Scaling Your Speaking Business with Cori Foster
Release Date: 09/10/2024
When Your Business Loses Its Way Because Youâre Running on Empty
Couch To Podium Podcast
Have you ever looked at your business and thought, âSomething feels⌠offâ but you canât quite name what it is? Sometimes, the culprit isnât a broken strategy, a bad market, or lack of skills. Itâs something far more personal: burnout. In this raw and unfiltered episode, Iâm pulling back the curtain on how running on empty can quietly sabotage your decision-making, dim your passion, and blur the vision that once felt crystal clear. This isnât a lecture on hustle culture or toxic productivity. This is a conversation about pressing pause, reconnecting with your original purpose,...
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From Free to Profitable: How I Turned Unpaid Speaking Gigs Into Consistent Income
Couch To Podium Podcast
Waiting for paid gigs before you grab the mic? That mindset might be costing you big opportunities. In this episode, I share the exact shift I made that helped me turn free speaking engagements into a consistent income stream without chasing every stage or burning out. Youâll learn: âď¸ Why the right free stages can outperform paid ones âď¸ 3 places I speak for free that bring real ROI âď¸ The lead magnet move that gets people from audience to inbox âď¸ How to make your next talk part of your business strategy, not just a performance Whether you're a therapist, coach, or expert...
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How to Finally Nail Your Speaker Niche (and Get Paid More for It)
Couch To Podium Podcast
Still feeling unclear about your niche as a speaker? You're not alone but it is costing you. In this weekâs session, Iâm walking you through my exact process to: ⨠Uncover the unique expertise and life experiences that set you apart ⨠Position yourself as the go-to expert in your space ⨠Align your niche with high-paying opportunities (without boxing yourself in) Whether you're just getting started or you've been on stages before, clarity in your niche is what makes you bookable and bankable. Letâs get you both. And if youâre ready to take it further⌠Join me at the Paid to...
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Why Your Brand Message & Visuals Are Costing You Speaking Gigs
Couch To Podium Podcast
Letâs be honest, if your brand looks like âmehâ and your message is all over the place, you're leaving coins on the table. In this episode, Iâm breaking down why speakers who get paid are the ones who know exactly what theyâre saying, who theyâre saying it to, and how their brand shows up before they ever touch a mic. From brand messaging that lands, to assets that speak before you do⌠this episode is your wake-up call to stop blending in and start standing out. đĽ Ready to position yourself as the go-to expert? Press play. P.S If you're done guessing your way through...
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Youâre Not Booked Because Youâre Not Marketing
Couch To Podium Podcast
âIf I build it, they will come.â Itâs the biggest lie new speakers tell themselves and itâs costing them opportunities, visibility, and income. In this episode, I break down the common misconception that creating a speaker bio, website, or social media page is enough to get booked. (Spoiler: itâs not.) Youâll learn: đ Why market research is non-negotiable đ¤ How to align with an organizationâs mission, vision, and values đŚ What it really takes to build trust and drive traffic to your brand đ The difference between being present and being strategic If youâre ready to...
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I didnât know I was making a mistake⌠until nobody bought the book
Couch To Podium Podcast
I didnât know I was making a mistake⌠until nobody bought the book Yep, Iâve been there. I once made the mistake of turning a whole speaking engagement into a walking commercial for my book. The message got lost. The connection with the audience? Faded. And the impact I couldâve made⌠missed. Here are some actionable tips to make sure your book promotion feels natural and adds value rather than coming across as a hard sell during your next speaking engagement: 1. Bring and Showcase a Physical Copy Place a few copies of your book on a side...
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How do you make back-of-the-room sales without being pushy
Couch To Podium Podcast
How do you make back-of-the-room sales without being pushy? đ đžââď¸ Short answer: Give first. Then offer a fast-action bonus they canât resist. Whether itâs free chocolate, a juicy resource, or a limited-time bonus, this little strategy builds trust and closes the sale without the cringe. Curious what to offer and how to make it work for YOUR biz? I break it all down in this podcast, go check it out #backofroomsales #couchtopodium #SpeakerTips #paidtospeak #SalesWithoutTheSleaze đ¤ If youâve got a...
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How to Monetize Every free Speaking Opportunity
Couch To Podium Podcast
"We donât have a budget to pay speakersâŚ" If youâve heard that line and felt stuck between wanting visibility and needing income, this video is for you. What if you could turn any speaking gig even the unpaid ones into profit? Iâm breaking down the exact questions I ask before I say yes to a stage, and the creative ways I monetize events without needing a check upfront. Youâll learn: How to ethically request the email list What to include in your contract to protect your offers Why...
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The Messaging Mistake That Costs Speakers Stages
Couch To Podium Podcast
Youâve got the credentials. Youâve got the passion. But if your message isnât clear and compelling, youâll keep getting passed over. In this episode, weâre unpacking the #1 messaging mistake thatâs costing brilliant speakers real opportunities. Spoiler: Itâs not your experience. Itâs how youâre positioning it. Youâll learn: Why your current brand message isnât sticking How to connect your story to what event planners actually book for If youâre tired of being overlooked even though you know youâre qualified, this episode is your reset. ...
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3 Free Places That Built My Business When Nobody Was Paying Me to Speak
Couch To Podium Podcast
If youâre sitting on your gift waiting for a check to show up before you speak, youâre playing the wrong game. There was one shift I made that changed the way I do business: I stopped looking at the front-end money and focused on the back-end strategy. Hereâs what I did and what you can do too: đĽ I started speaking for free on purpose in rooms that made sense for my offer. These 3 places? Solid gold: 1ď¸âŁ Chamber of Commerce â Monthly trainings with real decision-makers. 2ď¸âŁ Churches â Safe, trust-filled spaces where people are hungry for growth....
info_outlineđď¸đ§ New Episodeđ¨
Ready to elevate your speaking career? Join us on today's episode with Cori Foster, CEO of IROC Marketable Business Solutions where we break down the secrets to growing your speaking business.
In this episode, we'll chat about how to pitch effectively, keep the conversation going with smart follow-ups, and other tips to help you scale up. Whether youâre just starting out or looking to expand your reach, this episode is packed with practical advice to help you thrive. Tune in and get inspired to take your speaking business to new heights!
If you want to connect with Cori, visit her through this website: IROC Marketable Business Solutions
đ§Now playing in Apple Podcast, Google Podcast, Libsyn and Spotify
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Ready to boost your income and become a profitable speaker? Join us in Bali for the Speaker's Wealth Retreat this February 2025, and unlock the secrets to transforming your speaking career into a thriving business! To learn more, click here : Bali Retreat (couchtopodium.net)