Having Purpose with Lindsey Coffey
Brand Retro with Cyberdogz
In this insightful episode of Brand Retro, host Mike Brevik dives into a discussion with Lindsey Coffey about the intersection of eco-friendliness and brand identity. Lindsey shares her journey from the fashion industry to becoming a vocal advocate for environmental activism. They explore how brands can authentically integrate sustainability into their messaging without falling into the trap of greenwashing. Lindsey highlights the initiatives of EcoBranders, providing a blueprint for businesses aiming to make a real impact while maintaining profitability. Tune in to learn how embracing...
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Designing Success with Luke Infinger
Brand Retro with Cyberdogz
In this insightful episode of Brand Retro, Mike Brevik sits down with Luke Infinger, a creative turned entrepreneur who has carved a niche in the marketing world. Starting his career immersed in the arts and motion graphics, Luke shares his journey from working on high-profile projects like the Game of Thrones season three promo to founding his own agency specialized in the orthodontic and dental markets. Discover how Luke's artistic background and competitive drive shaped his entrepreneurial spirit and led him to rethink traditional career paths. Tune in to learn how embracing creativity...
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Unleashing Potential with Zahra Karsan
Brand Retro with Cyberdogz
In this enlightening episode of Brand Retro, Mike Brevik sits down with Zahra Karsan, a Wall Street Journal bestselling author and certified coach renowned for her expertise in peak performance coaching. Dive into an in-depth conversation that explores the fascinating intersection of neuroscience and human behavior, and discover practical strategies for achieving extraordinary results both personally and professionally. Zahra shares her unique approach to unlocking potential through understanding the human factors that inhibit performance, offering a roadmap to overcome these challenges....
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Howie Chan: Marketing Insights + Legend Letters
Brand Retro with Cyberdogz
In this inspiring episode of Brand Retro, Mike Brevik engages with Howie Chan, a former scientist turned branding expert, who shares his unique journey from the rigors of stem cell research to mastering the art of branding in the healthcare sector. Howie delves into his evolution from a medical field professional to a marketing strategist, illustrating the pivotal moments that shaped his career. He discusses the importance of brand perception, his approach to overcoming professional setbacks, and how personal experiences influenced his business philosophy. This episode not only explores...
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Arlington Strategy with Jennifer Mulchandani
Brand Retro with Cyberdogz
In this captivating episode of Brand Retro, we sit down with Jennifer Mulchandani, founder of Arlington Strategy and host of the M Word podcast. Discover how Jennifer's agency seamlessly integrates robust marketing strategies with a profound commitment to community service. Jennifer shares insights from her journey of infusing corporate social responsibility into everyday business practices and why doing good is not just an option but a foundational element of her agency's identity. Learn how any business, regardless of size, can make a meaningful impact through thoughtful community engagement...
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The Promo Guy (Swire Ho)
Brand Retro with Cyberdogz
Join us on this insightful episode of Brand Retro as we dive into the world of promotional products with Swire Ho, also known as the Promo Guy, from Garuda Promotional and Branding. Discover the critical role of promotional products in maintaining brand consistency and enhancing customer journeys. Swire shares expert advice on choosing quality over quantity, aligning promotional items with your brand ethos, and the strategic use of promotional products to boost brand awareness. Learn how to avoid common pitfalls and ensure that your promotional efforts genuinely represent your brand's quality...
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Lil Shameless Plug with Lauren Litt
Brand Retro with Cyberdogz
Join us on this episode of Brand Retro as we chat with Lauren Litt, the multifaceted owner of Lil Shameless Plug. Dive into Lauren's unique journey from scream queen actress to social media maestro, where she blends her passions to create a dynamic business model. Discover how authenticity and precise storytelling in social media can transform personal connections into business success. Whether you're a budding entrepreneur or an established business owner, Lauren's insights on the intersection of acting and business offer valuable lessons on building a brand that's truly your own. Tune in to...
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Chaos to Clarity with Leah Leaves
Brand Retro with Cyberdogz
In this episode of the Brand Retro Podcast, Mike Brevik sits down with Leah Leaves from Alderdaan Operations Solutions. Leah shares her expertise in bringing order to chaos within small businesses, particularly in the digital marketing space. They dive deep into the importance of operational efficiency, the role of systems and structure in business growth, and the value of having the right team in place. Leah also reveals the story behind her company's name, inspired by her love for Star Wars, and how it reflects their mission to support businesses in their journey from chaos to clarity....
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Enjoy The Ride with Jacob Cass
Brand Retro with Cyberdogz
In this inspiring episode of the Brand Retro Podcast, we are joined by Jacob Cass, the esteemed branding and design expert from the Just Branding Podcast and the creative force behind Just Creative. Together, we delve into the intricacies of navigating a successful career in branding and design, exploring Jacob's own professional journey and the valuable lessons he's learned along the way. Jacob shares his experiences working with big brands, offering insights into the challenges and triumphs of collaborating on large-scale projects. We also discuss the various stages of a career in design,...
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Fried Design with Josh Sullivan
Brand Retro with Cyberdogz
In this vibrant episode of the Brand Retro Podcast, we sit down with Josh Sullivan, the Executive Creative Director, Brand Strategist, and Designer behind the acclaimed and sometimes infamous Fried Design Company. Josh shares his adventures and challenges as an agency owner, diving into the exhilarating world of branding and the importance of infusing fun into business, creativity, and teamwork. Throughout our conversation, Josh reveals how maintaining a playful approach to serious business can foster innovation, strengthen team dynamics, and create memorable brands that resonate deeply with...
info_outlineIn this inspiring episode of the Brand Retro Podcast, join host Mike Brevik as he sits down with Robert Ingalls, founder of LAWPODS and a visionary in the legal podcasting space. Together, they delve into the entrepreneurial spirit of "taking the leap." With a keen focus on starting a podcast, Robert and Mike exchange their insights on the importance of authenticity and the journey to finding one’s unique voice in the crowded digital landscape. They share personal anecdotes and professional tips on building a brand that resonates, crafting a value proposition that stands out, and connecting with an audience on a deeper level. Whether you're a budding entrepreneur, aspiring podcaster, or seasoned professional seeking to reinvent your personal brand, this conversation is a treasure trove of motivation and practical advice. Tune in to hear how to carve your niche, speak your truth, and transform your passion into a thriving platform.
Who’s the Guest?
Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue.
Highlights
00:22 Robert discusses his journey from being a lawyer to starting LawPods.
01:33 Robert talks about finding a niche in law podcasting.
04:33 Robert talks about the growth of his business beyond expectations.
08:30 Individual uniqueness is discussed as an advantage in podcasting.
12:01 Robert talks about his approach to helping his clients with podcasting.
17:04 Robert uses the website analogy to explain the value of unique content in podcasting.
20:00 Reflection on the evolving nature of podcasting and contest dynamics.
21:17 Reinforcement that a podcast should be valuable, not perfect.
22:24 An emphasis on the value of producing quality content rather than focusing on overproduction.
23:07 Advice on the necessity of defining the purpose of the podcast and its scope.
24:19 Suggestion to develop a strategic approach to podcast content for more effective lead nurturing.
26:04 The value of networking through podcasting is highlighted.
26:44 Encouragement to start podcasting despite any initial fears or reservations.
Episode Resources
- Connect with Mike Brevik:
- www.brandretro.com
- http://www.cyberdogzmarketing.com/
- [email protected]
- Connect with Robert Ingalls
- https://lawpods.com/
- https://www.instagram.com/lawpods/
- https://www.linkedin.com/company/lawpods
- https://www.linkedin.com/in/robertingalls
- https://www.facebook.com/Lawpods
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